Spring in the Shenandoah: Solid Earth selected in Charlottesville

Huntsville, Alabama May 6, 2016—Solid Earth, Inc. has been selected in a national competition to deliver the Spring Enterprise Portal solution to the professional members of the leading Realtor Association in Central Virginia: The Charlottesville Area Association of REALTORS. The site will replace and extend the site now featured at MyCAAR.com.

Charlottesville has operated a consumer facing property search website for years, at one point using an older platform from Solid Earth. The new Spring Portal software will allow the Association to reach more consumers by providing additional information services. Spring is a mobile-friendly, responsive technology designed to work well on all IT devices from iPhones to Kindles to Desktops. Incorporating information from many data sources, the site will feature near real-time property listing data along with school information, local health care providers, flood and hazard information and more.

The site allows consumers as well as professional members to create accounts. With an account consumers can save and follow properties and share their searches with friends. Professional members can see a Dashboard that measures the traffic happening on their listings and manage incoming inquiries from consumers.

Spring also features a simple, affordable, responsive IDX option for Companies and Agents called Downstream IDX. The service is optimized for WordPress and other popular web platforms commonly used by real estate agents.

Anne Gardner, Association Executive Charlottesville Area Association of REALTORS®, had this to say about their selection of Spring:

"CAAR and its members understand the need to provide Central Virginia residents (and beyond) a clean, professional, and easy-to-navigate home search engine whose foundation starts with accurate and timely data. This request was evident especially after CAAR surveyed local consumers on their home search wants and needs. CAAR looked at various platforms and decided to move forward with Solid Earth's Spring platform. It delivered in both functionality and design our consumers requested while maintaining the important relationship between the consumer and REALTOR®."

Spring focuses on elevating the broker and agent as the local market expert while inviting the consumer into the heart of the transaction. Spring's responsive design eliminates the need for separate downloads installs or external mobile apps.

About Solid Earth

Solid Earth has been in the real estate software business since 1998, is owner operated and is focused exclusively on real estate software. The company has been located in historic downtown Huntsville, Alabama since its inception and does 99% of all work onsite, in house. The company sells and supports two products: LIST-IT MLS and Spring Consumer Portals. The LIST-IT system launched in 1998 and is being replaced by Spring. The Spring Platform is the exclusive consumer search portal for these organizations representing 10% of REALTORS nationally.

About CAAR

The Charlottesville Area Association of REALTORS® (CAAR) is a trade association for real estate professionals in the Charlottesville area (including the City of Charlottesville and the Counties of Albemarle, Fluvanna, Greene, Louisa and Nelson).The term REALTOR® is a registered collective membership mark which may be used only by real estate professionals who are members of the NATIONAL ASSOCIATION OF REALTORS® and subscribe to its strict Code of Ethics.