In our continued efforts to make your online marketing toolkit increasingly effective for today's mobile audience, we are happy to report that we can check one new thing off our to-do list:

Virtual tours are now mobile-friendly!

This means that people viewing your listings on a mobile device – who previously could not enjoy mobile tours because they required Flash for proper viewing – now can! Mobile-friendly virtual tours are now visible to all users who are using a browser or device that does not support or have Flash.

Imagine: a prospect driving around your neighborhood looking for homes comes across one of your listings. He or she could park outside and watch a virtual tour on a smartphone or tablet, right then and there. No more waiting until they get home to their computer to see if your home is right for them. Mobile-friendly virtual tours give you the chance to make an immediate impact.

Point2 Agent's mobile-friendly virtual tours feature an overlay of key property information and are available branded (with your name, logo and photo) or unbranded, to suit your needs.

Need help creating a virtual tour? Whether it's your first time or you just want a refresher, click here for step-by-step instructions.

Here are a few virtual tour quick tips to get you started:

• Clean and stage the listing before you start taking pictures
• Take photos at the same time of day using similar lighting for visual consistency
• If you have the ability, consider hiring a professional photographer
• Put the best, most sellable features at the beginning of the tour for the most impact
• Don't forget to add in small details that are often overlooked, like kitchen hardware or freshly painted trim, and don't skip the yard
• Include short captions that are easy to read, limit overuse of adjectives
• Neighborhood and local amenity shots can be added near the end

Do you make virtual tours of your listings? Give us your tips below!

To view the original post, visit the Point2 Agent blog.