Homes.com and IXACT Contact Integration to Provide Real-Time Lead Generation and Conversion Tools for Agents

IXACT Contact, a leader in real estate CRM and marketing automation, announced its integration with Homes.com, a top consumer real estate resource and leading provider of advertising solutions for real estate professionals. Focusing on real-time data processing, this partnership will enable IXACT Contact customers to acquire and convert potential leads directly through the Homes.com website. Through its search portal and extensive product inventory, Homes.com has been helping real estate agents connect with local buyers and sellers for over 25 years.

"We're excited to have Homes.com as one of our integrated partners for incoming leads. Sending new contacts into our database in real time increases the chance to convert that lead into a client," says Rich Gaasenbeek, IXACT Contact's Co-Founder and EVP.

Through its Homes.com Connect platform, Homes.com collects early-stage transaction information when properties are listed for sale and as consumers interact with real estate professionals in the home search process. IXACT Contact helps agents convert leads into clients, maintain relationships with current and past customers, manage their spheres of influence, and encourage repeat transactions and the referral business that most real estate agents depend on.

Pairing with Homes.com's lead generation and advertising solutions, IXACT Contact's automated marketing tools and email campaigns will streamline the conversion of prospects into buyers while maintaining high referral and retention rates.

"At Homes.com, we're committed to connecting real estate professionals with the highly engaged consumers who visit our site. The API integration with IXACT Contact gives our advertisers quick and easy access to manage those incoming leads" said Andy Woolley, Homes.com Vice President of Industry Development. "Speed to first contact is critical in the lead conversion process, so avoiding duplicate data entry offers a big win to our shared customers."

For more information about Homes.com marketing services visit marketing.homes.com and for more information about IXACT Contact visit www.ixactcontact.com.

About IXACT Contact

IXACT Contact® is a next-generation real estate CRM and marketing automation system that is changing the game. IXACT Contact provides a wide range of business-building features and capabilities, including an intelligent Dashboard, automated Keep in Touch call reminders, an automated monthly e-Newsletter, automated lead capture and nurturing, Google Sync, agent websites, Goal Setting and Tracking, and so much more. It is easy to use and setup, especially with our Concierge Setup Service. It is the virtual assistant agents need, and the marketing support they crave. With its robust CRM and fresh, relevant content IXACT Contact helps agents to do more with greater efficiency, affordability, and confidence. Learn more at ixactcontact.com.

About Homes.com

Homes.com is a division of Dominion Enterprises that offers today's demanding homebuyers, renters and those somewhere in between, a simply smarter home search. With smart search features like Homes.com Snap & Search, home shoppers now have a more personalized and conversational way to search for their next home. Since its launch over 25 years ago, Homes.com offers real estate professionals' brand and property advertising, search engine marketing, and instant response lead generation to help them succeed online. For more information, visit Homes.com.