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EWM Launches Exclusive Home Search Texting Feature

April 01 2010

MIAMI–(BUSINESS WIRE)–Esslinger-Wooten-Maxwell Realtors (EWM) is revolutionizing the way home buyers and tenants search for homes and condos in South Florida.

For the first time in Miami-Dade and Broward Counties, consumers can get residential listing information on their cell phone screens in a matter of seconds. Home buyers can now have instant information anytime, anywhere. EWM has unveiled its user-friendly texting feature, powered by KWKLY (pronounced “quickly”), which allows consumers with cellular phones capable of texting to instantly receive information about available listings—in their area or about a specific property address.

Here’s how it works: Consumers send a text message that says “EWM” to the number 59559. Within the seconds, the consumer will be given two choices: either to receive information for a specific property address, or for those with GPS capable cell phones such as iPhones or Android phones, to receive information for every available property for sale or rent in the neighborhood from where they are texting. All of this information is available within seconds directly from your cell phone without any cumbersome downloads. The information is complete with property facts and contact information for an EWM Realtor.

“Just picture yourself standing in the lobby of a condominium building, typing into your phone, ‘EWM’ or the address of the building, to 59559, and receiving immediate information about every available unit in that building,” said Ron Shuffield, EWM President.

“This is the first time any real estate company in South Florida has offered such a service,” he adds, “and we’re pleased to be able to offer this to our home buyers and tenants. It’s been our long-standing mission to give our customers the utmost real estate experience by making available the most up-to-date tools and cutting-edge technology. This may be our coolest feature yet!”

About EWM

Founded in 1964, Esslinger? Wooten? Maxwell is one of the largest real estate services firms in America. The full-service firm has 10 locations spread through Miami-Dade and Broward counties. EWM offers residential and commercial real estate services, corporate relocation, and international services, as well as home mortgage, title closing services, and property insurance through affiliated companies HomeServices Lending, LLC, EWM Title, and EWM Insurance.

EWM is the exclusive Miami-Dade and Broward Counties affiliate for Christie’s Great Estates, the largest network of luxury, independent, real estate firms in the world, and a subsidiary of Christie’s International PLC, the London-based art auction company founded in 1766. With more than 500 offices and approximately 14,000 real estate agents in 15 countries, the affiliate members of Christie’s Great Estates market the finest homes around the globe. In addition to Christie’s, EWM is one of the principal owners of the Leading Real Estate Companies of the World, the nation’s largest real estate referral group, comprising more than 600 real estate firms across North America. Through joint alliances with their member firms, the affiliated Leading Real Estate Companies of the World provide home buying and selling services to families and individuals relocating throughout the world.

EWM is a wholly owned subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate. HomeServices is the second-largest full-service independent residential real estate brokerage firm and the largest settlement services provider in the U.S. Through its affiliation with HomeServices of America, EWM is part of a real estate family spanning 20 states. For additional information, visit www.ewm.com.