Listings 360°Insight Advisor

Empowering Decisions. Enabling Engagement. Accelerating Business.
Listings 360°insight Advisor is a comprehensive online listing visibility platform that measures performance and usage activity across all sites where listings appear.

Listings 360°Advisor puts the power back in the hands of MLSs, Brokers, and Agents:

Empowers Decisions:Statistical facts that help Brokers manage syndication, adapt marketing strategies
Usage information helps Brokers and agents clearly articulate online trends
Enables Engagement (at all levels):
between MLS and Broker - fostering data needed to make selective syndication and data licensing decisions
between Broker and Agent – share timely trend information needed to make office-level decisions
between Agent and Clients - improve and add value to the prospecting process
Accelerates Business:
Focus investments in the most successful publishing and sales ventures
Sharpen Agents’ online marketing strategies and relationships with
clients

How can I benefit from Listings 360°Advisor?

With Listings 360°insight Advisor, you will understand at the Broker and Office Level:

• Which publishers are delivering the most online eyeballs, ranked by performance
• Consumer search trends, habits, marketing trends
• How listings are performing online – and how that relates to similar listings
• Where and how customers are looking for and at their listings
• The collective impact of their online marketing strategy – Broker website included

You will be able to:

• Monitor, measure and manage office level syndication and online publishing efforts effectively
• Use real-time publisher performance information to measure ROI, and guide/adapt online marketing campaigns and investment dollars to yield the greatest result
• Clearly articulate the power of their Broker’s collective online marketing strategy in a powerful, compelling, organized manner
• Compare Broker’s website performance to the whole
• Share timely trend information with Agents to help guide them in their strategies with office level

Listings 360°Insight Advisor for Agents
With Listings 360°insight Advisor, Agents will understand:

• How their listings are performing online , how that relates to similar listings
• How many views and click thrus to their site are occurring – by Publisher
• Where and how customers are looking for and at their listings
• Which publishers are delivering the most online eyeballs
• The impact of their online marketing strategy
• The consumer search dynamics market-wide

Agents will be able to:

• Monitor, measure and manage office level syndication and online publishing efforts effectively
• Use real-time publisher performance information to measure ROI, and guide/adapt online marketing campaigns and investment dollars to yield the greatest result
• Clearly articulate the power of their Broker’s collective online marketing strategy in a powerful, compelling, organized manner
• Compare Broker’s website performance to the whole
• Share timely trend information with Agents to help guide them in their strategies with office level

Listings 360°Insight Advisor for MLSs
With Listings 360°insight Advisor, MLSs will be able to:

• Provide tremendous value  to membership with a future-focused platform that delivers comprehensive online listing performance and usage information to all members
• Validate the value of the MLS as the “one credible source” for all listing measurement information (optional language: party-neutral (no vested interested in listing distribution or syndication))
• Have the data needed to make selective syndication and data licensing decisions; empower Brokers to do the same
• Earn new revenue/diversify the revenue stream
• Communicate this higher, market level information with membership and the public as desired

Onboard Listings 360° Insight Advisor is a value revolution for MLSs, Brokers and Agents – revealing an entirely new level of comprehensive, useful, actionable business insight from use of listings online.