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Social Media Best Practices with Cloud Attract
Multiple Dates It's a fact that there are a lot of people on Facebook and Instagram. It's what makes advertising on social media so powerful: you have the potential to reach TONS of new sellers and buyers to make your business grow. Unfortunately, it also means that your ads will be seen by the wrong people from time to time. Join us as we teach you social media best practices to help you reach the right potential customers. We'll show you: How to share your Cloud Attract landing pages on social media quickly and effortlessly How to boost your posts How to create your first Facebook or Instagram ad and who to target And more! Register now!
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Friday Freebie: Absentee Owner Prospect List
Ready to shift your real estate marketing strategy to a potentially lucrative niche? Thanks to the pandemic and record low inventory, one group of homeowners is particularly ripe as a source of listing leads -- the absentee owner. In this week's Friday Freebie, we'll show you how to get a FREE mailing list of absentee owner prospects and let you know just why they're a perfect target for your current marketing efforts. Get a Free Absentee Owner Prospect List, courtesy of ProspectsPLUS! Thanks to the COVID-19 pandemic—and its resulting record unemployment levels—evictions of tenants who cannot pay rent have been temporarily halted. This leaves many landlords in a precarious financial situation due to the inability to collect rent from many of their tenants. However, housing inventory is at record lows while home prices are at record highs, which means that many landlords stand to make a significant return on their property investment should they sell right now. Your mission? Be the agent that they reach out to when that time comes. When it comes to being top-of-mind with potential sellers, nothing beats being proactive. Start putting your name in front of these property owners now, and you can be the agent that moves them off the fence and helps them sell their property. To get started, first you need a list of absentee owners to target. ProspectsPLUS! to the rescue! They're offering RE Technology readers a FREE absentee owner prospect list (with promo code FREELIST at checkout) that you use to start marketing to this lucrative group of leads. Ready to get started? Get your FREE Absentee Owner Prospect List with promo code FREELIST.
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RPR Launches New Refreshed Look and Functionality
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Why Agents Love Form Simplicity: Transaction Management Any Time, Any Place, Any Device
Over the last year, few digital real estate tech tools have gained as much new attention from agents and brokers as transaction management software. Transaction management programs have become an essential "must-have" to work from home successfully. As an agent or broker, you can't go fully digital without a transaction management solution. Form Simplicity stands out from among the best solutions available for a couple of reasons. First, many transaction management companies have been gobbled up by tech giants. But not Form Simplicity. Owned and operated by Florida Realtors, it remains wholly owned by Realtors. Second, Form Simplicity offers the best tech support available industry-wide through its sister company Tech Helpline. The No. 1-rated tech support firm for real estate professionals, Form Simplicity users have access to a friendly staff of tech analysts who understand the needs of agents and brokers because they work with them every day. Now more than ever, agents and brokers working remotely depend on a transaction management solution that offers exceptional customer support. Here are what Form Simplicity agents and brokers shared when surveyed about seeking help: Shanmugam Parthiban is a fan of Form Simplicity because it provides "Five-star tech help." Kenneth Smith Jr. notes, "This benefit of FAR is awesome! It has saved me a lot of money." S. Bret Testerman says, "Every time I've called, the service has been excellent!" Santiago Wood gives props to a tech analyst, saying, "Alex was very patient, courteous, professional, and helpful." Eileen Spears also shares kudos, pointing out, "Eric was great, assisted me with my problem, and his knowledge was important to me and saved me so much time." Eleanor Sorino praises another tech analyst, sharing, "Kevin is absolutely fantastic. He had patience and made my experience great. Thank God for he was there to help! Many thanks to Kevin and to you for having a wonderful staff." Carole Gordon also complimented Form Simplicity on its tech support, adding, "Great service. Much appreciated!" Jerrell Williams is especially appreciative of the hands-on help, noting, "I have recently reached out twice for assistance, both times the agents were incredible in the manner that they handled my request. Yvette was eager to walk me through, step-by-step, the process of setting up and initiating an eSign contract, making it a very pleasant experience. The second call was very brief, but the young man that assisted me was very knowledgeable and willing to assist in any way he could." Sandy Brown is appreciative of the quick response, saying, "I can't believe I got through to HELP call on the first attempt, with little or no waiting. Thank you." Laurie Somers notes, "My issues always seem to get resolved when I call…and that's a great thing! Thank you." Sue Robb also is a fan, saying, "You are great, very much appreciated!!!" Sue Ford likes how she was treated when she asked for help, noting, "Appreciate their patience with those of us who aren't very tech-savvy. Thanks." Tami Phillips also is a fan of the support she received, adding, "It was nice to speak to a person and receive immediate attention to my issue. Thank you for your customer service team." Jen Babacan praises a tech analyst who helped her with Form Simplicity, noting, "Robert was so patient, understanding and helped me tremendously getting a difficult task done. He did not rush me off of the phone and answered my questions to sheer delight. He is the best, and I will never forget how valuable his major help was when I needed it most." Kevin Cloutier puts it succinctly, saying, "It's the benchmark of customer service standards." For many real estate agents, the transition of going from a paper-based transaction to a digital one can be daunting, especially when you consider some agents have honed their paper-based transaction management skills over a couple of decades – or more. That's why customer support is so essential when it comes to selecting a digital transaction management solution. It's also why Form Simplicity is emerging today as the transaction management program of choice for agents and brokers nationwide. If your MLS or association doesn't offer Form Simplicity as a member benefit or forms partner, ask them to check out formsimplicity.com or call (888) 784-5404. Tricia Stamper is Director of Technology at Florida Realtors®, which owns and operates Tech Helpline and Form Simplicity.
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Making the Connection with Online Consumers
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The Collateral Damage of the Pandemic on Real Estate
Almost a year into the COVID-19 era, and the collateral damage of the pandemic on real estate markets continues to grow. Overall, real estate sales have fared extremely well, but other aspects of the market have not been immune to economic fallout. In fact, just about anyone in the market who isn't selling has faced headwinds from the pandemic—and for some, relief is nowhere in sight.
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Building Blocks: The Psychology Behind Real Estate
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6 Ways to Construct the Perfect Builder/Realtor Relationship
Since 2012, home builders have had the opportunity to feed listings directly to the MLS system used by sales associates around the country. It was a significant step in the relationship between real estate pros and builders--and that partnership has been deepening ever since. A technology-enabled, collaborative workflow helps builders and sales associates grow together. In recent years, more than half of all buyers considered new construction. However, many real estate experts feel unsure about the best way to reach out to builders and sell new home builds. Even in today's COVID-rocked world, new home sales are up, and interest remains strong going into the fall. In July 2020, sales of new single-family homes were over 36% above July 2019's figures of 661,000. That makes July 2020 the single best month for sales of newly built homes since 2006. But how can you get involved with builders and lay the foundations for strong cooperation? Here are six ways to get started building a perfect relationship with home builders. 1. Start By Knowing What Kind of Builder You Want to Work With There's no "one size fits all" when it comes to real estate sales associates. It's just as true of builders! Although all builders provide certain services, they differ in geography, amenities, neighborhoods, and business strategy. That influences the best way you can partner with them. National Builders Larger builders operate in a regional or nationwide territory. Since they have their own sales staff, the land development manager is the main point of contact to get you up to speed on business opportunities. Some builders offer commissions to any sales associate who brings them a buyer, even if you don't have an ongoing relationship. This can be a foot in the door for competitive builders in the 12+ homes per year category. Midsized Builders Midsized area builders tend to have a small sales team or work with a single real estate firm. They are more open to outside advice: Find them lots in areas where they want to expand, and you could be brought on to sell. Small Local Builders Small local builders offer an open door to opportunity, but may have a modest sales volume. They often lack an in-house marketing budget, so a savvy sales associate who knows today's real estate technology can offer true win-win partnerships by handling promotions and sales. No matter what approach you take, remember builders get lots of pitches every month. Distinguish yourself with something striking and unique, so you get the chance to discuss your value. 2. Emphasize Branding and Reputation Building for Your Builders Many builders employ an on-site associate with deep insight into the company, developments, and home features. Before meeting that person, buyers have to hear from you why a builder is right for them. That positions you in a familiar place: A match-maker between two sides who meet each other's needs. Learn everything you can about your builder, what makes them special, and why their work is superior for different kinds of buyers. Each buyer you work with has many options, so take cues from them and see how interested they seem: If new construction excites your client, you can set up a meeting. Strengthening a builder's reputation means more sales and a longer, more fruitful collaboration for you. 3. Leverage Your Pool of Buyers to Focus Interest on New Homes One consistent thing you'll notice about new homes is that not everyone thinks of them! Sure, new construction isn't right for everyone. But as "starter homes" have fallen by the wayside, more people are entering the housing marketing as established professionals with disposable income. Amidst your first-time buyers, look for those whose finances are strong enough to make a new home a viable option. Then, get used to exploring the advantages with them and overcoming objections! What about affluent buyers with multiple properties? Many have already considered new construction but haven't yet found the right opportunity. Working with a builder is a longer commitment, and financing can be a challenge. But it gives buyers the chance to realize the home of their dreams from the ground up. That's an incredible selling point! 4. Become Familiar with the Intricacies of New Home Construction Building a new home is a complex process that requires more effort to get started. Just as you'd ease a first-time buyer's worries about financing, you'll need to do the same about new construction. But there's a catch: All-new construction often means multiple intersecting timelines for financing, construction, closing (which often happens twice!), and more. You'll not only need to understand the process but be able to explain it in a way that buyers can wrap their heads around. And should delays happen, they're sure to look to you for encouragement and input. This also means staying involved in the process once a buyer decides on new construction. As a sales associate, you have a special role in translating buyer expectations into outcomes builders can deliver. Always stick to a high-touch approach until the keys are in the buyer's hands. Then, follow up to check on that happy client! 5. Get to Know Your Builder's On-Site Associate With a builder, there's no need to do all the legwork yourself. Many of them have on-site sales associates trained in all the ins and outs of a development and its offerings. You are most likely to step into transactions as a buyer's agent. The on-site associate is licensed and follows all the guidelines and ethical standards of other real estate pros. He or she is a trained expert on the builder's processes––which leaves you to focus on facilitating the flow of communication between buyer and builder until closing day. As an advocate for the buyer's needs, you can accelerate the sale and continue to build your practice. 6. Make Marketing Automation a Cornerstone of Your Growth Strategy The builder you work with becomes a big part of your branding. Make sure you integrate information on new homes and desirable developments into your marketing! Strong customer relationship management gives you visibility into where your leads come from, their interests, and where they stand from the first meeting to closing day. That's especially crucial as you diversify lead sources, establish builder relationships, and cater to buyers with different goals. Real estate has weathered this year's tectonic economic changes better than most industries. The horizons of growth for new home construction are vast––now is the time to seize these promising opportunities, expand your skillset, and "build" profitable business relationships. DeltaNET™️ 6 CRM customers can already showcase builders, their communities, and model homes directly on their real estate website. Try DeltaNET™️ FREE for 30 days. To view the original article, visit the Delta Media Group blog.
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Leading Real Estate Vendors Now Offering Access, a 'Pay at Closing' Option for Agents
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Lessons from Million-dollar Real Estate Agents
There's a funny thing about oft-repeated truisms: many of them aren't actually true. Take this one for instance: "10% of all real estate agents perform 90% of all transactions." No-one is ever given credit for this statistic; no study has been published proving it to be true. Yet, it's repeated over and over. Sure, it's true that some agents make tons more money than others. RealTrends' annual rankings of agents and teams, "The Thousand," prove that. Sort of. Take a look at the top 10% of these agents and you'll notice that they all sling luxury property. Naturally, the more expensive an agent's inventory is, the more money she'll earn. This status may have nothing at all to do with talent, expertise or any other quality than to have made a wise decision early on in a career. The first lesson is simple: if you truly want a sales volume of $761,653,743 a year, sell luxury property. In reality, to make the big bucks requires patience, tenacity, self-discipline and the understanding that it takes money to make money. Stop taking the cheapest route. Demand quality for you and for your clients. Related: Learn from the Master of real estate success, Floyd Wickman. Watch his latest guest appearance on our podcast (below). There are few overnight successes Tony Robbins, über-successful personal development coach, often tells the story of how, at age 19, he lived in a studio apartment, cooked on a hotplate, and washed dishes in his bathtub. He considers this period his "rock-bottom" and tells audiences how it compelled him to begin to create goals. "The timeline I gave myself for achieving these goals was any time from tomorrow to the next twenty years," Robbins says in "Awaken the Giant Within." Robbins claims that he hit his first goal, to make one million dollars, five years later. We've all read or heard similar stories, those rags-to-riches tales that inspire us to do likewise. The one thing that so many of us miss, however, is that there is no magic formula. No cute little fairy will land on our shoulders and "poof" us into success. These people struggled, often for years, to reach their goals. They worked long and hard, they enlisted help and they never stopped learning and trying new things. Just as you know that nurturing leads and prospects takes time and persistence, so does nurturing your business. Check your attitude "A positive attitude makes success easy; a negative one makes success pointless," according to Geoffrey James, author and contributing editor for Inc.com. Sure, it's challenging to feel positive during a worldwide pandemic, when the way you do business has been turned upside-down. James suggests that you can change your attitude in a number of ways. One of these is to surround yourself with positive people and "… and shun those who are excessively negative." Find the rest of his tips on how to improve your attitude at Inc.com. Mimic the successful agent If you're new to the real estate industry or ready to take your game to the next level, it's well worth your time to find a mentor. At the very least, approach one of the most successful agents in your office and request a shadowing opportunity. A week or two following this agent around, observing his or her attitude, habits and approach is time you will never regret spending. To view the original article, visit the ProspectsPLUS! blog.
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10 Creative Ideas for Memorable Closing Gifts
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The Importance of Property Information When the Market Is Frantic
If the market is feeling a little nutty to you, you are not alone. We hate to use the word unprecedented yet again, but in many markets, the conditions are exactly that. According to the National Association of REALTORS, despite all the challenges, 2020 was a record year for US housing activity. Existing-home sales rose in December, with home sales in 2020 reaching their highest level since 2006. Existing-home sales totaled 5.64 million in 2020, up 5.6% from 2019 and the most since before the Great Recession. The median existing home sales price was $309,800, up 12.9% from one year previously, and housing inventory sank to 1.07 million and a 1.9-month supply – both historic lows. (source) As we are dealing with record low inventory, record low interest rates, rising COVID cases, and a looming spring market, it's clear there are no shortage of challenges for Realtors right now. On top of that, U.S. Realtors are seeing astronomical numbers of offers being placed sight unseen — over 60% buyers in 2020 say they made a bid on a home without seeing it in person first, according to Redfin. And December showing activity jumped 63.5% nationwide, year-over-year, the eighth consecutive month to see an increase over 2019, according to the ShowingTime Showing Index. It's clear that buyers are more likely now than ever before to do their research online prior to viewing a property. This means that virtual showing options are no longer a perk — they are a necessity. It also means that in times like this, accurate and complete property information becomes more important than ever. People are living differently Across the country, we are seeing people's habits change. Work from home and remote work is a trend that may shape our lives for years to come. As buyers consider new living spaces, they are taking this into account. Space planning has become not just about "Where will I put my furniture?" but also about how to incorporate living, working, and schooling spaces into a home. (We've even heard of buyers looking for "Zoom rooms" where they can take calls and conduct virtual meetings!) Accurate and interactive floor plans are becoming a critical marketing tool for forward-thinking Realtors. Accuracy matters It's simply not good enough anymore for a Realtor to list a home without accurate measurements and square footage. Gone are the days when an agent could simply note "to be verified by buyer" in the comments of a listing. Buyers are becoming savvy enough to demand virtual 3D tours, virtual showings, and accurate measurements in advance of a showing. These technology amenities can now mean the difference between a showing or a pass, even when inventory is low. One-stop shopping Google Analytics tell us that if someone doesn't find what they need on a website, they are unlikely to return to that site. The same is true on our listings. If a buyer is searching for a home and doesn't see great photos, a video or virtual tour, or an interactive experience, they are unlikely to ever click on that listing again. Having all of these marketing features built into a single platform on your listings ensures that buyers are going to spend more time there, and they are going to come back. Your reputation is on the line When a market is frantic, inventory is low, and buyers are plenty, some Realtors assume they can skip steps when it comes to property information. After all, the house will likely sell anyway, right? But great agents know that accuracy and marketing matters even in a seller's market. Creating an emotional pull for buyers always puts your sellers in a better position, and usually ends up in a better sale price. Not to mention that fact that you want those sellers to become a referral source for years to come. And let's face it – people talk. Your extra efforts will not go unnoticed. One thing is for sure – this is our new normal. Forecast reports from NAR suggest real estate activity will remain healthy through 2021, with prices either continuing to climb or remaining steady. There is no doubt that agents who pay attention to these trends and maximize their marketing will continue to see success.
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Save Your Hard-Earned Money By Incorporating (and Other Financial Tips for Real Estate Agents)
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Friday Freebie: 2021 Real Estate Marketing Planner
Your sphere of influence is the greatest asset you have for keeping your real estate sales pipeline full -- but you need to know how to work that sphere. All too often, coming up with an outreach plan is more difficult than executing said plan. That's why in this week's Friday Freebie, we're highlighting a free, year-long marketing plan that takes all of the heavy lifting off your shoulders and lets you jump right into working your sphere and winning new business. FREE Download: 2021 Real Estate Marketing Planner™, courtesy of ProspectsPLUS! You've got goals—now all you need is a way to achieve those goals. ProspectsPLUS! is offering RE Technology readers their FREE 12-month Real Estate Marketing Planner™ full of worksheets, calendars, campaign ideas and more. It's more than a bunch of boring bullet points—it's full of actionable items that can help turn your sales dreams into reality. Here's a look at what's inside this free download: A calendar highlighting which actions to take throughout the year An action item list with weekly, results-focused tasks Upcoming holidays for scheduling your marketing A list of potential contacts and how to connect with them The complete BusinessBASE™ System of SEND/CALL/SEE You know the old saying: "A goal without a plan is just a wish." So get ready to plan your way to success in 2021! Download your FREE copy of the 2021 Real Estate MARKETING PLANNER™ now!
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8 Ways for Real Estate Agents to Deal With Stress
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The Newest Tool for Your Real Estate Business: Clubhouse
Social media is always changing and with that, new social media channels are developing. Most recently, a new, open-conversation social media platform was created: Clubhouse. Clubhouse is not your standard social media platform and is purely conversational. Many popular real estate agents have already taken to the new social media platform to run open rooms with topics from navigating a tough market all the way to helping your clients understand the value in their home. After reading this, you should be ready to check out Clubhouse for yourself and use it in your business to gain some knowledge.
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Don't Make These 5 Mistakes in 2021
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How Safe Is Your Computer? Check Out This Safety Checklist!
How safe is your computer? That's a question all real estate agents are asking now more than ever since most are working from home, either part-time or full-time. The good news is that today's updated personal computers have more built-in safety features than ever. New operating systems like Windows 10 and the latest versions from Apple can help keep you safe. The bad news is that no matter how secure you think your computer may be, there remains a risk that you could get hacked. The fact is that cyberattacks can occur in a variety of ways, including routine things you may do when surfing the web. Malware still can infect your computer, and cybercriminals may steal personal information about you online. What should you do? Go through a safety checklist of the simple measures you can take to keep your computer from being compromised. Below is a quick checklist to bolster your computer's security. And if you need help with any of these items, please give reach out to us at Tech Helpline by giving us a call, chat or email and ask for help. Computer Safety Checklist Antivirus and anti-Spyware programs Ensure you have updated antivirus and anti-Spyware programs installed on your computer to keep you safeguarded from malicious programs slowing you down or losing data. Malware and spyware programs remain prevalent, and new ones are being released all the time, so be sure to protect yourself. Keep your software up to date For trusted software, especially your primary web browser, the best practice is to have it set up for automatic updates. You should still routinely make sure you have the most recent version installed to safeguard your computer. Using automatic updates can keep your computer running smoothly and protect it from outside attacks. Back up your data What would happen if your computer crashed and you lost all your files? Do you have a current backup of everything? If not, how many crucial files would you lose? Backing up your data to a portable hard drive or online data vault, like Google Docs or Dropbox, routinely allows you to recover what you lost. Use your firewall A firewall is crucial for keeping your information secure. A firewall helps protect you and your clients' files from being stolen by hackers. But you have to make sure your firewall is turned on when accessing the internet. If you don't, you are putting your and your clients' personal information at greater risk. Use strong passwords Most of us use easy passwords because we can remember them, saving time. But web browsers and computer operating systems are becoming smarter and can create — and remember — complicated passwords for you. Creating different standard password variations may be convenient, but it puts you at greater risk since cybercriminals look for folks who don't use complicated passwords. Make sure you create strong passwords using a random mix of letters, numbers, and permitted symbols. Be creative and you can create strong passwords that are recognizable to you yet different for every account you have. Secure your Wi-Fi network Make sure your home Wi-Fi is secure and uses a strong password for protection. Remember that public Wi-Fi offerings are often not safe. Be very careful about your online activities when using any open network (don't go into your online banking account), as they are easy to hack. Be careful opening any email attachment The safest practice is only to open attachments that you expect to receive from trusted senders. Always pause before you open any file, even if it appears to be from someone you know, and look at the sender's email address to be sure it is really them. Unfortunately, computer viruses can be hidden with a file or what appears to be a trustworthy link. Stay safe online Avoid clicking on links on websites you don't know. If you think it might be a bad website, it probably is. Keep in mind that a single click could result in a malware infection. Again, if you need assistance with any of the items on this checklist – or with any other tech question you have – Tech Helpline is ready to help you! To view the original article, visit the Tech Helpline blog.
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How to Build a Successful Partnership with Your Transaction Coordinator
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Virtual Showings and Open Houses: Before, During and After COVID-19
When the coronavirus hit, real estate faced a turning point. The pandemic created challenges for everyone--none of them particularly easy. In the real estate industry, old ways of doing business became outdated overnight. Just consider the average day: Until March, sales associates spent hours on face-to-face contact. A home showing was the centerpiece of most transactions. In those first weeks of shelter-in-place, millions of real estate experts came together to find new ways of doing things, knowing their professional community depended on it. Virtual showings and open houses are emblematic of that effort. They've become some of the most popular real estate marketing tools. Let's take a closer look at virtual showings and open houses and how this technology shapes the future of the real estate industry. Virtual Tours Were Gaining Steam Before COVID-19 Virtual tours were already becoming popular before they became a necessity. By using video, they allowed sales associates to overcome the limitations of still photos and showcase a home's "flow." As early as 2019, 46% of consumers in a National Association of REALTORS® survey said that virtual tours were beneficial when choosing a home. Virtual tour capabilities showed up in more and more listings in Q1 2020, and further research was being conducted on buyer sentiment. In April, 24% of consumers surveyed said they would be willing to buy a home without seeing it in person. What's more, 61% said a virtual tour was the most valuable feature for buying a house without visiting it. Technology has evolved, and best practices have become more apparent since then. Although new statistics are still pending, the odds are good that buyers and sellers alike are more comfortable with virtual tours than they used to be. After all, almost no one had heard of Zoom in 2018—now we all use it. Which leads to an important point. The Longer the Pandemic Lasts, the More Traction Virtual Showings Will Gain With the pandemic timeline growing murky, virtual showings look less like a "pivot" and more like "the new normal." Embracing them can create great opportunities for buyers, sellers, and sales associates. Just as buyers learned to look at home listings online––about 44% look online first, according to NAR––they will start looking for virtual tour options to answer their questions about what a home has to offer. Most Americans are counting on a vaccine to restore normalcy in the current year. But even so, it might be several months before it has been deployed to everyone who wants it. With that in mind, many buyers and sellers will continue to take precautions well into 2021. By that time, virtual tours could become a must-have––as indispensable to tomorrow's listings as photos are today. And once things are back to normal, they'll quickly lose all association with the pandemic, too. Master Virtual Showings and Virtual Open Houses If you haven't learned the ins and outs of virtual showings, it's not too late! One challenge sales associates face is sorting through the profusion of new video platforms, all claiming to offer real estate-friendly features. At Delta Media Group, DeltaNET™️ 6 CRM users can quickly set up and lead a virtual tour from any mobile device using our streamlined, centralized digital marketing platform. But no matter what platform you decide to use, some essentials remain the same. Learn Your Equipment Inside and Out Most sales associates will do their virtual open houses right from their smartphone or tablet. Today's mobile devices provide crisp video and clear audio comparable to any digital video camera—but take the time to get comfortable with your hardware and software. Since you'll spend most of the tour behind the camera, be sure you know exactly where the microphone is so you can be heard clearly. Likewise, learn how to save your video stream as a portable file you can send to buyers for later review. The more they think about a home, the better! And before you get started, clean off your lens and mute all incoming calls, alarms, and notifications. Prepare (and Yes, Stage!) the Property First You won't need fresh-baked cookies, but you should still put your home-staging skills to work! Almost every staging technique you've picked up along the way still applies in a virtual tour: Take advantage of natural light by opening up curtains and rolling up blinds Tidy up the rooms, removing clutter, and making the space easy to navigate Encourage sellers to remove half of the items in closets so they'll appear bigger Remove or downplay distracting furniture, art, or other decorative touches These steps are crucial since they can make the home more spacious and welcoming—traits that aren't always easy to capture on camera. But they also have the practical effect of helping you master the home's layout and review any stand-out features you want to highlight. Point Out What's Easy to Overlook in Still Photos The best virtual tours show not only the home but its whole context. Begin your tours outside with a brief overview of the neighborhood. Then, show the exterior before finally moving inside for the room-by-room guided tour. Your goal once inside is to give a strong sense of the home's layout. Schedule more time for your virtual tour than you think you'll need. This way, you can take your time, which will naturally set buyers at ease. Open the doors to closets, pantries, and utility rooms. Give your audience shots from plenty of different angles so they can imagine a life in this space! Move the camera slowly, lavishing attention on the fixtures, floors, and finishes. This is where preparation pays off: You should describe the home's unique features just as you would if buyers were there with you. Take Questions as You Go Another reason to take your time: Indulge buyers' curiosity! Questions show the buyers' imagination at work. The more answers you can offer, the more it will stoke their interest. If you can't answer a question at the moment, don't let it trip you up: You can always look into it and send a quick video for them to look at later. This way, your response becomes an extension of the tour experience––and you can recap with highlights of the property you know they enjoyed. Don't Get Stressed Out See virtual tours as a chance to have fun, learn more about buyers, and build rapport. Just as they would in a face-to-face showing, they'll take cues from the energy you bring in. There is a learning curve, but most people aren't looking for Hollywood videography as long as you're willing to focus on what they want to see. Running a virtual showing will be just as easy as doing a regular video call before you know it. Virtual open houses and showings have plenty of benefits that won't go away when COVID does. They're convenient, cut down on travel time, and encourage buyers to take action. Getting comfortable with these virtual events now is time well spent. They're here to stay, and your clients will thank you. Set up and lead virtual tours with DeltaNET 6. RE Technology readers can try it FREE for 30 days. To view the original article, visit the Delta Media Group blog.
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NAR President Charlie Oppler Walks REALTORS Through the new RPR
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3 Ways to Get More Leads in 2021
If you haven't already done this, I'm betting you're pretty close. Just like people got addicted to, and subsequently stopped complaining about, how the pandemic was 'unprecedented' and working from home became 'the new normal,' I think we're ready to leave all of the '2020 complaining' behind us. 2021 is going to be a great year, and there's no time like the present to start taking advantage of the opportunities we'll find. Part of what is going to make this year so great is that we've got a fresh chance to take stock of the best ways for us to fill the real estate sales funnel. Listings are the lifeblood of real estate. And absolutely no one enjoys enduring feast and famine routines as they try and build sustainability into their business. To gain—and maintain—momentum month after month, we need to have in place some solid practices around listings and lead generation. Tips and Tricks Unless you've got homeowners or corporate real estate managers beating down your door every month, or leaving new business on your doorstep, give these tips and tricks a try. Cultivating listings takes effort, but there's also no reason to reinvent the wheel. 1. Top 50 Contacts Neighborhood networking and sphere of influence marketing is essential for every real estate agent. This is the easiest thing to do because you're simply reaching out to, and catching up with, people you already know. Quick conversations with your HVAC rep or your brother's cousin in the mortgage business are a fantastic way to keep your ear to the ground and stay top-of-mind for your contacts. Routinely (quarterly, every six months, or whatever makes the most sense for that person) offer to buy lunch, or grab coffee, or send a quick 'thinking of you' card. Those 50 people know 50 other people, and so on. Keep them close and happy and talking. 2. Social Outreach Include social media and real estate postcard campaigns. These are still a great way to get your name out there and to stay in touch with prospects, but it can take time to design and distribute. The advent of apps like Instagram and Snapchat provides you with a platform to instantly send a picture of a property, an open invitation to view your newest listings, or to show off your wonderful and hardworking team to the world. But don't just jump out there on your own if you're not skilled or confident. Make sure you've got the right approach, put some thought behind your postings, and remember that your brand is on full display once you hit 'Send' and especially when/if you comment on anything. 3. Help Distressed Homeowners It might not seem like it at first, but distressed homeowners could be a great way to find new listings. Homeowners behind on their commitments want to avoid declaring bankruptcy and foreclosure, if at all possible. One of the lingering effects of 2020 on homeownership is that there are bound to be folks who need the kind of help of a real estate professional to get out of their current home and into something they can more easily afford. That could be a true win/win situation and you could get started with a couple of simple online searches.
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Three Predictions for the Real Estate Market in 2021
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Friday Freebie: Get $25 in Marketing Materials from ProspectsPLUS!
Roses are red, violets are blue, nothing's sweeter than a gift from you to… well, you. That's right, we're advocating spoiling yourself this Valentine's Day -- professionally speaking. In this week's Friday Freebie, find out how to claim a gift card worth $25 in FREE marketing that you can instantly use to purchase professionally created marketing materials. Did we attract your attention? Read on to learn more. Free $25 Gift Card, courtesy of ProspectsPLUS! ProspectsPLUS! is offering RE Technology readers a free $25 gift card simply for registering a new account on their site. Seriously, it's that easy. Just: Create an account (valid for new accounts only) Get a $25 gift certificate via email So what kind of things can you spoil yourself with once you receive your gift card? Well, ProspectsPLUS! is a "web-to-print platform" that lets real estate professionals create, ship, and track print marketing materials. Here's a sampling of what they offer: Postcards Flyers Door hangers Specialized marketing kits for FSBOs, expired listings, and more Downloadable reports Brochures Newsletters Business cards And more! This is the first of several Friday Freebies from ProspectsPLUS! that we'll be featuring over the next two months. So register now for an account, claim your $25 gift certificate, and stay tuned for a wealth of free goodies coming your way soon!
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How to Get Cold Leads to Fall Back in Love with You
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Pets and Zoom Rooms: 2 Property Features Every Real Estate Agent Should Focus On
Recent changes in real estate buyer preferences provide new opportunities for Realtors. Agents can focus on new trends that arise from our latest needs. For example, more and more people have been pushed or have chosen to work from home. Studies also show that new couples and first-time buyers are more concerned with home offices and pets than kids' or guests' rooms. All of these new trends are important signals for real estate agents. From now on, they can take advantage of these trends and provide new details in their property promotions. Before discussing ways you can include pets and Zoom rooms in your ads, let's find out what exactly they are:
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5 Ways to Show Your Real Estate Clients Love
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Free Video Editing Apps for Real Estate Videos in 2021
Creating real estate videos can be a daunting task, especially if you don't already have access to the equipment and programs you need to film and edit your videos. Luckily, getting set up is easier than you think. Most modern smartphones have decent cameras, so there's no need to buy a pricey camera. You may want to purchase a tripod to stabilize your video or a lapel microphone or headset to boost your sound quality, but your first videos don't need specialized lighting or other fancy equipment. If you do want to get some basic video equipment, check out this list for inspiration.
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The Essential Building Blocks for Your Business
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How Do Most Clients Find You? Why It's Vital to Stay Top-of-Mind
Referrals are invaluable in the world of real estate. It should come as no surprise to veteran agents that research conducted by the National Association of REALTORS states that the referrals from friends, neighbors, or relatives are the number one way buyers and sellers find their real estate agent. Should you take advantage of referrals? Absolutely. Should they be your only relied-upon source of leads? Absolutely not. Referrals aren't the only way sellers and buyers choose their real estate representation.
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RPR: Redesigned, Reorganized, and Refreshed for Your Success
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Get More Listings with the Right Seller Services
Most real estate agents know that staged homes sell faster and for more money. Some, however, go beyond merely suggesting staging to their listing clients. Rather than lay the burden of staging on their clients, these agents bring in a staging team, at no expense to the homeowner. What seller services do you offer? Does that list on your real estate website include the usual? "Complimentary home value analysis!" "Open Houses and Broker Tours" "Your home will be entered into the MLS" "Your home will be featured on our website" "Place a distinctive [name of brokerage] for-sale sign on the property" "Active promotion to my expansive network" "I will bring the buyers to you" (for more information on how to do this by becoming a Market Maker, watch this video) These are actual "Seller Services" offered by agents on their websites. If you are tired of not getting the listing and want to truly offer value, thereby standing apart from the crowd, it's time to change things up. Read on for some tips. Complimentary Pre-Sale Home Inspection As you know, when a problem is unearthed by the inspector, the entire transaction is at risk. Why not be proactive and head off as many challenges as possible before putting the home on the market? Offer your listing clients a free, pre-market home inspection. Yes, some agents balk at the idea, claiming that the inspection now becomes a disclosure item. And that's true. The flipside to this is that the items on the pre-sale inspection list will most likely show up on the buyer's inspection report as well. A pre-market inspection allows the homeowner to make the repairs that the lender or buyer will most likely demand. If for some reason your client can't or won't make repairs, you'll have the time to determine upfront how to deal with repair requests and to have that heart-to-heart about lowering the asking price. Professional Photography I don't need to tell you that there are far too many agents out there who are still snapping listing photos on their smartphones. Since the first showing of a home typically happens online, it's needs to be ultra-compelling. We know many successful agents who have left the old ways behind and offer the services of a professional photographer to snap the marketing photos. Yet, that service isn't listed on any of the websites we researched for this blog post. Virtual Tours Over the past few months, the popularity of 3D tours has outpaced other types of virtual tours, including video. In fact, a recent study by the NAR claims that "Consumers Strongly Prefer Listings With 3D Tours." Here are a few other things you should know about virtual tours: "About 55% of survey respondents say they'd even consider buying a property sight unseen if there was a 3D tour available in the online listing." (NAR) Agents who use 3D tours in their marketing of listings sell them 20% quicker and for 9% more than agents who don't use them. (Matterport survey) Almost 80% of real estate consumers say they would switch to a real estate agent who offers 3D tours of homes for sale (Matterport survey) Consumers are demanding more than a video of a home's interior. They want the ability to virtually tour homes without someone else deciding what they can and cannot view. If other agents in your market offer this service and you don't, the chances are pretty good that you won't get the listing. Do yourself a favor and earmark some marketing dollars for at least one, true, seller service in 2021. To view the original article, visit the ProspectsPLUS! blog.
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How to Create Real Estate Facebook Ads that Work
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Ready for Your Pre-launch Preview of the New RPR?
Multiple dates In this 45 minute webinar, you'll experience the "refreshed" version of RPR and: Learn how REALTOR input guided the update Get a first look at the new cleaner look, feel and function See how you can search Residential and Commercial properties from one area Check out the redesigned homepage and map/search tools Register now!
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10 Veteran Agent Tips for Real Estate Rookies
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How to Find a Transaction Coordinator
As a real estate agent, you're incredibly busy. Outsourcing your transaction coordination work not only makes your business more efficient, but it provides you more time to focus on growth, and saves you money. It's a win-win situation, and agents across the country are realizing it. The decision to hire a transaction coordinator (TC) may be easy to make, but finding a transaction coordinator that is perfect for your business can be difficult if you don't know where to start. Keep reading to learn about the easiest and most convenient ways to hire a transaction coordinator today.
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How to Leverage Instagram Reels for Real Estate
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Your Script to Cold Call Landlords During COVID
Apartment units and buildings that are put up for rent by the owner (FRBOs) are a valuable asset for agents. They allow you to work directly with landlords, get accurate information for your clients, and keep 100% of the commission. One of the best ways to enter into a partnership with a FRBO is to pick up the phone and call them! But we know that cold-calling can make even the savviest agents start to sweat, so we want to help out real estate agents with a script to cold call landlords during COVID.
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The Social Realtor: How to Grow Your Facebook Audience
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Top 10 Interior Design Trends for 2021
As a result of the COVID-19 pandemic, which has altered the way we work and school, home owners have had to alter their home environment to adjust. Here are the top 10 design trends for 2021 that real estate agents have observed their clients adopt or request.
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How to Set Yourself Up for Busy Season Success
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Real Estate Business Goals for the New Year
Do you set the same business goals every year? If so, that's fine, but take a few minutes to think about what you actually want to accomplish this year and determine whether or not your business goals are supporting your overall plans. You should also make sure your personal and business goals are aligned so that you don't have to sacrifice one for the other.
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6 Feet Under: Stop Killing Your Listings with Inaccurate Measurements
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Commit to a Blogging Strategy in 2021
You should never underestimate the marketing power of your website. A well-developed website acts as a virtual listing board, resource center for potential clients, point of contact for your brokerage, and a 24/7 automated help desk if you integrate AI (artificial intelligence) assistants. However, some agents and brokerages will overlook a vital element of their website: a real estate blog. Far more than a collection of articles, a real estate blog can dynamically impact your business by helping you generate leads, enhance your brand, and become a resource for potential sellers and buyers both in and away from your market area. Why Create a Real Estate Blog Blogging on a consistent basis can be a chore; after all, it can be full-time job in itself. However, there are dozens of benefits that a real estate blog can provide depending on how consistently and properly it's managed. Some of the most notable impacts that a real estate blog provides include: Connecting with your community: Your real estate blog lets you connect with your community in non-real estate matters. Posts about local events, businesses, and news act as a resource for your audience, residents and visitors included. Building trust with your audience: A real estate blog allows you to demonstrate your expertise and knowledge in a passive way. The blog becomes a free resource for buyer, sellers, and others in your community to access on their own terms without feeling pressure to "talk business" with your agency. When the time comes for them to buy or sell, you'll have already gained their trust and opened an organic line of communication with them. Allowing your content be easily shared and consumed: Although anything you post on your website can be readily shared across the internet, blog posts are more readily consumable by a broader audience. This not only informs your audience, but also gives them an opportunity to engage with your content via comments and likes. Enhancing your website's SEO: Your real estate blog is a natural way to increase the SEO on your website and increase its chances of landing on the first page. Google even encourages website owners to continue adding unique content to their websites to maximize their ranking opportunities; consistent blogging is one way to accomplish this. Keep your website traffic, and potential leads, steady: As your content diversifies and is shared across multiple platforms like social media sites, more users will be directed back to your website. Actively maintaining your blog will keep this traffic steady because you're continually giving your audience relevant reasons to stay engaged with your website. How to Determine Which Type of Content to Use on a Real Estate Blog Before you begin creating a real estate blog, you need to have an idea of the types of topics that you should focus on. Reading other real estate brokerage and agent blogs and signing up for industry publications will show examples of how other companies are managing their content. What should you write on your real estate blog? That depends on your market and audience. Along with highlighting local events, businesses, and news, you can also write about real estate trends, advice for buyers and sellers, and remodeling tips. Tips for a Running a Successful Real Estate Blog There are plenty of pieces of advice to keep in mind when running a real estate blog, but we believe that these are three of the most important: Stay Consistent: The biggest mistake you can make with a blog is to post infrequently. Though you may want to post every day, this may prove to be too difficult overtime. If you abandon your consistency, you chance losing your audience. Stay Relevant: No matter how frequently you post, you need to ensure that your content remains relevant to your audience. This means understanding which topics your audience wants more information about and catering your blog posts to these themes. Just as you're consistently posting, your posts' content should remain consistently on-topic and aligned with what your audience desires. Stay Informed: As you keep your blogging consistent, you must also stay up-to-date on the latest blogging trends in the industry as they pertain to search engine algorithms. For example, search engines like Google change their page-ranking algorithms according to factors like inbound and outbound links, word count, and SEO. Knowing how to construct a blog post that most closely matches these evolving algorithms is a necessity. Committing to a real estate blog should be a top priority for your business in 2021. Is your team too busy to stay dedicated to consistently producing blog content? Let Delta Media Group help. Our marketing team will develop your blog and consistently create market-relevant content so you won't have to worry about a word. Contact Delta Media Group to learn more about our real estate blog development along with our other real estate marketing services. Want more marketing help? RE Technology readers can try DeltaNET 6 FREE for 30 days. To view the original article, visit the Delta Media Group blog.
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Read This First If You Need Help Setting Up a New Tech Device
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Top Ways REALTORS Are Using RPR
How are top REALTORS using RPR? In every facet of real estate. Listing presentations, open houses, buyer tours, and neighborhood prospecting, among other key aspects of an agent's daily life, all require a unique approach to data and reporting. And it's all covered through RPR, an NAR benefit already included in their member dues. To view the original article, visit the RPR blog.
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5 Different Real Estate Emails to Schedule Ahead of Time
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How Do Real Estate Teams Work?
When considering working on a real estate team, you probably consider the question, "How do real estate teams work?" Real estate teams work by being both efficient and effective. They are a development in the industry that is allowing agents to reach new heights in their careers, while giving clients the best possible service they can find.
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How 2020 Changed Homebuying and Selling
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How to Build Your LinkedIn Profile in 5 Easy Steps
Do you currently have a profile on LinkedIn? When was the last time you looked at it and checked out the latest new features? LinkedIn is an essential social platform to build your business. Now is the perfect time to create a profile or improve on your existing profile. The benefits to your business are numerous! LinkedIn is the place to connect with professionals that is continually growing and expanding. As of 2020, they had over 700 million users from over 200 countries. LinkedIn will turn 17 years old in May and was purchased by Microsoft over four years ago. It is the world's largest professional online network. Why is this a benefit to you as a real estate professional?
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The 7 Best Real Estate Podcasts to Listen to Right Now
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Realtor.com Partners with Qualia to Deliver Simplified Digital Home Closings
Realtor.com and Qualia today announced a new relationship that will give agents and their clients a unique ability to collaborate online in real time with their title provider of choice as part of a fully integrated digital closing experience. The experience will first launch next month as a pilot test in seven states across the country, followed by a nationwide launch later this year. The seven states are Florida, Maryland, Ohio, New Jersey, Pennsylvania, Texas, and Virginia. "Realtor.com® believes an open marketplace approach that offers choice, control, transparency and efficiency creates the best experience for home buyers, sellers, and real estate professionals," said Move Inc. CEO David Doctorow. Move, Inc., is a subsidiary of News Corp and operates realtor.com®. "Our relationship with Qualia is a great example of this. We're empowering agents by providing options to help them get their clients all the way through closing, as we simplify the process of buying and selling homes for people throughout their real estate journey." Agents in realtor.com's ReadyConnect Concierge network will be able to use their existing ReadyConnect Agent app to select one of the many highly rated title partners who are powered by Qualia's platform. Agents can also introduce additional title partners to the network through the ReadyConnect Concierge app and web experience. If they choose, agents can continue to work outside of the app with any title provider outside of the Qualia platform. If they work with a title provider in the Qualia network, agents and their clients can automatically manage and review documents, track progress in real time, and communicate with the chosen title company through the secure Qualia Connect platform. The platform's security features also help protect buyers from phishing and fraud; cyber crime in real estate transactions has been increasing rapidly over the past few years, according to FBI reports. Consumers can sign their closing documents, and in select states some participants can have them remotely notarized with Qualia's fully integrated Remote Online Notarization tool, as well. In states that allow fully remote closings, agents who give their clients the ability to e-close by working with title providers that embrace modern, digital solutions can set themselves apart from the competition. In an October 2020 Qualia Homebuyer Sentiment Survey, more than 60 percent of survey respondents said they wanted a fully digital closing experience, and more than half of home buyers chose their real estate agent based on a differentiated level of service around closing. Title and escrow providers in the Qualia network can grow their business with the increased exposure to the 140,000+ agents in realtor.com®'s ReadyConnect Concierge network. They'll also save time and increase efficiencies by collaborating with agents and consumers on one secure, cloud-based closing platform. "The role that each participant in the home buying journey serves is evolving faster than we've ever seen," said Qualia CEO Nate Baker. "Realtor.com® is a Proptech leader that has consistently remained ahead of the curve, empowering its agents to deliver a differentiated home buying experience. We are excited to help them continue this journey alongside our existing network of Qualia powered title and escrow partners across the country." Realtor.com® is offering a webinar on February 18 in advance of the pilot tests; register here. Title providers can learn more about Qualia and join the network here. Visit marketing.realtor.com/concierge to learn more about the ReadyConnect Concierge network and how realtor.com®'s referral program can help agents and brokers build their business. Unlike some other success-based models, ReadyConnect Concierge is open to all brokers and their agents who want to join – as market conditions allow – and requires no upfront expenses.
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How to Get More Listings with a Comparative Market Analysis
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5 Reasons to Make the Move to the SentriKey Real Estate Mobile App
Why make the switch from the SentriCard to the SentriKey mobile app when accessing your properties? While the SentriCard gets the job done--it opens SentriLock lockboxes--the SentriKey Real Estate app is a faster, more feature-rich experience. It's mobile access made easy that powers your day! Check out these five benefits of using the app, and you'll know why more than three-quarters of all SentriLock lockbox accesses are made with it exclusively.
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2021 Pandemic Resources for Agents
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Dynamic Video Ads Make You a Real Estate Diva (Yes, men too!)
The Great Reshuffling Zillow CEO Rich Barton calls it 'the great reshuffling': the shift to remote work underscores the ability for people to live where they want now. Consumer demand is high. At the same time, there's more reshuffling among real estate companies. You've seen the headlines. Compass is raising tremendous amounts of cash. Zillow Offers, Redfin Now, Opendoor and other iBuyer companies are battling for market share in the space. Homeowners can sell directly to major real estate tech companies. New apps are aimed at making home sales similar to an Amazon transaction. And companies are offering an ever-widening array of services. In the midst of this, we see portals reshuffle their strategy away from advertising services to referrals. As a result, agents must now shift their marketing to local direct to consumer. A successful way to do that is to leverage video ads. Video ads work well to build a brand and gain higher click through rates than other ads. It Takes a DyVA to Stay Competitive Some agents are becoming "divas" to stay competitive. The twist here is that diva is spelled DyVA and it stands for Dynamic Video Ads—professional quality video ads that are built and placed using automation from Ylopo. Video is the most effective way to market in 2020. In fact, according to Cisco Systems, online videos will make up more than 82% of all consumer internet traffic by 2022. The average real estate advertiser isn't using video because it is too expensive, and agents do not have the expertise or technology required to produce highly engaging video content. DyVA—an included feature in Ylopo's suite—solves that. It gives agents the ability to generate and proliferate excellent video content across social platforms in minutes. The video gets uploaded to YouTube, Facebook, Instagram and others. All that's needed is to enter the MLS listing number and choose from dozens of video templates. They range from Just Listed and Open House to holiday themes. The proprietary software pulls the information from the MLS, and Ylopo's proprietary AI automatically selects the best listing photos. The DyVA platform then creates the video, formats and optimizes it to effectively appear on Instagram, Facebook and YouTube. Each individual DyVA marketing campaign costs approximately $65 and will ideally run for up to a month (assuming the listing is on the market that long). These ads also showcase an agent's expertise in selling a home. A client can either access a web page which shows real-time performance statistics, or agents can provide them with an attractive report. The Next Level DyVA technology also features a 'Digital Billboard' which produces and publishes unique video content. This content is updated monthly and can be used to brand an agent's entire database, regardless of size. The video content covers everything from pets and top kitchen hacks, to educational, listing-based videos. Most importantly, 24/7 branded content running all year keeps an agent top of mind to current and potential clients. Not surprisingly, agents are choosing to become DyVAs to stay ahead of the competition and to better serve their clients. Please visit Ylopo.com/dyva to learn more or request a demo.
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5 Simple Steps to Scale Your Real Estate Business to the Next Level
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2021 Housing Inventories: Will They Run Out?
After months of record lows last year, 2021 housing inventories are under the microscope. In real estate terms, normal market conditions see about six months' worth of homes listed for sale at any given time. That means that at the current sales pace, it would take six months to sell all of the resale houses currently on the market. But, as we all know, these are not normal times.
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Realtor.com Adds More Immersive 3D Home Tour Experiences
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Tips for Setting Up Google My Business for Real Estate
As a real estate agent, one of your most important challenges is to distinguish yourself as an expert in your area. That starts with knowing your real estate market and community inside and out. Your local knowledge is a foundation on which you build a successful career. To make the most of what you know, you need to stand out to prospects as an authoritative voice from the start – before you even meet them. Digital marketing delivers on this goal by ensuring you are highly visible for searches relevant to your business. That includes lucrative "near me" searches, as in "real estate agents near me."
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Real Estate Content Marketing: 5 Easy Tips to Follow
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3 Key Strategies to Generate More Real Estate Leads and Fill Your Pipeline for Months
To be successful in real estate, you must be forward-thinking. Too often agents are caught up in the short term (closing deals or looking for ready-to-transact leads) and forget or de-prioritize building a pipeline long term. Today's efforts will yield tomorrow's clients. By keeping your marketing engine running 24/7, you'll generate new real estate leads that you can nurture into future clients.
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6 Key Steps to Jumpstart 2021
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New Zillow Rental Manager Announcement: What Does It Mean For You?
On January 11, Zillow majorly changed the way they handle rentals. Now, rental listings currently syndicated through MLSs will no longer feed directly to Zillow. Instead, agents and brokers wishing to publish a rental listing on Zillow will need to do so via Zillow Rental Manager, which is contract-based and starts at $9.99 per week, per listing. Zillow's changes affect all parties with with rentals—MLSs, brokerages, real estate teams, agents, and private owners. Read on to get prepared to understand the economic impact of Zillow's changes, how you can prepare your budget for this change, and alternatives to Zillow Rental Manager.
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Common Misconceptions Agents Have About Real Estate Websites
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Guide to YouTube Ads for Real Estate Agents
Despite YouTube being one of the most successful and popular social media platforms, for real estate agents, it's still a relatively untapped territory. Of course, many real estate agents have a YouTube presence but it's still not enough, just toes dipped in the water. What real estate agents don't realize is that YouTube is a huge marketing platform that gives you the opportunity to reach every kind of audience you need: whether you're a real estate agent targeting millennial homebuyers, or your clients are people over 50, YouTube can help you target them.
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Rule Your Real Estate World with One Simple App
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5 Predictions for the 2021 Housing Market
Following one of the strongest years for residential real estate on record, the 2021 housing market has some large proverbial shoes to fill. Both home sellers and buyers fared well in 2020; median home sale prices reached a record $304,100, surpassing $300,000 for the first time in history, while mortgage rates hit record lows. Optimistic housing economists expect a recovering national economy to improve the housing market even more in 2021. They see it motivating sellers who sat on the sidelines in 2020 and restoring confidence to buyers who did the same. Some housing forecasters have even predicted that 2021 will be a better year for residential real estate than 2020. Not everyone agrees with the rosy outlook, however.
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How to Stage a Great Virtual Home Showing
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Your 2021 Real Estate Marketing Plan
A new year and fresh start are upon us. It's time to finalize your 2021 real estate marketing plan so you can start putting it into action. Use our checklist to make sure you include all the latest tactics that will differentiate your brand and generate leads to fill your pipeline.
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Direct Message Marketing on Social Media Is Wrong
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How One Email Generated $2 Million in New Business in One Day
We love to learn about the nitty gritty details that go into a successful real estate marketing campaign. Our inquiring minds want to know all about what technology the agent used, how they set up their campaigns, the messaging that brought them success, and beyond. That's why we were so excited to hear about Randall Martin, owner of the Martin Group with CB&A Realtors in Greater Houston, who generated $2 million in new business with a single email using a Chirp, a new communication platform from Happy Grasshopper that makes it easy to engage with your sphere via email, text messages, and voicemail. Randall shared the secrets to his success with us in a webinar last fall, and now Happy Grasshopper has bundled that webinar into a FREE Success Kit for RE Technology readers. Click here to get access to all of these goodies: Case study detailing Randall's success with Chirp Webinar recording that shows exactly how Randall uses Chirp to engage his sphere and win more business An example email that Randall sent out with Chirp in September An actual response that Randall's email received A peek at the performance metrics of that email Text and voicemail scripts that you can use ASAP An exclusive offer to get Revaluate, a tool that predicts when your contacts are likely to move, for FREE And more! Get the Success Kit now!
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Understanding IoT (Internet of Things) Risks: How your clients can protect themselves
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Social Media for Real Estate Agents: Do's and Don'ts
It's no secret that a killer social media game should be an an important part of every real estate agent's marketing strategy. But the thought of posting on social media can make even savvy real estate agents start to sweat. There's lot of social media platforms and each is a little bit different, but some similar rules should govern your interaction with all of them. Get started on your social media strategy with confidence using these do's and don'ts of social media for real estate agents.
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Is Sight Unseen the Future of Selling Homes?
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9 Tips to Market Your Real Estate Listing for Telework
The pandemic has completely remade the way we work. Millions across the nation have begun teleworking on a full or part-time basis. Even with an effective vaccine and wide distribution, high levels of remote work are likely to be with us for years to come. The change has fundamentally shifted the way we view the home. No longer is it a domain for family and friends alone. For teleworkers, the home also is an office, conference space, media center, and communications hub. As a real estate agent, you need to be able to see the potential in a home and convey this vision to your clients. In this post, we will show you how to evaluate a listing for telework and market it appropriately.
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Live Video: A Great Way to Grow Your Business During Quarantine
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6 Ways to Get More Seller Leads
If you've been in the business for a while, you're probably well aware that there are some key benefits to working with real estate seller leads. Key benefits of working with real estate seller leads: You have more control over your time You can take on more clients at a time You have the opportunity to represent both sides of the deal Bidding wars in a low inventory market can mean higher commissions
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The Social Realtor: How to Grow Your Instagram Audience
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Your Real Estate Listing Presentation Checklist
Winning a listing presentation is by no means a guarantee of new business. Even if you think you're the only agent the seller is talking to, it's still an opportunity for you to prove your expertise, dedication and reliability--and, ultimately, WOW the seller. For that reason, you should never treat the listing presentation as just a formality. Walk into each one with the mindset that you need to outperform steep competition. So, what's the best way to do that? We'll review the key areas that you need to cover. Through it all, remember that brand consistency is key. This includes your voice, logo, color scheme and even font. You never want inconsistencies to leave the seller confused. That may leave them wondering if the marketing materials you create for their home will be disjointed as well. Without further ado, your real estate listing presentation checklist.
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Reasons to Invest in Real Estate as a Real Estate Agent
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One Great Way to Recession-Proof Your Business
Rentals are the perfect way to recession-proof your real estate business. And if you are reading this article, it means you are open to a new way of thinking and to a great opportunity because when approaching the average real estate agent about rentals, the first thing you may hear is "I don't do rentals." But now is a good time to acknowledge the new reality and create opportunities to supplement your income while working within this current market. We don't know exactly how long it will last, so why wait?
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How to Get Your Real Estate Business Ready for the New Year
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[Best of 2020] Real Estate Is Now Considered an Essential Service According to U.S. Government
Here it is--our top article of the year! This article was originally published back in March and is the most read article of 2020. See #2 here, or read the full list of our Top 10 articles from 2020 here. On Saturday, the U.S. Department of Homeland Security Cybersecurity and Infrastructure Security Agency (CISA) updated its list of essential services during the coronavirus (COVID-19) crisis and expressly included residential real estate. The order now includes residential and commercial real estate, including settlement services, as essential services. However, if a state, city or county has an order with a more restrictive standard regarding what qualifies as an essential service, or more restrictions on activities, those guidelines will still govern the activities of a licensee. Here's the official notification in you want to read it in full.
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10 New Lead Sources to Explore Before New Year's
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[Best of 2020] 16 of the Best Real Estate Memes of All Time
We're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published in September and is #2 in our countdown. See #3 here. In the age of interactive technology and augmented reality, memes depend on only two things: A low-quality image and bold text! And there we are, a moment of amusement with a touch of bitter reality. Real estate agents and bloggers are no strangers to memes. There are so many facts (and often pet peeves) about the working life of an agent or a Realtor. To express them, only a meme can do justice. Let's review some of the best real estate memes of all time—those that did real estate professionals some justice, one way or another:
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The Top Producers' Road Map to Delivering Great Experiences for Buyers and Sellers
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How to Ride the Wave of a Seasonal Sales Cycle
The real estate market is highly seasonal and sales are adversely affected by the drop in temperatures during the winter months. According to the National Association of Realtors' statistics, 40% of homes are sold in May, June, July, and August. This seasonality leaves many real estate professionals working at a cheetah's pace in summer and scrounging for business in the off-season. Adjusting for the season can help your profitability, cash flow, and long-term success. Here's how to ride the wave of our seasonal sales cycle.
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[Best of 2020] Friday Freebie: Download a COVID-19 Postcard and Reach Out to Your Sphere
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[Best of 2020] 10 Thank You Notes That Will Generate Business
We're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published in March and is #4 in our countdown. See #5 here. Amid non-stop e-mails and social media bombarding everyone each day, there is a powerful answer to help you stand out above the noise. How can you make an impact that is both remembered and generates additional business for you? It is the power of the handwritten "Thank You" card. Yes, Thank You via e-mail is so much easier. Yet, it is not the same. By setting up a system to send out handwritten Thank You cards, you will see a positive difference in your real estate business. The handwritten Thank You card is not something new and has been a tool for the success of many of the top agents in the country involved in real estate for decades.
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7 Real Estate Workshop (or Webinar) Topics that Generate Leads
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[Best of 2020] Are You Unknowingly Encouraging Sellers to List as FSBOs?
We're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published in September and is #5 in our countdown. See #6 here. A recent Facebook post by a top-producing agent read: "I recommend that all sellers try for sale by owner." I couldn't believe it when I read it, so I read it twice. Yep, that's what it said alright. It just didn't use those words. Here's what it did say: "Congratulations to my clients who received six offers in eight hours. The real estate market is HOT, HOT, HOT!" Potential home sellers might interpret this post as, "Why do I need to pay an agent if the market is so 'HOT, HOT, HOT?' Maybe I should try to sell by myself."
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5 Gift Ideas for Real Estate Agents
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[Best of 2020] How to Prevent Coronavirus by Cleaning Your Smartphone and Computer TODAY!
We're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published in March and is #6 in our countdown. See #7 here. I've been getting questions about a safe way to clean your phone with all the fears surrounding the Coronavirus. Thanks to Apple, we have a new way. In the past, phone manufacturers warned us to NOT use bleach, vinegar, alcohol or disinfectant wipes from companies like Clorox or Lysol on the screen of your phone. The reason was that these chemicals can destroy the oleophobic coating that your phone uses to help fight fingerprint smudge. You could use these products for the back and sides, but not the screen—good luck trying to clean your phone and not getting any of that stuff on the screen.
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Real Estate Scripts and How to Use Them
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Friday Freebie: Exceed Your 2021 Goals with this CRM and All-in-One Marketing Platform
A goal without a plan is just a wish. If one of those goals is closing more deals in 2021, it pays to have a detailed marketing plan that covers everything from your website, social media, email campaigns, market reports, and beyond. That may sound like a lot for a single agent to handle. That's why in this week's Friday Freebie--the last of the year!--we're introducing you to a tool that can streamline your real estate marketing efforts and put you on track to meet your 2021 commission goals. Free 30-day trial of DeltaNET™ 6, no credit card required Earlier this year, something exciting happened: real estate agents finally gained access to a high-level CRM that was previously only available to brokerages. We're talking about DeltaNET 6 from Delta Media Group. RE Technology readers can now try this robust marketing and client management platform free for 30 days—no contract, no setup fees or credit card required (a true holiday miracle). Here's what this "all-in-one" platform offers: Dozens of customizable, mobile-responsive website themes Email marketing campaigns and action plans are ready to send to your clients My Customer for Life e-newsletters Integrated blogging and testimonials Automated reporting tools like Market Watch, My Homefinder, and Seller Reports Customizable and automated ecards, print flyers, postcards, and brochures Social Connector for automated Facebook and LinkedIn posting Ad Wizard Platform (Facebook and Instagram advertising) Start 2021 off on the right foot and sign up for your free trial today!
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[Best of 2020] 5 Social Media Habits Agents Should Leave Behind in 2020
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[Best of 2020] 8 Real Estate Closing Gifts That Return Your Investment
We're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published in October and is #8 in our countdown. See #9 here. Closing real estate deals is fun, right? Of course it is! You should extend your excitement of a job well done with a token of appreciation for your clients. Here are some thoughtful gift ideas you can give to your clients:
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How to Write for ActiveRain and Get More Points
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[Best of 2020] 5 Real Estate Apps that Will 'Wow' You and Your Clients
We're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published in March and is #9 in our countdown. See #10 here. At this point, digital applications are as much a part of real estate as photos on your business card and yard arms. With an app on your phone or device, you can schedule showings, manage documents, create CMAs and complete just about any task in a transaction. Here's RPR's yearly look (usually one of our more popular blog entries) at our short list of buzzworthy real estate apps. Or in some cases, apps that can be applied to the real estate biz.
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