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Real Estate Is Now Considered an Essential Service According to U.S. Government
On Saturday, the U.S. Department of Homeland Security Cybersecurity and Infrastructure Security Agency (CISA) updated its list of essential services during the coronavirus (COVID-19) crisis and expressly included residential real estate. The order now includes residential and commercial real estate, including settlement services, as essential services. However, if a state, city or county has an order with a more restrictive standard regarding what qualifies as an essential service, or more restrictions on activities, those guidelines will still govern the activities of a licensee. Here's the official notification in you want to read it in full.
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RPR Debuts New Web Show: 'The Wow Factor'
RPR is doing everything it can to help REALTORS "wow" their clients and close more deals. As part of that ongoing effort, RPR dropped its first-ever web series on Monday. The show's goal is to educate, enlighten and entertain RPR users with a focus on tips, strategies, best practices and more.
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How to Find Income During the Real Estate Slowdown: Adapt and Diversify!
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What You Need to Know About Virtual Meetings
Unprecedented times crave innovation. Virtual meeting technology has been around for a long time: the name "webinar" became a trademark in 1998. But for many real estate agents and brokers, hosting a virtual meeting with several different parties participating from different locations is a new experience. Sure, you probably have used Facetime on your iPhone to talk to your clients – and family – but it's not as easy to host a virtual meeting on your phone as it is on your desktop. That’s why virtual meeting tech like Zoom, GoToMeeting and Google Hangouts is soaring in popularity, as most people find themselves working remotely from home. The best news: if you have decent internet speed, today’s virtual meeting technology is straightforward and simple to install and use. Virtual Meeting Options Some of the most popular meeting services today are Zoom, GoToMeeting, Google Hangouts or Google Duo, Apple Group Facetime, and Join.me. There are others, but for agents, any of these services should work great for your virtual meeting needs. Zoom has soared in popularity as they made some of their service free to schools. The benefits of a free Zoom account will work for most meetings. You can host up to 100 people, get access to HD video and voice features, and even join through a regular telephone. The downside is that group meeting calls have a 40-minute limit—more advanced plans start at $14.99 a month for a host. The software is free for all users to use and it's available for just about every mobile and computer that's less than five years old. GoToMeeting by LogMeIn is one of the most established and popular virtual meeting firms among small and large businesses. Its popularity has been a double-edged sword, as new demand has stressed its system. It, too, has offered K-12 schools some of its services for free. Their plans start at $12 a month with up to 150 participants, $16 for a business plan hosting up to 250 people and also includes many more features, such as recording your meeting for later playback. For a real estate team, it offers co-organizers who also have control over the meetings. Google Hangouts is a free service for anyone with a Gmail account that can be added to any Chrome browser, and you can invite up to 10 people to share photos, presentations, and more. A paid version called Google Hangouts Meet, which is part of Google's G Suite business offering. G Suite powers business emails through its Gmail platform and comes with a big list of Google extras from Google Drive with Docs, Sheets, Slides, Forms, and more. Plans begin at $6 a month, and that includes up to 100 participants on Google Hangouts Meet, which is remarkably mobile friendly. Meet also can be integrated with a business Microsoft Skype account. Most importantly, Meet also provides a dial-in phone number to help connect folks who have to call in from a regular telephone. Google Duo is another free option from Google for smaller virtual meetings. A video calling app for your mobile phone, tablet, and computer, it is designed for video calls, but can handle a virtual meeting of eight people or fewer by reaching out to participants in advance to connect them. Google Duo is available for both Android from Google Play and iPhones in the Apple App Store. Apple has a similar feature built into Facetime. If you have an iPhone, a Group Facetime call can add up to 32 people. You can originate a Group Facetime call from Apple iPads and Mac computers. Join.me, like Zoom, is a modern solution for virtual meetings. It works exceptionally well for those holding frequent meetings and who want to call a quick virtual meeting. It takes just one click to share a screen and switch presenters and provides a personal link, so it's easy for your people to know they are meeting with you. Plans start at $10 a month for five participants for each meeting, unlimited meeting length, and includes a dial-in phone number. For $20 a month, Join.me offers virtual meetings and webinars for up to 250 participants per meeting and 10 video webcam streams. The best news is right now, all these video services are offering a free trial period – most are for 14 days – so you can check out which one is best for you and your clients. Getting connected – what you need All the primary virtual meeting services provide free access for your clients with software that they can quickly download and install on their computer and their smartphone. It is a remarkably easy process to get set up, and each virtual meeting service does provide different forms of tech support. And for the 650,000 agents and brokers across North America who have access to Tech Helpline, our analysts can help you get set up. Tech Helpline analysts also can troubleshoot virtual meeting issues. Most smartphones and computers less than five years old work with all of these virtual meeting services. Zoom, for example, supports a wide variety of browsers (including Windows IE 11, Edge, Firefox, Chrome, and Safari) and recommends a minimum connection speed of 1.2 Mbps – 1.8 Mbps (up/down) for high-quality video. Google gets a bit more specific, recommending at least 3.2 Mbps for five participants, 4.0 Mbps for 10 people. You can get away with standard definition video with 2 Mbps for 10 participants. A headset is not required, as the services will allow you to use the built-in microphone and speakers on your computer, but headphones or a headset with a mic is highly recommended. This will keep background noise to a minimum. As a presenter, you don't want to drown out your voice with the sounds of a keyboard if you try to take notes during your meetings. Finding a smaller, quiet room that reduces echoes also is beneficial. Again, background noise can be remarkably distracting during a virtual meeting. Fortunately, all of these services allow users to self-mute and, when required, enable the moderator to mute everyone. Finally, think about your background. What are folks going to be looking at behind you when you share your smiling face? Find a background that is not a distraction (without motion). Some of these services do provide a virtual background, but be careful knowing the same rules apply: you want people to focus on what is being said, not trying to figure out what is going on in the background. If you have virtual meeting tips, please share them with us by sending your ideas to us at [email protected] And if your association, board or MLS wishes to provide Tech Helpline service to your members, contact [email protected] Tricia Stamper is Director of Technology at Florida Realtors®, which owns and operates Tech Helpline and Form Simplicity.
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Why Now Is a Great Time to Clean Up Your CRM!
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Facebook Live Events for Running Your Business During the Outbreak
Daily, March 30 thru April 3, 2020 Back by popular demand, Secrets of Top Selling Agents, sponsored by Homes.com, will be hosting a second round of daily Facebook Live events on how industry is coping with the COVID-19 outbreak. Post your questions to the live Q&A to join the discussion on running your business during these uncertain times. Below is a list of topics and times speakers will be going live: Monday at 1PM ET: How to do a Virtual Tour From Your Home Featuring RE/MAX Realty Team Agent and Social Media National Speaker, Sue "Pinky" Benson Tuesday at 1PM ET: Secrets & Strategies to Successfully Working from Home Featuring RE/MAX REALTOR®, Founder #SoooBoca® Lifestyle & Media, Michele Bellisari Wednesday at 1PM ET: Rebranding Yourself During Challenging Times Featuring Featuring REALTOR®, Keynote Speaker & Author, Leigh Brown Thursday at 1PM ET: Coronavirus - How Agents Can Be a Voice of Reason in an Uncertain Time Featuring the VP of Content and Marketing at Keeping Current Matters (KCM), David Childers Friday at 1PM ET: Live Interview - Recapping the State of the Industry Featuring National Speaker and Author Joe Sesso and CEO of Lab Coat Agents, Tristan Ahumada Text "SECRETS" to 313313 to get a daily text reminder before each event. To listen to any of the daily Facebook live events next week, join the Secrets of Top Selling Agents Facebook Group to participate. Join today!
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Friday Freebie: 6 Downloadable Reports for Connecting with Prospects
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5 Ways to Strengthen Your Digital Strategy... from Home
In turbulent times, there are still many things that you can control that will better equip you for the future. Having been in business through the 2008 crisis, we've learned a lot, and we are thankful to know that some of the lessons we learned then are still relevant at this moment in time. One of the best lessons learned is that a slowdown is no time to slow down. Focus on and execute your plan and, even from your couch, you'll be making strides. Here are some items you might consider refining in the coming weeks, in a world with social distancing and information overload:
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How Proptech Is Helping to Keep Businesses Going During the Coronavirus Outbreak
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The ABCs of RPR
Thursday, April 2, 2020 at 12:00 PM PDT When considering adoption of a new business tool, new and seasoned REALTORS unanimously want to know, "What will it do for me and how will it help my business?" Realtors Property Resource (RPR) is designed exclusively for that purpose: to help REALTORS achieve professional success by providing them with an unparalleled platform of dynamic data and persuasive reports that help attract, retain and lead clients to the closing table. Ready to get started? Join this free workshop to learn how to: Research properties, markets, neighborhoods, and schools Create branded property, seller's, and market activity reports, valuation workbooks and flyers Tap into RPR's app for on-the-go access Rely on RPR's Learning Center: On demand video tutorials, eBooks, and more! Register now!
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zipTMS Transaction Management: Soar to the Next Level
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5 Fun and Easy YouTube Content Ideas for Real Estate Agents
YouTube, a video sharing platform, launched only 15 years ago, is one of the most popular social media platforms and can be a powerful weapon for a real estate agent to add to their arsenal. After all, in a highly visual world, watching a short video is great advertising. However, we're not all digital natives. It can be pretty daunting to start creating a video series. But before you pull out the camera, it's important to have a few ideas of content you can create and release.
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Use this Downtime to Up Your RPR Skills
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How to Improve Your Reputation on Google
Imagine you're on the lookout for a new pair of shoes. You search high and low and monitor sales and discounts, but nothing seems to catch your eye. Then, you see an ad for a nice pair of Adidas, and suddenly your search is over. Since Adidas is a household brand, the company doesn't have to do much more than remind you of its existence to convince you to make a purchase. That's about as favorable a reputation a brand can get, and it should be your goal, too.
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The Essential Open House Checklist for Agents
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First Time Sellers: What They Might Not Expect
A lot of emphasis is placed on educating first-time buyers, and if you work with a lot of first-time buyers, you may find yourself working with first-time sellers, too. As first time sellers, your clients may be unaware of some of the different situations and considerations they may encounter when trying to sell their home. Anything from open houses to responding to offers may be a completely new task for your clients. As their agent, you are there to help them understand what they should be doing to make the right decisions when it comes to selling their home.
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Are You a REALTOR? Time to Step Up!
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Friday Freebie: Get 150 'Just Listed' and 'Just Sold' Postcards
The news may be dire right now, so here's a little something to cheer you up. RE Technology readers can get 150 free "Just Listed" and "Just Sold" postcards to send to homeowners surrounding their listings. And here's a plus in this time of Coronavirus: these postcards are 100% no-contact because they're 100% automated. Translation? You won't have to risk exposing yourself to illness in line at the Post Office. Ready to claim your own set of postcards? Read on to find out how! Get 150 FREE 'Just Listed' and 'Just Sold' postcards, courtesy of MLSMailings.com When we say these postcards are automated, what do we mean? Well, because MLSMailings taps into your MLS's listing data, it's able to tell when you list or sell a home. When one of those events occurs, MLSMailings automatically sends out the appropriate postcard to verified addresses around your listing—all within 48 hours. You select the design templates you want for your Just Listed and Just Sold postcards upfront, so that when you list or sell a home, postcards in your chosen design are sent out automatically. We've partnered with MLSMailings.com to offer RE Technology readers a chance to try this service for themselves. Get 150 FREE postcards (you pay only for shipping) with promo code RETECH2020. Ready to try a hands-off way to reach your geographic farm area? Claim your free postcards today!
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Real Estate Prospecting: What You Need to Know
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RPR: Collaborating to Bring REALTORS a Pain-Free Commercial Resource
The convenience of a national, one-stop-shop in commercial real estate is complicated to say the least. Bouncing around from website to website and resource to resource just seems to be the norm. The ability to go to one place, for on- and off-market listings, for investment analysis tools and data, never seemed like it could be a reality for commercial practitioners. However, RPR is conducting research with members and collaborating with the strongest commercial real estate partners to make this come true for REALTORS.
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Best Real Estate SEO Keywords for 2020
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Real Estate Marketing Best Practices in a COVID-19 Society
As human beings, we crave connection and collaboration. And as a real estate professional, it is critical to interact with a large quantity of people consistently. But the health and safety precautions being enacted by millions of our citizens creates a void for personal interaction and community. In the meantime, Netflix is reporting record streams. Facebook is reporting record engagement times and logins. The bottom line is that people are self-isolating and relying on social media to stay entertained, connected, and informed. This reality creates an incredible opportunity for us to become the centerpiece, facilitator, moderator, and conduit and for our communities to stay engaged and up-to-date with the latest, most relevant lifestyle information. Here are a few ideas to help you leverage the opportunities created by this potential health crisis: 1. Assess your social media channels, connections and automation capabilities. Are they up to par for you to communicate with your online community? Facebook, Instagram, Twitter, LinkedIn, YouTube 2. Assess your blog posting capabilities and syndication across social channels. Make sure your online community knows that you are providing lots of great, helpful content on all of your communication channels. 3. Content strategy: Be the source of relevant and timely local, lifestyle information (not necessarily real estate related). Pre-market open houses and do them as Facebook Live events. Market to your connections via social media announcing an upcoming open house. Customers are unlikely to attend, but you can go to your open house and use your phone or tablet to do Facebook or Instagram Live and walk through the home and talk about the benefits of purchasing the home, not JUST the home's features. Offer to drop off supplies for the elderly or residents that are restricted from getting around. You can deliver much needed supplies at the front door without physically interacting with people that want to stay isolated but need help. Write a small note and/or leave your card for people. Connect to the CDC website, Covid-19 virus government site, local government and schools, etc. and provide helpful links and resources across your social channels. Connect with your lender partner and provide refinance opportunity information. Many people are at home with lots of free time and they may be interested in doing the due diligence associated with refinancing and taking advantage of record low interest rates. Ask questions, lots of questions, so your social spheres can respond with opinions and answers. Ask about restaurants providing free deliveries and any/all businesses offering free deliveries. Ask about business closings. Ask for people to respond if they are available for independent contract work from home to supplement their income and become a solution center for businesses that may need extra help or that are willing to provide people with additional work opportunities. Connect with local businesses (restaurants, shops, etc) and offer to promote coupons or discounts through your marketing channels for people interested or willing to venture out. Offer to run errands for people that need help. Research and offer DIY recipes for hand-sanitizer, cleaning supplies, and different ways to improvise with common household items. Need help with your social media and other online communication channels? Connect with an Elevate Success Coach to learn how we can help: tryelevate.com/get-started, 844-792-0260.
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3 Steps to Attract Millennial Homebuyers on Instagram
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2 Must-Have Resources for Every New Real Estate Agent
One of the hardest things to get accustomed to, for many new agents, is the fact that they no longer have a boss. That's a good thing in many ways. But it also means that you are responsible for everything that happens in your business. You are your own boss; you now own a small business and every penny that you make will be the result of your efforts. So lose the employee mentality and get to work gathering the critical resources you'll need to get your new business off to a roaring start. Money Right out of the gate, if your broker is a member of the National Association of REALTORS®, you will need to join as well. But this involves obtaining membership in your local association first. Then you'll be a member of both the state and national associations, all with their own set of dues and fees. One Nevada agent we spoke with calculated that his association dues as a beginning agent (including MLS fees) would run him close to $1,500. Your mileage may vary, but be prepared for this huge expense as soon as you land at a broker's office. Then, there are desk fees (if your broker charges them), money to market your new business, and a plethora of other money sucks. Business cards Many brokerages will give you a box of business cards when you first start with them. Naturally, these business cards are brokerage-branded. So if you work for Keller Williams, Redfin or another broker, that name will be prominent on your business card. Free advertising for someone else's brand – it's genius, but don't fall for it just because it's free. Politely decline the offer and go about creating your own business cards. In 2020 and beyond, minimalism reigns. Keep the card uncluttered and free of useless information (such as your address and a fax number). Here is what your card should include: Your name Title Best phone number to reach you Email address Website URL (list only the domain name, such as AnitaDeal.com) Logo, if you have one License number, if required by your state Should you include your photo on your business card? Those for and against the practice offer good arguments so it's hard to pick sides. We would be remiss, however, if we didn't let you know about the results of an informal study of the practice. Adjunct professor and attorney Eric Bryn's group of researchers mailed 2,000 nearly identical postcards. The message on each was identical, but 1,000 real estate postcards included a photo of an agent and the other 1,000 did not. The mailing resulted in a 10 percent response rate and all 200 responses were to the postcards without a photo. Professor Bryn used the same technique on other types of real estate agent marketing, including business cards. Each time, the pieces without the photo outperformed the pieces with a photo. Sure, there are many additional tools and resources every new agent should consider including in their new business. These two, however, are the most critical.
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Working in Isolation? Remember Tech Helpline Can Help
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10 Thank You Notes That Will Generate Business
Amid non-stop e-mails and social media bombarding everyone each day, there is a powerful answer to help you stand out above the noise. How can you make an impact that is both remembered and generates additional business for you? It is the power of the handwritten "Thank You" card. Yes, Thank You via e-mail is so much easier. Yet, it is not the same. By setting up a system to send out handwritten Thank You cards, you will see a positive difference in your real estate business. The handwritten Thank You card is not something new and has been a tool for the success of many of the top agents in the country involved in real estate for decades.
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Friday Freebie: Guide to Crushing It with Direct Response Marketing
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Time Management Tools for Busy Real Estate Agents
Knowing what to do to stay on top of your to-do list doesn't always mean you know how to do it. Here are some tools that can help you manage your time and stay on schedule so your real estate business can succeed.
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How to Prevent Coronavirus by Cleaning Your Smartphone and Computer TODAY!
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New Social Advertising Tool Lets Realtor Expand Her Reach from Coast to Coast
Realtor Ariana Loucas has long used social media as a tool for connecting with her sphere, but she was unhappy with her options for advertising on social networks. You see, Ariana operates in Washington, D.C., a market with a lot of relocating real estate consumers, but her social advertising options didn't let her cast as wide of a net as she needed. "They'd offer a 15 to 25 mile radius, and certainly not an option that could go coast-to-coast or globally," she says. That all changed recently when Ariana signed up for realtor.com's new marketing program, Market Reach. "They've been able to put my listings in front of someone coming from Minnesota or currently in California who want to move to the DC area." In the interview below, Ariana shares the success she's had in reaching out of area real estate prospects. From video ads to impressing sellers during listing presentations, read on to find how you, too, can increase the reach of your business. Some use social media successfully to generate leads – others have tried it but did not keep it going. What's been your experience? I use social media and I actively communicate through it. I find it very effective so I haven't abandoned it as a business tool. But I did stop the ads as a lead source until recently. What is your social media lead source now? I started using realtor.com®'s new program Market Reach. It's very easy to initiate. Also, I like that realtor.com has already targeted the audience. Realtor.com is very good at just reaching the people who have been to their site so we know it's for a true audience of people looking at real estate. It's a much wider audience than what I could have done on my own. I'm casting a net for people interested in moving to the area where I'm working, even if they are coming from another city or state. I could only get so many people within my local area when I did the ads myself. They've been able to put my listings in front of someone coming from Minnesota or currently in California who want to move to the DC area. How does this compare to the ads you stopped doing? In the past I've tried making my own ads on social media and picking a range—it would give me so many miles out of where I'm located that I can advertise in. The same thing with follow-me ads that exist out there with various companies. They'd offer a 15 to 25 mile radius, and certainly not an option that could go coast-to-coast or globally in front of an audience that I can now do with the realtor.com product. They are now combing the country and beyond to have those people that are searching for real estate matching exactly where I'm marketing. They're showing them the house or my video or the community; whatever it is that I have put into that slot or my audience. Why do you feel compelled to reach buyers coming from out of the area? I'm in a transient area with people moving in and out all the time all year long with military and federal government and contractors. This allows me to tell the seller that no matter where the person is moving from—whether they're being relocated here from Germany, whether they're being relocated here from Texas—I'm going to be one of the few agents that's going to be able to have their home front and center. Do you use this on listing presentations? Yes, I can tell my sellers that because I invest in the marketing specific to their home's location it really will give them more clicks, more views, and that all drives more foot traffic and tours to the home to generate offers. You mentioned that realtor.com can assist in preparing and placing a video. Why use that particular form of content? In today's world, everyone is scrolling quickly through social media, whether it's Instagram or Facebook or Twitter. Images capture their attention. Moving images such as video will capture it even more. The eyes are drawn to those videos first, and they're going to produce more clicks and more interest. Plus the seller now gets to see how you market your listings. I use the realtor.com video content. It helps me be able to talk about how many homes are on a market in a particular neighborhood or what the community offers for amenities and commute time and restaurants, and all of those things are part of this video they provide. It takes the guesswork out of it for me and simplifies it, and then I can get back to doing what it is I need to do—and that is to sell more homes. Learn more about Market Reach here.
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How to Improve Your Real Estate Photography
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5 Real Estate Apps that Will 'Wow' You and Your Clients
At this point, digital applications are as much a part of real estate as photos on your business card and yard arms. With an app on your phone or device, you can schedule showings, manage documents, create CMAs and complete just about any task in a transaction. Here's RPR's yearly look (usually one of our more popular blog entries) at our short list of buzzworthy real estate apps. Or in some cases, apps that can be applied to the real estate biz.
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Top 10 Things Every Agent Needs to Do for a Successful Business
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Drive More Foot Traffic to Your Open House
Picture this: You're hosting an open house at a home that's a little out of the way--the sellers live in a cul-de-sac that takes a few confusing turns to get to. Yes, you've done your traditional open house marketing and you've put up road signs on every curb nearby, but still, you're worried people aren't going to find it or simply won't bother navigating a tangle of unfamiliar roads. And in large part, your concerns are well-founded. While you may get some fresh faces in the door, a house's secluded location can often prove a deterrent for prospective attendees.
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How Can You Tell If Your Computer Is Dangerously Out-of-Date?
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Targeted Mailing Lists or Every Door Direct Mail
New to direct mail marketing for your real estate business? There's a lot to learn and some trial and error to experience. It's such an effective real estate lead generation technique, however, that it's time and effort well-spent. One of the first things you'll want to determine is whether you will send your direct mail pieces to a targeted list of potential clients or to every single door in a particular area, via Every Door Direct Mail® (EDDM®). Both strategies have pros and cons. When to choose EDDM® At only $0.191 per piece, EDDM® is ideal for the agent on a tight budget. Because it's not nearly as targeted as a mailing list, your direct mail pieces will be delivered to every "door" in your chosen postal route. It's the difference between a shotgun and a targeted approach. An EDDM® campaign is also easier to set up so you'll be generating leads quicker than you would were you to use a targeted list. Choose EDDM® over a list if you: Don't mind creating mail pieces that conform to the program's size restrictions. Don't mind that the mail pieces will not be addressed to the recipient. Hope to expose your brand to the widest audience possible. Are a listing agent and your farm is home to few renters (you'll save money using EDDM® over the targeted mail list.) Are seeking buyers and the farm area you've chosen has more renters than owners. When to choose a list EDDM® may not be effective for you under certain circumstances. These include: Agents who want to target homes at a certain price point. When you are targeting absentee owners (landlords). Agents who are targeting homeowners with specific tenures. When sending Just Sold Postcards to neighbors. If you want your direct mail pieces to be personalized and you have a specific audience in mind, a targeted mailing list is your best bet. Remember, direct mail marketing isn't a "one-and-done" program. Consistently mailing to your farm or your list is the key to success with either EDDM® or targeted direct mail.
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How to Sell a Home in a Shifting Market
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Debunking Internet Rumors Linking 5G and Coronavirus
When I agreed to do a monthly update on 5G service and devices, I had no idea I would be writing this article. I need to knock down a conspiracy theory that is spreading on social media and YouTube. 5G is not the cause of the Coronavirus, PERIOD! The science backs up my statement. Come crazy ideas about 5G causing oxygen to be sucked out of your lungs--REALLY? Here's a quote from one of these social media sites: "On your oxygen molecules, the little electrons, with 5G they start to oscillate. So 5G is absorbing the oxygen and then your hemoglobin can't take up the oxygen." Here are some facts. Wuhan, China has very limited 5G coverage. Wuhan is where they believe the virus started, and many of the other places that have cases of Coronavirus that they can't trace to China do not have 5G either. Want to be entertained? Google 5G and Coronavirus. In the meantime, if somebody tells you 5G is causing Coronavirus, please tell them that not everything on the internet is true. So 5G has nothing to do with the cause of Coronavirus, but Coronavirus is affecting 5G. Before I go any further, I feel for all the folks effected by the virus, and the rollout of 5G is the last thing anyone in the tech industry should be worried about for now. Instead, keeping themselves and their families safe should be their main concern. Back to 5G. The slow rollout was causing tech investors confusion and disappointment before the Coronavirus ever started. The slower than expected upgrade to 5G was happening almost from the beginning as planning for an aggressive rollout proved to be unattainable. Now with the virus hitting so hard in China, so many of the component parts needed for both the network and devices has slowed. On the device side, most of the semiconductors and displays for smartphones are produced in China. On the networking side, certain parts are needed to update the infrastructure—which, again, are produced in China. Currently it's unknown how the virus will affect the supply chain, but we can already see the fears coming from carriers and device manufacturers. Believe me, this is a painful article to write, and in my research I have learned more. The United States was already behind Asia and many European countries in advancing 5G, both in infrastructure and number of devices in use. Those countries will be affected as well, but they have more components in the pipeline than we do. The United States was attempting to catch up, but now with the supply chain disruption, who knows? When I started this series, I promised to monitor both the networks and devices and try to educate you with what you need to know about 5G. I enjoyed last month's article that helped you understand how 5G was going to improve your speed, capacity and latency. I planned on sharing more facts this month, but obviously with what is happening, I decided it best to share this information. So as of my March update, there is no need to start shopping for devices or carriers for 5G. Dick Betts is a national speaker, trainer and consultant. Learn more at www.DickBetts.com
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Friday Freebie: 2020 Real Estate Marketing Planner
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Anytime, Anywhere CMAs with RPR's Comps Analysis Express
RPR Mobile is a must-have tool for REALTORS who rely on instant access to information while in the field and on-the-go. The app provides REALTORS with data, tools and reports to help them "wow" their clients and close more deals. With the app in hand, users can search data sets ranging from property characteristics, photos, tax and mortgage history and valuations to neighborhood and school information, and more. RPR Mobile now includes a Comps Analysis Express––a simple, intuitive interface that allows you to create on-the-fly CMAs using a phone or tablet.
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Your Complete Guide to Real Estate Scripts
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Top 5 Ways to Prepare for the Real Estate Busy Season
Real estate's busy season always seem to creep up on you faster than expected. Believe it or not, it is almost that time of year again. As a real estate agent, springtime means much more than beautiful weather and blooming flowers. Springtime can make or break the year for a real estate agent. It is time to buckle down and be dedicated to doing everything you can in order to have a successful season. Home buyers and sellers are geared up and ready to go by springtime, which means you need to be too.
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Top 10 Listing Presentation Tips to Set You Up for Success
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Find Homes for Your Buyers that Other Agents Won't with Likelihood to List
With the All-New Homesnap Pro, you can offer your clients something that sets you apart from the competition: You can unlock buying opportunities beyond the active listings in your MLS. Now, you can combine search filters with Homesnap's new Likelihood to List scores to identify off-market properties that are most likely to list in the next 12 months and match your clients' list of must-haves. Our predictive algorithm is based on hundreds of data points, so you can connect your clients with off-market properties before anyone else. Why does this matter? When your clients are looking for something specific and none of the houses on the market meet their search criteria, having access to houses that aren't yet on the market gives you a huge leg up on your competition. Your client's dream home might be nestled in their target neighborhood and owned by a set of empty nesters who have been thinking about downsizing. Or it might be owned by a married couple who is looking for more space. With our Likelihood to List score, you don't have to guess who those people are — they get a spotlight on our new property heatmaps and off-market search filters. If you find a house that's most likely to list, you also have the luxury of being able to easily reach out to them because we give you unlimited homeowner contact information. Let them know your client is willing to buy and ask if they're looking to sell. You can now tell your clients to favorite any off-market properties, in addition to active listings. Then, when they favorite any property, you'll receive notifications so you can take a deeper dive. Want a primer on how to use Likelihood to List? Click here to see how it works. To view the original article, visit the Homesnap blog.
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3 Things Every Agent Needs in Their 2020 Marketing Arsenal
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Safe Selling: Reading the Predator, Part 2
What are the signs that a prospect is gearing up to attack you? It's all about the adrenaline, and the physical and verbal signs that adrenaline is surging in a would-be attacker's body. So why are the signs of rising adrenaline important to look out for? Because it's the body hormone that's released when a predator is preparing to attack--and if you see the signs of an adrenaline surge, it's time to get out NOW. Watch the video above to learn: The nonverbal changes to look out for How a predator's voice changes prior to an attack, and why What to look for when a predator is trying to cover up adrenaline surge symptoms Next week: How to show a vacant property safely.
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5 Social Media Habits Agents Should Leave Behind in 2020
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What Your Phone Number Says About You
I can really relate to this article, like many of you, if you stop and think about it. The 717 area code of my phone number is for Central Pennsylvania, which I left 20 years ago. I got my first cell phone along with the number around 1995, and of course never changed it because so many people have it. I now live in Central Florida, which is a 352 area code, so many times when I call somebody or they call me, they question my location. I am perfectly fine with that for personal calls or even calls to local businesses about needing services, but what about the general public when you are courting local business as you are in real estate?
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Why You Should Consider Sales Talent for Your Real Estate Team
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RPR User Shares Her Quick and Easy Safety Tip
Unfortunately, predatory crimes against REALTORS is a very serious problem. If you've read any recent headlines or seen any news stories on the subject, you know that REALTOR safety is an important issue. Due to the nature of the business (open houses, talking to complete strangers, being places alone, etc.), agents need to be informed and aware of their situations and surroundings at all times.
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With 3D Tours, Properties Sell Up to 31% Faster and at a Higher Price
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Instagram for Real Estate Agents: Top Accounts to Follow Today
As a real estate agent, you are always on your phone. Answering calls, replying to emails and then all of your other time gets occupied by social media. If you have Instagram already, we have compiled a list of a few top real estate accounts to follow today. Whether you are looking for inspiration, motivational quotes, interesting photography, or humor, these real estate accounts are key to starting you off on the right foot for the day:
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Find Seller Leads with Homesnap Pro's Likelihood to List Scores
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10 Actionable Ideas to Generate Real Estate Leads Online
The internet has forever changed the way real estate agents get leads for their business, and you're definitely behind the curve if you haven't optimized your website for lead generation. How do you generate real estate leads online? In this guide, you'll learn various methods for obtaining quality leads online and the secret to converting your website into a real estate marketing machine. Let's get started.
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Safe Selling: Reading the Predator, Part 1
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How to Get Other Pros to See You as the Local Expert
Getting your clients to see you as the local expert is a great way to win more business. But getting other agents and real estate professionals to see you that way opens your business to new partnership opportunities and makes you a more visible option for referrals. Here are ten ways you can establish yourself as the local expert among professionals in your area.
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Trello: A Great App to Help You Organize and Prioritize Your Workflow
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4 Tech Tips Every Agent Should Give Their Clients
Agents often look for technology that can save them time processing transactions so they can spend more time producing new business. But what technology can your clients use to improve their selling or buying experience? Here are four tech tips you can share with your clients, tech advice that can take some of the stress out of buying or selling a home. 1. Faxing without the fax machine Your clients have paper documents you need, but you don't want them wasting their time driving them to you or waiting for the documents to arrive in the mail. Our phones have replaced fax machines, making it easier than ever for your clients to create a PDF from any paper document in a snap. The app stores are full of options, from Genius Scan to Easy Fax, all allowing the instant creation of a compressed PDF that is simple to create and email to an agent quickly. You can even send encrypted PDFs for enhanced security. 2. Connecting to you with a push of a button Today's top real estate apps – from Homesnap to realtor.com, as well as many brokerage apps – allow clients to connect directly to you, their agent. This is the one feature that agents should focus on to encourage clients to download their app and get them engaged. Communication is the number one thing most clients want. Encourage them to use just one app to reach you. It helps and organizes and tracks text conversations in one place. This can be a great time saver for your clients – and you. 3. Organize the house hunt Agents know that their customers are going to visit open houses. Help them better organize their route. Yes, they can use Google Maps to maximize their trip, but there are alternative apps that can automatically build the most efficient route for multiple addresses. These route planning apps can optimize a list of open house visits quickly and easily. Two top options in the app stores include Route4Me and Road Warrior. 4. Checking off the checklist If your firm has a transaction management system, such as Form Simplicity, you understand the value of checklists. Helping your clients keep track of the homes they prefer can be done in most of the leading search apps. However, keeping it simple for your clients with a home shopping checklist might be a more welcome solution for your clients. A house hunting checklist app also helps them use the more logical side of their brain when shopping. Checklists also help clients remember which homes have the key features they really liked. The app stores offer a few solutions. GoCanvas is a business forms app that offers a Home Buyer's Checklist. An app called Checklist allows clients to create their own custom lists and offers a suggested template of items online as well. Finding ways to help reduce the stress many clients experience is important. After all, a recent survey found about 15% of buyers were reduced to tears during the process. Another 20% got in a fight with their spouse or partner. Share these tech tips as another way to make it all a little easier. And remember that if you have access to Tech Helpline, analysts are ready to help you with any tech questions you may have. Tricia Stamper is Director of Technology at Florida Realtors®, which owns and operates Tech Helpline and Form Simplicity.
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Case Study: How Quicken Loans Boosted this Agent's Closing and Retention Rates
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Real Estate Photography: 9 Tips for Stunning DIY Photos
Let's face it, if you want to sell a house, visuals are key. Having vibrant, inviting and attractive photos of the homes you are trying to sell is paramount. The point is, you cannot overlook the idea of having a visually stunning photo of the property. Based on the an article by The Close, featuring 23 Tips for Stunning DIY Photos, we've compiled a list featuring some of these useful tips. Here are nine tips for stunning DIY photos:
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Dealing with Malware
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How to Promote Yourself and Stay Connected with Clients
The weather outside is cold, but that doesn't mean the market is! With more Americans planning to buy or sell their homes, it is critical to not only catch the client's attention, but to stay connected once you have it. Here are some helpful tricks and tips you can use to build long-lasting relationships and a positive reputation.
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The Pros and Cons of Using a Virtual Real Estate Transaction Coordinator
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Can You Recover an Old Gmail Account?
Since its initial introduction on April 1, 2004, Gmail has become the world's most popular email service with nearly a billion and a half registered users around the globe and a favorite among Realtors. But have you ever deleted your Gmail account only to regret doing it? Well, fear not, because there is a way to reverse the process as long as you act quickly. Here's a thorough guide to restoring your Gmail account.
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Safe Selling: Showing Prep Tips for When You Can't Arrive Early
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Understanding the 2020 Real Estate Market
There is one common question every real estate agent needs the answer for: "How's the market?" While it's important to know what's happening in your area, it is also good to know what's happening nationwide. In the most recent Secrets of Top Selling Agents webinar, "2020 Market Predictions for Real Estate," speaker Steve Harney shared what experts are saying about this year's real estate market.
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Best Apps to Track Your Business Expenses: Expensify and Mile IQ
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18 Tips to Make a Normal Real Estate Listing Video into Internet Gold
There are a lot of real estate listing videos on the Internet. There are also a lot of bad ones. People come up with excuses. "My listings are nothing special." "People only care about luxury listings." "I don't have good equipment." It's nonsense. Check out Brad Simmons' channel on YouTube. He has more subscribers showing multigenerational homes in rural Kentucky than former Bravo star Josh Flagg does showing Malibu mansions. In this this post, we'll show you 18 tips to take a normal listing video and turn it into ratings gold.
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Top 5 Data Needs for Researching Commercial Properties
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Fun 30 Second Quiz: What's Your Time Management IQ?
Take this fun quiz to see how well you're doing at staying organized and managing your time effectively. It'll take less than 30 seconds to complete. Jot down either true or false for each question and at the end of the quiz, check the scoring system below to see how well you did.
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Growing Your Business with Advanced Virtual Tours
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10 Valentine's Day Gifts for Real Estate Agents
Real estate agents are great at picking homes, perfect neighborhoods, and helping their clients through complicated contracts. And, of course, they're also great spouses, partners, friends, siblings, and parents! Got a real estate agent in your life that you want to spoil this Valentine's Day? Want to treat yourself to something sweet? Check out this list of 10 gifts for the real estate agent in your life.
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3 Rules for Smoother Transactions and More Referrals
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3D Walk-throughs Aren't Just for Listings: Capture These 6 Local Spaces to Boost Engagement and Business Opportunity
As a real estate professional, a meaningful connection to your community is vital to the success of your business. But we know you've heard the same advice on the subject over and over--host events, be a source of community information, volunteer, etc. Today, however, we're going to introduce you to a high-tech way to connect to your local market--and, bonus, it's sure to dazzle and engage consumers in your area. That strategy? Capturing community spaces in 3D walk-throughs. Not only does this help relocating buyers become more familiar (not to mention creating sight-unseen opportunities) with your community, but it also adds confidence and comfort to the home search through knowledge of local establishments, helping real estate consumers decide which neighborhood suits them best. "Increasingly, especially when we're talking about suburban redevelopment, you're not only choosing the house, you're choosing the neighborhood and the places that are part of that neighborhood," says Charles Nitschke, Chief Integration Officer, Sotheby's Tomlinson Group. Nitschke is part of a growing group of savvy real estate professionals around the country who are tapping into the power of Matterport's technology to capture three-dimensional models, or "digital twins," of various community establishments and businesses in their market areas. Here are examples of six local spaces you can capture in your community to boost consumer engagement, lead generation and awareness of your real estate brand. Schools So you've got school ratings, school district zoning, and other information on your real estate website. That's a great start, but you can take things to a whole other level by including 3D walk throughs of those schools where people can virtually experience and learn about the facility for themselves. Nitschke finds that this is especially useful for markets with colleges or universities. "[Institutions] are tremendously interested in being able to show off their space to attract students, to be able to walk the parents and students through the facility, to get comfortable with it before they start travelling to narrow down their final school selection." After scanning their first school, Nitschke's brokerage, Sotheby's Tomlinson Group, approached another. Next summer, they will scan Idaho College's athletic department and then scale out into dorms, classrooms, and eventually the whole college. The 3D scan will be available on the college's website and on their brokerage's site, said Nitschke. "It's a big part of becoming that digital mayor, becoming that tour guide for the community." Local art galleries Lisa Larkin is the designated broker for RE/MAX Select in Tucson, Ariz., and she has long understood the power of co-branding with influential local figures. For years, her team has worked with Diana Madaras, a high-profile local artist, to host client appreciation events at her gallery, license her art on their marketing materials, and more. When Larkin and her team discovered Matterport, they offered to scan a new gallery space she had just purchased so that she could put it on her website. It's now featured prominently on her site's front page. They put the scan on their website too, under a relocation tab where people new to Tucson could see different places and businesses around town. The result is mutually beneficial: real estate consumers learn of an important local artist, and art consumers learn about a local real estate company that's differentiating themselves through the use of innovative technology. Event and recreational spaces Microbreweries are a big trend across the country, and they tend to attract a savvy, upwardly mobile clientele—an ideal real estate customer. A new agent at Sotheby's Tomlinson Group captured a local brewery as a way to break into the market and to introduce himself to the owner of the brewery. That introduction led him to listing the owner's house when the owner decided it was time to downsize. Theaters, concert venues, gyms, and other similar spaces are also excellent candidates for 3D reality capture. These popular locations service what equates to a large audience every year, many of whom will visit their website where your Matterport scan is located. That means this untapped audience will have the chance to see your 3D digital twin on a consistent basis and the opportunity to learn about your real estate business. Places of worship Sotheby's Tomlinson Group parlayed their digital twins of local schools into an opportunity to scan a 60,000 sq. ft. mega church and its 60,000 sq. ft. athletic facility. Along with building awareness for their brand, the scan is also connecting their community to church-facilitated services that they may not have otherwise known existed, such as substance abuse and domestic violence programs. "If you were to walk into this large church, try to figure out where to go to find those services, to familiarize yourself with what's available, or even to get the process started, it would be an intimidating process to go down that road," says Nitschke. The digital twins of the church helps community members understand what's offered, where to go within the church, and how to reach out. The church is even leveraging Matterport "Mattertags," to embed digital media (in this case video) into their digital twins. Every week, they add their sermons in a Mattertag for people who missed the service or want to listen again. Your office While creating 3D digital twins of local spaces is a great form of passive marketing, let's not forget one very important space you should also capture—your office. "It's fantastic to send out to clients so that they know where they're going to be going, where they're going to be meeting and take some of the apprehension out of that process," says Nitschke. Unlike your office, the digital twin is available 24/7, and it can help current and potential clients feel more comfortable with your business. Sotheby's Tomlinson Group has also scanned their title company and has future plans to scan their mortgage vendor's office, too. "When the consumer is getting ready to go to closing day, they're able to navigate the building where the title company is so they know where to go from the parking garage to the title company, what the reception desk looks like, what the conference room that they're going to be signing in looks like. It just takes a lot of that stress out of an already stressful situation by being able to walk them through," says Nitschke. How Can I Get Started? We've talked about capturing some very big, important spaces in your community. If that seems intimidating, it isn't. Starting with local businesses you're already familiar with will streamline the partnering process, but creating the digital twin itself is really quite simple. It's a natural step in building relationships for an industry that relies on that ability. "I'm finding the more that we get involved in these community spaces that are incredibly important to how and why and where people choose to live, the relationships start to build on one another," says Nitschke. "Shooting this facility ends up leading to an introduction to somebody to shoot another facility, and so we're kind of growing very naturally through collecting these spaces." Once you've captured your first community space, be sure to put it on your website and promote it wherever you can. Lisa Larkin's brokerage, RE/MAX Select, has even created a website dedicated solely to 3D tours of local spaces, as well as a Facebook page for that website. An easily accessible collection of 3D digital twins of community spaces also helps real estate consumers get a better sense of what a neighborhood's all about—far better than traditional real estate tools and MLS data can. Traditional tools offer "no depth to what a community is all about, and this allows us to give them a much better idea of what the difference is between some of these neighborhoods," says Nitschke. For more in-depth information about capturing community spaces, including marketing strategies, check out our recent webinar here. And try Matterport yourself with your free Matterport account to get started with 3D differentiation.
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Safe Selling: Stay Out of Outbuildings!
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Building Your Value Through Conversation
As marketers continue to saturate every corner of the internet--and social media--we are finding that organic engagement is becoming a greater challenge for small businesses. With over 4 billion internet users, roughly 3 billion users on social media, and a staggering 5 billion mobile users, more people are online than ever before. So businesses should have no trouble reaching incredibly large audiences, right? If that's the case, then why is organic engagement such a struggle? Let me give you a little history, then a few solutions, especially for smaller businesses!
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Using Slack to Help Run Your Real Estate Business
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8 Things New Users Should Know About RPR
If you're new to RPR–welcome aboard! RPR is committed to helping you become a more efficient and more skilled real estate agent. We know you have a lot riding on your next deal (maybe your first!), which is why we built the nation's largest property database. RPR provides the data, tools and reports to help you wow your clients and close more deals. Designed exclusively for REALTORS®, RPR is included in your NAR membership dues, and requires no extra fees or upgrades. Simply go to narrpr.com and get the login process started. In no time, you'll be searching properties, creating reports and delivering data-rich, high-quality, professional-looking materials to your clients.
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5 Important Tips When Hiring a CPA to Prepare Your Taxes
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5 Real Estate Branding Mistakes that Can Cost You Business
Building a recognizable brand your clients can connect to is one of the most important things you can do for your business. Everyone knows you should be unique and offer great service, but many brands start off by making the same mistakes. To help you start your real estate branding journey on the right foot, here are a few common missteps and how to avoid them.
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How to Kick Start Your Real Estate Career on the Right Foot
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9 Underutilized Websites that Can Help You Generate Real Estate Leads
Online real estate lead generation can be a grind. Everyone knows the main strategies: Google and Facebook ads, Instagram posts, etc. It can be difficult to get an edge because the competition is fierce, not to mention the cost. But not everyone needs to market on oversaturated social networks and platforms. In fact, there are plenty of underutilized websites that can help you generate real estate leads. Here are nine examples that are ready for a savvy real estate agent to exploit.
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4 Things to Consider When Evaluating Advanced Virtual Tours
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To Call or Text? The Value of a Hybrid Approach
In real estate, it's all about that first impression. A strong first touch and effective follow-up are critical for converting leads to clients. So, we've been gathering data to learn what methods work best for lead conversion. Unique Benefits of Calling vs. Texting With recent floods of robo dialers and spam calls, it's easy to see why texting has become a popular choice for agents. Texting has the advantage of delivering messages with high open rates versus calling, which requires an answer to get the conversation going. With a text, you also have the ability to show and not just tell. You can easily include links to properties, your website, etc., without the added step of an email. Another advantage that almost goes without saying is that texting is the preferred method of communication for millennial and Gen Z consumers. And generations across the board have grown more comfortable with texting with businesses. In fact, a recent study showed that 39% of businesses use texting to talk to customers. [Zipwip, 2019] However, phone calls oftentimes still reign supreme in the minds of real estate professionals. Why? Because they're in the business of relationships. The human-to-human connection is where they thrive. We hear it all the time; "If I can just get them on the phone, I'll close the deal!" So, what's the most effective approach? We recommend a hybrid approach. Based on our data, a text-to-call strategy works really well. Leverage the automation, consistency, and high open rates of a text message to start the conversation and build that trust to then invite the lead to a phone call. Use the text to introduce yourself and immediately display value. Then, schedule a call or (better yet) bring the text conversation to a point of engagement where the phone call actually feels natural and easy. Looking for the perfect text script? Here are two top-performing openers from the texting data we've collected. 21.38% Engagement: "Hi (visitor name), this is (agent name) with (company). I wanted to send you some listings. Which neighborhoods are you looking in?" 41.42% Engagement: "Is this (visitor name)?" Let BoomTown handle the outreach for you. Here's a trend that I've noticed in my 10+ years of working alongside real estate professionals. The most successful agents and brokers tend to do these three things: prioritize their time based on dollar-productive activities, leverage the value of their database, and diversify and grow their lead sources. Agents should be out in the field, going to appointments, shaking hands, making connections, closing deals. Not bogged down in the trenches of follow-up. But, those texts and calls that engage new leads are critical for building a healthy book of business. The reality is, most agents simply don't have the bandwidth to keep up with it on their own. That's why BoomTown recently announced a new program called Success Assurance. This program uses a lead concierge to handle the qualification and initial follow-up for you. Allowing you to jump in when the leads are ready. We're gathering data and feedback from our clients to continuously improve the lead engagement experience and boost lead conversions. Those clients of ours who have taken advantage of the Success Assurance program have already seen remarkable results and we're excited to empower agents in this new era of technology that works smarter and harder. Discover What's Possible with BoomTown! Request a Demo To view the original article, visit the BoomTown blog.
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NAR Launches a New TV Ad Campaign
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iBuyers: The Pros and Cons Your Next Seller Should Consider
Low listing inventory over the last several years has created a great market for sellers and investors. iBuyer programs, like those offered by Opendoor, Zillow, and OfferPad, provide a convenient, low-stress option for sellers looking to cash out of their investment quickly. However, real estate agents offer most sellers a better overall value. Find the pros and cons of working with iBuyers vs. a real estate agent here!
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How 5G Mobile Will Benefit Your Real Estate Business
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Create Compelling Listing Presentations with Tools from RPR
Your listing presentation is one of the most important pieces of communication you can share with potential clients. It's your resume, a capabilities brochure and a first impression all rolled into one. As a REALTOR, Realtors Property Resource gives you access to create data-centric, top-of-the-line, professional looking listing presentations. Using the tools and reports within RPR to create your listing presentation is a smart and savvy way to impress your clients and give you a sharp, competitive edge. Here's some information to get you started...
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10 Ways Virtual Staging Can Make You More Money
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If You're Not Real Estate Blogging, Do It Like a Giant FAQ
The excuses for not real estate blogging are the same common ones over and over, including: I don't have enough to post about. I don't have the time to write blog posts. I am a terrible writer, can't spell, etc. There are others, but those are usually the top three. Let's debunk these, starting at the bottom:
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2 Secrets to More Lead Conversions, Straight from a Top Team's Playbook
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9 Do's and Don'ts of Excellent Customer Service as an Agent
On any given day, a real estate agent has a thousand tasks on the go. Between your listing presentations, open houses, contract drafts and phone calls, it can be easy to lose focus on the kind of service you're offering your clients. Are you providing the best possible service to your real estate clients? Follow these nine customer service do's and don'ts for real estate agents and you'll be swimming in client referrals in no time!
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8 of the Best Real Estate Logo Design Ideas
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Safe Selling: Opening a Lockbox and Door
Never turn your back on a client... and we mean that literally. To prevent finding yourself in a vulnerable situation with a prospect, we know to never physically turn away from them. But what should you do in times where that seems inevitable--like opening a lockbox or door? In this week's Safe Selling video, we talk about just that. Watch the video above to learn: Precisely how to stand so that you can open a lockbox while still being able to see the client How to open a door and walk through so that your back is never to the client How to come off as warm and welcoming when opening door or lockboxes, rather than awkward or standoffish. Next week: Simple tips for navigating stairs safely during a showing.
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Real Estate Agents' 2020 Market Predictions
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Run Your Real Estate Business with a Smartphone: Recap
This is the final article in the "Run Your Real Estate Business with a Smartphone" series. I have enjoyed researching, exploring new apps and doing a deep dive into many of the apps and programs that come on our phones right out of the box. While doing these articles, I kept having flashbacks to almost 20 years ago doing Palm classes. Many of the things I learned to do on the Palm are still as important as the device I am using today. If you had good practices with the calendar and contacts, you should have brought that skill set with you as you moved through the new devices. If you were successful storing information where you could find it 20 years ago, you should be able to do it today.
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Should I Join a Real Estate Team?
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Who is Your Ideal Real Estate Customer and How Does Your Website Serve Them?
How much time have you spent identifying your ideal real estate customer? When it comes to real estate websites, the vast majority use a kind of shotgun approach to customer acquisition. The typical residential real estate agent wants to list homes and work with buyers too. When you can do both in one deal, it's a party.
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Tips to Present Your Listing in Its Best Light
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5 Ways Using RPR Will Impress Your Clients
At RPR, we believe educated, empowered and successful REALTORS are essential for a thriving and sustainable real estate industry. Our aim is to provide technology solutions that help you, as a REALTOR, make profitable, well-informed decisions for you and your clients. Here are five ways that using RPR can impress prospects and clients.
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