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SmartZip Extends Predictive Marketing Platform with Targeted Ads on Facebook

January 26 2014

smartzip 20140126Pleasanton, CA--SmartZip Analytics, Inc., a leader in analytics-powered targeted marketing for real estate businesses, today announced the release of SmartTargeting ads for Facebook, the first pre-targeted ads to allow real estate agents and brokers to place their brand right on the Facebook pages of their best homeowner prospects, as identified by SmartZip's proven predictive models.

SmartTargeting brings big data, predictive analytics, and marketing automation together to help real estate agents identify and connect with the best seller prospects. With the launch of pre-targeted ads for Facebook, customers now have the power of SmartTargeting immersed within the realm of social media. "By extending our targeted online platform to social, we are creating a more robust system for agents to build their brand and generate demand simultaneously from multiple marketing channels," said president and CEO, Avi Gupta. "Our vision of high-tech farming is constantly expanding as our clients request more ways to stay top of mind with their best prospects." With the addition of targeted Facebook ads, SmartZip clients now have their brand appearing from all angles – when a prospect is shopping online, browsing on Facebook, and even checking their mail box.

How does it work? When an agent signs on with SmartZip, they define a neighborhood they want to farm. Once that area is defined, SmartZip runs predictive modeling to identify the best listing prospects, and ranks those homeowners by their likelihood to sell. Now agents have a targeted group of homeowners to focus their sales and marketing efforts. Behind the scenes, SmartZip has a fully automated marketing platform that runs branded campaigns directly to these prospects, on behalf of the agent, via online ads, email, direct mail, and Facebook. "There has never been a more complete marketing system that gets agents in front of the most likely sellers in such a direct way," said Michael Tritthart, technology instructor at Keller Williams Realty. "I conduct technology workshops all over the US and one of the constants I hear in class are success stories from SmartZip clients."

The targeted Facebook ads culminate a year of product innovations for SmartZip's seller targeting platform, which have included mobile apps for high-tech farming, Facebook CMA (comparative market analysis) app for agents, automated handwritten letters, agent-branded lead capture websites, new marketing offers, and a host of other marketing tools. "Winning listings is the toughest problem in the industry, requiring deep insights on homes and their owners, consistent and relevant marketing, and a high degree of relationship building," noted Rajeev Kalavar, SmartZip's vice president of products. "Our goal with SmartTargeting is to help our clients maximize the impact of every marketing dollar and personal time they invest into prospecting for listings."

The SmartZip marketing platform is composed of three precisely targeted online ad channels:

  • SmartZip Online Display Ad Targeting – Agent-branded ads are proactively served to targeted home seller prospects while they browse across thousands of top internet sites. This solution allows real estate agents to manage their display ad campaigns from a single platform.
  • SmartZip Social Ad Targeting – Agent-branded ads are served to targeted homeowners right on their Facebook pages. This solution allows real estate agents to manage their Facebook ad campaigns from a single platform.
  • SmartZip Ad Retargeting – Agent-branded ads are served to homeowners that respond to other SmartZip marketing campaigns, to nurture prospects on behalf of the agent.

To learn more about SmartZip, visit http://www.smartzip.com or call 888.402.7960.

SmartZip Analytics, Inc.

SmartZip Analytics is a national leader in predictive marketing solutions for real estate and related industries. Using patent-pending home intelligence, predictive analytics and integrated online/offline media campaigns, SmartZip's platform offers an integrated solution that can identify top prospects accurately, and help reach them through precisely targeted digital and traditional marketing channels. In addition, leading national real estate companies, including,,, HomeSnap, NationsInfo and others rely on SmartZip's best-of-breed analytics for their online businesses.

SmartZip is backed by Intel Capital, Claremont Creek Ventures and Javelin Venture Partners, and headquartered in Pleasanton, CA.