Articles

Seasonal Tactics to Keep Your Momentum Going this Fall
The last quarter of the year is one of the slower times for real estate in many markets. This leaves many agents wondering how to keep their momentum going through the end of the year. Luckily, even though many prospective buyers will start putting their home-buying plans on hold until after the new year, others will be getting serious about buying or selling a home in time to celebrate the holidays. Find five ways to uncover end-of-year buyers and sellers below!
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10 SEO Hacks for Your Real Estate Website
No matter where you're based or what your specialty is, most of your future real estate clients will find you online. Search Engine Optimization – usually called SEO – makes the difference in whether they discover you or a competitor with comparable offerings. SEO is a series of techniques combining best practices in digital marketing and website design. It has two main purposes:
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Let's Make Your Smartphone Smarter!
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5 Reasons Every Real Estate Professional Needs to Be Advertising on Facebook
Tell us if this sounds familiar: you created a Facebook page for your property management or real estate business and posted a few times a month. But as time passed, you did not feel like the page was boosting your lead generation. As more people use Facebook to post content, there is exponentially more competition for your target's attention. It is not enough to write a post on your page and hope people find it. Facebook ads ensure that your content reaches the right people at the right time. Below, you will find five reasons why you need to be using Facebook advertisements and several great services to make the most out of your investment.
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Products

RPR Realtors Property Resource®
REALTORS® have unparalleled access to data that will give you a competitive edge with your clients. At its base are over 147 million property records, built from public record and assessment information. Then layers of data have been added such as zoning, permits, and mortgage and lien data, schools and the largest database of foreclosure information in the industry. REALTOR® members of participating MLSs will also have their localized MLS active and off-market data integrated with these robust national data sets. RPR offers many different resources that will help you leverage all the information easily and efficiently.  Click here to view the resource center and get all your questions
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Online Advertising From Homes.com
We Send the Consumers more Likely to Buy to YOU! Homes.com consistently is a top source of consumer traffic to real estate agent and broker websites. Not only do we refer a high volume of consumer traffic to real estate professionals, but we send highly-engaged consumers who are more likely to buy your way! Here’s how: Homes.com receives over 12.5 million unique consumer visits monthly, with over 20 million total visits each month. 190 million page views each month, with consumers spending an average of 11 minutes on Homes.com. Half of our visitors DO NOT visit a competitor. Refer more traffic to broker sites than Zillow or Realtor.com. Drive EVEN MORE Traffic to Your Site when You UPGRADE your listings to Preferred! Preferred listings are positioned at the top of search results on Homes.com and have special branding to get them noticed faster. Combine high-visibility with Homes.com’s already highly-engaged consumer traffic, and it’s no wonder that Preferred Listings are viewed 8 times more than basic listings on Homes.com, and they receive 7 times more leads! Contact us to upgrade your basic listings to Preferred Listings on Homes.com today! Target Buyers and Sellers in Your Area with Local Ads on Homes.com! Target active buyers and sellers in the city and/or zip code of your choice. High-impact branding ads containing social media links present you as the local expert. Clean ad design blends seamlessly with the page design to avoid con- sumer banner ad blindness and get you noticed faster Connect with and convert more active homebuyers in your target area with Buyer Connect from Homes.com! As a part of the Homes Connect platform, Buyer Connect is our end-to-end solution that connects you with inquiring local
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Featured Homes (SM) by realtor.com®
Secure one of the most visible and exclusive positions for YOUR listings. What Featured Homes(SM) can do for you: Prominent callouts Help you grab the attention of buyers looking for a specific property type. Attract more buyers More visibility for your listings and more inquires to you. Help generate more interest                Move your listings to the front of the line in a highly visible position. The ultimate listing tool Show potential home seller clients how your exclusive marketing will more their home to the top of the Search Results Page. Create more visibility For you, and for the marketing you provide to clients. Your homes seen first Feature Homes(SM) are seen at the top of the Search Results Page, then seen again when the consumer clicks “next.” Capture market share Display your listings and the marketing you provide your home seller clients by securing zip codes in your preferred farming
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Market Snapshot®
Provide your clients with accurate, real-time MLS data that matters. Market Snapshot® syncs with nearly every MLS, with most updated every 15 minutes, so our trend reports are the truest representations of market activity in your clients’ areas of interest.Within moments, your clients are notified of new listings, price changes and sales as they happen – not when they’re updated on public records. Your clients will have the freshest MLS data right at their
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Industry News

FBS Introduces Spring All-in-One Websites for Agents, Powered by the Revolutionary Spark API
FARGO, N.D., Oct. 21, 2019 -- FBS announces the launch of the latest product in the Spring® lineup: all-in-one websites for agents. For 40+ years, FBS has provided innovative technology and services to the Multiple Listing Service (MLS) and its members, including the late 2018 acquisition of Solid Earth's Spring software platform. In the last year, FBS successfully launched Spring MLS Portals to the MLS market. Today, agent websites are added to the Spring suite of products. Spring IDX websites for agents were created with the busy, budget-conscious agent in mind. Director of FBS Broker and Agent Services, Michelle Carter explains, "The new Spring websites deliver on all of the essential agent website needs: powerful IDX home search with live data, a modern look, ease of use, affordability, lead capture, and agent branding options. Set-up and customization are easy enough that the least tech-savvy agent can succeed." With hosting, site security, and custom domain name management included, agents can consolidate multiple vendors into one single solution at an affordable price. Powered by the Spark® API, Spring IDX websites show live listing data so home buyers receive the freshest most comprehensive data available. Spring websites are available exclusively to Flexmls subscribers along with a number of other easy-to-use and affordable IDX solutions. Spring websites for brokers, complete with lead management, is set to release in 2020. For more information visit https://fbsproducts.com/products/idx-solutions/. About FBS Recognized by Forbes as a 2019 Small Giant and based in Fargo, North Dakota, FBS is a 100% employee-owned company providing industry-leading software and technology to real estate with Flexmls®, Spark®, FloPlan™ and Spring®. The leading MLS technology innovator and one of the largest software providers, FBS serves 240,000+ real estate professionals on its Flexmls® Platform. First to market, its Spark® API set the standard for industry API innovation. Spark showcases the value of data standards powering Flexmls Mobile, Spring and many other third-party real estate software products. FBS products are underpinned by 40+ years of experience and one of the highest customer service performance ratings in any industry, an NPS® of 84. Learn more at www.WeAreFBS.com.
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Migration Trends Reach Record High as 26% of Home Searchers Look to Change Metros
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Q3 2019 Foreclosure Activity Down 19 Percent from Year Ago to Lowest Level Since Q2 2005
Average Time to Foreclose Increases 18 Percent From Last Year; Foreclosure Starts Down From Year Ago But Up in 30 Percent of Local Markets IRVINE, Calif. - Oct. 17, 2019 -- ATTOM Data Solutions, curator of the nation's premier property database and first property data provider of Data-as-a-Service (DaaS), today released its Q3 2019 U.S. Foreclosure Market Report, which shows there were a total of 143,105 U.S. properties with foreclosure filings — default notices, scheduled auctions or bank repossessions — in the third quarter, down 6 percent from the previous quarter and down 19 percent from a year ago to the lowest level since Q2 2005 — a more than 13-year low. U.S. foreclosure activity in Q3 2019 was 49 percent below the pre-recession average of 278,912 properties with foreclosure filings per quarter between Q1 2006 and Q3 2007 — the 12th consecutive quarter where U.S. foreclosure activity has registered below the pre-recession average. "Foreclosure activity continues to decline across the country, which is a good sign that the housing market and the broader economy remain strong – and that the lending excesses that helped bring down the economy during the Great Recession remain a memory," said Todd Teta, chief product officer at ATTOM Data Solutions. "This is not to say that everything in the latest foreclosure picture is rosy. Some states have seen their foreclosure rates increase this year, which could cause some concern. But overall, the foreclosure numbers reflect a market in which buyers can afford their homes and lenders remain careful in loaning to home buyers who have little chance of repaying." Foreclosure starts down nationwide, up in 30 percent of local markets Lenders started the foreclosure process on 78,394 U.S. properties in Q3 2019, down 8 percent from the previous quarter and down 15 percent from a year ago — the 17th consecutive quarter with a year-over-year decrease in foreclosure starts. Counter to the national trend, 14 states posted year-over-year increases in foreclosure starts in Q3 2019, including Montana (up 33 percent); Georgia (up 32 percent); Washington (up 16 percent); Louisiana (up 15 percent); and Michigan (up 12 percent). Also counter to the national trend, 66 of 220 metropolitan statistical areas analyzed in the report (30 percent) posted a year-over-year increase in foreclosure starts in Q3 2019. Those markets with at least 1 million people that posted year-over-year increases included, Atlanta, Georgia (up 37 percent); Columbus, Ohio (up 27 percent); San Antonio, Texas (up 24 percent); Portland, Oregon (up 22 percent); and Tucson, Arizona (up 21 percent). Highest foreclosure rates in Delaware, New Jersey, Maryland Nationwide one in every 946 properties had a foreclosure filing in Q3 2019. States with the highest foreclosure rates in Q3 2019 were Delaware (one in every 415 housing units with a foreclosure filing); New Jersey (one in every 436); Maryland (one in every 500); Illinois (one in every 517); and Florida (one in every 577). Among 220 metropolitan statistical areas analyzed in the report, those with the highest foreclosure rates in Q3 2019 were Atlantic City, New Jersey (one in every 269 housing units with a foreclosure filing); Trenton, New Jersey (one in every 312); Rockford, Illinois (one in every 366); Fayetteville, North Carolina (one in every 369); and Peoria, Illinois (one in every 388). Bank repossessions see slight uptick from previous quarter Lenders repossessed 34,432 U.S. properties through foreclosure (REO) in Q3 2019, up 6 percent from the previous quarter but down 33 percent from a year ago. Counter to the national trend, 16 states posted quarter-over-quarter decreases in REO activity in Q3 2019, including Maryland (down 37 percent); Tennessee (down 19 percent); Delaware (down 16 percent); New Jersey (down 13 percent); and Arizona (down 11 percent). Average time to foreclose sees an uptick Properties foreclosed in Q3 2019 had been in the foreclosure process an average of 841 days, up from 716 days in the previous quarter and up from 713 days in Q3 2018 to the highest level since Q4 2017. States with the longest average foreclosure timelines for homes foreclosed in Q3 2018 were Indiana (1,633 days); Hawaii (1,626 days); Nevada (1,511 days); New Jersey (1,173 days); and Georgia (1,170 days). States with the shortest average foreclosure timelines for homes foreclosed in Q3 2018 were Virginia (201 days); Montana (217 days); Mississippi (229 days); Alaska (258 days); and Oregon (283 days). U.S. Foreclosure Market Data by State – Q3 2019 September 2019 Foreclosure Activity High-Level Takeaways Nationwide in September 2019 one in every 2,767 properties had a foreclosure filing States with the highest foreclosure rates in September 2019 were Delaware (one in every 1,170 housing units with a foreclosure filing); Maryland (one in every 1,270 housing units); Illinois (one in every 1,409 housing units); New Jersey (one in every 1,534 housing units); and Connecticut (one in every 1,997 housing units). 24,453 U.S. properties started the foreclosure process in September 2019, down 12 percent from the previous month and down 15 percent from a year ago. September 2019 marked the 8th consecutive month with a year-over-year decrease in foreclosure starts. Lenders completed the foreclosure process on 11,869 U.S. properties in September 2019, up 3 percent from the previous month and up 10 percent from a year ago. About ATTOM Data Solutions ATTOM Data Solutions provides premium property data to power products that improve transparency, innovation, efficiency and disruption in a data-driven economy. ATTOM multi-sources property tax, deed, mortgage, foreclosure, environmental risk, natural hazard, and neighborhood data for more than 155 million U.S. residential and commercial properties covering 99 percent of the nation's population. A rigorous data management process involving more than 20 steps validates, standardizes and enhances the data collected by ATTOM, assigning each property record with a persistent, unique ID — the ATTOM ID. The 9TB ATTOM Data Warehouse fuels innovation in many industries including mortgage, real estate, insurance, marketing, government and more through flexible data delivery solutions that include bulk file licenses, APIs, real estate market trends, marketing lists, match & append and introducing the first property data deliver solution, a cloud-based data platform that streamlines data management – Data-as-a-Service (DaaS).
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CoreLogic Releases Most Recent HPI Forecast Validation Report
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Companies

Elevate
Welcome to pure productivity for real estate brokers, agents & teams: CRM, IDX websites, lead gen, email, text, social, automated campaigns & workflows, and custom consulting. Intuitive, easy-to-use technology, complemented by fanatical training, support and business consulting.
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Buffini & Company
For more than 21 years, the mission of Buffini & Company has been to impact and improve the lives of people through sharing its unique and highly-effective lead generation system, and comprehensive business coaching and training programs. To date, the company has helped more than 3 million people in 37 countries improve their business, increase their net profit and enhance their quality of life. Why Buffini & Company? Learn
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3sixtyfive.agency
Looking to connect with your audience in a meaningful & memorable way? Check out 3sixtyfive.agency, the creative & digital marketing agency that helps real estate brands thrive. Strategy. Branding. Marketing. Production. Schedule a consultation
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realtor.com®
realtor.com®, where the world shops for real estate online, is operated by Move, Inc., (Nasdaq: MOVE) and is the official Web site of the National Association of REALTORS®., realtor.com® currently offers potential homebuyers access to nearly four million property listings, as well as the most brokers and agents. It also provides REALTORS® and the home sellers they represent with the Internet's largest real estate marketplace, where real estate consumers spend more time searching than any other comparable real estate site. Agents and companies have the power to customize realtor.com® resources to maximize their brand and
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Webinars

WATCH: Growing Your Brand with a Real Estate CRM
There are a lot of misconceptions about what a brand is. For starters, it's not your logo or your website design. So what is a personal real estate brand and your can you build yours? That's what we explored in a webinar last week. A brand is, first and foremost, all about how you can serve your clients and sphere of influence. "The more you have a regular, consistent flow of communication, education, insight, counsel that you provide to your sphere, the better your own personal brand becomes," says webinar moderator Marilyn Wilson. "[Your] CRM can become a guide to helping your create your own brand." That's right—your CRM can be an important tool in building your visibility and influence with your sphere. In this webinar, Rich Gaasenbeek of IXACT Contact shows us how your CRM and marketing automation system can help you build your brand through regular, consistent communication across multiple marketing channels. Watch the recorded webinar below to find out more (and how to claim an exclusive FREE offer from IXACT Contact)!
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WATCH: Win Over Sellers and Close More Listings with This Tech Tool
From wowing sellers during listing presentations, to increasing sight-unseen offers, to increasing your speed to market, there's a marketing technology that can turbocharge essential aspects of your business. We're talking about 3D virtual tours--and during a recent webinar, we took an exhaustive look at all they have to offer. We were joined by representatives from Amy Kite Realty, who gave us first-hand insight into how their business is winning new clients and closing deals faster, thanks to Matterport. If you missed the webinar, no worries. We recorded it for you! Check out the video (and our notes) below:
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WATCH: Build the Business of Your Dreams with a Next-Gen CRM
What are your income goals for 2019? It's one thing to wish for more commissions in the year ahead, but it's an entirely different thing to have a course of action laid out for achieving those goals. In a recent webinar, we saw a live demo of a tool that can help. Real estate CRM IXACT Contact overhauled their interface this year, and one of the new features of the program is a goal setting module where agents can set their income goals, and the system will tell them exactly how many transactions they need to close every month, how many leads they need to win, how many past clients they should reach out to, and more. Of course, that's just a small part of how IXACT Contact can help you manage—and grow—your business. Want to see how else it can prepare you for a kick-ass year ahead? Check out the webinar recording below—and don't forget to scroll to the end of this article to find out how you can claim an extended free trial of IXACT Contact.
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[Video] Inside IXACT Contact's 'Next Gen' Redesign
 What is your income goal for this year and what is your plan for attaining this goal? How about your business pipeline? Do you know where each of your clients are in the transaction process--and which prospects are your hottest? Last week, we took a live look at a solution that can manage and track all of these things--and so much more. During a recent webinar, "Discover How a Next Gen CRM is Changing the Real Estate Game," we got a peek at the newly redesigned IXACT Contact. We toured the new user interface, the extensive marketing capabilities, and the just-launched features of IXACT Contact that are helping agents work their database and win new business. Plus, we learned about a special offer that's exclusively available to RE Technology readers! Did you miss the webinar? Then check out the video replay below:
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Data Driven Marketing: How to Win More Listings with Today's Hottest Tech
Which consumers in your market are most likely to sell their home? If you knew the answer to this question, think how much money you could save on lead generation. Well, good news: you can know the answer to this question, thanks to a technology known as predictive analytics. Predictive analytics combines big data and machine learning to identify the homeowners most likely to sell in your area. With this knowledge in hand, agents can narrowly target their marketing efforts towards just those consumers--saving a ton of time and money in return. We recently co-hosted a webinar with a company that provides predictive analytics to the real estate industry. During the webinar, we learned how SmartZip pairs highly accurate predictions with customizable marketing materials to help real estate agents identify and approach sellers leads long before their competition does. If you missed the webinar, don't worry--we recorded it for you! Check out the webinar below to learn how data-driven marketing can help you win more listings:
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