Roost Offers Facebook Based Social Applications and V.I.P. Benefits

Roost solution will enable Leading RE members to expand, improve and execute their social media efforts and drive engagement.

SAN FRANCISCO, CA, July 2, 2010—Roost, Inc., and Leading Real Estate Companies of the World^® (www.LeadingRE.com) have entered into a strategic partnership that will provide all qualifying brokerages in the LeadingRE network preferred access to Roost’s unique Facebook-based platform, the  Social Real Estate Toolkit for Brokers. This partnership affords LeadingRE members benefits that include preferred pricing, V.I.P. service and support, as well as comprehensive training on integration, execution and marketing for the brokerage and its agents.

“While social media, specifically Facebook, has been a hot topic of conversation with our members, there has been an informational void regarding a sound strategy to make the best use of it,” said Eric Bryn, vice president of strategic development for Leading Real Estate Companies of the World^®. “Roost’s solutions are built from their deeper understanding of the social landscape, and our partnership gives our members direct access not only to a great product solution, but also sound intellectual guidance on how to succeed with it.”

Roost’s brokerage solution is an extension of the free Social Real Estate? Toolkit for Agents released earlier this year and is the first Facebook application to integrate a full, MLS-compliant property search. Agents within each brokerage will also be able to take advantage of MLS search, as well as other functionality on their Facebook presence via a premium application that will be available later this fall.

“We recognize the progressive stance LeadingRE has with regard to seeking out sound technology solutions and providing them for its members,” said Alex Chang, Roost’s CEO. “We built the Social Real Estate Toolkit to help brokerages break through the challenges in effectively bringing the real estate conversation into the social medial landscape. In tandem with LeadingRE, we have created a program for their members that will provide sound solutions to the social media questions most brokerages are struggling with.”

Roost is also offering to conduct a free Roost Rank? for all LeadingRE brokers. Roost Rank is a diagnostic check up of the vitality of a company’s Facebook page. The evaluation provides feedback on five specific criteria sets:

• Brand Integrity – How effectively are you integrating your brand identity into Facebook?
• Content Relevancy – Are you providing original information that is relevant to your audience?
• Content Frequency – How good are you at the cadence of your content publishing?
• Sphere of Influence – Do you have an active and robust audience?
• Quality of Engagement – Is your content engaging prospects by starting conversation and activity?

“Roost analyzes individual Facebook pages using a proprietary algorithm,” Chang explained. “As a result, we can provide a weighted score we call the Roost Rank that provides the user a clear sense of where they are. Improving your rank is made easy with tips and recommendations we offer to make a brokerage’s Facebook presence the best that it can be.”

About Leading Real Estate Companies of the World^®

Leading Real Estate Companies of the World^® is the largest network of top independent local and regional brand-name brokerage firms in the residential sector of real estate. The 600 firms affiliated with Leading Real Estate Companies of the World^® (LeadingRE) are represented by 5,000 offices and 150,000 associates in more than 30 countries worldwide. The organization's leadership is demonstrated by the fact that its affiliates comprise six of the top 10 real estate companies in the country. Collectively, LeadingRE affiliates produced nearly 1 million home sales valued at $250 billion in the U.S. in 2009. In addition, LeadingRE affiliates hold the Number One position in terms of sales or volume in more of the top markets than any other organization.  Visit them at http://www.leadingre.com

About Roost, Inc.
Founded in San Francisco, Calif. in 2007, Roost is a real estate technology company that develops social applications that compliment its award-winning search engine. When combined, this Social Real Estate Toolkit allows real estate agents and brokerages to establish a professional presence within various social media networks and leverage those networks to engage with their social graph to generate business.