Technology Companies Adwerx and ActivePipe Create Innovative Integration for Realtors

Integration Will Allow Real Estate Agents to Better Leverage Their Database for Sales

DURHAM, N.C., Nov. 5, 2019 -- Adwerx, a leading provider of localized digital advertising, is now integrated with ActivePipe, an advanced drip email marketing solution offering valuable customer insights to real estate professionals. The integration is making it easy for real estate agents to automate time-consuming data entry processes and run targeted digital advertising campaigns.

Through the Automated Listing Advertising Program, Adwerx provides real estate listing ads that launch when a property is publicly listed. These ads appear on the websites and mobile apps that consumers visit most and are targeted by location and lifestyle. ActivePipe allows real estate agents to identify the best prospects for a property, empowering agents to nurture contacts and build trust through a range of digital products. Their suite of products allows users to build one-off emails or automated drip campaigns that can incorporate properties, blog posts, videos, and a call to action.

The Adwerx and ActivePipe collaboration will further empower agents currently using sphere of influence advertising. When integrated with ActivePipe to receive emails from open houses, listing presentations, and other events, emails will include the Adwerx QuickAdder™ from their sphere campaign and will be automatically added to the agent's sphere, bypassing manual entry.

"I've loved using Adwerx and ActivePipe. They've both recently been introduced at our office and I've never looked back. I regularly receive positive feedback on our emails, their appearance, professionalism, etc. and I get at least one screenshot a day from someone who's seen my Adwerx ad online while reading the news," said Haley Urquhart, a REALTOR® Associate with Greenwood King Properties.

Both companies are actively working to automate advanced digital marketing campaign processes to help users coordinate messages across channels and build a seamless customer experience. As more and more people spend their days switching between their laptops and mobile devices, designing campaigns to reach consumers in multiple spaces is becoming increasingly important. Additionally, research suggests that people are 22% more likely to purchase when they experience digital ads and open an email from the same brand.

This integration will provide predictive analytics to help identify who in a CRM is most likely to become an active client, and enable agents to focus on providing superior service to home buyers and sellers. Adwerx has previously integrated with other transaction management providers, including Dotloop and SkySlope. For more information about Adwerx's services, please visit enterprise.adwerx.com.

About ActivePipe

ActivePipe allows real estate agents and brokers to Never Miss an Opportunity™️ through it's real estate specific email and email automation capabilities. Build a "just-listed" email to all other agents, as well as, your sphere in minutes and deploy drip campaigns specific to each property or prospect. ActivePipe nurtures the thousands of leads received each year advising the agent who, when and why to call, all supported by engagement data. A graduate of the 2018 NAR Reach class, ActivePipe is helping tens of thousands of customers across the U.S., Australia and the UK by delivering relevant property content, to the right person at the right time. To get in touch with the ActivePipe team or simply learn more, please visit activepipe.com.

About Adwerx

Adwerx provides Brilliantly Simple Digital Advertising™ for real estate, mortgage, insurance, financial services, and other businesses. Ads powered by Adwerx have received billions of impressions on social media, mobile platforms, and the most widely read news sites. Adwerx has served 200,000 customers across the U.S., Canada, and Australia and has been named to the Inc. 5000 list of America's Fastest Growing Private Companies for three years in a row. To see how Adwerx can work for you, please visit www.adwerx.com. Plus, NAR members receive 15% additional impressions on Adwerx campaigns, which can be combined with other eligible discounts. This exclusive benefit is available through the National Association of REALTORS®' REALTOR Benefits® Program.