How to Rake in Leads Using Google Ads for Real Estate
There are many different platforms that real estate agents can use to build their business and rake in leads, and in this article, we will focus on growing your business with Google Ads. Many real estate agents wonder why they should even bother to start marketing on Google Ads or read this blog. You are not wrong in questioning whether or not this might be the best way to grow your business, but let's see how you feel by the end of the article. Why do some real estate agents fail? Most businesses that start marketing on Google Ads fail, so don't worry. Being in this industry doesn't exclude the real estate industry. One of the main reasons some people fail in Google Ads is that they don't understand how the platform works and don't have a goal in mind. Here are some common mistakes made when starting Google Ads 1. Using incorrect keywords Any Google Ad campaign can go downhill quickly and be very costly if you don't have the right keywords. Keywords are search terms entered on Google that have a results page where the websites are listed. If the set keywords are incorrect, you will end up showing up for the wrong clients. 2. Ads that are lacking When you set up Google campaigns, you will need to create compelling ads to pull in people's attention. You want to be not only informative, but eye-catching. 3. They are sending people to a terrible website There is nothing worse than clicking on an ad and not finding what you are looking for. Making sure your website is easy to use and easy to navigate is crucial to the success of your campaigns. You don't want to spend money on searchers that are just going to leave your site. 4. Collecting Data It is essential that you set expectations for the success of your campaigns. Google takes time and testing to find that perfect area for you to drive up performance. Make sure you collect data and understand the appropriate changes that need to be made before making any adjustments. Other factors can cause the downfall of your Google ads campaign, but let's dive into how Google Ads is right for your business and how you can become successful. Google is so much work, so how is it right for me? 1. Google Ads is measurable and flexible. Google allows you to measure the success and failure of your campaigns, which will help you make valuable adjustments. 2. Allows you to control cost With Google Ads, you can set and stay within the budget that works best for your business growth. You can set what you are willing to spend money on and how much you want to spend on any given day or month. 3. Best way to get in front of your competitors Google chooses paid ads over organic traffic, which allows you to show up as the first search on the search platforms. 4. People are looking for you; you are not looking for them. When you go onto a search platform, you are looking for something, which means that as an advertiser, the searcher's intent is clear. If someone searches "real estate agent near me," they are looking for you instead of you looking for someone that is looking to find a real estate agent. Now that you have a small list of why marketing on Google Ads can help grows your business, here is how you would start. Create an account Make sure you have a website Set up a budget Come up with keywords that you want to come up for Write your ads Decide where you want to show up Launch your ads. There are plenty of resources out there that can walk you through every step of marketing on Google Ads, and we hope this can at least get you started. Hope to see you on the Google search page soon! To view the original article, visit the Rental Beast blog.
Why Tech Support is a Vital Service for Real Estate Agents
Have you ever tried to turn on your laptop, but nothing happens? Or go to print out a copy of a Purchase & Sale Agreement, yet nothing comes out of the printer? Ever find yourself trying to connect to Wi-Fi, but no matter how many times you try, it won't connect? How about getting a new phone or tablet and setting everything up? How long did it take to get it all to work? If you are a real estate agent in today's technologically dependent world, you understand that having tech support is no longer a nice-to-have but a must-have. A resource like Tech Helpline has become an irreplaceable lifeline, especially since you can't walk down the hall to ask a colleague to help you solve a tech challenge anymore. Technology is everywhere Today, just about every facet of a real estate transaction, from first inquiry and follow-up meetings to contracts and closing, involves technology somehow. The pandemic forced a lot of real estate agents to go digital or sit on the sidelines. Technology became a lifeline that turned what could have been a real estate downturn into a real estate boom. Over the last 18 months, the popularity of going paperless with transaction management tools hit new highs. The creation of digital CMAs also became required technology. Realtors probably created and sent more PDFs electronically during the first 12 months of the pandemic than they did in the last half-decade. The use of technology has become a daily mainstay in the lives of just about every active agent and broker. The importance of tech The National Association of Realtors recently released a technology survey. Agents were asked to think back on the last 12 months to select the tech tools they found were the most valuable. The top five were: eSignature (78 percent) Local MLS apps/technology (54 percent) Social media (53 percent) Lockboxes (48 percent) Video conferencing (39 percent) Agents and brokers were also asked what they thought the top tech tools would be over the next 12 months. The top five were: eSignature (73 percent) Social media (53 percent) Local MLS apps/technology (47 percent) Customer relationship management (44 percent) Lockboxes (43 percent) Finally, they were asked what emerging technologies will have the most impact on their businesses over the next two years. The top five were: Drones (37 percent) Cyber security (34 percent) 5G (31 percent) Virtual reality (30 percent) Artificial intelligence (27 percent) The NAR survey demonstrates that technology will become even more pervasive in the daily lives of agents and brokers in the months and years ahead. Technology benefits Technology also delivered some silver linings. Zoom replaced face-to-face meetings and, despite its shortcomings, is far more effective for meetings than a client conference call. Seeing one's body language and facial expressions are invaluable when building trust. And tech training experienced one of its biggest boons as agents needed to accelerate their tech knowledge to stay productive. One indicator: Florida Realtors, the largest state Realtor association, had more of its 200,000+ members attend more technology classes during the pandemic than ever before. Agents clamored for more advanced courses to hone their skills. Just ask a colleague to understand the value tech support can have to keep agents focused on their business. It can be maddening to be distracted or delayed by a technology glitch. BJ Allen, Principal Broker and a member of Oregon REALTORS®, knows the value of tech support when tech things go sideways. She shared, "Today, I had a major issue with my printer and producing errors. I also had no scanner. I took a chance and called [Tech Helpline]." Allen said that tech analyst Robert M. jumped into action and "in less than 15 minutes time, Robert solved BOTH problems." Just as important, she noted, "He was very patient with me and very thorough with his explanations." Sally Harasz was equally appreciative of the assistance Tech Helpline provides. A member of the Florida Realtors®, she lost 22 GB of files. Tech analyst Adrian came to the rescue, and she noted, "he methodically looked through various computer systems and functions and restored all the documents. I am now back up running and in business!" Every day, Tech Helpline helps agents like BJ, Sally, and many others get back in business when their technology does not cooperate. If you are one of more than 700,000 Realtors who have access to Tech Helpline as a member benefit, you know you can reach a tech analyst by phone, email, or chat. If you don't have access to Tech Helpline for free as a member benefit, make sure your MLS, Association, or brokerage goes to to learn more. And if you have a tech success story to share, make sure you use the hashtag #TechHelplineHelpedMe when you post on Facebook! Tricia Stamper is Director of Technology at Florida Realtors®, which owns and operates Tech Helpline and Form Simplicity.
How to Say 'No' to Real Estate Sellers
New HomeJab Survey Says Agents Prefer Video Over 3D Interactive Tours
While immersive 3D interactive tours are soaring in popularity, more real estate agents today still prefer video tours, according to a new survey we recently completed at HomeJab. More than one in three real estate agents – 36 percent – said they preferred video tours versus 21 percent for 3D interactive tours. Nearly one-third of agents said they use both video and 3D tours, depending on the seller. Real estate agents know that use of high-quality images and video drives online traffic and engagement. Great photos and videos also raise active real estate agents' local visibility while enhancing their reputation. As a result, professional photographers play an essential role in today's real estate market as they fuel better promotion of property listings. According to the National Association of Realtors, with 97 percent of home buyers using the internet when searching for homes, professional photos, video, and other advanced imaging tools are more important than ever. Using professional imaging can mean a faster home sale and enhance a real estate agent's reputation in the marketplace. At, we provide on-demand professional real estate photography and other visual production services nationwide for real estate agents and brokers. We are watching new imaging technologies, including virtual staging, virtual twilight photos, and aerial photography, rapidly adopted and used to sell homes faster. Hot new trends One of the hottest trends is virtual staging, which agents prefer slightly more than traditional staging, 30 percent versus 29 percent, respectively. Aerial photography also is one of the fastest-growing trends, being used by agents to elevate their online listings and sell homes faster. More than two out of three (67 percent) real estate agents surveyed said they used aerial photography with their listings. However, the majority (55%) said their use depends on the property. And 12 percent said they use aerial photography with every property listing. While virtual staging showcases a home's interior features, twilight photos grab the viewer's attention. Think about it: how sweet is life during a sunset? It's one of those moments in which everything looks its best, including your home. We know from other research we've done that property listings with twilight photos get three times more engagement from buyers. Most agents – over 76 percent – told us they have either used twilight photos to promote their property listings or are interested in using them. Currently, 40 percent of agents said they use twilight photos, with 35 percent saying they love them. And 5 percent of agents said they use them but don't love them. The more (photos), the merrier We also polled real estate agents on the average number of photos they provide to consumers via their local Multiple Listing Service. We found that for a typical listing, 79 percent of agents surveyed said they upload at least 30 images to the MLS. A breakdown of responses shows that 51 percent of real estate agents upload 30 photos to the MLS for an average-sized home. Nearly 20 percent of real estate agents upload 40 photos. Almost one out of 10 agents upload 50 or more images. Some MLSs limit the number of photos per listing, or this number would likely be much higher. Every day, we work with thousands of professional real estate photographers coast-to-coast who provide real estate agents with a full range of imaging services, edited, and delivered within 24 hours. Accessible through our one-stop-shop for real estate listings at, every listing comes with a property landing page and full ownership rights. Having easy access to professional real estate photography allows agents to do their jobs better and more efficiently. Professional photography helps agents win more listings and sell homes faster. You can learn more about how we can provide fast and affordable shoots for any sized brokerage, individual agent, or team at Joe Jesuele, founder and CEO of HomeJab, America's most popular and reliable on-demand professional real estate photography and video service for real estate pros, is a leading expert on real estate photography and emerging visual technologies for real estate.
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Websites by Delta Media Group
Franchise, Brokerage, Team & Sales Associate Websites Choose a simple or sophisticated themed website, or opt to collaborate with our Design Team to create a custom website that showcases your business and incorporates lead-generating features. Features: AVM For Seller Leads INRIX Drive Time Search Metro-Line Search Custom Boundary Creation For Hyperlocal Community Search Dynamically Created Subdivision & School District Results Commercial Websites  Luxury Websites Built-In Mortgage Calculations & Mortgage Lead System Market Demographic & Trending Data Fastest Updating Listing Data in Industry (Updates on average 2-5 minutes) Live Chat Plug-Ins Squeeze Page & Lead Generation Tools  Progressive Web App / Push Notification  AMP
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Your Listing. Your Lead. reaches millions of active buyers and sellers each month.  Share your brand and listings with this engaged
RPR for Commercial
RPR for Commercial For those specializing in commercial properties, this program providers users comprehensive market data on a single platform. You can search for data by demographic, psychographic, or spending information to identify areas of high concentration of the customers your client is looking to target.  RPR for Commercial also helps business owners find a location based on an analysis of spending data within drive time, radius, or general area. Commercial reports can also be put together in minutes for your client to show trade area, business opportunities chart, or property reports as well.
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Industry News

The 5 Most Haunted Cities in the U.S.
Plus: See where these cities rank based on Market Risk Indicators when it comes to the probability of a housing price decline IRVINE, Calif., October 25, 2021 -- CoreLogic, the company that brings you the OneHome™ platform, has dug deep into its crypt to unearth the five most haunted cities in the U.S. Discover all the unique property-level insights and innovative features — excluding where the ghosts reside — with connections to everything about a property, community and more with the CoreLogic® OneHome service. October brings ghost tours, stories of paranormal activity and haunted houses. Haunted data is hard to come by as most ghosts tend to be elusive when it comes to taking a census count. That said, some areas generate more ghost stories and sightings than others. Here are five of the most haunted cities in the U.S. New Orleans, Louisiana. Ghosts are said to wander in the city's famous cemeteries, in churches throughout the city, in Jackson Square in the French Quarter and at certain hotels. According to CoreLogic® Market Risk Indicators (MRI*), at 16.4%, New Orleans faces the highest probability on this list of a housing price decline twelve months from now. Savannah, Georgia. While Savannah is known for its lovely Southern charm, the city is also near the top of most lists of haunted cities. Underneath its famous squares are numerous former burial grounds and many hotels and restaurants are visited by people who hope to catch a glimpse of a ghost. Savannah is looking at a 11.5% probability of a housing price decline in twelve months. Portland, Oregon. Portland may be known today for its hipster vibe and craft beer, but the city is also one of the most notoriously haunted places in the U.S. The main location for ghost sightings is the Shanghai Tunnels, which were built in the late 1800s to transport goods in the international port city. Portland has a 11.8% probability of a housing price decline twelve months from now. Washington, D.C. The nation's capital is home to some of the most haunted buildings in the country. The White House is said to be haunted by past presidents and their families from President Lincoln to Abigail Adams. Visitors can book ghost tours at local cemeteries. Of all the cities listed here, Washington D.C. has the lowest probability of seeing a housing price decline in twelve months at just 9.4%. Salem, Massachusetts. Salem is best known for its witch trials in the late 1600s, when people were tried as witches and the "guilty," executed. Those victims are said to continue to haunt the cemeteries, homes and trial sites in the town. Ghost and witch tours are available in the daytime and by candlelight for those who want to explore the town's paranormal activity. You can even take a photography class with tips on how to photograph ghosts. Salem has a 15.3% probability of a housing price decline in twelve months. CoreLogic data is delivering enhanced information and providing more actionable insights in the communities you love. Find out more here. About CoreLogic CoreLogic is a leading global property information, analytics and data-enabled solutions provider. The company's combined data from public, contributory and proprietary sources includes over 4.5 billion records spanning more than 50 years, providing detailed coverage of property, mortgages and other encumbrances, consumer credit, tenancy, location, hazard risk and related performance information. The markets CoreLogic serves include real estate and mortgage finance, insurance, capital markets, and the public sector. CoreLogic delivers value to clients through unique data, analytics, workflow technology, advisory and managed services. Clients rely on CoreLogic to help identify and manage growth opportunities, improve performance and mitigate risk. Headquartered in Irvine, Calif., CoreLogic operates in North America, Western Europe and Asia Pacific. For more information, please visit
HomeJab Study Says Video Tops 3D Interactive Tours
Impacts of Student Loan Debt on Homebuying Uncovered at Realtor Policy Forum
WASHINGTON (October 13, 2021) -- Top experts from the housing and higher-education fields joined policy thought leaders from the National Association of Realtors on Wednesday to discuss the current student loan debt crisis and how it affects the economy, housing market, and debt holders. The event explored the findings of NAR's September report, The Impact of Student Loan Debt. For the past eight years, NAR has been collecting and examining research to measure the impact of student loan debt on future homebuyers. The report uncovered that student loan debt is one of the most significant hurdles for potential buyers and their ability to purchase a home. "Today's millennials are drowning in student loan debt. After our research, we can now say with certainty that student loan debt is making it difficult to buy a home," said NAR Vice President of Policy Advocacy Bryan Greene to open the event. "We know that homeownership is the ticket to wealth and equity. Many are concerned that to address student loan debt, we would have to take the load off students and on put it on taxpayers. Others advocate help from private employers. We need to talk about all options and explore what reforms are possible." Fifty one percent of student loan holders say their debt delayed them from purchasing a home. NAR's Vice President of Demographics and Behavioral Insights, Jessica Lautz, took the time to explore and explain the research the association has recently done. "We first started researching this topic because of NAR member's children – they couldn't afford a home because of the burden of student loan debt. We knew they weren't alone because there are 40 million Americans holding student loan debt," said Lautz. "Half of non-owners say student loan debt is delaying them from buying a home. We asked participants in our research to pretend they paid off their student loan debt – they said the first thing they would invest in is long-term savings and the second would be buying a home. So, we know they want to get into homeownership, but they are having a hard time getting there." The Mortgage Bankers Association (MBA) spoke about today's competitive housing market. Detailing that in the current market candidates are faced with other buyers offering all-cash offers and a competitive bidding process. In result of intense competition, MBA supports assistance in down payment which is clearly needed for first time homebuyers specially in low-income areas. Senior Vice President of Public Policy for the National Fair Housing Alliance, Nikitra Bailey, went on to outline how student loan debt has a disproportionate effect on people of color. NAR's research shows White student debt holders (30%) are less likely than Black (47%) or Hispanic (47%) debt holders to say they are currently incurring student loan debt for themselves. "Today Black homeownership is as low as it was when discrimination was legal," said Bailey. "After 20 years of taking out student loans, Blacks still owe 95% of the balance of the debt and are more likely to default. Post-secondary education is now a necessity to succeed, yet a degree is not a shield from racial disparity. Our proposed Down Payment Targeted Assistance Program addresses student loan debt as a burden that leads to the lack of ability to save for a down payment, mostly among Blacks and Latinos. And our Keys Unlock Dreams Initiative will help close the racial wealth and homeownership gap." Rachel Fishman, Deputy Director for Research, Higher Education at New America was able to explain to the audience the burden on parents who take out Parent PLUS loans. These federal loans continue to be an in between space where parents take on the student loan debt of their child. "When we talk about student loan debt we talk about the student, but we need to start correlating the family," said Fishman. "My hope is to raise awareness about this issue… to start addressing the root cause of debt – food insecurity, housing affordability, childcare. Families are juggling these things on balance sheets along with student loan debt. Among other recommendations, we seriously need to address college affordability for a four-year degree." The last speaker for the event was Ben Kaufman, Head of Investigations & Senior Policy Advisor at the Student Borrower Protection Center. He closed the forum with statistical intel that outlined the chronological timeline showing the increasing financial instability that student loan debt is creating in this country and how it is standing in the way of people being able to purchase a home. "Student loan debt has exploded in the US. There are more people borrowing, and they are borrowing more. People think of a student loan debt holder as young person, but actually two-thirds of borrowers are over the age of 30," said Kaufman. "Even before COVID, the rate of delinquency on student loans was higher than the delinquency on mortgages at the peak of the financial crisis. Before COVID, a borrower was defaulting on a student loan every 26 seconds. So much of this is policy choices, for generations every single day in Washington all levels of government have been making decisions on this. It is imperative to claim your seat at the table so your voices can be heard. If your voices were heard from the onset, I don't think we would see the consequences we see today." The National Association of Realtors® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries.
Q3 2021 U.S. Foreclosure Activity Begins to See Significant Increases as Foreclosure Moratorium Is Lifted
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Realtors Property Resource® (RPR)
This initiative is based on the collaborative efforts of REALTORS® and the real estate community, including Brokers, MLSs and Associations. RPR’s core mission is to reinforce the REALTOR’S® value in the market place by keeping them ahead of the technology curve and better able to serve today’s’ technology empowered
Realtyna® Inc. is a Web Development company that was established in 2007. We are fully focused on Real Estate web applications and solutions. Our mission statement: “To be recognized and trusted in the Real Estate industry as a top-notch technology provider, by developing the most advanced and cost-effective Real Estate applications and services.” Some Facts About Realtyna®: Realtyna® is a well-known player in Real Estate Online Solutions More than 10 Million Lines Of Code: ONLY for Real Estate Web Applications Realtyna® has the most flexible, scalable and feature-rich applications in the market Useful add-ons for bringing brilliant functionality to your website More than 150,000 clients/users (As of Feb. 2016) Excellent Client Satisfaction Rate – Proven Track Record Owned Owned license model offered for a one time payment Lifetime Updates Host it on your server or Realtyna’s®….The choice is yours! Complimentary Installation of products Free support coverage for one year with an optional support
VirtualTourCafe embarked on a journey to completely redesign and redevelop the online software to meet the needs of today’s real estate industry as well as the new “Web 3.0” graphical and responsive designed websites. Eight thousand hours of developing later, VirtualTourCafe 3.0 was launched on June 1 st , 2016. The new and improved service offers many new features and benefits for the real estate agent, but more importantly positions VirtualTourCafe for the future! The VirtualTourCafe difference: An integrated easy-to-use modern solution for every real estate agent! Today we are still a small but growing company based in Pleasanton, CA with a small staff and lots of help from our friends, family and business partners. We work with independent contractors, photographers and virtual partners around the world. We are proud of what we have accomplished in such a short time with loyal customers who have been with us from the beginning! We have been able to maintain our values and moral compass pointed in the right direction, while always treating our customers, employees and associates as if they are family, and living life full of love and gratitude, one day at a
Welcome to pure productivity for real estate brokers, agents & teams: CRM, IDX websites, lead gen, email, text, social, automated campaigns & workflows, and custom consulting. Intuitive, easy-to-use technology, complemented by fanatical training, support and business consulting.
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Let the Showings Begin: An Exclusive Pre-Launch Look at Homesnap Showings
It's almost here! Homesnap is on the verge of releasing its showing management platform, Homesnap Showings, and RE Technology got an exclusive look at the new product. Homesnap Showings is a free component of Homesnap Pro and will be available to Homesnap Pro users at no additional charge. Currently, the product is available in two test markets, and Homesnap expects over 50 MLS integrations by the end of the year. In a recent webinar, we got a first look at Homesnap Showings. Watch the recording below to see a demo of Showings on desktop, mobile, and via MLS integration. Webinar Guests Lou Mintzer, SVP Product Development, Homesnap Lynn Mathysse, Director Product Management, Homesnap Alli Varnes, Product Manager, Homesnap Moderator: Victor Lund, CEO, RE Technology Video Timeline 0:00 - Moderator Victor Lund introduces the topic and panelists. 2:15 - Lou Mintzer introduces Homesnap and its partner, the Broker Public Portal. 6:21 - Homesnap Showings is a free component of Homesnap Pro. 9:07 - Lou begins a live demo of Homesnap Showings. 12:12 - How to configure a showing. 16:15 - What Smart Notifications are and how they work. 21:00 - Lynn Mathysse continues the demo by showing how to set up a showing on mobile. 23:49 - What in-app messaging looks like for different user roles within the app. 25:16 - Creating multi-stop showing itineraries. 34:00 - What a Showing Activity Report looks like from the listing agent's side. 39:21 - Alli Varnes demonstrates two MLS integrations. 45:42 - Question and answer segment. Next Steps To learn more about Homesnap, visit MLS executives can reach out to [email protected] to learn more Read articles about Showing solutions, or explore more Showing solutions in our Product Directory Watch more webinars
WATCH: Looking for Listings? Learn the Secrets of Legendary Lead Generation in 90 Minutes
It's a seller's market and real estate agents across the country are looking for ways to find more seller leads. To help you get a jump-start on your lead gen strategy, we recently hosted a webinar with two top real estate trainers on how to generate more seller leads and position yourself in today's competitive market. Watch the webinar recording below to learn more about: Organic leads - Social media and SEO Paid leads - Interruption and search-based marketing How to win the listing - What to bring to the listing presentation And more! Webinar Guests ‍Stephanie Alfonso, Business Development Consultant at Elevate ‍Dylan Handy, Business Development Consultant at Elevate Video Timeline 0:00 - Stephanie Alfonso introduces the topic and fellow panelist Dylan Handy. 7:38 - Why lead generation starts with an online presence. 8:26 - Dylan shares seller statistics. 9:58 - The importance of real estate websites in lead generation. 14:18 - Building SEO with blogs integrated into your website. 22:28 - The benefits of social media in lead generation. 43:00 - How to leverage YouTube for your business. 47:28 - Using paid traffic for lead generation. 48:23 - Difference between Google Ads vs. Facebook Ads. 50:43 - What a PPC (pay-per-click) ad campaign looks like. 51:31 - Seller lead keywords to use in your ad campaigns. 51:57 - How to leverage a lead capture landing page. 54:06 - Interruption-based marketing. 58:22 - How to nurture leads with email campaigns. 1:00:27 - Using direct mail to target seller leads at home. 1:03:58 - How to turn leads into clients with your listing presentation. 1:05:55 - What to say on your next listing appointment. 1:07:25 - Recap. 1:10:00 - Learn more about what the Elevate platform has to offer real estate agents. Next Steps Visit to learn more. Email Dylan or Stephanie for more information. Read articles about Online Marketing and Social Media, or explore more Online Marketing solutions in our Product Directory Watch more webinars
Rethinking the Inventory Shortage: How these teams are doing better than ever
Got inventory? The truth is, few areas do--and that's made for an extremely challenging summer real estate market. But challenges can be overcome, and to find out how, we turned to two top-producing team leaders. In a recent webinar, they shared their market challenges, how they leverage data to convince homeowners to list, tips for motivating their teams, and more. Discover their secrets to success by watching the webinar recording below: Webinar Guests Trey Willard, Team Leader, The W Group Becky Garcia, Team Leader, The Garcia Group Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelists. 1:04 - Trey Willard shares what market conditions and inventory are like in the Baton Rouge area. 3:08 - Becky Garcia shares what market conditions and inventory are like in the Phoenix area. 4:31 - Will normal seasonal market patterns return any time soon? 7:05 - Which data, tools and reports help convince homeowners that it's time to list? 20:36 - How long does it take to warm up a lead? 25:05 - Why CRMs are a core tool for success in real estate. 30:52 - Becky and Trey share the other ways they use technology to combat low inventory. 36:25 - The panelists share how much time they spend working their CRM, and their team set-ups. 43:33 - How to focus on the long-term growth of your real estate business despite market changes. 53:06 - Tips for managing team member performance. 57:20 - Becky and Trey share their advice on how to take your business to the next level. Next Steps To learn more, watch this BoomTown product tour Read articles about CRM, or explore more CRM solutions in our Product Directory Watch more webinars Register for our next webinar, Looking for Listings? Learn the SECRETS of Legendary Lead Generation in 90 minutes
WATCH: Conquering Social Media and Lead Generation in Your Market
Is social media a struggle? Do you need help with your online lead generation efforts? Learn from two top trainers exactly what to do to give your real estate business a robust online presence. Stephanie Alfonso and Dylan Handy, Business Development Consultants at Elevate, joined RE Technology for a comprehensive social media training session. Watch the recorded session below to learn the top seven online platforms that agents are underusing, how to leverage them, paid vs. free lead gen traffic, and so much more: Webinar Guests ‍Stephanie Alfonso, Business Development Consultant at Elevate ‍Dylan Handy, Business Development Consultant at Elevate Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelists. 4:48 - Stephanie Alfonso briefly offers background info on Elm Street Technology and Elevate. 7:33 - The ultimate goal of online lead generation. 8:31 - The two types of lead gen traffic: free and paid. 9:33 - What are your social media weaknesses? What are your business strengths? 11:17 - The top seven platforms that agents don't fully utilize in their online marketing strategy. 12:44 - Platform #1: Blogging. Learn blogging's benefits, what to write about, tips and more. 20:37 - Platform #2: Facebook. Learn the difference between business vs. personal profiles, what to post, how to grow your audience, ads vs. boosted posts, and more. 36:36 - Platform #3: Instagram. Learn about business profiles, what to post, leveraging Stories and more. 39:43 - Platform #4: LinkedIn. Find out how to leverage LinkedIn's SEO value, what to post to the Activity Log, getting agent to agent referrals, and more. 42:12 - Platform #5: Twitter. How to reach Millennials, what to post, and more. 43:16 - Platform #6: YouTube. Learn about YouTube's high SEO value, video content to create, and where to share it. 45:27 - Platform #7: Your Website. The importance of your website as the online hub of your business, what a real estate website needs, and more. 47:54 - Online marketing starts with blog posts and integration. 49:53 - What to say on your next listing appointment. 51:19 - Paid lead generation for real estate: the two main sources of leads. 51:33 - Paid search-based marketing, or PPC (pay per click). 54:00 - Comparison between Zillow/ vs. PPC/social media ads. 56:13 - The importance of nurturing leads, and the tools that can help: CRM and email marketing. 57:41 - The one word that best describes a successful online lead generation strategy. 59:56 - What holds real estate agents back from online and social media marketing? 1:01:26 - ‍Dylan Handy on Elevate's all-in-one system that integrates all aspects of your online presence. 1:20:27 - Q&A segment. Next Steps Visit to learn more Email Dylan or Stephanie for more information Read articles about Online Marketing and Social Media, or explore more Online Marketing solutions in our Product Directory Watch more webinars
WATCH: Being the 'Present Real Estate Agent' Your Clients Deserve
You must invest some time to watch this webinar from one of America's top producing real estate agents, incredible mom, and master of the Mommies and Mimosas parties: Rachael Adams Lee. Rachael operates her team of eight under the Keller Williams flag in Sacramento, Calif. In this webinar, she shares information on how she developed her successful business doing the hard work of door knocking 200 homes a week and script practice to hone her selling skills. Moreover, Rachael shares her 33 touch points for marketing to your database. Rachael is an enthusiastic user of BoomTown for managing her clients for life and offers tips on her most successful direct marketing pieces and other client engagement tools. As much as Rachael uses technology to support her business, she shares that it does not run her business. Her key tips for real estate agents include time blocking and task management to give her a chance to be present with her clients and her family. Rachael is a true professional—highly skilled, hardworking, and delightful to be with. Please take some time to click the play button below and enjoy all of what Rachael has shared. You will be glad you did.
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