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Agents Using Community-Sourced Content For Lead Generation

March 26 2014

Bellevue, WA, Wednesday, March 26, 2014-- The members of ActiveRain have been collaborating to create community-sourced real estate content as a way to generate interaction with prospects and drum up new business.

The latest infographic by the ActiveRain community is titled, "Hidden Gems in Real Estate." It goes beyond the standard online home search and reveals the hidden gems that may be undervalued (or not even included) in the listing price. 1,500 agents, brokers, home stagers, inspectors, and lenders shared their insight to build this shared resource.

The community-sourced content project by ActiveRain works with the community to create a nice looking infographic and provide free marketing resources for the real estate community. With "Hidden Gems", agents and other industry pros get free access to:

Bob Stewart, Community Evangelist at ActiveRain commented, "Agents often find that it is difficult to find things to talk about with real estate leads that you've been working for several months. They can eventually get blinded to market reports, just-listed postcards, and other lead engagement strategies that just aren't resonating with them."

"This is the beauty of being part of an online community," continued Stewart. "We can work together as an industry to share our real estate expertise with consumers and learn from one another in the process."

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About ActiveRain

ActiveRain is an online community of real estate professionals who exchange best practices, write real estate blogs, and get free education from the industry and their peers. Learn more at www.ActiveRain.com.