Coldwell Banker Launches 'Exclusive Look' for Company-Owned Operations

Proprietary tool allows affiliated agents to market coming soon listings

MADISON, N.J., Oct. 3, 2019 -- Coldwell Banker Real Estate, announced today the beta launch of Exclusive Look. Exclusive Look is an in-network marketing tool for coming soon listings that empowers Coldwell Banker affiliated agents to share and search for listings before they are placed in the Multiple Listing Service (MLS) or other public sites.

The agent-to-agent tool allows an affiliated agent to share an upcoming listing, consistent with MLS rules, with ease in-network. The Exclusive Look platform also enables agents to promote their buyer and seller wants and needs within the Coldwell Banker national agent network to help clients find properties at the price and specifications they desire. This product operates alongside an already existing feature on ColdwellBankerHomes.com that allows any consumer to search for properties that are not yet on the MLS.
Since June, Exclusive Look has been in a pilot test with 10 Coldwell Banker company-owned offices in the Greater Boston area. The program will launch nationally to all company-owned offices by the end of 2019. Once fully tested, the Exclusive Look tool will be released to the Coldwell Banker affiliate network nationwide in 2020, making the product accessible to more than 92,000 Coldwell Banker affiliated agents.

Affiliated agents who are using Exclusive Look are impressed with the early development of the program:

• "I think Exclusive Look is a great resource. I am about to work with a relocation buyer, so it is super helpful to present listings that might work for them," said Laurie Crane, sales associate, Coldwell Banker Residential Brokerage
• "The new tool has already helped our affiliated agents secure listings based on name recognition and additional exposure for the properties," said John Angier, sales manager, Coldwell Banker Residential Brokerage

"In-office announcements or simple emails to colleagues alerting them of buyer needs or of a listing about to enter the market are no longer sufficient ways to pre-market properties. Our in-house product development team built a platform for affiliated agents to enhance and simplify their home marketing process. Ultimately, we are providing agents with applications that augment their ability to sell homes more quickly," said M. Ryan Gorman, president and CEO, NRT LLC.

"As a perpetual leader in innovation, we have developed this proprietary software with our agents to help them promote listings as soon as their clients have agreed to market their listing with the company. We are utilizing our findings of our beta rollout to help enhance and perfect the product offerings for our agents. Exclusive Look enables our agents to market, share and access coming soon properties, as well as share buyer and seller wants with our vast national agent network. The power of this product for agents and clients is incredible," said Kacie Ricker, national vice president of The Product Studio.

About Coldwell Banker Real Estate LLC

Powered by its network of over 92,000 affiliated sales professionals in 3,100 offices across 44 countries and territories, the Coldwell Banker® organization is a leading provider of full-service residential and commercial real estate brokerage services. The brand's mission is to empower their people to leave their mark on the world of real estate. The Coldwell Banker brand prides itself on its history of expertise and honesty since its beginnings in 1906. The brand embraces four core values: home, awesomeness, ingenuity and excellence. Coldwell Banker Real Estate is committed to providing its network of sales professionals with the tools and insights needed to excel in today's marketplace and is known for its bold leadership and dedication to driving the industry forward with big data and smart home expertise. Coldwell Banker Real Estate was the first real estate brand to harness the power of big data; the CBx Technology Suite uses predictive analytics and machine learning to analyze markets, target buyers and sellers and provide agents with a simple platform to create unique and effective marketing plans for each listing. The brand was named among the 2018 and 2019 Women's Choice Award® Most Recommended brands for customer experience and overall quality. Blue is bold and the integrity and values of Coldwell Banker Real Estate give the Gen Blue® network an unbeatable edge. Coldwell Banker®, the Coldwell Banker logo, Gen Blue® and the Gen Blue Experience® are registered services marks owned by Coldwell Banker Real Estate LLC. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. To join Coldwell Banker Real Estate and unlock the possibilities of Gen Blue, please visit www.coldwellbanker.com/join.