Articles

7 Ways to Waste Money in Real Estate
You are a real estate agent, and maybe you just closed on a deal and now have some extra money from your most recent comission. If you are looking for a creative way to flush that money down the toilet, look no further. 1. Hiring Help Incorrectly Sometimes you just need help right away, and you will hire anybody. Or maybe you will hire a friend, family member, or person from within your network. That's how most people will find their real estate agents anyway, right? Be sure to carefully review everybody you are hiring—otherwise, you might as well throw that money towards whatever the newest cryptocurrency is that is trying to compete with Bitcoin. 2. Expensive Gifting When giving closing gifts to your clients, it's easy to go overboard to show them how much you appreciate their business. The higher the price tag, the higher their sense of gratitude is not something that is guaranteed. When building a relationship with your clients, it's important to make note of what brings a spark to their life. Is it the passion for their job? Is it their children's dreams? Are they obsessive Star Wars fans? Knowing this type of information can help you choose a thoughtful—and cost-effective—gift that establishes that you KNOW who your clients are as people. 3. Incorrect Listings Incorrect listings can include overpriced listings, listings outside of your niche, or listings too far outside of your farming area. Not only does it take some of your dedicated marketing dollars away from other listings, it also takes your precious time away as well. You should know when to say "no" to a listing that is not right for you. Your time is money, and you shouldn't be wasting it. 4. Choosing the Wrong Brokerage Speaking of wasting time, this is a common problem some new agents come across. It might be unavoidable for newer agents, but can be an easy dodge for veteran agents who know their way aroud the industry. Some brokerages simply aren't in an ideal alignment with your personal goals. Find yourself one that is. 5. Services You Don't Utilize Often on internet message boards, you will see agents write "________ is a waste of money." Sometimes that may be true. From personal experience, I've seen that it's not necessarily the service that is costing them, but it is the fact they are paying for it and not using it. If you are going to invest your hard-earned marketing dollars into a service, make sure you get the most out of it by actually using it. A gym membership alone isn't enough to stay in shape; you must also regularly go to the gym. 6. Not Having a Follow-up System Why would you spend so much money generating leads online, then never convert them? While it's true not all leads will turn into a commission, it is also true that some of these leads are missed opportunities due to lack of communication. Internet leads don't stink, they just aren't being properly followed up with. With consumer timelines elongating to more than just a simple 28 days, it takes time and patience to correctly convert these internet leads into new homeowners. 7. Red Flag Clients There are some clients you should run from. In some cases, the ends justify the means—where the end goal is a paycheck, and the means is an obstacle course in the form of a needy client. This should also include clients you KNOW can be better served by other agents—for example, a person looking to buy commercial real estate might benefit from an agent referral instead of you personally taking on the task. To view the original article, visit the Zurple blog.
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1-Minute Lesson on How to Add Custom Pages to RPR Reports
RPR reports are packed with data and metrics your clients count on for making quick, well informed decisions. But do they include your personal and company marketing info? Your reports could include your bio, recent market production, your business philosophies, stats and awards, etc. Luckily, adding custom pages to your RPR Reports is no problem: Simply select "Manage custom pages" from the Report section A window appears that allows you to add up to five PDF pages Select the number of pages you want to add, and what order you want them to appear (beginning or end), and just like that you've got custom pages as part of your RPR Report Watch this just over one-minute video to see all of the above in action: To view the original article, visit the RPR blog.
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How Instagram Hashtags Can Make All the Difference
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Make Your Next Marketing Strategy Local
What does it mean to be a local real estate agent? By focusing on a targeted area, you become an expert in a specific geographic area. You regularly attend events and have your eyes and ears tuned into the pulse of the community. The relationship you have with a specific area is second nature and you know about all the new developments, where the best schools are located, the Walk Scores, and crime rates. To put it into perspective, you are the consumer's go-to when they need to find out who's who and the buzz in your area. When questions arise about planning, zoning, and environmental concerns or the selling price of the property down the street with a similar floor plan, you have the answers on the tip of your tongue. Honing in on a local area will make your brand stand out and get you recognized as the local expert. What are some secrets to becoming a local expert? Use virtual tours in your new real estate marketing plan It's no secret that consumers are using technology at a faster rate than ever before. Homebuyers are especially enamoured with searching online. According to NAR, 97% of them use the web in their quest for a new home. Sure, traditional and old-school marketing can add some nostalgia to your advertising, but it is time to embrace the digital age and focus on having an online presence. By incorporating real estate marketing tools like immersive 3D tours and interactive floor plans, you not only highlight the fit and flow of each property, but you highlight the fact that you are current with real estate technology. Be the agent the locals recognize as the tech-friendly marketing expert for all their real estate requirements. Following the leads and leading with followers You can lead by following. Follow the social channels of local businesses, including professional services, retail, recreational facilities, and builders and developers in the area. Take the lead by asking your followers questions on Instagram, Twitter and Facebook to initiate conversation. Listen to the voices of the residents and use your time to engage with the community by sharing stories on your social channels, including virtual open houses, 3D tours, and market updates. Did you know you can guide a buyer through a property by sharing a link during a virtual showing? Social connections can drive leads from your apps directly to a potential sale. The importance of standing out in a highly competitive field There are plenty of intelligent real estate agents who know the rules and abide by the fundamentals of the industry standards. But you need to be more than the "standard" Realtor. Marketing tools from companies like iGUIDE® can make you stand out. How you present a property listing should inspire, entice, and engage the consumer. How can you accomplish this? Use real estate marketing tools to reel in the consumer and make a connection. Buyers and sellers want information including accurate measurements, property-specific details, and community amenities. By offering floor plans and easily navigated virtual tours in your digital marketing, you can tie it all together with your expert knowledge of the geographic region. Create your brand identity with niche marketing One of the best marketing tools for real estate agents is building your brand through consistent messaging. Leading real estate coach Tom Ferry suggests you master a specific niche as one of the marketing ideas to elevate your brand. Every listing is an opportunity for you to reach out to the public and show them the value of choosing an agent who can offer good advice, accurate information and present it all in a timely manner. Doing this builds trust and recognition in your brand. When focusing in a specific neighborhood, it is imperative to help the community identify you as the "expert" in the area. You will get recognized as an agent specializing in a specific geographic area when offering things like virtual tours and precise floor plans in your listings. With the proper branding and dedication to your targeted area, your name becomes synonymous with the "go-to" agent for both buyers and sellers in your niche market. Details matter Focus on a single demographic region to uncover and learn the intimate details about schools, parks, Walk Scores, and community happenings. Little details about a neighborhood matter to buyers, as much as the fit and flow of a property. When you guide a potential buyer through a virtual showing, you can have a conversation with them about what it would be like to live in the home. Highlighting property details makes it easier for a consumer to imagine how they will fit into their new home. Working in a niche market doesn't mean you can stray away from the environs periodically. After all, plenty of opportunities will arise while networking within your chosen locale. The key to your success is to use the best marketing tools for real estate agents to distinguish yourself from everyone else out there.
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Products

Parkbench
Stand out from the crowd with Parkbench. We build neighborhood websites for hyperlocalized areas sponsored by a single agent per area, creating unique online content that promotes recognition and drives business for the agent. Now a network of platforms, Parkbench websites engage potential customers, designed to inform visitors of local events, news, and information about the community. Parkbench also provides free marketing tools for business professionals through their main
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ListHub for Agents
Listhub is the nation’s premier network for listing distribution and online listing activity reporting. ListHub’s basic listing distribution service is free and allows brokers and agents to advertise their listings on over 50 national real estate search sites. For a competitive advantage in your marketplace, ListHub offers the Agent Pro and Pro-Plus Packages. If your Brokerage or MLS has opted to distribute your company’s listings to the websites in the ListHub network, agents may upgrade their ListHub account to receive a suite of online marketing reports that detail the success of this exposure. The ListHub Basic Package includes: Your Listings On More Than 50 Websites Filters For Reviewing Publisher Features View Publisher Ratings Automatic Daily Updates From The MLS Free Leads Via Phone And Email Personal Dashboard Login Online Technical Support Channel Scorecard For just pennies a day you can upgrade your ListHub Basic Package to receive valuable marketing intelligence! The Agent Pro Package is for competitive agents and all of the benefits of the Basic Package PLUS: Online Marketing Reports For All Of Your Listings Seller Reports Automatic Email For Seller Reports VIP Phone Support Custom Branded eMarketing Flyers For Listings Presentations PRICING: $129 Per Year The Agent Pro-Plus Package is for agents who are the leaders in their market. For $229 per year, the Pro-Plus Package includes all of the benefits of the Pro Package PLUS: Include Your Personal Website Metrics On All
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One2One Coaching
Coaching–Just for You! “A coach can get more out of you than you can get out of yourself.” -Brian Buffini At Buffini & Company, we have a step-by-step system to help you grow your business Working by Referral so you can live the good life. Your Coach will provide you with: A business plan based on the goals/vision you set for your future. An added layer of accountability while also tracking your progress. Assistance identifying your strengths and weaknesses and then advise you about managing them. This combination along with the tactics, skills and ideas they share help to motivate you to reach a successful balance of business, financial and personal growth. Learn more about One2One
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Online Advertising From Homes.com
Your Listing. Your Lead.   Homes.com reaches millions of active buyers and sellers each month.  Share your brand and listings with this engaged
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Industry News

Impacts of Student Loan Debt on Homebuying Uncovered at Realtor Policy Forum
WASHINGTON (October 13, 2021) -- Top experts from the housing and higher-education fields joined policy thought leaders from the National Association of Realtors on Wednesday to discuss the current student loan debt crisis and how it affects the economy, housing market, and debt holders. The event explored the findings of NAR's September report, The Impact of Student Loan Debt. For the past eight years, NAR has been collecting and examining research to measure the impact of student loan debt on future homebuyers. The report uncovered that student loan debt is one of the most significant hurdles for potential buyers and their ability to purchase a home. "Today's millennials are drowning in student loan debt. After our research, we can now say with certainty that student loan debt is making it difficult to buy a home," said NAR Vice President of Policy Advocacy Bryan Greene to open the event. "We know that homeownership is the ticket to wealth and equity. Many are concerned that to address student loan debt, we would have to take the load off students and on put it on taxpayers. Others advocate help from private employers. We need to talk about all options and explore what reforms are possible." Fifty one percent of student loan holders say their debt delayed them from purchasing a home. NAR's Vice President of Demographics and Behavioral Insights, Jessica Lautz, took the time to explore and explain the research the association has recently done. "We first started researching this topic because of NAR member's children – they couldn't afford a home because of the burden of student loan debt. We knew they weren't alone because there are 40 million Americans holding student loan debt," said Lautz. "Half of non-owners say student loan debt is delaying them from buying a home. We asked participants in our research to pretend they paid off their student loan debt – they said the first thing they would invest in is long-term savings and the second would be buying a home. So, we know they want to get into homeownership, but they are having a hard time getting there." The Mortgage Bankers Association (MBA) spoke about today's competitive housing market. Detailing that in the current market candidates are faced with other buyers offering all-cash offers and a competitive bidding process. In result of intense competition, MBA supports assistance in down payment which is clearly needed for first time homebuyers specially in low-income areas. Senior Vice President of Public Policy for the National Fair Housing Alliance, Nikitra Bailey, went on to outline how student loan debt has a disproportionate effect on people of color. NAR's research shows White student debt holders (30%) are less likely than Black (47%) or Hispanic (47%) debt holders to say they are currently incurring student loan debt for themselves. "Today Black homeownership is as low as it was when discrimination was legal," said Bailey. "After 20 years of taking out student loans, Blacks still owe 95% of the balance of the debt and are more likely to default. Post-secondary education is now a necessity to succeed, yet a degree is not a shield from racial disparity. Our proposed Down Payment Targeted Assistance Program addresses student loan debt as a burden that leads to the lack of ability to save for a down payment, mostly among Blacks and Latinos. And our Keys Unlock Dreams Initiative will help close the racial wealth and homeownership gap." Rachel Fishman, Deputy Director for Research, Higher Education at New America was able to explain to the audience the burden on parents who take out Parent PLUS loans. These federal loans continue to be an in between space where parents take on the student loan debt of their child. "When we talk about student loan debt we talk about the student, but we need to start correlating the family," said Fishman. "My hope is to raise awareness about this issue… to start addressing the root cause of debt – food insecurity, housing affordability, childcare. Families are juggling these things on balance sheets along with student loan debt. Among other recommendations, we seriously need to address college affordability for a four-year degree." The last speaker for the event was Ben Kaufman, Head of Investigations & Senior Policy Advisor at the Student Borrower Protection Center. He closed the forum with statistical intel that outlined the chronological timeline showing the increasing financial instability that student loan debt is creating in this country and how it is standing in the way of people being able to purchase a home. "Student loan debt has exploded in the US. There are more people borrowing, and they are borrowing more. People think of a student loan debt holder as young person, but actually two-thirds of borrowers are over the age of 30," said Kaufman. "Even before COVID, the rate of delinquency on student loans was higher than the delinquency on mortgages at the peak of the financial crisis. Before COVID, a borrower was defaulting on a student loan every 26 seconds. So much of this is policy choices, for generations every single day in Washington all levels of government have been making decisions on this. It is imperative to claim your seat at the table so your voices can be heard. If your voices were heard from the onset, I don't think we would see the consequences we see today." The National Association of Realtors® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries.
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Q3 2021 U.S. Foreclosure Activity Begins to See Significant Increases as Foreclosure Moratorium Is Lifted
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STAGERIE Partners with BoxBrownie.com to Offer Users Full Suite of Home Staging Services
Created for Homeowners, Real Estate Agents, Staging Professionals DES MOINES, Iowa, Oct. 11, 2021 -- Stagerie announces today their new partnership with BoxBrownie.com, a virtual staging technology company, to expand into a full suite of home staging services. The full suite of services for staging will now include occupied home consultations, occupied staging coordination, and vacant staging rentals. This is possible with Stagerie's new referral partnership with BoxBrownie.com, the global leader in virtual staging and image enhancement. Stagerie users will now be able to easily access BoxBrownie.com's time-saving virtual staging technology and start elevating their listing photography. "I've seen firsthand what a difference a staged home makes in selling, both online and in person," said Nora Crosthwaite, Stagerie Founder. "That's why I want every home to be staged beautifully, no matter the price point. With the expansion in services and our partnership with BoxBrownie, we can now serve all clients." Stagerie founder Nora Crosthwaite is a former software professional and a licensed REALTOR® in Iowa. After showing hundreds of homes, Crosthwaite realized that many homes on the market were not staged for a quick sale. She is now on a quest to ensure every home for sale is perfectly positioned to sell, leading her to start Stagerie. "We are very excited to partner with Stagerie and work with their team of designers to provide the client with the highest quality of virtual staging," says Kosha Brown, Director of Business Development at BoxBrownie.com. "We at BoxBrownie.com strive to streamline the staging and listing process and provide agents with top-notch imaging." Stagerie began as an occupied home staging company, giving homeowners and real estate agents an easy way to get a full occupied staging consultation, conveniently, using their phone. Now, clients can start with Stagerie's easy questionnaire to determine the specific needs of the home. Depending on their needs, Stagerie will then coordinate a full staging action plan and work with a local independent stager to bring the space to life. The new partnership will allow Stagerie to create a full staging action plan and BoxBrownie.com will virtually stage the home accordingly. Users will have access to an exclusive coupon code for all BoxBrownie.com photo enhancement services. They offer an array of services beyond virtual staging including 16-step image enhancement process, day to dusk twilight conversion, item removal, and more. About Stagerie Stagerie is an open online marketplace that provides homeowners with the best visualization of their listing to increase its sale price. Serial entrepreneur, Realtor® and software professional Nora Crosthwaite created Stagerie to bring together homeowners, staging professionals and real estate agents to enhance the revenue of each. To learn more, request a demo or visit www.stagerie.com. About BoxBrownie.com Established in 2015, BoxBrownie.com is Australia's leading image marketing technology specialist for the property industry. With paying customers in 104 countries globally, BoxBrownie.com offers a cloud-based system designed to make image editing fast and affordable. Services include retouching and photo enhancement, CGI rendering, virtual tours, and virtual staging.
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October Is Ripe for Homebuyers According to Analysis from ATTOM on Historical Home Sales
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Companies

realtor.com®
Realtor.com® pioneered the world of digital real estate 20 years ago, and today through its website and mobile apps is a trusted source for the information, tools and professional expertise that help people move confidently through every step of their home journey. Using proprietary data science and machine learning technology, realtor.com® pairs buyers and sellers with local agents in their market, helping take the guesswork out of buying and selling a home. Find property info from the most comprehensive source of home data online at
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CRS Data (Courthouse Retrieval System)
With an in-house team dedicated to collecting, converting, updating and verifying the data available through our robust suites, you can make confident decisions that optimize performance, increase revenue and enhance customer experience. Put the power of intelligent data in your hands with CRS
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Realtors Property Resource® (RPR)
This initiative is based on the collaborative efforts of REALTORS® and the real estate community, including Brokers, MLSs and Associations. RPR’s core mission is to reinforce the REALTOR’S® value in the market place by keeping them ahead of the technology curve and better able to serve today’s’ technology empowered
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Elevate
Welcome to pure productivity for real estate brokers, agents & teams: CRM, IDX websites, lead gen, email, text, social, automated campaigns & workflows, and custom consulting. Intuitive, easy-to-use technology, complemented by fanatical training, support and business consulting.
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Webinars

Let the Showings Begin: An Exclusive Pre-Launch Look at Homesnap Showings
It's almost here! Homesnap is on the verge of releasing its showing management platform, Homesnap Showings, and RE Technology got an exclusive look at the new product. Homesnap Showings is a free component of Homesnap Pro and will be available to Homesnap Pro users at no additional charge. Currently, the product is available in two test markets, and Homesnap expects over 50 MLS integrations by the end of the year. In a recent webinar, we got a first look at Homesnap Showings. Watch the recording below to see a demo of Showings on desktop, mobile, and via MLS integration. Webinar Guests Lou Mintzer, SVP Product Development, Homesnap Lynn Mathysse, Director Product Management, Homesnap Alli Varnes, Product Manager, Homesnap Moderator: Victor Lund, CEO, RE Technology Video Timeline 0:00 - Moderator Victor Lund introduces the topic and panelists. 2:15 - Lou Mintzer introduces Homesnap and its partner, the Broker Public Portal. 6:21 - Homesnap Showings is a free component of Homesnap Pro. 9:07 - Lou begins a live demo of Homesnap Showings. 12:12 - How to configure a showing. 16:15 - What Smart Notifications are and how they work. 21:00 - Lynn Mathysse continues the demo by showing how to set up a showing on mobile. 23:49 - What in-app messaging looks like for different user roles within the app. 25:16 - Creating multi-stop showing itineraries. 34:00 - What a Showing Activity Report looks like from the listing agent's side. 39:21 - Alli Varnes demonstrates two MLS integrations. 45:42 - Question and answer segment. Next Steps To learn more about Homesnap, visit Homesnap.com MLS executives can reach out to [email protected] to learn more Read articles about Showing solutions, or explore more Showing solutions in our Product Directory Watch more webinars
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WATCH: Looking for Listings? Learn the Secrets of Legendary Lead Generation in 90 Minutes
It's a seller's market and real estate agents across the country are looking for ways to find more seller leads. To help you get a jump-start on your lead gen strategy, we recently hosted a webinar with two top real estate trainers on how to generate more seller leads and position yourself in today's competitive market. Watch the webinar recording below to learn more about: Organic leads - Social media and SEO Paid leads - Interruption and search-based marketing How to win the listing - What to bring to the listing presentation And more! Webinar Guests ‍Stephanie Alfonso, Business Development Consultant at Elevate ‍Dylan Handy, Business Development Consultant at Elevate Video Timeline 0:00 - Stephanie Alfonso introduces the topic and fellow panelist Dylan Handy. 7:38 - Why lead generation starts with an online presence. 8:26 - Dylan shares seller statistics. 9:58 - The importance of real estate websites in lead generation. 14:18 - Building SEO with blogs integrated into your website. 22:28 - The benefits of social media in lead generation. 43:00 - How to leverage YouTube for your business. 47:28 - Using paid traffic for lead generation. 48:23 - Difference between Google Ads vs. Facebook Ads. 50:43 - What a PPC (pay-per-click) ad campaign looks like. 51:31 - Seller lead keywords to use in your ad campaigns. 51:57 - How to leverage a lead capture landing page. 54:06 - Interruption-based marketing. 58:22 - How to nurture leads with email campaigns. 1:00:27 - Using direct mail to target seller leads at home. 1:03:58 - How to turn leads into clients with your listing presentation. 1:05:55 - What to say on your next listing appointment. 1:07:25 - Recap. 1:10:00 - Learn more about what the Elevate platform has to offer real estate agents. Next Steps Visit tryelevate.com to learn more. Email Dylan or Stephanie for more information. Read articles about Online Marketing and Social Media, or explore more Online Marketing solutions in our Product Directory Watch more webinars
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Rethinking the Inventory Shortage: How these teams are doing better than ever
Got inventory? The truth is, few areas do--and that's made for an extremely challenging summer real estate market. But challenges can be overcome, and to find out how, we turned to two top-producing team leaders. In a recent webinar, they shared their market challenges, how they leverage data to convince homeowners to list, tips for motivating their teams, and more. Discover their secrets to success by watching the webinar recording below: Webinar Guests Trey Willard, Team Leader, The W Group Becky Garcia, Team Leader, The Garcia Group Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelists. 1:04 - Trey Willard shares what market conditions and inventory are like in the Baton Rouge area. 3:08 - Becky Garcia shares what market conditions and inventory are like in the Phoenix area. 4:31 - Will normal seasonal market patterns return any time soon? 7:05 - Which data, tools and reports help convince homeowners that it's time to list? 20:36 - How long does it take to warm up a lead? 25:05 - Why CRMs are a core tool for success in real estate. 30:52 - Becky and Trey share the other ways they use technology to combat low inventory. 36:25 - The panelists share how much time they spend working their CRM, and their team set-ups. 43:33 - How to focus on the long-term growth of your real estate business despite market changes. 53:06 - Tips for managing team member performance. 57:20 - Becky and Trey share their advice on how to take your business to the next level. Next Steps To learn more, watch this BoomTown product tour Read articles about CRM, or explore more CRM solutions in our Product Directory Watch more webinars Register for our next webinar, Looking for Listings? Learn the SECRETS of Legendary Lead Generation in 90 minutes
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WATCH: Conquering Social Media and Lead Generation in Your Market
Is social media a struggle? Do you need help with your online lead generation efforts? Learn from two top trainers exactly what to do to give your real estate business a robust online presence. Stephanie Alfonso and Dylan Handy, Business Development Consultants at Elevate, joined RE Technology for a comprehensive social media training session. Watch the recorded session below to learn the top seven online platforms that agents are underusing, how to leverage them, paid vs. free lead gen traffic, and so much more: Webinar Guests ‍Stephanie Alfonso, Business Development Consultant at Elevate ‍Dylan Handy, Business Development Consultant at Elevate Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelists. 4:48 - Stephanie Alfonso briefly offers background info on Elm Street Technology and Elevate. 7:33 - The ultimate goal of online lead generation. 8:31 - The two types of lead gen traffic: free and paid. 9:33 - What are your social media weaknesses? What are your business strengths? 11:17 - The top seven platforms that agents don't fully utilize in their online marketing strategy. 12:44 - Platform #1: Blogging. Learn blogging's benefits, what to write about, tips and more. 20:37 - Platform #2: Facebook. Learn the difference between business vs. personal profiles, what to post, how to grow your audience, ads vs. boosted posts, and more. 36:36 - Platform #3: Instagram. Learn about business profiles, what to post, leveraging Stories and more. 39:43 - Platform #4: LinkedIn. Find out how to leverage LinkedIn's SEO value, what to post to the Activity Log, getting agent to agent referrals, and more. 42:12 - Platform #5: Twitter. How to reach Millennials, what to post, and more. 43:16 - Platform #6: YouTube. Learn about YouTube's high SEO value, video content to create, and where to share it. 45:27 - Platform #7: Your Website. The importance of your website as the online hub of your business, what a real estate website needs, and more. 47:54 - Online marketing starts with blog posts and integration. 49:53 - What to say on your next listing appointment. 51:19 - Paid lead generation for real estate: the two main sources of leads. 51:33 - Paid search-based marketing, or PPC (pay per click). 54:00 - Comparison between Zillow/Realtor.com vs. PPC/social media ads. 56:13 - The importance of nurturing leads, and the tools that can help: CRM and email marketing. 57:41 - The one word that best describes a successful online lead generation strategy. 59:56 - What holds real estate agents back from online and social media marketing? 1:01:26 - ‍Dylan Handy on Elevate's all-in-one system that integrates all aspects of your online presence. 1:20:27 - Q&A segment. Next Steps Visit tryelevate.com to learn more Email Dylan or Stephanie for more information Read articles about Online Marketing and Social Media, or explore more Online Marketing solutions in our Product Directory Watch more webinars
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WATCH: Being the 'Present Real Estate Agent' Your Clients Deserve
You must invest some time to watch this webinar from one of America's top producing real estate agents, incredible mom, and master of the Mommies and Mimosas parties: Rachael Adams Lee. Rachael operates her team of eight under the Keller Williams flag in Sacramento, Calif. In this webinar, she shares information on how she developed her successful business doing the hard work of door knocking 200 homes a week and script practice to hone her selling skills. Moreover, Rachael shares her 33 touch points for marketing to your database. Rachael is an enthusiastic user of BoomTown for managing her clients for life and offers tips on her most successful direct marketing pieces and other client engagement tools. As much as Rachael uses technology to support her business, she shares that it does not run her business. Her key tips for real estate agents include time blocking and task management to give her a chance to be present with her clients and her family. Rachael is a true professional—highly skilled, hardworking, and delightful to be with. Please take some time to click the play button below and enjoy all of what Rachael has shared. You will be glad you did.
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