Articles

Friday Freebie: Up Your Listing's Appeal with a Twilight Photo Edit
If there's one thing listing agents don't need help with during this era of record low inventory, it's selling homes. But you know what never hurts to have a bit of extra assistance with? Making your listing more attractive to more buyers (and if a bidding war just happens to result, all the better for you and your client). In this week's Friday Freebie, we're going to highlight an offer that jazzes up the first thing buyers will likely see of your listing—the exterior listing photo. With this free photo edit, you'll draw in buyers and make them feel like they've found their dream home at last. Free Virtual Twilight Photo Edit, courtesy of HomeJab First things first: what is a twilight photo? Well, it's exactly what it sounds like—a photo of your listing's exterior at twilight. Twilight photos are effective because they make your listing look like a warm and inviting safe haven. By evoking those feelings of "home" in the potential buyer, you create an emotional attachment to the home in them—perhaps even to the extent that they'll do anything to own that home. Now you can try out the effectiveness of a twilight photo for yourself at no cost. HomeJab is offering RE Technology readers one free twilight photo edit. All you need to do is provide a high resolution version of your listing's exterior photo. Then HomeJab will edit and deliver the photo within 24 hours. That's it! Ready to get started? Get your FREE virtual twilight photo edit today!
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How to Attract International Real Estate Buyers
As a real estate agent, breaking into international markets can seem intimidating. For example, not only is there a language barrier, but the real estate process often works in different ways in different countries. However, working with international clients can be a very lucrative business. With that in mind, if you feel that you are cut out for the work, read on below to learn how to attract international real estate buyers for your listings, and as your clients. Break into the luxury market In truth, much of the foreign investment in the United States real estate market falls within the luxury category. So if your goal is building a stable of global clients, step one is to gain experience selling luxury homes. However, it's important to note that you don't necessarily have to start out working with an international client base. Instead, it may make more sense to build up a reputation for selling luxury real estate in your local market. This way you can have a chance to get accustomed to servicing the needs of a luxury buyer before you take on the extra pressure of dealing with an overseas buyer as well. As for going about that, you should align yourself with a brand that is synonymous with selling luxury real estate. Then once you have that brand power behind you, start marketing to neighborhoods that have luxury homes. Don't be discouraged if it takes you a bit to secure your first listing though. If you do a good job when the opportunity comes around, it won't take long before you earn a reputation as a real estate agent who knows how to handle luxury property. Get your international property specialist certification After gaining some needed experience, make it clear that you specialize in working with international real estate buyers. One way to make that perfectly clear is to obtain your International Property Specialist Certification from the National Association of Realtors (NAR). As the name suggests, this course focuses on teaching real estate agents the intricacies of handling international real estate transactions. It covers all the important information that you need to know before working with various international markets, as well as providing information on the specific transaction tools that you can use when working with a foreign buyer. The course is five days long, and it does come with an exam that you need to take in order to earn the designation. However, as long as you pass the exam, you can use desertification as part of your marketing strategy for your real estate business. For example, you can list the designation on your real estate website so that when an international buyer searches online for a real estate agent, they will see that you have the appropriate credentials. Invest in global marketing Put simply, if your ideal clientele is an international investor, you're going to need to market to global clients. With that in mind, your real estate marketing strategy should be a bit different than it would be for domestic buyers. In this case, your online marketing skills are going to be key. While a domestic buyer may be able to travel to see the property, a foreign investor is likely not going to be able to do so. To that end, the information that you provide for the listing is going to be very important to your client. In particular, this means the photos provided to your international buyer need to be spectacular. You'll also need to be extremely specific in the listing description. In addition, it's a good idea to pay attention to details that will appeal to foreign home buyers. Little things like changing square foot measurements to square meters can make a huge difference. That said, additionally, you may also want to look at marketing yourself and your listings on platforms that are geared toward international buyers. ListGlobally.com is one such resource. However, odds are that there are plenty of other venues aimed specifically towards international buyers, and you should be sure to do your research into the options that are available to you. Be prepared to be a full-service listing agent Regardless of the property type, expect to do more than just negotiate the offer and fill out the paperwork. Foreign buyers are looking for a liaison to the American real estate industry. You may need to explain how financing works, or how a transaction comes together in the American real estate industry. If a potential buyer does end up coming to see a listing, you should also be prepared to provide some recommendations. You may need to provide them with information on where to sleep and where to eat, for instance. At the very least, you should be ready, willing, and able to take on tasks that may fall outside of your normal job duties. The bottom line As an agent, working with international real estate buyers is very different than working with a domestic buyer. However, if you feel that you are well suited for this type of work, it can be a very lucrative niche to carve out for yourself. Now armed with this knowledge, you should have everything you need to begin working with overseas buyers.
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No Inventory? Frustrated Buyers? Discover the Winner's Secret
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The Top 5 Online Education Platforms for Real Estate Agents
Enlightenment is power! The more you know, the more you succeed. That's why it is important to have general knowledge about everything. In every industry, in any type of business, you need knowledge to be successful. It is not easy or simple to be a real professional. You should take several courses. You should evolve over time to be successful, and you should know the trends in order to generate more leads. The year 2020 showed us the importance of internet marketing, online courses and much more. If we want to be more successful, then we should definitely take some online courses. General Overview: What Real Estate Agents Should Know Before starting professional courses for real estate agents, there are several things that should be considered. There are several things that we cannot study from courses/universities, and you should have information about them before entering the industry: Location Without local knowledge, it's almost impossible to become a professional real estate agent. Quite simply, you should pay attention to the neighborhood where you work. You need to have general knowledge of nearby places. That's why it's important to be a detailed-oriented person even before you enter the real estate industry. Communication Communication is a very important aspect of every industry, but for real estate agents, it is definitely the essential tool. Real estate professionals are having communications with hundreds of people on a weekly basis. As a real estate agent, you should be able to have online and face-to-face communication skills. Since people in this industry are working remotely in most of the recent cases, we already have a blog about Online Communication Tips and Tricks for Real Estate Agents. Answering Tough Questions While speaking with real estate agents, clients are mainly interested in knowledge and information. That's why if someone wants to become a real estate agent, they should have answers to all the tough questions the customer will ask. It isn't that hard, right? You just need to prepare the answers before meeting or communicating with your clients. Property Evaluation When you already are a part of the real estate industry, one thing you should know is that the correct property valuation is one way to success. Location, neighborhood intelligence, interior and other additional information is what will help you while evaluating the property. Good Time Management Real estate agents handle many tasks at once, so it's important for them to have good time management. This will help real estate agents to balance their working hours and have time for entertaining as well. Top 5 Online Education Platforms for Real Estate Agents Now it's time to speak about professional courses in the real estate industry. Quite simply, every industry requires education, and the real estate industry is not an exception. There are hundreds of online courses for real estate professionals. Let's speak about the most useful online courses for real estate agents. Today, we will discuss some of the most well-known platforms for every type of course in real estate, including Udemy and four other platforms, which are mainly designed for future real estate professionals. Udemy Udemy is the global marketplace for everyone interested in education in general. It offers thousands of courses for every industry, and can be used by real estate professionals as well. Udemy offers real estate agents full courses about real estate leads, real estate investments, commercial real estate investing and more. Udemy courses are cost-effective and you have the opportunity to choose the right online course for you related to the real estate industry. You can see the reviews before applying to the course, so everything is kept very simple. Real Estate Express If you're looking for online courses by professionals, then this is the platform for you. It was created to be the leading force in online education. They have been providing people with the courses for 20 years, so they definitely know what they are doing. Real Estate Express offers courses in every state of the U.S, and the tiers have expert instructors that are approved by each state in the U.S. Real Estate Express has four different categories of study: The Basics Exam Preparation Exam Preparation + Ultimate learning These four categories allow their users to choose courses according to their needs. So if you want to build up your knowledge of the real estate industry, it's a good way to start. Aceable Agent This is the best version for young professionals in the real estate industry. The courses here are designed to be lighthearted and accessible from any device. The courses are updated frequently so you don't have to worry about information accuracy. Unlike other online courses, Aceable Agent offers exam preparation only for four states: New York, Texas, Virginia and Michigan. They have mainly two types of courses available: individual and course packages. AYPO Real Estate Sometimes, there is no need for a mentor/teacher while taking courses. What if we only want the materials because we are sure that we can handle it ourselves? AYPO is the best self-study version for real estate agents and professionals. AYPO stands for at your pace online, which simply outlines the fact that you are independent and you don't need a mentor/teacher while studying. Self-study simply means that you study whenever you want or wish. Everything is dependent on you in this case. The courses itself are available only for five states: Michigan, Oregon, Florida, Texas and Alabama. Mbition-Learn Real Estate Mbition is one of the trusted online course platforms for real estate agents. Here, each real estate class is fully accredited by all regulatory bodies in every state. Here, you have different choices of study. You can take a program to study for the first time for your licence, you can upgrade your licence and just simply study for the upcoming exam. These courses not only provide you with textbooks and study materials, but they also allow you to speak with instructors by phone or email for assistance. Mbition is always updating, so you don't have to worry that the materials provided by this course will be out of date. Suggestion From the Author After working hours, the best way to achieve your goals is to work on yourself even when you're tired after a tough day. If you spend hours working for others, why don't you take time for yourself as well and study new things, evolve, and enlighten yourself? Just remember, every hour spent on studies is one step towards success. To view the original article, visit the Realtyna blog.
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Products

Top Producer IDX and Top Producer Websites
You’re Better than Your Competition! Stop keeping it a secret and let the world know with a Top Producer® Website. Websites Tailored to Fit Your Brand We’ve got hundreds of website designs for you to choose from, and each one is fully customizable. Showcase Your Listings & Satisfy Your Sellers With a Top Producer® website you’ll be able to showcase your listings with attractive layouts, lots of photos, interactive maps, and an open house calendar that lets buyers schedule appointments directly with you. Automate Your Follow-up with Top Producer® CRm Integration Because Top Producer® IDX seamlessly flows lead information into Top Producer® CRM application, you’ll be able to put your follow-up on autopilot, and stay in touch with your prospects effortlessly. Incubate Prospects and Bank Future Business. When you combine a Top Producer® Website with Integrated IDX, you get a lead incubator that can help turn a long-term prospect into a future customer. Your visitors get access to fresh property data, and you get the opportunity to nurture an early-stage prospect into a long-term
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Homes Connect
Homes Connect consolidates all the marketing and lead management tools an agent needs in one place. Three different levels of service are offered. Features for the most basic level
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Homesnap
Homesnap is the top-rated real estate app in the App Store. Find out why millions of people are using the app that was built for agents and is loved by homebuyers. FOR REAL ESTATE AGENTS Run your business from anywhere Verified agents using Homesnap Pro enjoy features that put the MLS into their phones and help them stay connected with colleagues and clients while on the go, including complete confidential listing information, Rapid CMAs, in-app messaging, Homesnap's Agent Safety Timer, and much more. Be the first to know Custom news feeds and notifications keep you informed in real time. Homesnap's customized news feed is generated from your browsing history and preferred zip codes. That means you'll never miss new listings, price changes or any other relevant market activity. Plus, you can set alerts to be notified of price changes for your favorite
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CRS Data MLS Tax Suite
Empower your REALTORS® by adding the MLS Tax Suite as a membership benefit. Since 1989, CRS Data has provided you with a wealth of tax data. Our new, customized MLS Tax Suite by CRS Data integrates seamlessly into your MLS system and gives REALTORS® current tax data, detailed maps and robust features on all browsers and devices. Find listings and FSBOs quickly, evaluate them effectively and give clients professional
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Industry News

Top 5 Best Days to Sell a Home Occur in May, According to New ATTOM Analysis
Home sales over last ten years prove spring and summer months offer best premiums; Home sellers on average realize 8.8 percent premium above market value IRVINE, Calif. - May 4, 2021 -- ATTOM Data Solutions, curator of the nation's premier property database, today released its annual analysis of the best days of the year to sell a home, which shows that the months of May and June offer the greatest home seller premiums – with ten of the best days to sell in the month of May alone. According to this most recent analysis of 40.1 million home sales from 2011-2020, home sellers selling in the late spring and early summer are realizing the biggest premiums – on average 13.4 percent above estimated market value in May and 11.7 percent above in June. The analysis looked at any calendar days in the last ten years with at least 10,000 single family home and condo sales. (See full methodology below.) "As home sellers continue to enjoy an extended sellers' market, moving full steam ahead from the momentum gained over the last ten years, the month of May is particularly poised to garner the greatest sale premiums," said Todd Teta, chief product officer with ATTOM Data Solutions. "Among the top five days fetching the biggest home seller premiums, May 23 is the best day of the year to sell a home, producing a premium of 19.3 percent above market value." Best Months to Sell The analysis also presents a more high-level view, showcasing how seller premiums faired throughout each month of the year. The months realizing the biggest home seller premiums include: May (13.4 percent); June (11.7 percent); July (11.2 percent); April (9.2 percent); August (8.9 percent); March (8.6 percent); February (8.2 percent); September (7.5 percent); January (6.6 percent); November (6.4 percent); October (5.8 percent); and December (5.8 percent). Methodology For this analysis ATTOM Data Solutions looked at any calendar days in the last ten years (2011 to 2020) with at least 10,000 single family home and condo sales. There were 362 days (including leap year data) that matched this criteria, with the four exceptions being Jan. 1, July 4, Nov. 11 and Dec. 25. To calculate the premium or discount paid on a given day, ATTOM compared the median sales price for homes with a purchase closing on that day with the median automated valuation model (AVM) for those same homes at the time of sale. About ATTOM Data Solutions ATTOM Data Solutions provides premium property data to power products that improve transparency, innovation, efficiency and disruption in a data-driven economy. ATTOM multi-sources property tax, deed, mortgage, foreclosure, environmental risk, natural hazard, and neighborhood data for more than 155 million U.S. residential and commercial properties covering 99 percent of the nation's population. A rigorous data management process involving more than 20 steps validates, standardizes and enhances the data collected by ATTOM, assigning each property record with a persistent, unique ID — the ATTOM ID. The 20TB ATTOM Data Warehouse fuels innovation in many industries including mortgage, real estate, insurance, marketing, government and more through flexible data delivery solutions that include bulk file licenses, property data APIs, real estate market trends, marketing lists, match & append and introducing the first property data delivery solution, a cloud-based data platform that streamlines data management – Data-as-a-Service (DaaS).
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SCV Selects Eight Companies for 2021 REACH Technology Scale-up Program
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Ylopo Launches a Masterclass Focused on Lead Conversion for Real Estate Professionals
In response to the ongoing problems many real estate professionals experience when it comes to consistent lead conversion, Ylopo sponsored the creation of a six lesson Masterclass instructed by two industry leading conversion experts, Robby Tefethren and Barry Jenkins. LOS ANGELES, April 29, 2021 -- As part of an ongoing effort to assist real estate professionals with lead nurture and conversion, the leading provider of digital marketing and lead generation services, Ylopo, is excited to announce the recent release of a project focused on education for real estate professionals specifically related to improving an individual's ability to convert leads. The project came to fruition in the form of a Masterclass complete with six in-depth strategy lessons that are concise and to the point offering a unique focus on mindset and psychological concepts rather than the more traditional methods typically provided for the purpose of increasing lead conversion. The instructors selected for the project had completed hundreds of hours of research and conducted their own personal testing prior to compiling the lesson plan and filming the virtual courses for the public. Having coached and trained hundreds of top real estate teams across the country Tefethren is considered a true lead conversion expert. Paired with his direct experience as a masterful ISA and trainer, Ylopo found Tefethren to be uniquely qualified to take one this project. Tefethren exhibits a creative approach to mindset and psychological principles and cleverly applies these concepts to real estate lead conversion; his methods proving to be a game changer for the way agents approach their lead conversations. "I really think that Barry and I were able to ultimately build a course that solves a big problem for real estate agents," said Tefethren. "It was really a lot of fun getting to work with Barry on this project too. We shared a ton of wisdom, learned a lot from each other, and were able crack the code on how to best structure conversations for drastically improved lead conversion." Barry Jenkins is the second instructor Ylopo selected to head up the Conversion Masterclass. Jenkins is the top real estate agent and team leader in the Virginia Beach area and ranks in the top 10 of Real Trends Top 1000 Agents. Jenkins runs three teams, selling anywhere between 700 and 900 homes a year. He is also the current CMO of Better Homes and Gardens NAGR, a full time Head REALTOR®-in-Residence executive at Ylopo, and author of a soon-to-be-released book, "Too Nice For Sales''. Jenkins' real estate career spans over two decades and within that time he has truly mastered the art of lead conversion through long-term trial and error and tactful scripting. "At the core, real estate agents need to make money and converting leads is a massive component of that," said Jenkins. "When we were considering what course to make, we needed the perfect blend of relevance, content, and actionable advice to increase their bottom line. I'm biased, but this course is one of the most unique presentations of lead conversion I have ever seen or been a part of." Jenkins concludes, "If an agent digests this content and applies it, they will absolutely have an increase in revenue." The six lesson course is absolutely free. The entire course is available for open enrollment here. About Ylopo LLC Founded in 2016 by Howard Tager and Juefeng Ge, Ylopo is a "next generation" digital marketing technology company. Ylopo has built an intuitive online marketing platform that delivers innovative "done for you" cross-platform digital marketing services and is specifically designed to serve the real estate industry. Ylopo helps brokerages, teams, and agents more efficiently and effectively grow their business, team, and brand.
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Dallas-based HomesUSA Realty Agent Navjot Singh Selected for Coveted '30 Under 30' Class of 2021
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Companies

realtor.com®
Realtor.com® pioneered the world of digital real estate 20 years ago, and today through its website and mobile apps is a trusted source for the information, tools and professional expertise that help people move confidently through every step of their home journey. Using proprietary data science and machine learning technology, realtor.com® pairs buyers and sellers with local agents in their market, helping take the guesswork out of buying and selling a home. Find property info from the most comprehensive source of home data online at
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Elevate
Welcome to pure productivity for real estate brokers, agents & teams: CRM, IDX websites, lead gen, email, text, social, automated campaigns & workflows, and custom consulting. Intuitive, easy-to-use technology, complemented by fanatical training, support and business consulting.
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Realtyna
Realtyna® Inc. is a Web Development company that was established in 2007. We are fully focused on Real Estate web applications and solutions. Our mission statement: “To be recognized and trusted in the Real Estate industry as a top-notch technology provider, by developing the most advanced and cost-effective Real Estate applications and services.” Some Facts About Realtyna®: Realtyna® is a well-known player in Real Estate Online Solutions More than 10 Million Lines Of Code: ONLY for Real Estate Web Applications Realtyna® has the most flexible, scalable and feature-rich applications in the market Useful add-ons for bringing brilliant functionality to your website More than 150,000 clients/users (As of Feb. 2016) Excellent Client Satisfaction Rate – Proven Track Record Owned Owned license model offered for a one time payment Lifetime Updates Host it on your server or Realtyna’s®….The choice is yours! Complimentary Installation of products Free support coverage for one year with an optional support
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VirtualTourCafe
VirtualTourCafe embarked on a journey to completely redesign and redevelop the online software to meet the needs of today’s real estate industry as well as the new “Web 3.0” graphical and responsive designed websites. Eight thousand hours of developing later, VirtualTourCafe 3.0 was launched on June 1 st , 2016. The new and improved service offers many new features and benefits for the real estate agent, but more importantly positions VirtualTourCafe for the future! The VirtualTourCafe difference: An integrated easy-to-use modern solution for every real estate agent! Today we are still a small but growing company based in Pleasanton, CA with a small staff and lots of help from our friends, family and business partners. We work with independent contractors, photographers and virtual partners around the world. We are proud of what we have accomplished in such a short time with loyal customers who have been with us from the beginning! We have been able to maintain our values and moral compass pointed in the right direction, while always treating our customers, employees and associates as if they are family, and living life full of love and gratitude, one day at a
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Webinars

WATCH: Real Estate Agents Are Eligible for PPP Loans until May 31
It's no secret that the COVID-19 pandemic has been rough on the bottom lines of people and businesses everywhere. Fortunately for real estate agents, there's a ray of hope. Earlier this year, the federal government announced that Paycheck Protection Program (PPP) loans are now available to independent contractors, which includes real estate agents. What's more, the government extended the application deadline from March 31 to May 31. If you haven't applied for these forgivable loans yet, don't delay! In order to make this process simpler for real estate agents, real estate technology company MooveGuru has teamed up with Blue Acorn and Capital Plus Financial. Now, all you have to do is visit mooveguru.blueppp.com to get the ball rolling. We learned all about the ins and outs of applying for PPP loans in a recent webinar. Watch the recording below to find out what you need to know: Webinar Guests Christina Pappas, Vice President, The Keyes Family of Companies Wendi Iglesias, CIO, The Keyes Family of Companies Scott Oakley, CEO, MooveGuru Eric Donnelly, CEO, Capital Plus Financial Moderator: Victor Lund, CEO and Co-founder, RE Technology Video Timeline 0:00 - Moderator Victor Lund introduces the topic and panelists. 1:47 - Scott Oakley shares MooveGuru's role and how they became involved in helping agents apply for PPP loans. 3:08 - Eric Donnelly explains how the government works with SBA lenders to deliver the PPP loan program to businesses and independent contractors. 4:43 - What is required of agents in order to receive a PPP loan? 7:08 - What happens after an agent submits an application? 9:27 - Wendi Iglesias shares their experience in getting Keyes agents to apply for PPP loans. 10:14 - Christina Pappas shares her experience as a broker in working with Keyes agents to get PPP loans and the feedback agents have offered so far. 12:24 - Scott on how the process is going so far, and stats on how many agents have applied for loans and how much money has been awarded. 15:40 - Eric explains the forgivable aspect of PPP loans. 19:55 - Scott notes that they've been receiving up to 10,000 applications each day, so if you need support, visit blueacorn.co/support/. 21:23 - Agents that haven't applied yet can visit mooveguru.blueppp.com to start the process. 21:58 - Visit nar.realtor/coronavirus for everything else COVID-19 related. 22:42 - Wendi shares information on what may make this process easier for other real estate pros. 25:18 - Eric shares information on the application deadline and the amount of money left in the program. Next Steps To apply for a PPP loan, visit mooveguru.blueppp.com For support questions, visit blueacorn.co/support/ Register for our next webinar, Being the 'Present Real Estate Agent' Your Clients Deserve
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WATCH: How to Massively Improve Your Lead Conversions in 2021
There's certainly a method to achieving a crazy level of real estate success, and Lindsey DellaSalla has found it. Her team has grown from 50 homes sold in 2015 to an anticipated 1500 sales in 2021. Her secret? Old-fashioned consistency and discipline combined with modern-day technology that keeps her team on track and ensures their database is engaged. In a recent webinar, Lindsey shared the lead flows, technology, coaching, and recruiting strategies that have propelled her team to 30x growth. To learn her secrets, watch the webinar recording below: Webinar Guests Lindsey DellaSalla, Owner, The DJ & Lindsey Team Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelist. 3:23 - Lindsey DellaSalla shares how being methodical resulted in 30x sales growth since 2015. 10:10 - Lindsey walks us through her team's procedure to convert new leads: 19:00 - How long it took for Lindsey and her team to find a system that worked for them. 21:15 - How Lindsey recruits and screens agents to ensure they "fit" with the team's procedures and systems. 26:07 - How to encourage and motivate agents to keep using the CRM and stick with processes. 31:33 - Lindsey answers audience questions. 36:02 - Prioritizing which leads to contact, and organizing your database. 40:26 - Lindsey walks us through a typical 8-hour day for her agents. 45:02 - What should salespeople STOP doing? 46:10 - How to build team camaraderie remotely during COVID. 49:37 - Lindsey on the BoomTown features that have powered her team's growth. 54:11 - Lindsey explains her agent onboarding process. 55:21 - Strategies to get new listings in today's low inventory market, according to Lindsey. 58:20 - The best ways to get the most out of whatever CRM you use. Next Steps To learn more, watch this BoomTown product tour Read articles about CRM, or explore more CRM solutions in our Product Directory Watch more webinars
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WATCH: Introducing Chirp, the New Relationship Software from Happy Grasshopper
We all know that real estate is a relationship business. And we all know the things we "should" do to maintain our relationships--call past clients, send them emails, reach out by text--but it's not always easy to find the time or motivation to do these things. Enter Chirp, a new relationship platform from Happy Grasshopper. Each year, Chirp sends out 17 "non-salesy" emails, 6-12 conversation starting texts, and 6-12 friendly ringless voicemails to your database to nurture your relationship with your contacts. We learned all about Chirp in a recent webinar and how one top Realtor uses it to build his relationships—and his business. Check out the webinar below (and make sure you watch through to the end to see the impromptu guitar duet)! Webinar Guests Dan Stewart, CEO, Happy Grasshopper Randall Martin, top producer at CB&A REALTORS® Chris Drayer, CEO and Founder, Revaluate Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the panelists. 1:15 - Dan Stewart introduces the topic and emphasizes the importance of relationships. 5:51 - Randall Martin shares how much of his business comes from cultivating relationships. 9:01 - The issues behind agent adoption of broker-provided technology. 15:01 - Randall explains what happens when he sends out a "Chirp" from Happy Grasshopper. 18:00 - Dan shares the genesis of Chirp and what it does for brokers and agents. 20:50 - Chris Drayer on how Revaluate's integration with Happy Grasshopper helps agents identify contacts that are ready to move. 23:27 - Dan gives us a live demo of Chirp. 33:38 - The difference between campaigns for new leads vs. existing contacts. 35:20 - Randall shares the analytics that his Chirp campaigns see. 43:24 - Dan on what Happy Grasshopper offers brokerages. 47:20 - Chris on how Revaluate works within Happy Grasshopper to identify those most likely to move. 49:54 - Q&A session. 57:23 - How to learn more about Chirp, or sign-up for the service. 1:00:30 - Dan and Randall wrap things up with an impromptu guitar session! Next Steps Download Randall Martin's case study: How One Email Generated $2M in New Business in One Day Learn more at HappyGrasshopper.com/Chirp Read articles about Email Marketing, or explore more Email Marketing solutions in our Product Directory Watch more webinars
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WATCH: Connect with Clients During a Life-Changing Event
Wouldn't it be nice to know which contacts in your database need a real estate agent right now? Thanks to technology powered by artificial intelligence, that's no longer a pipe dream--that's today's reality. This week, we hosted a webinar that explored a new player on this scene, Lead Scoring 360 from HomeActions. Lead Scoring 360 can help real estate professionals identify warm leads--including those who are going through a major life event like a marriage, divorce, birth, death, and beyond. Watch the recorded webinar below to learn how this AI-powered technology can predict which leads you should reach out to next: Webinar Guests Albert Clark, President, HomeActions Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelist. 1:40 - Albert Clark on how building relationship capital using email marketing and artificial intelligence can help you focus your efforts on warm leads in your database. 2:28 - An introduction on how HomeActions works and how it can help real estate pros identify warm leads. 26:19 - How to position yourself to help those going through life changes—divorce, death, birth, etc.—using HomeActions' latest product, Lead Scoring 360, an AI-powered marketing tool. 28:35 - How Lead Scoring 360's 'Move Score' predicts who is most likely to move in the next 3-6 months. 34:17 - Albert shares how HomeActions' subscription model works and answers audience questions. 1:00:40 - How to learn more about HomeActions and Lead Scoring 360. Next Steps Learn more about HomeActions on their website To get started or learn more, email Albert Clark or text him at 570-510-3507 Read articles about Email Marketing, or explore more Email Marketing solutions in our Product Directory Register for our upcoming webinar: Introducing Chirp™: The easiest, most engaging relationship software that agents and brokerages agree about! Watch more webinars
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WATCH: Secrets to Lead Generation Success
"Inventory is just gone right now." That's the situation that most real estate agents are facing across the country--and a fact that we spent a good amount of time discussing in a recent webinar. What can agents do to keep their business moving and the leads flowing through their sales funnel throughout the twin challenges of COVID-19 and record low inventory levels? Frank Chimento and Bondilyn Jolly of Elevate joined us during this webinar to discuss just that. They answered the lead generation questions of real estate agents across the country, while helping agents strategize their way to success. Check out the full discussion and strategy session in the video below: Webinar Guests Frank Chimento, VP of Brokerage Development, Elevate Bondilyn Jolly, VP of Marketing at Elevate and Managing Partner of 3sixtyfive.agency Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelists. 10:20 - Critical statistics about consumer and real estate agent behavior and trends. 25:45 - Lifecycle of a real estate lead. 41:40 - Search-based vs. interruption-based lead generation. 44:34 - Frank shares statistics and facts on generating and converting buyer leads. 45:51 - Live audience poll about lead generation. 59:55 - The difference between buying leads vs. a lead conversion system. Next Steps Learn more about Elevate at TryElevate.com/LeadGen Read articles about Lead Generation, or explore more Lead Generation solutions in our Product Directory Register for our upcoming webinars: Are You Using the Best Real Estate Tech for Your Business? and Connect with Clients During a Life-Changing Event Watch more webinars
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