[WATCH] The Secrets to Securing Listings: Learn Ways to Stand Out and Market Yourself Like a Pro
It's tough out there in today's housing market. Buyers are struggling to find houses, and Realtors are struggling to find listings. While little can be done about low inventory, there are strategies you can use to find seller leads.
In this webinar, Elm Street Technology leads viewers through a class on how to generate high-intent seller leads and convert them into clients. Watch the recording below to learn tips, tricks, and strategies on how to bring in leads both organically and via advertising, and how to win the listing presentation.
Webinar Guests
Tom Bauman, Business Development Consultant, Elm Street Technology
Stephen Haladay, Business Development Consultant, Elm Street Technology
Video Timeline
0:00 - Tom Bauman introduces the topic and fellow panelist Stephen Haladay.
5:18 - Lead generation starts with an online presence.
6:25 - Home seller statistics.
7:21 - IDX websites as the hub of your online presence.
11:30 - The importance of blogs for your website's SEO and what to post.
16:47 - Benefits of social media marketing to your online presence.
18:04 - Facebook for real estate marketing, including what to post.
25:52 - Leveraging LinkedIn and Twitter.
28:50 - Instagram for real estate marketing and what to post.
31:00 - Leveraging YouTube and what types of videos to post.
34:29 - Using paid traffic to capture high-value seller leads.
37:03 - Pay-per-click (PPC) advertising and which keywords to use.
40:29 - Interruption-based marketing.
46:45 - Email campaigns for targeting seller leads.
47:53 - Using direct mail to target sellers at home.
48:44 - Offering your database an "annual real estate check-up" as a lead engagement strategy.
50:09 - How to nail the listing presentation and stand out from the competition.
51:07 - CMA presentation tips.
51:33 - What to say on your next listing presentation.
53:05 - Webinar recap.
55:25 - Learn more about Elevate's all-in-one solution, and see a live demo.
Next Steps
Visit ElmStreet.com to learn more
Read articles about Online Marketing and Social Media, or explore more Online Marketing solutions in our Product Directory
Watch more webinars
Register now for Elm Street's Educational Summer Webinar Series
MORE >
RETECHNOLOGY PREMIUM MARKETPLACE RELATED PRODUCTS | WEBINARS | SPECIAL OFFERS
WATCH: Looking for Listings? Learn the Secrets of Legendary Lead Generation in 90 Minutes
It's a seller's market and real estate agents across the country are looking for ways to find more seller leads.
To help you get a jump-start on your lead gen strategy, we recently hosted a webinar with two top real estate trainers on how to generate more seller leads and position yourself in today's competitive market.
Watch the webinar recording below to learn more about:
Organic leads - Social media and SEO
Paid leads - Interruption and search-based marketing
How to win the listing - What to bring to the listing presentation
And more!
Webinar Guests
Stephanie Alfonso, Business Development Consultant at Elevate
Dylan Handy, Business Development Consultant at Elevate
Video Timeline
0:00 - Stephanie Alfonso introduces the topic and fellow panelist Dylan Handy.
7:38 - Why lead generation starts with an online presence.
8:26 - Dylan shares seller statistics.
9:58 - The importance of real estate websites in lead generation.
14:18 - Building SEO with blogs integrated into your website.
22:28 - The benefits of social media in lead generation.
43:00 - How to leverage YouTube for your business.
47:28 - Using paid traffic for lead generation.
48:23 - Difference between Google Ads vs. Facebook Ads.
50:43 - What a PPC (pay-per-click) ad campaign looks like.
51:31 - Seller lead keywords to use in your ad campaigns.
51:57 - How to leverage a lead capture landing page.
54:06 - Interruption-based marketing.
58:22 - How to nurture leads with email campaigns.
1:00:27 - Using direct mail to target seller leads at home.
1:03:58 - How to turn leads into clients with your listing presentation.
1:05:55 - What to say on your next listing appointment.
1:07:25 - Recap.
1:10:00 - Learn more about what the Elevate platform has to offer real estate agents.
Next Steps
Visit tryelevate.com to learn more.
Email Dylan or Stephanie for more information.
Read articles about Online Marketing and Social Media, or explore more Online Marketing solutions in our Product Directory
Watch more webinars
MORE >
WATCH: Why SEO Matters in Today's Market
Google searches for "buy home" and "buy house" are at an all-time high, and "sell home" and "sell house" are trending upward. Are you capitalizing on the momentum?
If not, don't worry. You'll learn all the basics of real estate website SEO in the video below--and even see two Realtor websites get analyzed by SEO expert Kevin Piechota!
Kevin was our special guest on a recent webinar. He gave us the lowdown on SEO basics, including on-site and off-site SEO strategies, SEO tools to use, evaluating SEO partners, and more.
Watch the full webinar below to find out how to take advantage of the surge in online real estate activity.
Webinar Guests
Kevin Piechota, Realtor, SEO Fuel Brand Ambassador and National Broker Consultant at Homes.com
Moderator: Marilyn Wilson, Co-founder and President, RE Technology
Video Timeline
0:00 - Moderator Marilyn Wilson introduces the topic and panelists.
4:05 - Why SEO matters in today's market, even during a pandemic.
4:27 - Kevin Piechota shares keyword research that shows real estate related Google searches are at an all-time high.
9:22 - Why don't Realtors do their own SEO work?
14:19 - List of monthly SEO actions that Realtors can take.
15:59 - Why you don't want more traffic to your real estate website.
16:48 - Two website analysis tools for better SEO.
17:15 - Kevin does a live SEO analysis of two webinar attendees' websites.
25:55 - How to attract better, more targeted traffic to your website.
28:38 - Expanding the flow of leads into your lead generation funnel.
30:35 - How do you get to page one of Google?
31:00 - Kevin covers the basics of on-site SEO (relevance).
37:57 - Off-site SEO strategies for building trustworthiness.
47:47 - Live demo of Homes.com SEO Fuel.
52:50 - The benefits of SEO for your brand and your website.
56:56 - What should you look for in an SEO partner?
58:35 - How much does SEO cost?
1:01:20 - Kevin shares an exclusive offer for RE Technology readers.
A Special Offer for RE Technology Readers
RE Technology subscribers can get a free website audit from Homes.com. Just text "SEO" to 484848 or visit go.homes/seo.
Next Steps
Learn more about Homes.com SEO Fuel
Claim your free website SEO audit at go.homes/seo or by texting "SEO" to 484848
Read articles about SEO, or explore more SEO solutions in our Product Directory
Watch more webinars
MORE >
WATCH: Data Driven Tips to Generate, Convert and Close Your Leads
Pop quiz! A buyer is interested in a home. Who is going to convert them? Is it:
The listing agent
The website the consumer found the home on
The first agent they hear from
The data points to "C." According NAR research, 68% of buyers only interview one real estate agent.
So what does that mean for you? "We know that speed is critical, but this data here shows that you need to be fast and you need to be first," said Joe Sesso, author of the books Secrets of Top Selling Agents and The Foreclosure Revolution, as well as a Realtor, real estate investor, national speaker and trainer.
Joe was our guest during a recent webinar—a special "Secrets of Top Selling Agents" event for RE Technology readers. He not only shared techniques, tips, and tricks to beat your competition to the first contact, but he also outlined some of the new lead generation models—like iBuyers and referral networks—that are pushing their way onto the real estate scene.
Webinar attendees got in-depth insight into three resources and strategies for leveling the playing field and generating your own leads. Want to get these insights for yourself? Watch the recorded webinar below!
Webinar Guests
Joe Sesso, Executive Director of Sales at Homes.com, Realtor, real estate author, speaker, trainer, and investor
Moderator: Marilyn Wilson, Co-founder and President, RE Technology
Video Timeline
0:00 - Moderator Marilyn Wilson introduces the topic and panelists.
1:25 - Joe Sesso talks about how "speed to lead" is critical to lead conversion.
3:25 - Joe offers an overview of the Referral Network lead gen model.
5:40 - Joe outlines the iBuyer lead gen model.
8:19 - Three ways to own your leads.
11:56 - Resource #1: Lead generation sources
22:38 - Resource #2: Lead conversion strategy
35:07 - Resource #3: Your website
53:35 - The keys to beating your competition every time.
54:15 - How to fill your pipeline with more leads from other peoples' listings.
55:50 - How to get a free SEO website audit from Homes.com.
56:35 - Question and answer segment.
Next Steps
Learn more about Homes.com Local Connect
Claim your free website SEO audit by contacting [email protected]
Register for our next webinar, Do you fear anonymous reviews? Take back control of your online profile today.
MORE >
[Video] What Happens When Someone Googles Your Name?
Picture this: An old acquaintance from high school recommends your services to her newlywed nephew and his wife who are looking for their first home. What do you think the first thing they do is? Call you? Email you?
Not quite. Ninety percent of people will research you before they contact you, including referrals. For the majority of modern consumers, this means typing your name into Google—but whether they convert into clients or not depends on what happens next.
MORE >