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Keller Williams Enters Partnership with Hurdlr for Agent Finance Mobile App

August 15 2016

AUSTIN, TEXAS August 9, 2016 — Keller Williams, the world's largest real estate franchise by agent count, has entered into a strategic partnership agreement with Hurdlr, a mobile app developer, to offer agents ProfitDash, a new mobile app that provides the industry's first holistic tracking of business finances and taxes specifically tailored for real estate agents' businesses.

"Through our partnership with Hurdlr, we're helping our agents become better business people by enabling them to make more informed financial decisions on the go," said Chris Heller, CEO of Keller Williams.

Modeled on Keller Williams' renowned Millionaire Real Estate Agent models and systems, the ProfitDash mobile finance app securely integrates an agent's business finances with exclusive access to Keller Williams' internal franchise data systems for rapid business income tracking and financial decision-making.

With ProfitDash, KW agents can quickly analyze business expenses, mileage, tax deductions and quarterly estimates, gross commission income and future income potential via intuitive dashboards, leveraging the Keller Williams Listing System (KWLS) and the KW transmittal system's data integration.

The Benefits and Features of ProfitDash:

  • Commission pipeline visibility continuously synchronized with KW listing and transmittal data.
  • Real-time push notifications for monthly KW Profit Share and commissions.
  • Single Sign-on using KW login keeps agents in sync, with one less login to remember.
  • Syncs to agent's credit or debit cards to provide seamless expense management.
  • Automatic business mileage and expense tracking to fuel proactive tax deduction savings.
  • Easily tag pics of receipts to keep business expenses organized.
  • Real-time income tax estimates by federal, state, and self-employment, including quarterly and annual. Automatic reminders of payment due dates.
  • Business finance, expense and tax data reports available for export.
  • Security: All data is 256-bit SSL encrypted.
  • Pricing: KW agents will have full use of app to track their first $1000 in tax deductions, which yields an average $200 post-tax savings for agents, and to use all other features ongoing.
  • To track more than $1000 in deductions, agents can refer friends or upgrade to unlimited deduction tracking for $19.99 monthly or $199.99 annually.
  • ProfitDash is available for use on the latest iPhone and Android devices.

"To say Keller Williams has an entrepreneurial culture would be an understatement," said Raj Bhaskar, CEO, Hurdlr. "Keller Williams shares our passion for agent profitability, and for really helping all entrepreneurs succeed."

"Ultimately we'll make ProfitDash available to all agents because it's important to KW and us that the whole industry thrives," said Bhaskar. "ProfitDash lets agents spend less time on their finances and taxes, and more time growing their business."

High-resolution screenshots of the ProfitDash mobile app are available upon request.

About Keller Williams Realty, Inc.
Austin-Texas based Keller Williams Realty, Inc. is the largest real estate franchise by agent count in the world with more than 800 offices and 146,000 associates across the Americas, Europe, Africa and Asia. In 2015, Training Magazine named Keller Williams the No. 1 training organization across all industries in the world.

Since 1983, Keller Williams has grown exponentially and continues to cultivate an agent-centric, education-based, technology-driven culture that rewards agents as stakeholders. The company also provides specialized agents in luxury homes, commercial and farm and ranch properties. For more information, visit

About Hurdlr, Inc.
Washington, DC-based Hurdlr, Inc. is a rapidly growing startup whose mobile apps and API are currently consumed by thousands of entrepreneurs, business owners and self-employed freelancers to easily and quickly manage all of their business finances and taxes. The company's mobile apps help maximize profits and minimize taxes for a variety of entrepreneurs in the on demand and 1099 economies such as Uber drivers, Airbnb hosts, real estate agents, designers, developers and writers.

Hurdlr's API allows businesses to tap into the power of the company's modern financial platform to create innovative, tailored solutions that proactively improve their employees' and contractors' financial performance.

For more information, please visit