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Start-up real estate portal zooms past industry giants Zillow, Trulia and in international Google search results

April 20 2012

Just months after launching the, Global Real Estate Network made its presence known in the much coveted top 10 results to searches for real estate in major US cities on the international versions of Google, Bing and Yahoo. By contrast, Zillow, Trulia and were rarely among the first 100 search results.

This international Internet dominance is important because more than 70% of all traffic online in 2010 was in other languages and not in English. (Source:

Exclusively on Real-Buzz, international buyers can search over a million professionally translated US property listings in Spanish, Brazilian Portuguese, Chinese (Mandarin or Cantonese) French, Italian and Russian.

When international viewers search for US property on their local Google or other leading search engines using common search terms like "house for sale" or "real estate" in their own (foreign) languages, Real-Buzz holds top positions for popular cities including Miami, Chicago, Las Vegas, New York and Los Angeles.

"International visibility is important for would-be sellers because foreign buyers spent $82 billion last year on US residential real estate, up from the $66 billion reported by the NAR in their 2010 report. That was an increase of about 20% in one year, making home sales to international buyers one of the few growth segments in the real estate market," said Janet Choynowski, CEO of Real-Buzz.

"With increasing public awareness of this trend, many sellers now require their real estate agents to demonstrate that they can effectively market to international buyers," she said.

The portal gives agents an easy way to meet the increasing demand for Global marketing while also expanding agent reach into the rapidly growing multicultural markets in many US cities," Choynowski stated.

To gain a global marketing edge for their members, most major MLS and Realtor® organizations now syndicate their listings to

In addition to translated property search, Real-Buzz provides a free B2B networking channel to facilitate professional-to-professional referrals, even between agents who may not share a common language. Referrals are a significant source of new business and agents can quickly build a global network on Real-Buzz.

Real-Buzz offers a wide range of products and services designed to help agents and brokers market their listings to international and multicultural buyers, including translated property search for agent websites.

Last year, Real-Buzz was a finalist for Innovator of the Year with the multilingual App for Facebook®, IDX-Buzz.

The Real-Buzz portal and retail products are powered by Immobel®, the recognized market leader in real estate globalization technology since 2000.

The result of the merger last year between Immobel and Real Buzz Media, the portal combines the latest in social media features and a fully multilingual platform to create the leading global information exchange for real estate.

Under the Immobel brand the company continues to provide custom real estate globalization technology, services and consultancy to real estate organizations, brokerages, technology vendors and franchise groups both in the United States and internationally.

The founder of Immobel, Janet Choynowski now serves as CEO of the Real Buzz Immobel Group.