Coldwell Banker Harris McHaney & Faucette Launches Digital Advertising Platform with Adwerx Enterprise

Northwest Arkansas brokerage enhances support of its 280 agents using marketing technology powered by the Adwerx Enterprise Automation Platform

Rooted in Northwest Arkansas, Coldwell Banker Harris McHaney & Faucette has been serving local home buyers and sellers for over 60 years. The firm prides itself on bringing unrivaled expertise, passion, and energy to their clients. Now, Coldwell Banker Harris McHaney & Faucette is providing unparalleled service to their agents by implementing the Adwerx Enterprise Automation Platform, including automated online ads for all new listings and the use of website retargeting.

Coldwell Banker Harris McHaney & Faucette has implemented Adwerx's advanced automation technology to power its digital marketing for agents and their listings — generating awareness and driving personal connections with local buyers and sellers. Digital ads for new listings launch as soon as the properties go on the market, and appear on Facebook and popular mobile apps, and across premium websites that consumers and potential home buyers visit on a daily basis. This automates the work of complicated digital marketing promotions, allowing agents to focus on acquiring new listings and providing quality client service.

The Adwerx Enterprise Automation Platform further boosts awareness through retargeting technology. Once a prospect visits an agent's website, custom branded ads accompany them throughout their online journey, elevating the agent's profile by optimizing visibility – keeping them top of mind with potential clients.

"We are committed to providing the finest services to our clients and agents," said Lynnette Harris, Chief Executive Officer and Managing Broker. "By using Adwerx's powerful digital marketing services, we can leverage automation technology to deliver superior results for our clients, and help our agents' focus on being the market experts."

Adoption can be a challenge for organizations introducing new technology. With Adwerx's automated service model, traditional barriers to adoption are eliminated. Each real estate agent also has access to a personalized dashboard where they can easily launch pre-rendered digital ads with no technology or marketing experience. Making the process simple and efficient allows agents to focus on the human relationships that build their business. To learn more, visit enterprise.adwerx.com.

About Coldwell Banker Harris McHaney & Faucette

Home. It's the most important thing in our lives; the place we long for at the end of the day, the place that holds all we love and everything that we cherish. For us, Northwest Arkansas is home, and for over 60 years, Coldwell Banker Harris McHaney & Faucette has stood for something unique in the world of Northwest Arkansas real estate. Our agency has made it our mission to bring the joy of home to every one of our clients with unrivaled expertise, passion, and energy. Our agents are market experts, industry leaders and active citizens invested in one goal: guiding you home.

About Adwerx

Adwerx provides Brilliantly Simple Digital Advertising™ for real estate, mortgage, insurance, financial services, and other businesses. Ads powered by Adwerx have received billions of impressions on social media, mobile platform, and the most widely read news sites. Adwerx has served over 200,000 customers across the U.S., Canada, and Australia and has been named to the Inc. 5000 list of America's Fastest Growing Private Companies for three consecutive years, as well as received Inc.'s Best Workplaces award. To see how Adwerx can work for you, please visit www.adwerx.com. Plus, NAR members receive 15% additional impressions on Adwerx campaigns, which can be combined with other eligible discounts. This exclusive benefit is available through the National Association of REALTORS®' REALTOR Benefits® Program.