Articles

How to Prepare Your Clients for a Natural Disaster
After selling a new home, you encourage your clients to care for their new investments. You might suggest that they buy security systems and ensure they have the right homeowners insurance. But what about preparing for natural disasters? This is a growing concern for homeowners, especially with coastal flood-prone properties. From floods and earthquakes to wildfires and hurricanes, natural disasters can do costly damage to homes and belongings. In fact, natural disasters rack up an annual average of over $162.5 billion in damages. And while home insurance helps, it may not cover everything. Before the next disaster hits, make sure your clients aren't left in the dark (literally and figuratively). Stay informed on what most people overlook when preparing for a natural disaster, and help your customers keep their belongings safe. Here's a list to get you started. 1. Have a Plan for Your Pets Most homeowners have a plan for how they'll move themselves and their families out of disaster zone, but not everyone plans ahead for their pets. The Center for Disease Control and Prevention says it's imperative that pet owners follow evacuation orders and bring their pets with them in a disaster situation. The best way to protect four-legged friends is to build an emergency pet plan. Your Local Security has a detailed pet emergency resource page full of sample pet-specific disaster preparedness plans, guidelines for caring for a pet throughout a disaster, and pet supply kit lists.  2. Backup Electronic Data From tablets to TVs to smartphones, Americans have dozens of electronic items that could be destroyed if exposed to the elements during a natural disaster. Though you can encourage your clients to store electronic items off the ground and plug them in to surge protectors, there's little guarantee that sensitive gadgets will be able to weather a storm securely. Fortunately, most electronics are replaceable. What can't be as easily replaced is the data they contain. The general rule is to make three copies of data, store it in at least two different formats, and make sure one copy is stored somewhere safe. How-To Geek has a handy guide for handling data in natural disasters, which you can pass on to any clients who work with a lot of digital information. 3. Take or Safely Store Irreplaceable Goods One-of-a-kind items valued for family significance will be impossible to replace if destroyed in a natural disaster, as will antique collectibles. Fortunately, experts at the Smithsonian have an entire Cultural Rescue Initiative, a global effort to protect and preserve cultural artifacts in disaster-ridden areas. The Smithsonian also shares tips on how to prepare these valuable heirlooms for an emergency. Make sure your clients are apprised of the resources available for heirloom care before and after a disaster. The National Heritage Responders are a team of conservators that offer 24/7 advice and the Federal Emergency Management Agency (FEMA) has various tip sheets for salvaging flood- and fire-damaged family keepsakes. 4. Take Inventory of Specialty Items and Valuables Custom woodworking tools, a studio stocked with photography equipment, or a library of antique books — these types of prized possessions are often incredibly valuable and expensive. They can also be the most difficult to secure in the event of a natural disaster. While your clients may not be able to guarantee the safety of their specialty goods during a severe weather event, they can take steps to ensure easier replacement after the event is over. Advise your buyers to take an excellent inventory of every item, including pictures and serial numbers. They should also talk to an insurance professional about the possibility of putting an additional rider on their home insurance policy to cover high-value items. 5. Important Documents In an emergency situation, few people remember to take care of important documents like birth certificates or property deeds. While some documents may seem inconsequential, the process of replacing official records and licenses can be taxing and time consuming. FEMA has a great resource detailing which documents should be protected. With the right organization and prep work, it's relatively easy to save paperwork from disaster. They just need to be electronically copied and then stored in a safe container—like a waterproof bag, fireproof safe, or a safe-deposit box. Passing Disaster-Preparedness Tips Along to Clients You sold your clients their homes—now help them protect their investments. You can be a valuable resource to your buyers by sharing emergency preparedness tips with them. Use this email template and checklist to encourage your clients to take disaster preparedness seriously: Dear [Client Name], You've invested a lot in making your house a home, and we want to help you keep that investment safe from natural disasters. Attached is a checklist of 15 things to consider as you prepare for a severe weather event. Best, [Your Name] With a real estate CRM, you can easily segment leads into lists (e.g., for those who will be/have been impacted by a storm) and email them with mass communication tools. For more details on how to do this, schedule a demo with us today. To view the original article, visit the BoomTown blog.
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How to Create a Social Media Manifesto
Social media is vital to your business, by helping to validate your brand, increase traffic to your website and open the lines of communication between you and your customers. If you don't have a compass to guide you on the digital sphere, it might be time you create your own social media manifesto. This statement of ideals and intentions will help you foster a commitment and enable you to stay the course for why you're really on social media. The reason for creating a social media manifesto is not just being on social media for the sake of being there – but rather what is your driving force for being there? Make this your personal declaration to serve as a bold statement of principles. You want to provoke change within your space – so what will you stand for as a real estate agent on social media? Consider the Why – Before the How The why goes before the how. If you're on social media just to be on it – then you're wasting a golden opportunity to connect, listen, educate and engage with your audience. What Makes You Different? How will you appeal to the heart of your audience, rather than the head? Think about it this way, Apple doesn't portray themselves as technology providers – they're about innovation. So what are you about? You're an agent by profession – but you're much more than that. You're a connector, a problem-solver, a confidante, a dream maker, and a consultant. Use this as a launch pad to show your passion when developing your manifesto for social media – this is an extension of who you are. You own these channels through and through, so make sure that everything you post has a direct artery to your brand guidelines and your core values. Size Up the Competition Execute your due diligence and create a competitive analysis on what your competitors are doing in the digital world. Look at how often they post, what approach they take, and if they are actively engaging with their audience. You can often find their strengths and weaknesses on the platform, and peel a page right out of their book – or exploit the gaps in their strategy. Content Rules the Kingdom A successful social media presence is all about quality – not quantity. Creating an effective and engaging social media presence takes time and experience – but it also takes some creativity. Here are some great content ideas to ignite your creative juices. Behind the scenes Everyone loves exclusive access, so give the people what they want and peel back the real estate curtain. Have fun with it! Promote a local charity or drive Build trust with your audience by tapping into your community and showing your social responsibility. You could show past events, results from how much you've raised and promote new ones coming up. Throw it back Everyone has heard of #ThrowbackThursday. Dive into your archives and show something of yours from memory lane. It's a great personal touch! Top housewarming gifts What's the greatest housewarming gift you can think of? There are so many ways to get creative around this – and everyone needs new ideas! What's trending? The internet moves at a fast pace, and it's important to keep up with the latest trends. See how social media influencers compose a post and take a page from their book. (Hint: use the explore tab on your Instagram account for research.) Interior design tips You've been around enough homes and professional decorators to have developed a keen eye for design. Highlight some of your best tips on your blog and social. Get personal Showcase your family and friends on your account and what you would do around the home or off-hours, It adds a personal element to your brand. A day in the life of an agent It's no secret that real estate agents are machines. Design some content around what a day in the life actually looks like. Customer appreciation events Promote a customer appreciation event and show off pictures from your last one. What Does Success Look Like to You? You can use your social media vehicles to help accomplish several business objectives, but it would be wise to narrow your focus and aim to target a few primary areas. You obviously want to build up your audience, but where do you go from there? Are you using this for sales? Customer loyalty and retention? Awareness? Or is it just a platform to show your lighter side? Define your metrics and key performance indicators in order to know what to measure. Working the Plan Focus on being social – rather than just engaging in social media. This doesn't mean that you can set it and forget it, because otherwise, you might be missing out of conversations going on all around you and creative ways to interact with new audiences. Remember, one size doesn't fit all on social media. How you would frame a piece of content on Twitter can be completely different on Instagram. You have to work with these parameters to tell your story. For example, you have to work with 280 characters or less on Twitter, whereas on Instagram you can let a high-resolution image tell your story, with the ability to add text in your caption, along with up to 30 hashtags to expand its reach. To view the original article, visit the IXACT Contact blog.
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zipForm Mobile and TouchSign
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3 Stand-out Video Hacks: Making Videos that Get Clicks!
You probably have heard that video is one of the most powerful and persuasive forms of communication. The statistics for the impact of YouTube alone are staggering: 2 billion monthly users, 74% of US adults use YouTube, and it's the world's second-most visited website, right after Google, which owns YouTube. On Facebook, the popularity of video is equally stunning. More than 4 billion views occur on Facebook daily, totaling 100 million hours of viewing. Facebook also wants your videos posted directly to Facebook, as they get 478% more shares on Facebook than videos linked from other sources, like YouTube. A Forrester Research analyst estimates that a minute of video is worth 1.8 million words, equal to more than 3,500 web pages. Most importantly, research by the National Association of Realtors found that 85 percent of all buyers prefer to work with an agent who uses video. However, NAR says fewer than half of all agents rarely or never use video. While many agents may use video in their marketing and promotional activities, even then, their efforts often fall short. Video tours have long been the primary type of video agents create. However, most video tours yield only a handful of views. While some video tours may generate hundreds and sometimes thousands of viewers, those are the exception, not the rule for video tours. How can you get more clicks when using videos? Here are three hacks to help you generate more viewers and engagement when you upload and promote your videos on both YouTube and Facebook: Create community tours: When someone buys a home, they are not just buying a property; they are buying into a community and the lifestyle their local area offers. What the internet often fails to do is visually showcase local communities with video tours. You can stand out from other agents by being the local expert and capturing tours of what people want to see: the local stores, parks, community centers, schools, restaurants, hiking, or biking trails – whatever makes your community unique and livable. Creating videos that showcase the area where they are buying will gain many viewers and perhaps more deals for you. Local Market Updates: Being the local expert also means you know what is happening in your marketplace. The internet is filled with big picture real estate statistics, but often misses the local picture. With video, you can share what's happening down to the local neighborhood level: how many homes sold, their first offer price and final sales price, how fast homes are selling, new developments planned, and more. Giving context to local trends – year-over-year and month-to-month changes – helps communicate your expertise and trustworthiness. Market update videos are great to share with both prospects and past clients as a way to stay both in touch and top of mind. Top 5 videos: One of the greatest challenges that agents face is figuring out what to share that people will be interested in reading or watching. Creating fresh and engaging content isn't easy. But there is a tried-and-true formula that has worked for many agents who create videos that grab a lot of eyeballs. The concept makes it easy to figure out video content you can create that others will be interested in watching. It's highlighting the "Top 5" in your community. Being a local expert, you know more about your community than just the real estate market. You know the best places to shop, dine, relax, and explore. You can capture and share that knowledge on video. Top 5 videos can include the Top 5 places to eat, Top 5 parks, Top 5 hiking trails, Top 5 places to shop, and you can even get more specific, such as the Top 5 pizzas. If you are in a market with seasons, you can create the Top 5 things to do in the winter/spring/summer/fall, or feature the Top 5 community events. There are many ways to create fresh and exciting videos around this theme. Most importantly, these types of videos can help solidify your position as the go-to local expert. As you can see, the one thing all these types of videos have in common is they have a local focus. Connecting your brand as the local expert by creating local videos helps you stand apart from other agents. By making video a key component of your marketing and promotional efforts, you can expand your reach significantly, reminding prospects and past clients about you and your real estate business. And remember, if you ever have general tech questions, a Tech Helpline expert is only a call or click away! To view the original article, visit the Tech Helpline blog.
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Products

Homesnap
Homesnap is the top-rated real estate app in the App Store. Find out why millions of people are using the app that was built for agents and is loved by homebuyers. FOR REAL ESTATE AGENTS Run your business from anywhere Verified agents using Homesnap Pro enjoy features that put the MLS into their phones and help them stay connected with colleagues and clients while on the go, including complete confidential listing information, Rapid CMAs, in-app messaging, Homesnap's Agent Safety Timer, and much more. Be the first to know Custom news feeds and notifications keep you informed in real time. Homesnap's customized news feed is generated from your browsing history and preferred zip codes. That means you'll never miss new listings, price changes or any other relevant market activity. Plus, you can set alerts to be notified of price changes for your favorite
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CRM by Delta Media Group
Strengthen Relationships and Convert Leads Our Customer Relationship Management (CRM) software keeps your sales associates organized. Our automated, mobile Pipeline Manager helps them track, manage, and engage with customers right from their smartphone. They can prioritize their day with one quick look at their dashboard and automate tasks, so they can get back to what they do best— closing more business. • Action Plans• Email Templates• Printable eCards & Flyers• My Customer for Life Newsletter Email Campaigns• Customizable Customer Lists• My HomeFinder, Market Watch & Seller Reports• Open House Connector™ App • Facebook Connector™ • Customer Review Sharing• Full Customer Tracking• Fields for Lead Records • Customer Imports & Exports • Lead Capture Forms• Generate Print Mailing Lists • Automated Lead Segmentation • IDX Listing
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Homes.com
Homes.com is an online portal for homebuyers to conduct property searches and finding a real estate agent.  Homes.com includes property listings, brand advertising and marketing solutions, both online and in print. Homes.com provides lead generation, branding, reporting and listing exposure for agents, brokers and builders alike. Homes.com currently quotes its monthly traffic to number 4 million buyers and sellers. Homes.com provides real estate agents and brokers with the option to post their listings on their online portal. Listing exposure on Homes.com benefits include: Exposure - Manage listings from the MyHomes Agent Profile including photos, virtual tours, contact info and more Targeted Leads - Leads are routed directly to the agent or broker’s email or via text message to their cell phone. Each listing includes a contact form next to all of their listings, plus their picture and contact information are displayed in two places in the listing detail pages Direct links – Home buyers can link directly to an agent or broker’s information available online, including a link to all their listings, website, phone number etc. Go mobile - All an agent or broker’s listings on Homes.com are also featured on the Homes.com real estate search applications the iPhone, Blackberry and from all cell phone web browsers Agent Profile - A link from each of an agent or broker’s listings directs home buyers to their personal profile which includes a bio, listings and endorsements on their Homes.com agent profile page Prime Positioning - Preferred listings display at the top of search results to give your listings maximum exposure to your listings. Call Tracking - Track consumer inquiries on your listings with a special 800 number. More Photos - Unlimited photos allow you the ability to showcase every feature of your
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Marketing by Delta Media Group
Get more traffic, leads, and business with our digital real estate marketing services Planning your marketing strategies from the start gets you more traffic, more leads, and more business. From our incomparable patent-pending SEO software and content creation services to paid advertising, email, video, and social market- ing, you’ll quickly dominate your local market. Our real estate marketing methods connect you with buyers and sellers at the right place and time to attract, engage, and satisfy the needs of your users no matter what the stage of their real estate journey.  • Search Engine Optimization (SEO)  • Custom Content Creation • Social Media Marketing  • Properties in Motion® (listing videos)  • AdWizard™ Paid Advertising  • Pay Per Click (PPC)
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Industry News

June's Rapid Slowdown in Demand Brings Home Showing Traffic to More Normal Levels per Data from ShowingTime
Uptick in inventory expected, along with ease of pressure on prices, yet first five days of listings still hyperactive with double digit showings, offers submitted quickly CHICAGO - (July 20, 2021) -- ShowingTime, the residential real estate industry's leading showing management and market stats technology provider, found that showing activity slowed during June compared to prior months, but remained hyperactive during the first few days listings go on the market in cities across the country. According to the ShowingTime Showing Index®, 64 markets still averaged double-digit showings per listing during the month, led again by Seattle and Denver. That was down almost half from May, when 113 markets averaged double-digit showings per listing, and down from a very busy April when 146 markets were in double digits. "Buyer demand remains healthy," said ShowingTime President Michael Lane. "Showing traffic is still above last year's levels – other than in the Northeast, where it is down 3 percent from last year – though we saw a quick month-to-month drop in the number of showings per listing in June, showing an uncharacteristically rapid slowdown in real estate demand coming into the summer. This is likely to cause an increase in inventory levels in the coming months and ease the upward pressure on real estate prices that has pushed them to historic highs over the last 12 months." Though the volume of showings declined from prior months, the first five days listings are active remain critical for buyers, when showing calendars tend to fill up quickly. Listings in Riverside and Bakersfield, Calif., Buffalo and Rochester, N.Y., Los Angeles, Raleigh, N.C., and Grand Rapids, Mich., each averaged more than 30 showings just in the first five days. Buyer demand remained strong enough in June to drive year-over-year jumps in showing traffic in the South (20.5 percent), the West (14.4 percent) and the Midwest (14.1 percent), leading to a 7.8 percent jump year over year in activity throughout the U.S. overall. The Northeast Region, however, saw a drop of 3.2 percent, the first drop in showing activity in any region since April 2020 when real estate continued to grapple with the effects of the pandemic. The ShowingTime Showing Index is compiled using data from more than six million property showings scheduled across the country each month on listings using ShowingTime products and services. The Showing Index tracks the average number of appointments received on active listings during the month. About ShowingTime ShowingTime is the residential real estate industry's leading showing management and market stats technology provider, with more than 1.5 million active listings subscribed to its services. Its products are used in 370 MLSs representing 1.4 million real estate professionals across the U.S. and Canada. Contact us at [email protected]
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Wall Street Journal and Realtor.com Release Summer 2021 Emerging Housing Markets Index Report
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ATTOM Integrates Transportation Noise Data Into Its Vast U.S. Property Data Warehouse
Now boasting nationwide scoring system for noise factors on any location; Continuing its data expansion to enhance real estate transparency across various industries IRVINE, Calif. - July 20, 2021 -- ATTOM, curator of the nation's premier property database, today announced it has integrated transportation noise data into its U.S. property data warehouse, expanding the ATTOM Table of Data Elements even further with yet another layer of details to enhance property valuations and deliver deeper insights into the housing market. ATTOM's comprehensive transportation noise data features noise scores for roads, highways, airports, railroads, railroad crossings and hospital/fire vehicle stations. Also included are the noise source names and distances where appropriate. Spanning the nation, noise data can be pinpointed and located via latitude/longitude or down to the address level. "Our mission to power innovation with premium property data for real world applications drive us to continuously broaden our data elements, providing even more value for our customers leveraging real estate data to innovate in their industries," said Rob Barber CEO at ATTOM. "This laser-sharp focus remains a critical component to our strategic vision which includes the proliferation of our portfolio offerings, partnerships and advanced technology developments." Leveraging the power of the ATTOM Data Warehouse — which houses national tax assessor property characteristics data along with deed, mortgage, schools, foreclosure and neighborhood data for over 155 million U.S. properties — the incorporation of transportation noise data will serve various industries with a better understanding of how noise impacts a property's value. The new ATTOM transportation noise data product includes a summary of desired location's noise environment across all major polluters and numeric values for each transportation noise source. With this comprehensive data, the market will be more well informed of the opportunities at each property. "Today's highly competitive real estate market is ripe for transportation noise data," said Todd Teta, chief technology officer. "Now considered one of the most important aspects that buyers consider when looking at homes, transportation noise data not only helps bring awareness to buyers and sellers – ensuring alignment on both sides of the transaction – but also provides both parties with more confidence in knowing this important detail has been addressed." Learn more about transportation noise data About ATTOM ATTOM provides premium property data to power products that improve transparency, innovation, efficiency and disruption in a data-driven economy. ATTOM multi-sources property tax, deed, mortgage, foreclosure, environmental risk, natural hazard, and neighborhood data for more than 155 million U.S. residential and commercial properties covering 99 percent of the nation's population. A rigorous data management process involving more than 20 steps validates, standardizes, and enhances the real estate data collected by ATTOM, assigning each property record with a persistent, unique ID — the ATTOM ID. The 20TB ATTOM Data Warehouse fuels innovation in many industries including mortgage, real estate, insurance, marketing, government and more through flexible data delivery solutions that include bulk file licenses, property data APIs, real estate market trends, and more. Also, introducing our latest solution, that offers immediate access and streamlines data management – ATTOM Cloud.
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Realtor.com June Rental Report: Rents Surge to New Highs Nationwide
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Companies

Elevate
Welcome to pure productivity for real estate brokers, agents & teams: CRM, IDX websites, lead gen, email, text, social, automated campaigns & workflows, and custom consulting. Intuitive, easy-to-use technology, complemented by fanatical training, support and business consulting.
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SentriLock
SentriLock is the leading electronic lockbox manufacturer and service provider supporting the Real Estate industry and other emerging markets. SentriLock is a technology-based company that offers the most secure, durable, and versatile product within the industry. With SentriLock’s reliable, multiple key access method you will never miss a
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VirtualTourCafe
VirtualTourCafe embarked on a journey to completely redesign and redevelop the online software to meet the needs of today’s real estate industry as well as the new “Web 3.0” graphical and responsive designed websites. Eight thousand hours of developing later, VirtualTourCafe 3.0 was launched on June 1 st , 2016. The new and improved service offers many new features and benefits for the real estate agent, but more importantly positions VirtualTourCafe for the future! The VirtualTourCafe difference: An integrated easy-to-use modern solution for every real estate agent! Today we are still a small but growing company based in Pleasanton, CA with a small staff and lots of help from our friends, family and business partners. We work with independent contractors, photographers and virtual partners around the world. We are proud of what we have accomplished in such a short time with loyal customers who have been with us from the beginning! We have been able to maintain our values and moral compass pointed in the right direction, while always treating our customers, employees and associates as if they are family, and living life full of love and gratitude, one day at a
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Realtyna
Realtyna® Inc. is a Web Development company that was established in 2007. We are fully focused on Real Estate web applications and solutions. Our mission statement: “To be recognized and trusted in the Real Estate industry as a top-notch technology provider, by developing the most advanced and cost-effective Real Estate applications and services.” Some Facts About Realtyna®: Realtyna® is a well-known player in Real Estate Online Solutions More than 10 Million Lines Of Code: ONLY for Real Estate Web Applications Realtyna® has the most flexible, scalable and feature-rich applications in the market Useful add-ons for bringing brilliant functionality to your website More than 150,000 clients/users (As of Feb. 2016) Excellent Client Satisfaction Rate – Proven Track Record Owned Owned license model offered for a one time payment Lifetime Updates Host it on your server or Realtyna’s®….The choice is yours! Complimentary Installation of products Free support coverage for one year with an optional support
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Webinars

WATCH: Conquering Social Media and Lead Generation in Your Market
Is social media a struggle? Do you need help with your online lead generation efforts? Learn from two top trainers exactly what to do to give your real estate business a robust online presence. Stephanie Alfonso and Dylan Handy, Business Development Consultants at Elevate, joined RE Technology for a comprehensive social media training session. Watch the recorded session below to learn the top seven online platforms that agents are underusing, how to leverage them, paid vs. free lead gen traffic, and so much more: Webinar Guests ‍Stephanie Alfonso, Business Development Consultant at Elevate ‍Dylan Handy, Business Development Consultant at Elevate Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelists. 4:48 - Stephanie Alfonso briefly offers background info on Elm Street Technology and Elevate. 7:33 - The ultimate goal of online lead generation. 8:31 - The two types of lead gen traffic: free and paid. 9:33 - What are your social media weaknesses? What are your business strengths? 11:17 - The top seven platforms that agents don't fully utilize in their online marketing strategy. 12:44 - Platform #1: Blogging. Learn blogging's benefits, what to write about, tips and more. 20:37 - Platform #2: Facebook. Learn the difference between business vs. personal profiles, what to post, how to grow your audience, ads vs. boosted posts, and more. 36:36 - Platform #3: Instagram. Learn about business profiles, what to post, leveraging Stories and more. 39:43 - Platform #4: LinkedIn. Find out how to leverage LinkedIn's SEO value, what to post to the Activity Log, getting agent to agent referrals, and more. 42:12 - Platform #5: Twitter. How to reach Millennials, what to post, and more. 43:16 - Platform #6: YouTube. Learn about YouTube's high SEO value, video content to create, and where to share it. 45:27 - Platform #7: Your Website. The importance of your website as the online hub of your business, what a real estate website needs, and more. 47:54 - Online marketing starts with blog posts and integration. 49:53 - What to say on your next listing appointment. 51:19 - Paid lead generation for real estate: the two main sources of leads. 51:33 - Paid search-based marketing, or PPC (pay per click). 54:00 - Comparison between Zillow/Realtor.com vs. PPC/social media ads. 56:13 - The importance of nurturing leads, and the tools that can help: CRM and email marketing. 57:41 - The one word that best describes a successful online lead generation strategy. 59:56 - What holds real estate agents back from online and social media marketing? 1:01:26 - ‍Dylan Handy on Elevate's all-in-one system that integrates all aspects of your online presence. 1:20:27 - Q&A segment. Next Steps Visit tryelevate.com to learn more Email Dylan or Stephanie for more information Read articles about Online Marketing and Social Media, or explore more Online Marketing solutions in our Product Directory Watch more webinars
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WATCH: Being the 'Present Real Estate Agent' Your Clients Deserve
You must invest some time to watch this webinar from one of America's top producing real estate agents, incredible mom, and master of the Mommies and Mimosas parties: Rachael Adams Lee. Rachael operates her team of eight under the Keller Williams flag in Sacramento, Calif. In this webinar, she shares information on how she developed her successful business doing the hard work of door knocking 200 homes a week and script practice to hone her selling skills. Moreover, Rachael shares her 33 touch points for marketing to your database. Rachael is an enthusiastic user of BoomTown for managing her clients for life and offers tips on her most successful direct marketing pieces and other client engagement tools. As much as Rachael uses technology to support her business, she shares that it does not run her business. Her key tips for real estate agents include time blocking and task management to give her a chance to be present with her clients and her family. Rachael is a true professional—highly skilled, hardworking, and delightful to be with. Please take some time to click the play button below and enjoy all of what Rachael has shared. You will be glad you did.
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WATCH: Give Your Online Listing a Virtual Advantage by Using Reliable Property Data
What's the best way to impress your sellers with your marketing plan? By giving buyers what they want. And what do buyers want? Comprehensive property information, including virtual walkthroughs, accurate square footage, floor plans and more. This has never been more important than it has in the past year, as the home search process has shifted ever more online. But the market is hot, and agents are busy, so what's the easiest way to put all of this information online where buyers will see it? That's what we explored in a recent webinar. Watch the video below to learn the three steps that will give your listing the virtual advantage: Webinar Guests Michael Vervena, VP of Sales, iGuide Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelist. 1:30 - Michael Vervena shares the webinar's agenda and explains what iGuide does for agents. 4:56 - What home sellers value from their agent. 6:08 - Why it's important to focus on buyer needs in your marketing. 8:09 - What is important to the home buyer? 10:00 - An intro to the three steps to give your online listing the virtual advantage. 10:48 - Step 1: Give buyers what they want. 24:34 - Step 2: Share and market your listing. 55:11 - Step 3: Show results to your sellers and demonstrate your value. 56:55 - How to learn more about iGuide. Next Steps To learn more about iGuide, visit GoiGUIDE.com To find a service provider in your area, visit goiguide.com/residential-real-estate Read articles about Virtual Tours, Floor Plans, and Online Marketing Explore more Virtual Tour, Floor Plan, and Online Marketing solutions in our Product Directory Watch more webinars
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WATCH: How to Massively Improve Your Lead Conversions in 2021
There's certainly a method to achieving a crazy level of real estate success, and Lindsey DellaSalla has found it. Her team has grown from 50 homes sold in 2015 to an anticipated 1500 sales in 2021. Her secret? Old-fashioned consistency and discipline combined with modern-day technology that keeps her team on track and ensures their database is engaged. In a recent webinar, Lindsey shared the lead flows, technology, coaching, and recruiting strategies that have propelled her team to 30x growth. To learn her secrets, watch the webinar recording below: Webinar Guests Lindsey DellaSalla, Owner, The DJ & Lindsey Team Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelist. 3:23 - Lindsey DellaSalla shares how being methodical resulted in 30x sales growth since 2015. 10:10 - Lindsey walks us through her team's procedure to convert new leads: 19:00 - How long it took for Lindsey and her team to find a system that worked for them. 21:15 - How Lindsey recruits and screens agents to ensure they "fit" with the team's procedures and systems. 26:07 - How to encourage and motivate agents to keep using the CRM and stick with processes. 31:33 - Lindsey answers audience questions. 36:02 - Prioritizing which leads to contact, and organizing your database. 40:26 - Lindsey walks us through a typical 8-hour day for her agents. 45:02 - What should salespeople STOP doing? 46:10 - How to build team camaraderie remotely during COVID. 49:37 - Lindsey on the BoomTown features that have powered her team's growth. 54:11 - Lindsey explains her agent onboarding process. 55:21 - Strategies to get new listings in today's low inventory market, according to Lindsey. 58:20 - The best ways to get the most out of whatever CRM you use. Next Steps To learn more, watch this BoomTown product tour Read articles about CRM, or explore more CRM solutions in our Product Directory Watch more webinars
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WATCH: Introducing Chirp, the New Relationship Software from Happy Grasshopper
We all know that real estate is a relationship business. And we all know the things we "should" do to maintain our relationships--call past clients, send them emails, reach out by text--but it's not always easy to find the time or motivation to do these things. Enter Chirp, a new relationship platform from Happy Grasshopper. Each year, Chirp sends out 17 "non-salesy" emails, 6-12 conversation starting texts, and 6-12 friendly ringless voicemails to your database to nurture your relationship with your contacts. We learned all about Chirp in a recent webinar and how one top Realtor uses it to build his relationships—and his business. Check out the webinar below (and make sure you watch through to the end to see the impromptu guitar duet)! Webinar Guests Dan Stewart, CEO, Happy Grasshopper Randall Martin, top producer at CB&A REALTORS® Chris Drayer, CEO and Founder, Revaluate Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the panelists. 1:15 - Dan Stewart introduces the topic and emphasizes the importance of relationships. 5:51 - Randall Martin shares how much of his business comes from cultivating relationships. 9:01 - The issues behind agent adoption of broker-provided technology. 15:01 - Randall explains what happens when he sends out a "Chirp" from Happy Grasshopper. 18:00 - Dan shares the genesis of Chirp and what it does for brokers and agents. 20:50 - Chris Drayer on how Revaluate's integration with Happy Grasshopper helps agents identify contacts that are ready to move. 23:27 - Dan gives us a live demo of Chirp. 33:38 - The difference between campaigns for new leads vs. existing contacts. 35:20 - Randall shares the analytics that his Chirp campaigns see. 43:24 - Dan on what Happy Grasshopper offers brokerages. 47:20 - Chris on how Revaluate works within Happy Grasshopper to identify those most likely to move. 49:54 - Q&A session. 57:23 - How to learn more about Chirp, or sign-up for the service. 1:00:30 - Dan and Randall wrap things up with an impromptu guitar session! Next Steps Download Randall Martin's case study: How One Email Generated $2M in New Business in One Day Learn more at HappyGrasshopper.com/Chirp Read articles about Email Marketing, or explore more Email Marketing solutions in our Product Directory Watch more webinars
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