Active Website Presenting at Inman Real Estate Connect NYC

The Active Enterprise Network is proud to send our Managing Partner and Director of Technology, Ori Staub, as a featured speaker to this year’s Inman News Real Estate Connect® NYC Conference.  The session, titled, Brokerage Website Vendor Shoot-out, will focus on brokers looking to enhance and maintain – or in some cases establish – a strong web presence.  The presentation is scheduled for Wednesday, January 12, from 9:20am – 9:55am.

I (Jeff Payne) had a chance to speak with Ori about his plans for the conference.

“I’ll be approaching my talk from a pure educational perspective,” Ori explained.  He will be discussing how web technology relates to real estate from online branding, to SEO, to designing an entirely customer-focused website based on usability.

But, the scope of these parameters changes from company to company.

“Different types of companies have different needs,” he says.  “One company could have seven agents while another could have one-hundred and fifty.  Some are independent, some aren’t, and because of that they have to be catered to differently.”

Because of these differences Ori will illustrate in broad strokes how to maintain relevance through consistency in branding, avoiding the common mistakes made by brokerages and understanding the features provided by various platforms.  It is his hope that brokers will walk away from this session with a better idea of how to develop and implement a web-based strategy intended to increase online presence and to attract the largest audience of quality users.

In order to make the aforementioned changes while running a full-time business, a partner with technological know-how is required.  Choosing one, however, is not something to be taken lightly.  “Again, every company has different needs,” Ori explains.  “It’s a matter of finding the right fit.”

This year’s Inman News Real Estate Connect® Conference marks the event’s 15^th anniversary and will be held in New York City at the Marriott Marquis in Times Square, from January 12-14.

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