Articles

Your Guide to Hosting Virtual Open Houses
Real estate agents have successfully been throwing open houses for decades, but virtual open houses are a different ball game. The freedom of the internet allows you to be more flexible and creative with your showing, which can lead to amazing results without inconveniencing your clients. It can be hard to know where exactly to start, though. So we have prepared some easy guidelines for you to follow. Who knows? With some practice, virtual open houses could become your new favorite marketing tactic.
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How to Electronically Sign a Word Document
Your or your clients can add an electronic signature to a contract or offer letter from a Word document in less than five minutes. It's easy to create an electronic signature on a Microsoft Word document without ever leaving the application. Electronic signatures create a binding and enforceable legal contract that is widely accepted throughout the industrialized world, and more secure than traditional paper-based signatures because they're less susceptible to forgery. Read on to discover how to do an electronic signature in Word in just a few steps with this easy guide.
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How to Make a Flyer in Google Slides
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Your Real Estate Blog: How to Turn It into a Lead Magnet
No matter where you live in the United States, most people will find your real estate business online. One of the best ways to take control of your real estate brand is by blogging. A blog is a gold standard for generating traffic, leads, and building relationships. Blogging keeps you top-of-mind with your readers while it positions you as an expert through helpful, informative content. Also, when you blog regularly, you benefit from an SEO standpoint. Google favors websites with relevant, unique, and engaging content.
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Products

Buffini & Company Referral Maker® CRM
Revamped, Redesigned and Refined: Buffini & Company Referral Maker® CRM   Why choose Referral Maker CRM? Buffini & Company’s award-winning contact manager makes running a profitable business easy! Smart. Set your financial & personal goals, and personalized action steps are created for you. Simple. Always know who to contact, when to contact them, and what to say. Focused. Generate a steady stream of referrals from people you want to work with. Powerful. A robust real estate customer relationship manager for generating high-quality leads.   Start your FREE trial
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Social Impact by Homes.com
  Homes.com introduces Social Impact, an easy way to manage all aspects of your online presence from Facebook posts to online reviews. This suite offers several features to help market yourself through social platforms including: Social Broadcaster:  Create posts for your social networks including listings and open houses all from a single login. Keep your friends and followers updated by posting directly to Facebook, Twitter, LinkedIn, and Homes Connect Website. You can also set up auto-posts for new listings, open houses, and price reductions as well. Social Broadcaster has a mobile application available (iOs & Android) so you can update on-the-go! Social Wall:  Automatically have your Facebook, Twitter, and LinkedIn updates post directly to your webiste. You can also display new listings, update for price reductions, and post open houses as soon as they are created - with updates 24 hours before they are set to occur. Reputation Manager:  Expand your brand's visibility to ensure you are found online when searched for, and also monitor your reputation, social marketing efforts, and more. Reputation Manager will help increase your online visibility by making sure you turn up in search engines like Google, Bing, Yelp!, and other business directories. You can also receive real-time alerts when your brand is mentioned so that you can promote or address comments accordingly. Reports can also be created that compile all alinstances of your business appearing online in one convenient place, eliminating the need to visit dozens of separate sites. Concierge Service: Provides your own social media assistant to amange your social media efforts including setting up accounts and creating posts, developing local content for articles, and producing local
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RPR for Agents
Realtors Property Resource® (RPR) is a national property database from NAR® designed to provide REALTORS® with advanced technology tools and features needed to provide clients and customers with dynamic reports and analytics. These features assist in helping your clients and customers make informed decisions when buying or selling property. The Realtors Property Resource application: Is exclusive technology only for REALTORS Does not allow public or consumer access Is a NAR® member benefit provided at no additional charge With RPR, All REALTORS® can access: Tax assessment and public records on over 150 million parcels of propertyin the U.S. Mortgage and lien information Largest national database by county of foreclosure, pre-foreclosure, REO and default Nationwide school data, test scores and parent reviews  Dynamic mapping: School Zones, Neighborhoods, Zip Codes, Cities, FEMA etc. Geo-spatial data including aerial photography, street level and bird’s eye view Census, demographic and lifestyle data Neighborhood information Comprehensive property and neighborhood reporting If the local MLS has partnered with RPR to include MLS data in the system, REALTORS® will also have access to: MLS active, sold, pending, expired, withdrawn and canceled statuses Historic listing comparison tool Realtor Valuation Model® (RVM®) Refine property facts, comparables and RVM® for custom valuation report Charts and Graphs will include trends calculated from MLS data  RPR also offers Broker branding to help reinforce your brand as part of the Want to get started? Watch this video on creating an
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Homes Connect
Homes Connect consolidates all the marketing and lead management tools an agent needs in one place. Three different levels of service are offered. Features for the most basic level
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Industry News

ATTOM Data Solutions Acquires Home Junction, Continuing the Company's Data and Application Expansion
Acquired Data Elements Include Proprietary School Attendance Area Boundaries, Neighborhood Boundaries and Additional Datasets; Acquisition Further Solidifies ATTOM's Position as The One-Stop Shop for Comprehensive Property Data IRVINE, Calif. - July 8, 2020 -- ATTOM Data Solutions, curator of the nation's premier property database, today announced it has acquired Home Junction Inc., a real estate data technology company that specializes in building high quality geographic boundary datasets for neighborhoods, school attendance zones, subdivisions and more. "ATTOM's mission is to increase real estate transparency in America, and expanding our geospatial capabilities and datasets is core to that mission," said Rob Barber, CEO at ATTOM Data Solutions. "This acquisition extends ATTOM's data footprint and will enhance our value proposition for our customers, while integrating a talented team from Home Junction to an already talented team at ATTOM. While data elements are important, people elements are even more important. This is an important acquisition because it is an investment in both data and people." The strategic acquisition of Home Junction will expand ATTOM's already robust data warehouse by adding proprietary school and neighborhood boundary data, crime, points of interest and demographics. ATTOM will continue Home Junction's commitment of servicing real estate agents, teams and brokers with a suite of products that include custom websites and data widgets. Click here to view ATTOM's Table of Data Elements "Our focus at Home Junction has always been creating and unifying geospatial property datasets," said John Perkins, CEO and Founder of Home Junction. "By joining forces and having common goals, we are confident that ATTOM will continue to increase efficiencies in the marketplace and continue to be a custom solutions provider for businesses ranging from startup to seasoned enterprise." Founded over 10 years ago, Home Junction's goal is to provide brokers, agents, teams, lenders, insurers and others with the ability to integrate vast amounts of property data into their internal and external web applications. The synergy of the two companies will strengthen ATTOM's competitive positioning in the enterprise data licensing marketplace and the consumer & investor real estate search market. About ATTOM Data Solutions ATTOM Data Solutions provides premium property data to power products that improve transparency, innovation, efficiency and disruption in a data-driven economy. ATTOM multi-sources property tax, deed, mortgage, foreclosure, environmental risk, natural hazard, and neighborhood data for more than 155 million U.S. residential and commercial properties covering 99 percent of the nation's population. A rigorous data management process involving more than 20 steps validates, standardizes, and enhances the data collected by ATTOM, assigning each property record with a persistent, unique ID — the ATTOM ID. The 9TB ATTOM Data Warehouse fuels innovation in many industries including mortgage, real estate, insurance, marketing, government and more through flexible data delivery solutions that include bulk file licenses, property data APIs, real estate market trends, marketing lists, match & append and introducing the first property data delivery solution, a cloud-based data platform that streamlines data management – Data-as-a-Service (DaaS). About Home Junction Inc. Based in San Diego, CA, Home Junction is a data technology company that specializes in real estate data and boundary licensing, custom websites created with WordPress real estate themes, WordPress real estate plugins and additional services. The company provides an extensive number of data layers on home sales, neighborhoods, schools, school attendance zones, demographics, home value estimates, geospatial boundaries, and other information. The founders have more than 50 years' experience combined in data aggregation and real estate website development.
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Chime Technologies and Dippidi Partner to Help Real Estate Teams Attract and Convert Leads
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Delta Media Group Launches SMS Texting in DeltaNET 6
CANTON, Ohio -- Michael Minard, CEO and Owner of Delta Media Group, announced today his company's recent launch of SMS Texting in DeltaNET 6. "We're thrilled to introduce SMS texting found in DeltaNET 6 to the forefront of the real estate industry," says Minard. "Our Tech Team outdid itself with the deep integration of texting capabilities throughout the entire DeltaNET 6 platform." DeltaNET 6 allows real estate professionals to use direct text messaging SMS blast messaging, and SMS message with email campaigns to share their expertise with clients and build long-lasting relationships. Franklin Stoffer, Senior Key Accounts Consultant and Sales Manager for Delta Media Group, comments, "Research has shown that emails have a 6% open rate on average. Text messages, on the other hand, have a reported 98% open rate. The data shows that more than 90% of all text messages are read within three minutes of receiving the message." Stoffer continues, "Our clients will now have a reliable and direct channel to communicate to their clients with relevant content, new listing information, and more. Picture this scenario, you are running a virtual open house through Facebook on a Saturday afternoon. You go to your CRM and create a bulk text message to send to all of your active buyers with a link directly to your virtual open house. Within minutes you could have dozens of active clients watching you tour a house through Facebook. There are so many unique ways to take advantage of these tools." To find out more about incorporating SMS texting into your marketing plans, contact Franklin Stoffer. About Delta Media Group Delta Media Group, located in Canton, Ohio, is the creator of DeltaNET 6, the real estate industry's most advanced all-in-one technology platform. Delta Media Group is 100% family-owned and operated with no outside investors and no VC funding. As a leading technology provider to the top U.S. real estate companies, Delta provides clients with both form and function in DeltaNET 6, saving them money and reducing the frustration of managing multiple online relationships. When you work with Delta Media Group, you're getting a technology partner that you can trust rather than merely a tech vendor.
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IXACT Contact Announces New Set of Leading-Edge Agent Website Designs
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Companies

Elevate
Welcome to pure productivity for real estate brokers, agents & teams: CRM, IDX websites, lead gen, email, text, social, automated campaigns & workflows, and custom consulting. Intuitive, easy-to-use technology, complemented by fanatical training, support and business consulting.
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Homesnap
      Founded in 2008 and based in Washington DC, Homesnap is a trusted real estate search platform for people to explore homes and search MLS real estate listings -- online or from a mobile phone. Using the Homesnap app (available for iPhone, iPad and Android devices) you can snap a photo of any home, nationwide, to find out all about it. For listed homes, you may be able to see interior photos too! When you’re ready to buy or sell real estate, you can contact a real estate agent within Homesnap to schedule a showing or list your home in the MLS. Homesnap is powered by a specialized homes database that combines hundreds of disparate sources of data. Our data feeds include: over 40 MLS real estate databases, property tax records, census data, geographic boundaries, property polygons, school information, mortgage rates and
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Buffini & Company
For more than 21 years, the mission of Buffini & Company has been to impact and improve the lives of people through sharing its unique and highly-effective lead generation system, and comprehensive business coaching and training programs. To date, the company has helped more than 3 million people in 37 countries improve their business, increase their net profit and enhance their quality of life. Why Buffini & Company? Learn
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SentriLock
SentriLock is the leading electronic lockbox manufacturer and service provider supporting the Real Estate industry and other emerging markets. SentriLock is a technology-based company that offers the most secure, durable, and versatile product within the industry. With SentriLock’s reliable, multiple key access method you will never miss a
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Webinars

WATCH: The New Product Solving the Lead Challenge for Agents
Looking for a better alternative for finding high quality real estate leads than what portals like Zillow can offer? A new product from Homesnap may be exactly what you're looking for. Homesnap Pro+ Concierge is the first true alternative to Zillow Premiere Agent and realtor.com advertising programs. Rather than providing agents leads from real estate portals only, Concierge instead intelligently taps into Facebook and Google—where there are far more high quality leads and traffic than Zillow or realtor.com. The problem? Those leads are harder to find. "There's a real problem separating the signal from the noise, the wheat from the chaff," says Lou Mintzer, Chief Product Officer, Homesnap. Lou was our special guest during a recent webinar, and he offered viewers a thorough tour and a live demo of Pro+ Concierge. Lou showed webinar attendees how Concierge finds those quality leads for agents, and even pre-qualifies them before passing them on so that agents only need to spend time working those leads that are most likely to transact. Watch the full webinar below to find out how Homesnap Pro+ Concierge is changing the lead generation game for top real estate agents: Webinar Guests Lou Mintzer, Chief Product Officer, Homesnap Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelist. 1:53 - Lou Mintzer explains what Homesnap is, what it can do for agents, and its consumer-facing side, the Broker Public Portal. 5:37 - Lou shares what's going on with the market right now due to Coronavirus, and how the traditional spring real estate market has been delayed, but is still on. 7:30 - Lou unveils Homesnap's newest advertising product, Pro+ Concierge. 8:20 - Why Zillow advertising seems like a good idea, but really isn't. 8:50 - How Concierge can help agents find those quality leads on Facebook and Google. 10:55 - Live demo of Pro+ Concierge. Next Steps Visit homesnap.com/concierge to learn more about Pro+ Concierge Check to see if your MLS offers Homesnap
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[WATCH] Prospect, Nurture and Close: Not as Easy as It Seems
Want a way to increase your visibility and generate goodwill towards your business with your database? You can do all that, plus identify exactly which contacts are most likely to transact or engage in conversation with you by using a combination of quality content, artificial intelligence, and predictive metrics. Last week, we hosted a webinar with Albert Clark of HomeActions. On its face, HomeActions is a newsletter full of quality content that helps agents nurture their sphere of influence. Behind the scenes, however, HomeActions' sophisticated system monitors how your database responds to the content you send and identifies warm leads and predicts which contacts are most likely to buy or sell a home in the near future. How can a real estate content platform do all that? Watch the webinar recording below to find out: Webinar Guests Albert Clark, President, HomeActions Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelist. 1:57 - Albert Clark shares why more consistent outreach leads to more business, and the top reason agents struggle with nurturing and closing leads. 6:22 - Statistics on how well consumers remember their Realtor after a transaction (hint: not well). 7:48 - How HomeActions helps Realtors build relationships via e-newsletters. 11:00 - How "trigger content" lets agents open up a conversation with contacts that have read a specific article in their newsletter. 16:02 - Everyone wants to know what the house down the street sold for—here's how to leverage that natural curiosity to your advantage. 18:32 - Albert shows the type of article that drives traffic to an agent's "Contact Me" page. 24:05 - A deeper look into the conversation generating content that HomeActions offer. 27:17 - How teams can leverage HomeActions. 28:07 - Why being an advocate for homeowners drives connections, and how to be an advocate through content. 30:16 - Predictive metrics within HomeActions help agents understand who in their database is most primed to engage in conversation. 39:36 - Built-in feedback on every article helps agents know what content is performing, and helps identify potential referrals and warm, ready-to-transact leads. 41:18 - HomeActions also includes email blasts that agents can send out between their scheduled newsletters. 42:13 - Is Zillow coming after agents' contacts? How to fight back with HomeActions' Neighborhood 360 widget. 47:49 - Albert discusses the return on investment agents get with HomeActions. 49:05 - Summary of what was discussed, how content helps agents nurture leads, and how HomeActions can help. 51:51 - A look at HomeActions' new "Discovery Engine" and lead scoring system, which use artificial intelligence and big data to reveal which people in your database are most likely to transact in the next 3-6 months. 58:14 - Albert goes over HomeActions' subscription options. Next Steps Learn more about HomeActions on their websiteTo get started or learn more, email Albert Clark or text (570) 510-3507 to be sent an order form
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Top 5 Takeaways from Pivoting for Pros: What Real Estate Agents Can Do Right Now
As the real estate market changes, we know all real estate agents need to pivot, but what can agents do right now to take action and keep closing deals? Award-winning author of One Rental at a Time, Michael Zuber, and CEO of SaaS platform Rental Beast, Ishay Grinberg, sat down for a virtual conversation recently about what agents can do today to sustain through the pandemic, and be ahead of the game as the market recovers.
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WATCH: Social Media Advertising Is on Sale! Learn How to Take Advantage
While the coronavirus pandemic has been a stressor for most real estate agents and brokers, there are a few bright spots. Among them are significant decreases in the cost of social media advertising. This is driven by changes in consumer behavior. There are more people sitting at home browsing their social networks (supply), and fewer companies advertising (demand), resulting in lower costs. However, not all social platforms are experiencing the same drop in costs. Waze, for example, is actually getting more expensive because fewer people are driving. So where can real estate pros get the most bang for their buck? That's what we explored in a recent webinar. Tim Condon of Homesnap (and a bunch of enlightening charts and graphs) joined us to explore advertising cost trends across multiple social networks. Watch the webinar recording below to learn how to take advantage of the drop in social advertising prices. Webinar Guests Tim Condon, Chief Revenue Officer, Homesnap Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelist. 2:10 - Tim Condon goes over the current state of the real estate market during COVID-19. 4:06 - Homesnap's hypothesis on the connection between changing consumer behavior during the pandemic and lower social advertising costs. 4:50 - A look at the changing costs and amount of clicks on Facebook, Instagram, Google and Waze. 12:00 - Advice to real estate advertisers during COVID-19 regarding where to spend and not to spend your money. 17:01 - How Homesnap is adapting to changing advertising trends and helping agents. 18:14 - Question and answer segment. Next Steps Learn more or talk to a consultant about Homesnap advertising Check to see if your MLS offers Homesnap
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How to Find Income During the Real Estate Slowdown: Adapt and Diversify!
There's a lucrative corner of the real estate market that's largely unknown to most real estate agents--a corner where $100 billion changes hands every year. And it's far easier to get in on the action than you could imagine. We're talking about property rights. Every year, companies acquire $50 billion worth of land use rights, and pay landowners over $50 billion in ongoing rent and royalties. But like someone selling their home, landowners need a real estate expert to help them sell their property rights. In a recent webinar, we offered our subscribers a first look at RealX, an exchange to buy, sell, and lease property rights. On this platform—which is similar to an MLS for property rights—landowners can sell land usage rights to companies who want to build things like solar farms, cell towers and billboards, or extract oil, gas, minerals, and more on their property. And buyers can use the exchange to find a property that suits their needs. With RealX, agents can create a whole new line of business representing landowners as the sellers in this exchange. And don't worry—you don't have to become an expert in a whole new area of real estate; RealX does the work for you. Watch the webinar recording below to learn more:
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