Century 21 Real Estate Wins Prestigious Inman Innovation Award in Marketing for New Brand Identity

The CENTURY 21® brand wins award for most innovative company in the marketing category

MADISON, N.J., July 20, 2018 -- Century 21 Real Estate LLC, franchisor of the iconic CENTURY 21 brand, today announced it has received global recognition for its recent brand reinvention. The launch of its new identity was named most innovative marketing campaign at the 2018 Inman Innovator Awards, which recognizes the visionaries and forward-thinking individuals and companies in the real estate industry.

An annual competition, the Inman Innovator Awards highlight the real estate industry's most forward-thinking and unencumbered members across seven categories, including most innovative: real estate technology, real estate company, broker-owner, agent, MLS association or industry organization, team and marketing program.
"As the real estate industry continues to dynamically change and evolve, we're constantly challenged to progress and push the industry forward, which was a huge motivating factor behind this year's rebranding campaign," said Cara Whitley, chief marketing officer, Century 21 Real Estate. "To be recognized by industry leaders with this prestigious award acknowledges our hard work to defy mediocrity and deliver extraordinary experiences to both our brokers and agents and their customers."

This year's 2018 Inman Innovator Award winners were announced at Inman Connect in San Francisco July 17-20, 2018, which brings together 4,000 top-producing agents and brokers, CEOs of leading real estate franchises, MLS and association leaders, tech entrepreneurs and marketing executives to explore the changing industry. To check out the full list of finalists and winners, visit: www.inman.com/2018inmaninnovatorawards

About Century 21 Real Estate LLC

The approximately 119,000 independent sales professionals in approximately 8,300 offices spanning 81 countries and territories in the CENTURY 21 System live their mission everyday: to defy mediocrity and deliver extraordinary experiences. By consistently chasing excellence, giving 121% and always elevating, the CENTURY 21 brand is helping its affiliated brokers/agents to be the first choice for real estate consumers and industry professionals worldwide.