MoxiWorks Welcomes CallAction to Cloud Open Platform

CallAction joins the Moxi Cloud to provide a marketing automation service that can be used with online or offline leads

November 14, 2017 – Seattle, WA – The Moxi Cloud has recently added a new best-in-class tool to their now vast open platform. CallAction instantly responds, engages, and tracks all inbound leads for agents.

CallAction is the only marketing automation service currently on the market that can be used with offline or online lead generation efforts to respond to inquiries from phone calls, emails and texts. Their powerful integrations bridge the gap between agents' top of the funnel lead generation and their existing lead nurturing CRM systems for increased productivity.

"Fifty percent of buyers choose the vendor or service that responds first, according to the InsideSales.com 2014 Lead Response Report," mentioned Mike McHenry, VP of Channels and Partnerships at MoxiWorks. "In a perfect world, every call is answered right away, the first time a lead calls an agent. But with CallAction, all missed calls are automatically responded to with CallAction's SMS responses to guarantee the lead stays engaged. All the responses are fully customizable so the agent can keep their own voice and style."

With CallAction, every inbound call is saved to a secure cloud-hosted database and appended in real-time with caller information aggregated from the world's largest consumer profile databases. It is also passed into the Moxi Engage CRM, immediately adding the leads to agents' sales flows and saving agents hours in data-entry time.

Agents also can instantly create a local or toll-free phone number for each of their marketing channels to automatically track every inbound call and email lead that is then seamlessly routed to their phone.

"Immediate and long-term lead follow-up is one of the main pain-points for agents and real estate teams. Our intelligent automation guarantees that every lead from every source is followed-up with, which dramatically increases lead conversion rates," said Jessie Beaudoin, Founder and CEO of CallAction.co. "According to the 2017 NAR Home Buyer & Seller study, 74 percent of all home buyers used mobile during their home search process. The most motivated buyers will call and text from their mobile device when they find homes they like because filling out forms on mobile device is difficult. Our goal is to facilitate more conversations and engagement between agents and consumers in a mobile-first world by automating the tedious tasks of lead follow-up using text messages, which is now the most common communication channel."

About MoxiWorks

MoxiWorks is a residential brokerage services company that makes agents significantly more productive and brokerages more profitable by helping them effectively run their businesses. MoxiWorks' integrated tools are centered on a sphere-based selling process that drastically increases agents' repeat and referral business, while lowering overall technology, training and support costs for the brokerage. With MoxiWorks, brokerages are able to make their agents' lives simpler and their businesses more successful. More information at moxiworks.com.

About CallAction

CallAction is the only marketing automation service that can be used with your offline or online lead generation efforts to respond to inquiries from the three primary forms of communication: phone calls, emails and text messages. Their powerful integrations bridges the gap between your top of the funnel lead generation efforts and your existing lead nurturing CRM systems for increased productivity. Discover more at callaction.co.