Articles

Booming Marketing Trends in Real Estate
Real estate marketing is evolving at a rapid pace, and in such a competitive environment, real estate agents need to be at the forefront of cutting-edge trends to appeal to the needs of their evolving clientele. Hot markets, fluctuating demand, evolving technology, and new generations of homeowners all play a role in shaping the real estate market – and how agents approach it. Competition forces creativity The housing market has made global headlines with its scorching hot listings – but it has also shown how aggressive the space can be for Realtors to compete in, and is forcing them to get really creative with listings. Using this market as an example, some agents have started to offer a night out as a thank you to clients, a membership for a year at a local gym or fitness club, the free use of a drone for showing the property, complimentary staging – even going as far as slashing their commissions. While this isn't always displayed as a best practice, it just goes to show some of the extreme examples real estate sales professionals have to deal with in order to get new business in a very competitive arena. While some of these can serve as good value propositions, especially to the Millennial buyers who enjoy the perks, they can sometimes appear more as a cosmetic perk rather than reflecting the true value you offer as an agent. These four marketing trends are defining the real estate space – and agents should take note: The discovery process is digital Have you ever heard the mantra, "Content is King?" Content is at the heart of all marketing strategies as one of the most effective methods of getting more eyes to your website. It generates low-cost leads, organic traffic and helps qualify your prospects. If there isn't enough compelling content online that signifies why you stand out from the competition and what you offer – you'll be passed by in a few clicks. Facebook advertising is growing Real estate professionals are realizing the benefits of devoting a portion of their budget to Facebook Ads to run individualized ad campaigns targeting their specific segments. This approach is proving to be a powerful return on quality leads and conversions. Real estate professionals must master content marketing Generic content won't cut it nowadays – it has to be hyper-focused to tailor to the clients' specific needs. And with Google sharpening their algorithm every year, it places a very high emphasis on quality and useful content, and how to target it properly to address the needs of your audience. Ebooks, infographics, video series, webinars and blogs have become the Holy Grail in terms of effectively communicating your value and using them as pieces to help nurture prospects along. That goes back to the reason why a "one-size-fits-all" content solution won't work, because a twentysomething first-time homeowner isn't looking for content that relates more to an empty nester edging towards retirement – it has to be hyper-focused. More agents will turn to marketing automation Wise Realtors learned long ago that they can't manually contact every single lead consistently – but they knew they could rely on technology to do that for them. The fact of the matter is you can spend zero time transferring a new lead to your CRM and email marketing software and have them added to an ongoing lead drip system. Another misconception that many agents have is they believe that premium real estate marketing software will break the bank – which is not true at all. It's time to debunk this myth once and for all. To view the original article, visit the IXACT Contact blog.
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How Much Data Is Hidden in Your Listing Photos?
When you hire a professional real estate photographer to shoot your listings, you may not realize that the photo files you receive contain a lot more than images of the home's interior and exterior. An image taken with a digital camera captures an incredible amount of data embedded in each photo file. The format used to record information related to the image is the Exchangeable Image File Format, or EXIF. The EXIF stores the "metadata" associated with the photo and the camera. The metadata that EXIF can capture includes camera model, shutter speed, aperture setting, ISO (the camera's sensitivity to light), white balance, and photo editing software used on the image. Other common data collected includes a timestamp – date and time of the image – image resolution, file name, and file size, among others. EXIF also allows the photographer to define additional data, including the temperature when the photo was shot, the photographer's name, and even the exact GPS coordinates that reveal the precise location the photographer took the picture. Professional photographers often use metadata to sort their images in a database management system. 360° Tours capture even more data Immersive 3D tours – like those shot with a 360° camera using its AI-powered software – do an incredible job of accurately measuring depth. That's how they can create an exact floorplan. 360° cameras either use several lenses or take several shots with a single lens that rotates or a combination of the two. Stitching these images together creates the 360° image. Photogrammetry, a technique to create 3D models from photos, combined with AI software can quickly produce detailed floor plans of the home's interior. An emerging trend that leverages all this metadata is 360° visualization tours, which allow a home shopper to tour a home but then swap out custom furniture and finishing what they select. Get even more data with drone footage Real estate agents know that one of the best ways to "wow" a seller is to include drone footage in their listing promotional efforts. Drone video photography also captures data. Photos and videos taken with drones collect much of the same information as digital cameras, but on a macro scale. For example, the GPS coordinates data drones collect can determine the address of the listing, as well as individual addresses of neighboring homes. Beyond photo and video recording use, drones are becoming data-collecting machines. Drones can also map, survey, and inspect areas where nobody can or should physically be and provide real-time insights. In addition, with 5G, drones can connect to cloud computing, enabling them to collect and analyze even more data. How can you see all this data? If the photos are on your smartphone, you can see the EXIF information inside your photo app. On an iPhone, open your Photos app and tap an image in your Library. Look for the info button (the encircled "i" icon) below the image and tap it. The EXIF data should display in the box below. For an Android phone, open your Gallery app and choose an image. Then, from the menu, select Details (or a similar name, as it varies on Android phones). The Details section will reveal the EXIF data for that photo. If you are using a Windows computer, you can also quickly examine the EXIF data. First, right-click on the photo in question to view the EXIF data and select "Properties." If you are a Mac user, open the image in the Preview program, click on "Tools" in the top menu bar of Preview, and select "Show Inspection." Any of these methods should display the metadata captured with the image. Privacy concerns While automatically collecting all of this data is great for real estate, you may be wondering if this data is always collected. Depending on the camera, EXIF information can be set not to record or store with the image. Also, many websites that accept image uploads, such as Facebook, strip out the EXIF data, but not all sites do. It's best to be aware that this data is being collected and understand the related privacy issues. For real estate, as improvements continue to progress with computer vision software and Artificial Intelligence, photos will be more crucial than ever in the near future. Joe Jesuele is the founder and CEO of HomeJab, a leading on-demand professional real estate photography and video marketplace for real estate pros. A real estate entrepreneur, internet efficiency innovator, and passionate problem solver, Joe is one of the nation's top real estate visual content experts. Today, he oversees an operation that has delivered more than 4,000,000 images to help agents sell and rent more than $35 billion in listings.
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The Online App that Can Take Your Real Estate Marketing to the Next Level
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Realtor.com Seller's Marketplace Adds Four New Selling Options
Realtor.com announced the expansion of its Seller's Marketplace, adding four new selling options and expanding its reach throughout the U.S. Seller's Marketplace presents homeowners with information about more selling options than any other real estate search site, allowing them to compare information and choose the option that works best for them. Seller's Marketplace has grown traffic by more than 300% year-over-year for Q3 while providing highly qualified leads to our industry partners and agents. In addition to the five seller offerings already available from companies such as EasyKnock, HomeGo (New Western Company), Knock and WeBuyHouses.com, as well as listing with an agent, homeowners can now view selling options from Flyhomes, Orchard, Reali and Swift Homes. With just a few clicks, homeowners can see which of these are available in their area and compare estimates for sale price, timeline, and more with no upfront cost or commitment. "Since launching in 2020, Seller's Marketplace has had tremendous momentum and we're proud to add more great selling options to help homeowners understand all the different ways to sell a home," said Marissa Mierow, vice president of product, Realtor.com. "We want to empower homeowners to take control of their home sale and be able to compare more options than ever before – all in one place." Seller's Marketplace now includes: List on the open market with an agent Buy Now, Sell Later Sell with Ease Sell Now, Move Later Sell in Any Condition In today's competitive housing market, alternative selling and financing solutions have gained popularity as ways to sell a home quickly, compete and win in bidding wars, unlock home equity, and even provide flexibility for tricky circumstances. Realtor.com® is the only national home search site that lets people compare different selling options and empowers them to find the right fit with just a few clicks. Real estate agents also continue to benefit from Seller's Marketplace through many of the solutions offered by Seller's Marketplace providers as well as from referrals from the Realtor.com® network. "Everyone's situation is different and Realtor.com® wants to provide important information and connect homeowners with providers in the financing and selling spaces, so that they can weigh their options and make the best decision for themselves and their families," added Mierow. To learn more, visit realtor.com/sell.
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Products

RPR for Agents
Realtors Property Resource® (RPR) is a national property database from NAR® designed to provide REALTORS® with advanced technology tools and features needed to provide clients and customers with dynamic reports and analytics. These features assist in helping your clients and customers make informed decisions when buying or selling property. The Realtors Property Resource application: Is exclusive technology only for REALTORS Does not allow public or consumer access Is a NAR® member benefit provided at no additional charge With RPR, All REALTORS® can access: Tax assessment and public records on over 150 million parcels of propertyin the U.S. Mortgage and lien information Largest national database by county of foreclosure, pre-foreclosure, REO and default Nationwide school data, test scores and parent reviews  Dynamic mapping: School Zones, Neighborhoods, Zip Codes, Cities, FEMA etc. Geo-spatial data including aerial photography, street level and bird’s eye view Census, demographic and lifestyle data Neighborhood information Comprehensive property and neighborhood reporting If the local MLS has partnered with RPR to include MLS data in the system, REALTORS® will also have access to: MLS active, sold, pending, expired, withdrawn and canceled statuses Historic listing comparison tool Realtor Valuation Model® (RVM®) Refine property facts, comparables and RVM® for custom valuation report Charts and Graphs will include trends calculated from MLS data  RPR also offers Broker branding to help reinforce your brand as part of the Want to get started? Watch this video on creating an
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CRS Data MLS Tax Suite
Empower your REALTORS® by adding the MLS Tax Suite as a membership benefit. Since 1989, CRS Data has provided you with a wealth of tax data. Our new, customized MLS Tax Suite by CRS Data integrates seamlessly into your MLS system and gives REALTORS® current tax data, detailed maps and robust features on all browsers and devices. Find listings and FSBOs quickly, evaluate them effectively and give clients professional
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Top Producer IDX and Top Producer Websites
You’re Better than Your Competition! Stop keeping it a secret and let the world know with a Top Producer® Website. Websites Tailored to Fit Your Brand We’ve got hundreds of website designs for you to choose from, and each one is fully customizable. Showcase Your Listings & Satisfy Your Sellers With a Top Producer® website you’ll be able to showcase your listings with attractive layouts, lots of photos, interactive maps, and an open house calendar that lets buyers schedule appointments directly with you. Automate Your Follow-up with Top Producer® CRm Integration Because Top Producer® IDX seamlessly flows lead information into Top Producer® CRM application, you’ll be able to put your follow-up on autopilot, and stay in touch with your prospects effortlessly. Incubate Prospects and Bank Future Business. When you combine a Top Producer® Website with Integrated IDX, you get a lead incubator that can help turn a long-term prospect into a future customer. Your visitors get access to fresh property data, and you get the opportunity to nurture an early-stage prospect into a long-term
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SentriLock's BlueTooth® REALTOR® Lockbox
The SentriLock Bluetooth® REALTOR® lockbox helps make showing and selling properties safe and efficient. This video highlights system advantages and newest
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Industry News

Realtor.com Now Helps You Understand a Home's Wildfire Risk
Homeowners and shoppers can view wildfire risk data from First Street Foundation and USDA Forest Service on for-sale and off-market home listings for free SANTA CLARA, Calif., May 16, 2022 -- As we enter wildfire season in much of the country, Realtor.com today announced that it is the first major real estate site to add property-specific wildfire risk information to for-sale and off-market homes free of cost. An estimated one in five single family homes in the U.S., representing $8.8 trillion in property value, are at risk of being damaged by a wildfire over the next 30 years. Listings on Realtor.com® will now include a Fire Factor™ rating from First Street Foundation, a nonprofit research and technology group, as well as information from USDA Forest Service. "Realtor.com® was the first real estate site to display flood risk data on home listings and maps, which consumers have found to be extremely helpful in the buying process. As the likelihood of natural disasters like wildfire and flood increase, we want to provide as much information as possible for families to make informed decisions about where to live and how to protect their homes," said Sara Brinton, lead product manager, Realtor.com®. "By integrating wildfire risk data directly into maps and property listings, we can help homebuyers feel confident when making one of the biggest purchases of their lives." According to a recent survey from Realtor.com® and HarrisX, 71% of recent homebuyers took natural disasters into account when considering where to move. Additionally, about half (47%) of recent buyers are more concerned about natural disasters today than they were five years ago. Wildfire risk data is not just useful for buyers; it also enables homeowners to take steps to mitigate risk and protect their property. This first-of-its-kind data integration on Realtor.com® gives homebuyers and owners easy access to previously hard-to-find information about wildfires and property risk for free. Users can explore wildfire risk on interactive maps across the Realtor.com® site. In addition, Realtor.com® listings now include a new Environmental Risk section featuring an overview of wildfire and flood risks. Wildfire risk information includes: Fire Factor™ from First Street Foundation, which is a simple risk rating on a scale of 1-10 based on the property's cumulative risk of wildfire damage over 30 years. The Fire Factor™ score considers property specific attributes such as exposure to embers, the extent and type of fuel sources, such as trees, grass and other vegetation, and the distance between a building and the nearest fuel sources. The USDA Forest Service Wildfire rating compares the wildfire risk of the county where the property is located to other counties across the country. Wildfire risk data will be coming soon to rental properties. For more information, visit www.realtor.com/wildfire-risk. About Realtor.com® Realtor.com® makes buying, selling, renting and living in homes easier and more rewarding for everyone. Realtor.com® pioneered the world of digital real estate more than 20 years ago, and today through its website and mobile apps is a trusted source for the information, tools and professional expertise that help people move confidently through every step of their home journey. Using proprietary data science and machine learning technology, Realtor.com® pairs buyers and sellers with local agents in their market, helping take the guesswork out of buying and selling a home. For professionals, Realtor.com® is a trusted provider of consumer connections and branding solutions that help them succeed in today's on-demand world. Realtor.com® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual license from the National Association of REALTORS®. For more information, visit Realtor.com.
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HomeActions eRelationship Platform Integrates with ATTOM's Enhanced Navigator 3.0
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Zillow 3D Home tours now are automatically shared to Redfin
Integration provides immersive virtual tour experience regardless of platform SEATTLE, May 12, 2022 -- Zillow 3D Home tours and interactive floor plans are now automatically shared to Redfin. Real estate agents now have the ability to quickly upgrade all their listings with best-in-class immersive virtual tours across platforms, allowing home shoppers on both sites to explore their targeted house with outstanding clarity. "Zillow's goal is to give agents the best tools to allow home buyers the power to visualize themselves in a new place, regardless of what site they choose to browse with," said Josh Weisberg, VP of Zillow's Rich Media Experience team. "Customers have dramatically raised their expectations for a virtual home shopping experience over the past two years. This technology allows agents and photographers to meet those expectations with a seamless, immersive tour experience that is easily made and shared." Previously, agents needed to manually enter a 3D Home link in order for their listings to appear on Redfin. Now, Zillow will automatically syndicate agents' 3D Home tours to listings on Redfin, and will include an option to opt out if desired. Additional automatic syndications to more real estate websites and MLSs are coming soon. 3D Home tours benefit customers, agents, photographers Zillow's free-to-build tours combine ultra-clear, 360-degree views with easy navigation and interactive floor plans that show shoppers where they are in the house, the camera's direction and perspective, and the room's dimensions. In today's fast-paced real estate market — where listings linger a median of just nine days before going pending — house hunters need to be able to efficiently evaluate homes and decide where to focus their energy. Using virtual tours, customers can quickly winnow their options and gain a leg up on the competition. "My job is to make homes stand out — to build excitement about my listing and generate the best possible offer for my sellers," said Georgia Stevens, managing broker at Compass and past president of Seattle King County Realtors. "The agent with the best tools wins, and Zillow's tools make it so easy to navigate the floor plan, understand exactly what you're looking at and imagine how you'd live in that home. Perspective is everything. This is what makes a buyer call their agent and say, 'This is the home I want to see.'" Zillow's 3D Home tour provides agents a cost-effective way to showcase listings and generate more leads, while photographers benefit from additional opportunities to capture listings content. Homes on Zillow that included 3D Home tours saw improved performance compared to those without, earning 81% more views and being saved by buyers 53% more often. About Zillow Group Zillow Group, Inc. (NASDAQ: Z and ZG) is reimagining real estate to make it easier to unlock life's next chapter. As the most visited real estate website in the United States, Zillow® and its affiliates offer customers an on-demand experience for selling, buying, renting or financing with transparency and ease. Zillow Group's affiliates and subsidiaries include Zillow®, Zillow Premier Agent®, Zillow Home Loans™, Zillow Closing Services™, Trulia®, Out East®, ShowingTime®, Bridge Interactive®, dotloop®, StreetEasy® and HotPads®. Zillow Home Loans, LLC is an Equal Housing Lender, NMLS #10287 (www.nmlsconsumeraccess.org).
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Redfin Reports More Sellers Dropping Their Prices, But Buyers Find Little Relief
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Companies

BoomTown
Expert lead generation, IDX websites, intelligent CRM, lead management services, and more, come in flexible packages that scale with your success. See why BoomTown is the #1 user-rated real estate CRM year after year! Teams that use BoomTown do more business! [2021 RealTrends Study] Teams with under 15 agents that use BoomTown do 13-44 more transaction sides per agent than peers. Teams with 16-30 agents that use BoomTown do 10-11 more transaction sides per agent than peers. Teams with 30+ agents that use BoomTown do 5-6 more transaction sides per agent than peers. See how BoomTown stacks up against other top CRMs in the Real Estate CRM Comparison
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Delta Media Group
  Websites, CRM, SEO, Superior Training & Support-Delta Delta Media Group is 100% family-owned and operated with no outside investors and no VC funding. As a leading website technology provider to the top U.S. real estate companies, we provide clients with both form AND function. From its streamlined user interface to the most advanced technology in the real estate industry, our all-in-one platform allows companies to consolidate vendors saving money plus reducing the frustration of managing multiple third-party
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3sixtyfive.agency
Looking to connect with your audience in a meaningful & memorable way? Check out 3sixtyfive.agency, the creative & digital marketing agency that helps real estate brands thrive. Strategy. Branding. Marketing. Production. Schedule a consultation
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VirtualTourCafe
VirtualTourCafe embarked on a journey to completely redesign and redevelop the online software to meet the needs of today’s real estate industry as well as the new “Web 3.0” graphical and responsive designed websites. Eight thousand hours of developing later, VirtualTourCafe 3.0 was launched on June 1 st , 2016. The new and improved service offers many new features and benefits for the real estate agent, but more importantly positions VirtualTourCafe for the future! The VirtualTourCafe difference: An integrated easy-to-use modern solution for every real estate agent! Today we are still a small but growing company based in Pleasanton, CA with a small staff and lots of help from our friends, family and business partners. We work with independent contractors, photographers and virtual partners around the world. We are proud of what we have accomplished in such a short time with loyal customers who have been with us from the beginning! We have been able to maintain our values and moral compass pointed in the right direction, while always treating our customers, employees and associates as if they are family, and living life full of love and gratitude, one day at a
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Webinars

Social Media Essentials: Secrets to Thriving in a Low Inventory Market
In a low inventory market, real estate agents need to do a little something extra to stand out from the competition. Fortunately, that something doesn't have to be too stressful to execute. In fact, when it comes to marketing, it's most important that agents be consistent. But consistent at what? In a recent webinar, guest speakers Dylan Handy and Tom Bauman outlined a systematic approach to marketing your real estate business on social media and online. Watch the recording below to find out everything from what to post, to gaining a following, and beyond: Webinar Guests Tom Bauman, Business Development Consultant, Elm Street Technology ‍Dylan Handy, Business Development Consultant, Elm Street Technology Video Timeline 0:00 - Tom Bauman introduces the topic and fellow panelist Dylan Handy. 5:32 - The top seven marketing platforms that agents don't fully utilize. 7:43 - Why blogging is so important for SEO, what agents can blog about, and guidelines. 16:50 - Marketing on Facebook: what to post, how to gain a following, boosted posts vs. ads, and more. 33:48 - How to use LinkedIn to reach out to professionals. 37:22 - How using Twitter helps you reach Millennial real estate consumers. 40:19 - How to leverage YouTube for real estate marketing. 43:57 - What to post on Instagram, how to set up a business account, using Stories, and more. 46:27 - Why your real estate website should act as the hub for all your online marketing activity. 51:49 - A look at paid traffic sources like Google Ads and Facebook Ads. 56:21 - Is online/social media marketing essential for real estate businesses? 57:53 - How Elevate's all-in-one solution can help agents market across multiple online channels. Next Steps Visit tryelevate.com to learn more Read articles about Online Marketing and Social Media, or explore more Online Marketing solutions in our Product Directory Watch more webinars
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WATCH: Market Like a Social Pro in 2022
When it comes to real estate marketing, it's not about what you know or who you know, but who knows you. That's what we discovered in a recent webinar about upping your online marketing game in 2022. Presented in a fun, fast-paced class format by two social media educators, webinar attendees learned all about: The top platforms that agents are under-using How to use those platforms to bring in leads What to post How to cross-promote across all your platforms And so much more! Watch the webinar recording below to learn how to take your online marketing strategy to the next level in 2022: Webinar Guests ‍Stephanie Alfonso, Business Development Consultant, Elm Street Technology ‍Dylan Handy, Business Development Consultant, Elm Street Technology Video Timeline 0:00 - Stephanie Alfonso introduces the topic and fellow panelist Dylan Handy. 3:21 - Stephanie on what Elm Street Technology is and what the company offers. 3:58 - Dylan talks about a new class that Elm Street is offering, "Getting Social with Dylan." 6:05 - The two sides of lead generation traffic: free and paid. 7:15 - What are your weaknesses in social media? Your business strengths? 9:18 - The top seven platforms that real estate agents don't fully utilize in their online marketing strategy. 10:20 - How to use blogging to boost your SEO and generate leads. 12:39 - What should you blog about? 16:31 - Blogging guidelines for success. 19:39 - The ins and outs of marketing on Facebook, including what to post. 29:00 - What is an optimized Facebook post? 31:05 - Facebook ads vs. Facebook boosted posts. 35:00 - Promoting your business on Instagram. 37:49 - Promoting your business on LinkedIn. 39:36 - Leveraging Twitter for online marketing. 42:25 - How to leverage YouTube in your marketing strategy. 44:48 - The importance of real estate websites to SEO and lead generation. 47:26 - Why online marketing starts with blogs and integration. 48:40 - What to say about your marketing strategy at your next listing appointment. 49:36 - The two major paid lead generation sources. 52:20 - All about PPC ads, or paid search ads. 53:48 - Zillow/Realtor.com ads versus PPC and social media ads. 55:07 - The importance of systems and processes to handle incoming leads. 55:35 - The secret to successful social media and online lead generation. 57:56 - How Elevate can help real estate agents with their online marketing. 1:04:42 - An exclusive discount on Elevate for RE Technology subscribers. 1:15:55 - Who to contact to learn more about Elevate or to sign up. Next Steps Visit tryelevate.com to learn more Email Dylan or Stephanie for more information Read articles about Online Marketing and Social Media, or explore more Online Marketing solutions in our Product Directory Watch more webinars
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WATCH: Turning Your Database into a DataBANK
In 2014, Greg Dallaire decided that it was "time that we invest in a Ferrari instead of driving a Chevy." The broker/owner of Dallaire Realty wasn't talking about automobiles, however, but on upgrading his team's technology to take their business to the next level. That's when his team started transforming their database into a "databank." In a recent webinar, Greg shared the techniques he uses to maximize the value of his database. He touched on everything from leveraging analytics to gauge a lead's interest levels, his past client outreach strategy, and how regular, in-person events make a difference to his brokerage. He also shared how investing in a high level CRM—BoomTown, in his case—made all the difference to his team's success, and he showed us exactly how he uses it. Watch the webinar recording below to learn how a top real estate practitioner is using technology across his team of 12 people to absolutely kill it in their local market. Webinar Guests Greg Dallaire, Broker/Owner, Dallaire Realty Moderator: Victor Lund, CEO, RE Technology Video Timeline 0:00 - Moderator Victor Lund introduces the topic and panelist. 1:00 - Greg Dallaire on growing his brokerage and the technology he uses. 7:25 - Why a successful real estate team is about more than "body count." Greg discusses the longevity of his team members and how he supports their growth. 11:55 - Proof of success: Greg shares his team's sales numbers over the past eight years. 17:57 - Nurturing your database, including past clients, is crucial for a healthy sales pipeline. 19:36 - The details of how Greg leverages past clients and reaches out to them using his CRM, BoomTown. 30:42 - How Dallaire Realty leverages events in his business. 40:13 - How Greg leverages Seller eAlerts, which are like a mini CMA, to get clients to return to his website regularly—rather than going to Zillow, realtor.com, etc. 47:47 - Using predictive analytics with closed clients. 49:38 - Greg recommends a book, Ninja Selling, as a boon to his business. 50:30 - Q&A segment. Next Steps To learn more about BoomTown, watch this product tour Read articles about CRM, or explore more CRM solutions in our Product Directory Watch more webinars Register for our next webinar, Market Like a Social Pro in 2022
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Let the Showings Begin: An Exclusive Pre-Launch Look at Homesnap Showings
It's almost here! Homesnap is on the verge of releasing its showing management platform, Homesnap Showings, and RE Technology got an exclusive look at the new product. Homesnap Showings is a free component of Homesnap Pro and will be available to Homesnap Pro users at no additional charge. Currently, the product is available in two test markets, and Homesnap expects over 50 MLS integrations by the end of the year. In a recent webinar, we got a first look at Homesnap Showings. Watch the recording below to see a demo of Showings on desktop, mobile, and via MLS integration. Webinar Guests Lou Mintzer, SVP Product Development, Homesnap Lynn Mathysse, Director Product Management, Homesnap Alli Varnes, Product Manager, Homesnap Moderator: Victor Lund, CEO, RE Technology Video Timeline 0:00 - Moderator Victor Lund introduces the topic and panelists. 2:15 - Lou Mintzer introduces Homesnap and its partner, the Broker Public Portal. 6:21 - Homesnap Showings is a free component of Homesnap Pro. 9:07 - Lou begins a live demo of Homesnap Showings. 12:12 - How to configure a showing. 16:15 - What Smart Notifications are and how they work. 21:00 - Lynn Mathysse continues the demo by showing how to set up a showing on mobile. 23:49 - What in-app messaging looks like for different user roles within the app. 25:16 - Creating multi-stop showing itineraries. 34:00 - What a Showing Activity Report looks like from the listing agent's side. 39:21 - Alli Varnes demonstrates two MLS integrations. 45:42 - Question and answer segment. Next Steps To learn more about Homesnap, visit Homesnap.com MLS executives can reach out to [email protected] to learn more Read articles about Showing solutions, or explore more Showing solutions in our Product Directory Watch more webinars
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WATCH: Looking for Listings? Learn the Secrets of Legendary Lead Generation in 90 Minutes
It's a seller's market and real estate agents across the country are looking for ways to find more seller leads. To help you get a jump-start on your lead gen strategy, we recently hosted a webinar with two top real estate trainers on how to generate more seller leads and position yourself in today's competitive market. Watch the webinar recording below to learn more about: Organic leads - Social media and SEO Paid leads - Interruption and search-based marketing How to win the listing - What to bring to the listing presentation And more! Webinar Guests ‍Stephanie Alfonso, Business Development Consultant at Elevate ‍Dylan Handy, Business Development Consultant at Elevate Video Timeline 0:00 - Stephanie Alfonso introduces the topic and fellow panelist Dylan Handy. 7:38 - Why lead generation starts with an online presence. 8:26 - Dylan shares seller statistics. 9:58 - The importance of real estate websites in lead generation. 14:18 - Building SEO with blogs integrated into your website. 22:28 - The benefits of social media in lead generation. 43:00 - How to leverage YouTube for your business. 47:28 - Using paid traffic for lead generation. 48:23 - Difference between Google Ads vs. Facebook Ads. 50:43 - What a PPC (pay-per-click) ad campaign looks like. 51:31 - Seller lead keywords to use in your ad campaigns. 51:57 - How to leverage a lead capture landing page. 54:06 - Interruption-based marketing. 58:22 - How to nurture leads with email campaigns. 1:00:27 - Using direct mail to target seller leads at home. 1:03:58 - How to turn leads into clients with your listing presentation. 1:05:55 - What to say on your next listing appointment. 1:07:25 - Recap. 1:10:00 - Learn more about what the Elevate platform has to offer real estate agents. Next Steps Visit tryelevate.com to learn more. Email Dylan or Stephanie for more information. Read articles about Online Marketing and Social Media, or explore more Online Marketing solutions in our Product Directory Watch more webinars
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