Charleston, S.C. – Feb. 13, 2014 – BoomTown, a leading real estate lead generation and CRM (Customer Relationship Management) system, announces the first Application Programming Interface (API) integration between their intelligent Customer Relationship Management (CRM) platform and Zillow's® Premier Agent lead generation package. Under Zillow's recently launched Tech Connect initiative the two companies will exchange data to provide their mutual real estate professional clients with smarter actionable information around online consumer behavior, delivering a better experience for all parties.

"This is our first API connection with another lead generation source, and one of many steps we're taking to further streamline the lead management efforts of our clients," said Grier Allen CEO and President of BoomTown.

"Managing leads in multiple systems is one of the biggest pain points our clients face today, so we're pleased to be the first partner to launch with Zillow Tech Connect, and enable our clients to automatically import leads, and a robust set of data around them, directly into our CRM to seamlessly manage and monitor each contact's experience."

About BoomTown

Founded in 2006 and headquartered in Charleston, SC, BoomTown is a fast growing, web-based software company that offers a robust online marketing system for real estate professionals. The system includes a customized real estate website integrated with local MLS data, personalized online advertising and inbound marketing services, a dedicated Client Success Manager, and a cutting-edge CRM (Customer Relationship Management System) with marketing automation. BoomTown's software solution is being used by the top-producing real estate brokerages and teams across the country, and the company was recognized for three consecutive years (2011, 2012, 2013) on the Inc. 500 Fastest Growing Companies List. For more about BoomTown, visit http://boomtownroi.com/.

About Zillow, Inc.

Zillow, Inc. (NASDAQ: Z) operates the leading real estate and home-related marketplaces on mobile and the Web, with a complementary portfolio of brands and products that help people find vital information about homes, and connect with the best local professionals. Zillow's brands serve the full life cycle of owning and living in a home: buying, selling, renting, financing, remodeling and more. In addition, Zillow offers a suite of tools and services to help local real estate, mortgage, rental and home improvement professionals manage and market their businesses. Welcoming nearly 64 million monthly unique users, the Zillow, Inc. portfolio includes Zillow.com®, Zillow Mobile, Zillow Mortgage Marketplace, Zillow Rentals, Zillow Digs™, Postlets®, Diverse Solutions®, Agentfolio™, Mortech®, HotPads™ and StreetEasy®. The company is headquartered in Seattle.