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Spring 2021 Housing Market: Will the Extremes Calm Down?
The 2021 spring housing market can be summed up to two extremes better suited for a primetime TV medical drama than an economic snapshot: the sellers market is on steroids, while the buyers markets are on life support. Why so extreme? Real estate laws of supply and demand dictate that rising demand reduces the number of homes for sale and increase prices. Higher prices then motivate sellers to sell, opening greater supplies of inventories and reducing the pressure on prices. Moderated prices and more homes for sale encourage buyers to buy, and sales increase until supply and demand start their familiar dance all over again. That's how things are supposed to work. Except, moving into the spring 2021 housing market, they aren't working that way at all. Soaring prices and starving inventories aren't motivating enough sellers to sell, nor are they discouraging many buyers from buying. So, we're left with a pair of extremes, whose forces are stronger than supply and demand, and twisting housing markets out of shape. Fear Worsened the Inventory Drought Even before the COVID-19 pandemic and current recession, the housing market was facing a substantial supply shortage. Afraid of missing out on the lowest mortgage interest rates in a generation, extraordinary numbers of millennial first-time buyers jumped into the markets in the first weeks of the pandemic's arrival in March 2020. However, millions of sellers delayed listing their homes at the launch of the spring 2020 sales season. By July, high demand and low supplies drove sales prices to an all-time high, and inventory levels plunged 21.1% below 2019 levels, marking 14 straight months of year-over-year declines. Inventories Are Still Disastrously Low Fast forward to the end of February 2021, housing inventory was a record 29.5% lower than a year earlier. Buyers quickly consumed the new listings, and time on the market fell to 20 days for a home to go from listing to contract, an all-time low. At the end of March, total housing inventory amounted to 1.07 million units, up 3.9% from February but still down 28.2% from one year ago. Unsold inventory stayed at a 2.1-month supply, marginally up from February's 2.0-month supply and down from the 3.3-month supply recorded in March 2020. Inventory numbers continue to represent near-historic lows since NAR first began tracking the single-family home supply in 1982. In fact, according to the National Association of Realtors, the U.S. housing market is short about 3 million available homes. New Home Production is Still Struggling Looking beyond the spring 2021 housing market itself, a more enduring problem is the chronic underproduction of hew homes. For five decades, America's supply of entry-level homes has declined. Production of entry-level construction fell from 418,000 units per year in the late 1970s to 65,000 in 2020. According to NAR's Lawrence Yun, new-home underproduction is the chief cause of today's inventory shortage. Freddie Mac's chief economist, Sam Khater, agrees. “Simply put, we must build more single-family entry-level housing to address this shortage, which has strong implications for the wealth, health, and stability of American communities,” Khater says. Typically in a recessionary time (such as the pandemic), housing demand declines and supply rises, causing inventory to rise above the long-term trend. Khater believes the main driver of the housing shortfall to be the long-term decline in the construction of single-family homes. When falling rates led to higher demand, supplies could not keep up, and by late 2020, prices soared at a double-digit pace. Shortages of affordable homes brought the pandemic sales boom to a halt. Sales fell 6.6% from January 2021 to February, and supplies did not increase during February, a month when sellers traditionally begin to list their homes for the spring sales season. Rates and Prices Will Slowly Rise During the Year So far, the spring 2021 housing market has been a mixed bag. During the first quarter of 2021, rates on a 30-year fixed-rate mortgage stayed below 3% percent until the first week of March. By April 1, however, they reached 3.18%, which lowered the house-buying power of consumers enough to cost 55,600 potential home sales, according to First American's chief economist Mark Fleming. Freddie Mac's forecasters expect rates to continue to rise slowly and reach an average of 3.4% in the fourth quarter of 2021, as the economy slowly recovers from the pandemic. What We Can Expect Moving Forward As long as the economic outlook post-COVID is optimistic, interest rates should go higher. Despite the nation's continued economic uncertainty, demand drivers will continue in 2021, and rates, though starting to increase, will still remain very low. A gradual return to normalcy will raise incomes, and lenders will discontinue some of their pandemic-era restrictions. More millennials and Gen Xers will enter the market, especially with those low rates. Freddie Mac's forecasters expect the rate on a 30-year fixed mortgage rate to average 3.4% by the fourth quarter of 2021, rising to 3.8% in the fourth quarter of 2022. Fannie Mae forecasts that housing starts will rise 17% by the end of the second quarter over last year's poor performance, then 4.7% in the third quarter. The massive shortfall in unsold inventory will continue, especially for affordable starter homes. Supplies are at record low levels this spring, and they will not normalize until new construction can meet the demands of a growing population. For now, the spring 2021 housing market is just one snapshot of many in a tale that is poised to get worse before it gets better. Steve Cook is the editor of the Down Payment Report and provides public relations consulting services to leading companies and non-profits in residential real estate and housing finance. He has been vice president of public affairs for the National Association of Realtors, senior vice president of Edelman Worldwide and press secretary to two members of Congress. To view the original article, visit the Homes.com blog.
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Following the Money: Is Proptech the Pied Piper or the Savior of Commercial Real Estate?
Proptech is advancing all areas of commercial real estate from developments in building innovations and blockchain technology to smart homes and green tech. If you are a commercial real estate agent, you are noticing the change. Globally, real estate is the biggest industry and depending on where the data comes from, its value ranges from billions of dollars to trillions of dollars. That is a lot of money coming from one sector with investors throwing more into proptech innovations daily. So are all these changes in technology making the road to success easier or are they leading you down the wrong path? Tech investors are flocking to the real estate industry because they envision a future that allows you to better share information, control energy consumption, and improve construction workflow. Precise Information Change is good. Without the use of current technology, it would be virtually impossible to do business in today's commercial real estate market. Technology has allowed you to precisely measure square footage calculations, visit properties through 3D tours and submit all legal documents necessary through online methods. Simply put, proptech and CRE go hand in hand and incorporating them into your daily routine is essential. You cannot afford to fall far behind in your use and understanding of proptech, or you stand to lose your way. Data Commercial real estate deals with a huge amount of data. Everything from contracts and legal documents to building information and management operations. There is a need to provide easier and faster ways to source and transmit data. Enter the technology sector. Tech investors are jumping into the billion-dollar real estate industry to satisfy the need. According to Prescriptive Data in 2019, there were over $31 billion VC proptech investments. Companies are investing in ways to supply better and more accurate ways to deal with all the data through a variety of innovative methods. Blockchain Blockchain technology is not just for cryptocurrencies, it takes on a whole new meaning when delivering information in the commercial real estate industry. This developing proptech helps to easily maintain and control transactions in a very transparent way. Future audits of facts and figures are simplified through the use of blockchain technology benefiting you as a real estate agent by allowing verification of transactions quickly and easily. Reducing risk and streamlining processes are just some of the perks you can look forward to. Construction Management It's no simple task to construct a multi-level building from the ground up. Proptech building information modelling (BMI) will help in the planning, construction and management of a building's infrastructure for the entire lifespan of the property. You will be able to see real estate floor plans in 3D transformed entirely from hand-drawn sketches in a matter of a few seconds. Not only does this technology help everyone involved from architects and engineers to construction companies, but it will help provide current information to any prospective purchaser. Investments and Operations In a commercial real estate transaction, you need ways to accurately supply information to assist in your real estate marketing plan. Current proptech trends are developing ways to supply real-time data allowing management to make better-informed decisions. Up to the minute statistics on a property's history, neighborhood details and current ownership costs will provide for better ways to estimate the value and future value for decision making. Smart technologies will be able to monitor various algorithms and adjust for safer and greener environments. Monitoring airflow and energy consumption are just a few benefits of proptech innovations. All this translates into buildings being more attractive in rental markets for both the purchasers and end-user. Benefits for Real Estate Transactions Critical data for both commercial and residential properties will be available to include geo-location technology for planning and development purposes. Details on topography, flood zones, and soil stability will speed up the process necessary for construction and redevelopment sites. For real estate agents and lawyers, property transactions will be verified instantly for legal documents, land titles and transfer of ownership. Through advancements in technology, all of a building's information can be digitally transferred in a matter of minutes. Waiting for week-long responses to register a sale will soon be a thing of the past. Technology and CRE have travelled on different roads for a long time. But the future is clear, following the money trail could lead you on a path to success.
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Finding Sellers for Today and Tomorrow
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4 Reasons Why Waiting on Your Real Estate Photographer Is a Bad Idea
Is waiting on your real estate photographer's schedule keeping you from growing your business? At HomeJab, we'd like to help you prevent this tragedy! Below are four definitive reasons why waiting on your real estate photographer is a bad idea, and why booking with us can help you win more listings and sell more homes on the fly. 1. Efficiency With so many business directives to check off their list, from generating leads to closing deals, the busy real estate agent simply can't afford to be at the whim of a photographer's schedule. In fact, it's quite the opposite: their day needs to be less stressful, better managed, and more productive. So, rather than wait for your go-to photographer to reply to your texts, emails, and even social media DMs, why not skip these time-consuming attempts at communication and schedule a professional real estate photographer with HomeJab in no time? 2. Time Is Money When it comes to running the gamut of a successful real estate business, speed is the name of the game. Period. A savvy real estate agent understands this wholeheartedly, which is why the faster you list your property, the faster you can say "cha-ching!" on your way to the bank. What's more, booking your real estate photographer with HomeJab can keep you ahead of the curve by outsmarting ibuyers like Zillow and Opendoor, who are aggressively pitching homeowners with a quick close. 3. Flexibility Let's be honest: your go-to real estate photographer also moonlights at weddings, snapping pics of happy brides and grooms, amirite? Look, there's nothing wrong with that, but you'll want a reliable service that offers you complete flexibility when it comes to hiring a real estate photographer. Not only that, there's the homeowner's schedule to consider, too. Between virtual Zoom meetings, kids' playdates, and other home engagements, you'll need to hash out scheduling details with the homeowner accordingly and ensure that photo shoots are timed precisely. This is where HomeJab's on-demand scheduling comes in handy. By booking with us, you can make sure that your professional real estate photographer arrives at the optimal time, to a tidy, picture-perfect home. Our scheduling process is so flexible, you can even book around the landscaper's schedule and show off that awesome curb appeal! 4. Win More Listings Imagine speaking with a prospective seller. They're looking to work with a dedicated agent who can list their home and sell it yesterday. Now, imagine telling that seller that you have the wherewithal to schedule a professional real estate photographer to snap exquisite photos of their home as soon as tomorrow! That's the beauty of HomeJab: we provide a swift solution to a pain point that simply can't wait. Besides scoring some major brownie points by impressing the seller with your speed, once you're able to schedule photos right away, the homeowner's committing to working with you. Boom! You've just won another listing, and all you had to do was use HomeJab to connect with and schedule a professional real estate photographer within 24 hours. By the way, this makes us the fastest and most efficient media production service in the real estate industry, but who's bragging? (To view our amazing portfolio of impeccable real estate photography, click here!) To view the original article, visit the HomeJab blog.
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40 Million Ways Agents and Consumers Are Supporting the Broker Public Portal
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11 Foolproof Seller Lead Generation Ideas for Real Estate Agents
1. Establish connections in local Facebook communities and position yourself as a resource/educator (not a salesperson!) 2. Leverage custom landing pages with contact forms to target seller leads, such as home valuation tools, instant offers, preferred vendors, etc. 3. Go classic with sleek print materials. Direct mail is making a comeback, with less competition and increased response rates! 4. Create seller-driven content like guides, downloadable PDFs, blogs, videos, and webinars. Content is king, so if you don't have the time or skills to create content on your own, consider partnering with a freelancer to help you out. 5. Throw a house-warming party for a VIP client! Have a client that's well connected in the community? Offer to throw them a catered happy hour and get your networking game face on. 6. Run a remarketing campaign on Facebook promoting sold listings and re-engaging "abandoners" who browsed your website and left. 7. Seller leads are drawn to agents with a niche market: historic homes, beachside properties, luxury, up-and-coming neighborhoods, eco-friendly, etc. 8. Expireds and FSBOs: A classic recommendation for generating seller leads (because it works). 9. Continue to be the real estate educator and call past clients and say, "Good news, your home value went up!" Keep them in the loop on the market and they'll work with you when they're ready. 10. Freshen up your listing presentation! Download this free checklist: 4 Steps to Winning a Listing Presentation 11. Qualify your buyer leads when they register on your site by asking, "Do you have a home to sell?" Remember, many buyer leads are seller leads as well! To view the original article, visit the BoomTown blog.
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Educate Your Clients with RPR School Searches and Reports
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Social Media Best Practices with Cloud Attract
Multiple Dates It's a fact that there are a lot of people on Facebook and Instagram. It's what makes advertising on social media so powerful: you have the potential to reach TONS of new sellers and buyers to make your business grow. Unfortunately, it also means that your ads will be seen by the wrong people from time to time. Join us as we teach you social media best practices to help you reach the right potential customers. We'll show you: How to share your Cloud Attract landing pages on social media quickly and effortlessly How to boost your posts How to create your first Facebook or Instagram ad and who to target And more! Register now!
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5 Reasons Top Agents Love Using Transaction Management Software and Why You Should, Too
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Listings, Listings, Listings: A real estate agent's guide to capturing and marketing listings like a pro
Are you interested in capturing seller leads for your real estate business? This is a highly competitive market and can take a lot of time, money and effort if you aren't utilizing the right tools, or aren't in the right mindset to beat out your competitors. At Elevate, we believe in a comprehensive strategy to capture, secure and market in the seller lead space, because we know there's a LOT that goes into lead generation! Here are eight considerations that every seller agent needs to focus on to capture, nurture and convert more seller leads into cha-ching! 1. Invest in Your Brand If you want to pull in high-end clients, make sure your brand reflects that. If you want to cater to veterans, make sure your brand reflects that. Whomever you want to cater to, make sure your brand reflects that. Logos, color schemes, fonts, taglines and slogans—they matter. Positioning yourself against your key competitors takes thought. You get what you pay for. Invest to get the story right. It makes all of the other pieces of the story a lot easier. 2. A Website to Impress Nothing will turn off an online lead faster than a crappy website. Stop relying on big portals or your brokerage's freebies unless the look and feel truly represents your brand. Remember, you aren't just representing yourself, you are representing your seller, and they want their listing to look and feel its best. Special Offer: FREE Website ReviewSpend 15 minutes with an Elevate Success Coach to take a look at how your website and social channels are performing, what's working, and what can be improved.> Schedule your audit 3. Don't Forget Lead Generation Forms OMG. How many websites miss the entire "I'm trying to capture leads" idea?! Don't be one of those! The entire objective of your website is to showcase your brand, search for properties of interest and make it SUPER EASY for people to raise their hand to connect with you. Help them! 4. Invest in PPC (Pay-Per-Click) Gone are the days where you can think you can't afford PPC or don't need it. Buck up and invest. Price points vary based on your market area and the number of leads you want to capture. Work with a reputable company and follow the processes they've put into place to nurture and convert. Honestly, there is no such thing as a bad lead—there's just bad processes and workflows. Special Offer: Check Availability of SELLER Leads in Your MarketSeller leads are in high demand, but Elevate is here to help. Connect with a Coach today to secure your exclusive leads today.> Check availability 5. Get Social You do NOT have to be the king or queen of Twitter, but you do need to have a social presence. Here's the facts: your prospects are most likely on social, and even if they aren't, they are expecting YOU to be because that's how you are going to help market their listings. If it's not your wheelhouse, then hire someone to help you. It's not an option, it's a necessity. Special Offer: FREE Social Media ReviewSpend 15 minutes with an Elevate Success Coach to take a look at how your website and social channels are performing, what's working, and what can be improved.> Schedule your audit 6. Be a Resource Use your marketing channels to offer service and value to your audience. Think along the lines of a home valuation page on your website, Instagram story polls asking, Do you want to move this year?, social and blog posts, etc. Point them to your website or lead capture form to get their info. Give, give, give as much helpful information as you can. It'll come back to you ten-fold. 7. Stand Out with Print (Yes, We Said Print) The world went digital—and now we're overwhelmed with digital. Want to stand out? Target your markets with gorgeous postcards, door hangers and luscious property flyers. It shows that you INVEST in your clients. And yes, we did use the word luscious above. Special Offer: Get 20% off your first print order with AgentMarketing.com. Just mention this article when you are ordering business cards, signs, sign riders, postcards, notecards and more. 8. Use a Quality CRM If you're doing it right, you're going to have a stacked sales funnel. Collect, store, and track leads' progress through a CRM that makes sure that you can automate a myriad of tasks, processes, workflows and follow-up reminders. Don't allow your hard-earned leads to fall through the cracks. Get your strategy in order! Special Offer: Take a tour of Elevate CRMExplore all of the marketing products available for you bundled into ONE singular, easy-to-use solution: IDX website, blogs (with content), social media marketing, email and text campaigns, lead generation, an advanced CRM, and more.> Schedule a tour
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Drill Down and Zone In with RPR Property Searches
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Making You LQQK GOOD with Your Clients: Simplified Flood Insurance Resources
We know that flood insurance is confusing, complex, and can limit options when working with a home buyer. We've simplified the topic, allowing you to be more knowledgeable, confident, and comfortable in framing the discussion—one that is increasingly important in the current market. The seven articles below will make you LQQK GOOD with your clients, drive transparency and greater profits. And best of all, these articles will provide you with everything you need to navigate the upcoming changes to the National Flood Insurance Program, starting October 1. Integrating 'The Flood Discussion' into Your Real Estate Practice English | Spanish Why is flood insurance so $#@% confusing? We break down the facts English | Spanish The Big Lie: 'The House Is Not in a Flood Zone' English | Spanish What's This I Hear About Rising Flood Insurance Rates? English | Spanish FEMA Implementing NFIP Risk Rating 2.0 English | Spanish Changes Coming to NFIP Rates + 2021 Hurricane Season Project English | Spanish Scripting out messages for your clients regarding Flood Insurance English | Spanish And, if you are interested in learning more, access our free eBook: Everything You Always Wanted To Know About Flood Insurance* (*But Were Afraid To Ask) Or, Join our weekly, free REALTOR® training on Tuesdays at noon EDT. Sign Up Here. Note: Tuesday, May 25 training in Spanish. Sign Up Here (Spanish) CartoFront is a technology services company that is simplifying flood insurance for REALTORS®, their clients, and insurance agents.
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5 Lead Magnets for Your Facebook
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Tips for Managing Stress as a Real Estate Agent
Working as a real estate agent can be a stressful career choice. There are many different factors that can contribute to large amounts of stress, whether it be figuring out your commissions or working with a challenging client. In order for you to continue being successful, you have to have a way to deal with the stress so that it doesn't get to you and affect your performance at work. Aside from that, you also have to find a work-life balance to where you can relax during your time away from the office. There are many ways that people can deal with stress. Some people exercise, others participate in activities that help them relax and forget about the stresses of their daily routine. Realize that Stress Can Play a Role in Your Performance Being stressed or feeling overworked can have a negative effect on your performance. So the first thing you should do is figure out what might be causing your stress. You can do this by taking a look at your current workload or even the structure of your job and seeing how they can be changed to make them more manageable. For example, create a list of tasks that you need to complete. Doing this can help you discover that you might be prioritizing tasks that should not take priority over more pressing items. This can help you better manage your time and reduce the stress of your career. After all, while multitasking can occasionally be an effective path to task completion, it's usually better to really focus in on one thing at a time. Listing your tasks and crossing them off as you finish them can help you do this. Activities to De-stress There are plenty of different activities you can try to help you de-stress after a hard day at the office. Many people believe that exercise is the best option, so you may want to try it. If this is what you prefer, you can try yoga, pilates, or even dancing. Not only are these exercises good for your health, but they can also assist with mental awareness and keep you at your best for your real estate business. Aside from exercising, you can keep your stress down by spending time with family and friends, taking a nice vacation or even choosing a hobby that you can do during your downtime. De-stressing should be something that you enjoy and find fun. Yes, it will be hard to tear yourself away from your career for a little bit, but the benefits of keeping your stress down are what matter most. You should consider how it will be better for your productivity at work. Rest You may find this hard to do, but actually taking the time to rest is important for minimizing your stress levels. We know how hard it can be to take a step back from your work when you return home after a long day, but you have to think about yourself and take a little while to rest. Rest is good for your well-being. At night, when you return home you should take time to relax and enjoy some of your time being home. It can be difficult to do this, but constantly pulling late nights and prioritizing your career can cause you to not perform your best. Rest is what keeps you running, so get as much rest as possible. Then, you will find yourself able to start a new day and hit the ground running. Making sure to take the time to de-stress and forget about work is an important part of finding a successful balance between work and home life. To view the original article, visit the Homes.com blog.
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Lost Sales Leads: Common Problems and How to Correct Them
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How to Beat Zillow, Opendoor and Win More Listings
At HomeJab, we believe in impeccable real estate photography to optimize your listings and generate more qualified leads. When looking for a new home, buyers will seek out the highest quality visuals available to them. In this article, we'll show you how to beat Zillow, Opendoor, and other iBuyer models by controlling your exclusive content, speeding to the market, and setting up virtual open houses. Control Exclusive Content Rather than handing your IP to Silicon Valley on a platter, or entangling yourself in Zillow's 3D app or in Matterport — two platforms that won't let you access source files — you should opt for the exclusive control of your content. Listing videos, virtual tours and drone footage are surefire ways to engage viewers and generate more interest for your listings. And HomeJab's real estate photography services can help you achieve these goals! You can also showcase your listings with high quality, value-add neighborhood guides in both video and blog format. Use this opportunity to introduce yourself to prospective buyers and convey your unique personality and brand. What's more, web crawlers love to index sites that feature exclusive, quality content. In other words, owning and controlling your listing media will help you outrank Opendoor and Zillow for local keywords. With exclusive content under your control, who knows? You could even start a bidding war for your listing, something that the iBuyer model, for example, simply can't offer. Speed to the Market Speaking of the iBuyer model, although this can be an attractive option for buyers who are looking to close fast on their homes (averaging 2-3 days from the offer date), this model won't yield a higher sales price because of its AVM (automated valuation model) algorithm. To beat the iBuyer model, you must act swiftly once you have an exclusive agreement to sell from a new client. If you can list the home right away and generate offers within days, the appeal of the iBuyer gets severely diminished. One of the next few steps will be to get your real estate photography game on, and HomeJab's arsenal of top real estate photographers can deliver on-demand high-quality photos, videos, and aerial shots to optimize your listing within 24 hours. Virtual Open Houses Another way to beat Zillow, Opendoor, and win more listings is to offer the buyer a glimpse of their dream home before inviting them for a tour. With virtual access to homes and floor plans on the rise, you'll want to remain ahead of the competition by optimizing your listings to include these, and ensure that your real estate photography efforts are second to none. This will also show off your real estate chops by positioning yourself as a formidable player in the field. HomeJab's 3D virtual tours will capture your customer's imagination and engage their interest by offering an effective, affordable, and high-quality virtual experience. Virtual tours can also cut down on foot traffic through the home, sparing the homeowner from "window shoppers," and procuring more qualified traffic through the front door. Furthermore, keeping open houses virtual will lead to more competition among buyers and drive up prices with minimal aggravation for the seller. In today's growing remote environment, video conferencing technology also allows for shared and streamlined virtual tour viewings. Finally, exquisite real estate photography is a must-have in all three areas above. At HomeJab, we'll make sure that you put your best foot forward when it comes to optimizing your real estate listings and elevating your game to brand new heights. To view the original article, visit the HomeJab blog.
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Real Estate Prospecting Letter Examples and Tips
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RPR and AARP Team Up to Offer Neighborhood Livability Scores to Home Buyers
RPR product integrations keep REALTORS efficient and give them the ability to offer their clients valuable information. Collaborating with AARP is a textbook example of the latter. The AARP Livability Index is now displayed on the RPR website and mobile app through its Property Details pages as well as within the Neighborhood page. It's also featured in four RPR reports, including the Property Report, Mini Property Report, Neighborhood Report and Seller's Report. Integrating this set of research and data into RPR is part of a concerted effort by the National Association of REALTORS® to help people make better-informed housing decisions. The AARP-RPR Collaboration: insightful guidance for all homeowners The AARP Livability™ Index isn't strictly for seniors or retirees. It's an easy to understand metric and set of scores that rates a neighborhood's services and amenities, which your client(s) will find very useful. Here are some highlights of what it covers and how it gauges data: The index is composed of an overall score along with seven sub-category scores. It scores every neighborhood and community in the US for the services and amenities that affect people's lives the most. AARP taps into more than 50 national sources of data to provide a clear picture of seven categories of livability: housing, neighborhood, transportation, environment, health, engagement, and opportunity. Members who want to drill down and get more details about the score can link to AARP's Livability Index pages from RPR. Score "expert guidance" points with your clients If you see a score in the 50s or 60s, don't be alarmed. Fifty is considered above average. Here's how that works: the Livability Index score rates the overall livability of the selected ZIP code on a scale from 0 to 100. The total livability score is based on the average of all seven category scores, which also range from 0 to 100. AARP scores communities by comparing them to one another, so the average community gets a score of 50, while above-average communities score higher and below-average communities score lower. With REALTOR® knowledge of communities now enhanced by the Livability Index and RPR, it will be that much easier to inform and educate clients and prospects about the elements that create a livable neighborhood. Here's how the integration looks in RPR: AARP®: An unbeatable data duo RPR's property reports are already packed with key data that will help you "wow" your clients and close more deals. Adding the Livability Index from AARP only makes them that much stronger. Make sure you point out this new feature in every RPR deliverable you send and touchpoint you make. To view the original article, visit the RPR blog.
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The 4 Biggest Mistakes Agents Make When Working with Buyers
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Being the 'Present Real Estate Agent' Your Clients Deserve
Wednesday, May 12, 2021 at 11:00 AM PDT Every agent knows what it's like to be pulled in a million different directions: giving clients the VIP treatment while trying not to drop the ball on the rest of your to-do list. Because VIP treatment is what really drives repeat business… making clients feel special! Not just meeting their needs but anticipating them. So how do you balance it all? Learn how to be the "present agent" your clients deserve while still managing to stay on top of everything else. Register now!
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Social Media Marketing 101 Guide (Free Download)
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You've Got Mail: Inside the Dos and Don'ts of Email Marketing
With the ability to talk to thousands of past and current clients for a few dollars a month, email scales with your practice better than any other digital marketing technique. Sophisticated email drip campaigns that use data directly from your Customer Relationship Management suite can run 24 hours a day with little intervention. Still, email has a learning curve to conquer before you'll be able to make the most of it! There are two significant challenges when it comes to a flourishing subscriber list: Getting leads to consent to join your list Providing useful and informative content Excited to get started? Don't forget: Before anyone gets to see your carefully crafted messages, they have to opt-in. Federal laws prohibit sending unsolicited commercial email, and many U.S. businesses strive to comply with the standard set by the EU's General Data Protection Regulation, which is even more strict. Luckily, there are plenty of ways for real estate pros to give leads a chance to opt-in. For example, you could send an automatic invitation to prospective buyers who register for an open house. Many will join if you offer something valuable, such as inside information on the local market. The bigger challenge is keeping people on your list until they become confirmed customers. From the time someone joins your list, it may take weeks or even months before they decide to take the next step. The truth is, you have limited influence in getting them to take action. But as challenging as it may be, your email list has the power to keep you top-of-mind and help future clients overcome any doubts that may hold them back. While someone is on your leads list, your goal is to cultivate their trust with useful, relevant content. At the same time, you must avoid the missteps that cause people to unsubscribe. Once someone unsubscribes from marketing emails, you cannot re-invite them and are unlikely to get them back! Keep in mind, though, an effective email list is a game of averages. You don't have to appeal to every subscriber every time. Your focus should be on maintaining a precise list, while your content also remains valuable enough for new subscribers to outpace occasional losses. As long as you're moving in the right direction, you're crafting a powerful asset! An email list with hundreds or thousands of followers is a competitive advantage few can match. It allows you to draw attention to new listings or vital market trends at any time. And email subscribers are even more likely than social media followers to read your message and click through to your website. THE BIG QUESTION IS THIS: What are the "DOS AND DON'TS" of email marketing that will keep you growing? Based on years of work with thousands of real estate experts, here are our answers:  DO Share Valuable, Informative Content Aligned with Your Brand Every piece of content is written for someone, so be sure you know who your best customers are and what matters to them. Content that's useful to a Millennial buying a first home might be meaningless to an empty nester downsizing for retirement. All content should showcase your knowledge and essential "brand promise."  DO Segment Client Types and Send Different Content to Each One Segmenting your list is the easiest way to be sure the Millennial and the Boomer both get the content they want. A segment is like a mini-list where subscribers are further divided based on their interests and is a great way to appeal to a broad range of customers.  DO Personalize Your Messages as Much as You Realistically Can First-name personalization – "Hi, Joe!" – is used everywhere because it's personable and effective. But in today's marketing world, it's only the beginning. Personalization can draw on data in ways that make content more convenient—for example, highlighting listings that are in a buyer's target area and price range.  DO Leverage Your CRM to Get More Data for Personalization A Customer Relationship Management system provides total visibility into who your leads and customers are, how you met, and where they stand in their home-buying process. A CRM centralizes all the information that leads volunteer, so utilize it to look for meaningful ways to both request and use data as the situation warrants.  DO Automate the Process with Relevant Drip Email Campaigns A drip campaign is an ongoing series of targeted emails made to inform subscribers, foster rapport, and move them toward the next step in their journey. Drip campaigns can be automated using your CRM's storehouse of data, providing a completely personalized experience based on user behavior and buyer persona.  DO Track Your Results and Continuously Improve Your Work Each email you send yields an enormous amount of data in real-time. You will know how well your subject line worked by the number of people who clicked your message and whether the hook resonated by how many visited your site. Use data like this to send more of the messages your subscribers really respond to.  DON'T Talk All About Yourself in Every Email You Send Out Email can equip you with many "soft" ways to remind people who you are, what you know, and what you can do for them. Every email should offer opportunities to move forward, but a hard sell betrays a lack of confidence. Use your emails to demonstrate your insights. Let your leads do the rest for you.  DON'T Scare People Off with Your Email Autoresponder Every once in a while, people actually will respond to your emails. It doesn't mean they think every message is written especially for them – most realize this isn't the case – but they do expect a personal response. This is a terrific opportunity to start a conversation, so don't set up an automatic response that might turn readers away.  DON'T Get Stuck in the Spam Filter (Especially with Attachments) These days, most people are aware of the risks posed by hackers and phishing scams. Networks are cracking down on dangerous or suspicious behavior, and that includes the big email and internet service providers used by your subscribers. Never use file attachments, as they are likely to get your message marked as spam. Also, avoid words like "free," "millions," and "deal" in subject lines.  DON'T Forget to Use a Mobile-Friendly Email Marketing Template The total amount of internet traffic that originates from smartphones is trending toward 51%, with only a slight bump downwards due to a very unusual 2020. The majority of your emails will probably be read on the phone, so be sure you select an email template that looks great on phones, tablets, and laptops as well as desktops. Done right, email marketing is the ultimate complement to your real estate website. While your website helps you attract potential customers, it's your email list that plays the biggest role in converting them into first-time callers eager to discuss your services. Put these two resources together, and you get a powerhouse: The ability to generate and convert leads any time of the day or night while you stay focused on what you do best. Many of your peers have already discovered email marketing—make 2021 the year you benefit, too! Try out email automated email marketing campaigns with a FREE 30-day trial of DeltaNet 6 for RE Technology readers. To view the original article, visit the Delta Media Group blog.
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Spring Is Here: Get Seller Leads and Step Up Your Listing Game
"He who controls the listings, controls the market." Tom Ferry speaks the truth. So as temperatures warm and markets heat up, let's make sure you're setting the right strategy. Here's how to generate seller leads, win more listings, and control more market share. The most successful agents dedicate time and resources to three main things: prospecting and generating seller leads through digital ads effectively marketing their listings through social media ads and open houses following up with effective communication strategies and dynamic retargeting ads. Finding and Effectively Targeting Seller Leads Generating seller leads online requires an effective digital strategy. It's all about using technology to target efficiently, capture information, and continue to follow-up and provide value to your seller prospects. Target seller leads with location-based ad campaigns that drive them to your website or a home valuation landing page. Leverage landing pages that offer instant value. Home valuation pages entice visitors with instant reports on their home's value and a summary of the market area. Successfully capture lead information and property details and leverage a CRM to automatically add this to your database, and fill in missing information, even if they only submit an address. Build advertising campaigns through channels such as Instagram and Facebook to highlight active listings, promote open houses, and showcase successfully sold properties. Best Practices for Following up with Seller Leads To help you get an instant game plan, here's a free template for a 10-week, 11-touch seller lead follow-up plan. Remember throughout the follow-up process, the fundamentals are still your friends: Speed to lead. Respond as quickly as possible to new leads. Every minute counts Value Adds. Give them what they need before they even know they need it with helpful, relevant information like market reports for their neighborhood, e-Alerts on similar properties, and target them with ad campaigns that highlight your sold properties Consistent Follow-up. Include a variety of follow up methods in your nurture plan: calls, emails, texts, social Even if they are a ways out from selling their home, or unresponsive, it's certainly worth keeping them involved in your digital marketing efforts. That way, when the time does come when they're ready for help, you'll be the person they turn to. With the right technology, and automated processes, nurturing seller leads can be a breeze. Winning the Listing Listen and Learn About Your Prospect The goal is to be chosen as their listing agent. The strategy is to figure out what your customer's needs, wants, issues, and challenges are, and show how you can deliver.Ask the necessary pre-qualifying questions to start: What's your goal? Where are you moving? What is your motivation for moving (why are you moving)? What is your ideal timeframe? What's your Plan B if this doesn't work out? Come Prepared Like an Expert Come ready with comps for the last 30-90 days. But also show your expertise and neighborhood know-how by actually walking them through the properties. Go through photos and virtual tours to show the details, what was compelling to buyers, etc. Show-off your database and tech-savvy Leverage your software platform to show how easy you could make the process for them. Give them examples of how many buyers you can reach immediately looking for homes just like theirs. Mock up a listing ad to showcase their property through social media marketing, and explain how you can create dynamic ads to re-target folks who might have left your site, but have shown real interest in the property. Highlight how you can keep their property top-of-mind to the right buyers. You can create a case study on how the last house listed with you sold. Maybe it was above asking, or sold quickly, or even give a great example of your standard of service. Include numbers and examples of past ad campaigns. Marketing Your Listings to Wow Seller Leads Creating digital campaigns that showcase your listings is one of the most effective marketing tools to leverage. Your target audience is online. They're on Facebook and Instagram, and it's crucial to deliver your message where they're putting their attention. Social media marketing, building campaigns, setting budgets, meta descriptions and title tags can throw you for a loop if you're not experienced. Leverage digital marketers to help create and manage your campaigns effectively, or a software platform that takes the heavy-lifting off your plate. Marketing Central, BoomTown's self-serve advertising portal, is incredibly user-friendly. In seconds you can create campaigns that generate more leads, re-engage leads, and promote listings. Do you have everything you need to take the selling season by storm? To view the original article, visit the BoomTown blog.
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Protect Your Real Estate Business with These 6 Foundational Principles
"Right now, if you study the U.S. economy, everyone is wondering when the music is going to stop and when interest rates are going to go up. When the music stops and there's only so many seats; have enough money to buy a seat." This is what real estate coach Tom Ferry said in a recent interview where he skilfully compared the current real estate market to a very scary game of musical chairs. All jokes aside, his point is clear; as it stands, this real estate market is not sustainable. The combination of too low inventory, too high demand, and home prices that continue to climb to match this demand is a recipe for disaster. At this stage, it's not a matter of "What happens if the market shifts?" — it's a matter of "What happens when the market shifts?" As a real estate professional, the most important question you should be asking yourself right now is, "What do I need to be doing to prepare for this and ensure my business and livelihood will survive?" If that's the question you're asking; you're in the right place. Let's dive in. The Mindset: Scale the Unscalable There are six basic foundational principles that every successful real estate agent is practicing that is helping them to prepare for whatever real estate market uncertainties lie in our future—but let's start by first establishing the right mindset. You need to be thinking, "How can I make this bigger or better?" when it comes to every aspect of your business—or as Tom Ferry says, you need to "scale the unscalable." Ultimately, you need to be focusing on how you can save the most amount of money in the most efficient way possible. So, start to think about how you can be making more phone calls, how you can create better relationships, add more value, invest more money in marketing, create more content, send more SMS messages—you get the idea. The main difference between the agents who are crushing it right now and those who haven't sold a single home yet this year is this mindset of "scaling the unscalable." Principle 1: Make Your Phone Calls You didn't get into this gig thinking that there wouldn't be any phone calls, right? The first thing real estate agents need to be doing to have even a single iota of success is make phone calls. Call your database. This is one of the most basic principles of real estate—so basic that we don't think there's need to elaborate much further. Principle 2: SMS The second thing agents must be doing as a foundational principle is sending their database text messages. SMS helps you to tap into your prospects' real estate journey when they're still in the research phase; this is where the money is! In this video, Tom Ferry shares his favorite SMS script. Follow this texting strategy as described, and you can easily fill your pipeline of leads for the next two years! Principle 3: Create Content and Email Marketing Now that you've made it past some of the real obvious principles, let's move on to content creation and email marketing. Here is where you can really start adding value for your audience. One important thing to keep in mind when creating content is that the global pandemic has displaced so many people from work and school, causing their perspective of what "home" means to them to change. And with so many people working from home, what people actually need in a home has also changed. Here are some things to consider when creating content. Make sure your content is: relevant to your audience applicable to various platforms (social media, email, blog posts) providing value of some kind (helpful information, demonstration of community involvement, etc.) When creating content, video is your best friend. Do as much video as you possibly can. Tom Ferry advises his clients that their marketing spend should be at least 10% of their estimated gross revenue (no more than 20%) and to invest about one-third of that budget directly into content creation with a focus on videos. Your videos can be simple—think FaceTime or Bombbomb—or you could go the more professional route and hire a videographer to create videos of you being active in your community, investing in your industry, or giving back through heartfelt charity work. Finally, when it comes to creating content, switch your mindset away from the idea that the purpose of your content is to "generate leads." You need to go into content creation with the idea that the purpose of your content is to "build relationships." This will differentiate you from your competitors and encourage people to feel a sense of loyalty for your brand. If content creation is not your forte or is simply too time-consuming, your best bet would be to outsource it to a reliable digital marketing company. Foundational Principle 4: Referrals The next thing you need to focus on is the easiest money you can ever make as a real estate agent—and that's the referral check you get through agent-to-agent referrals. Not enough agents are leveraging their contacts to make them money. Foundational Principle 5: Set Up Your Google My Business Page Here's where things get a little more technical. Right now is the most important time for you to be defending your brand. If you haven't done so already, claim your business on Google and set up your Google My Business page. According to the National Association of Realtors® 2020 Profile of Home Buyers and Sellers report, 97% of home buyers use the internet to search for a home. To add another layer to that stat, statista.com reports that 92.5% of all internet searches are done through Google. If these stats aren't enough to convince you to get on Google right now and set up your Google My Business account, listen to what Tom Ferry has to say about it. FOUNDATIONAL PRINCIPLE 6: GET CLIENT REVIEWS We made it to the final foundational principle, and it's not usually a crowd favorite. As a real estate professional, you NEED to be asking your clients for reviews and ask for a review every single time. Reviews are worth their weight in gold. Here is a pro tip when it comes to asking for reviews: Against popular belief, the best time to ask for a client review is not necessarily at the closing table; it's at the moment when your client is ecstatic with the service you're providing. For example, it could be after you spend the day showing them houses, write an offer, and get an acceptance. Ask for a review when your client is the most elated and give them the option to provide their review in a text message or email. The more reviews you accumulate, the better your credibility will be with prospective clients, other real estate agents looking to refer clients, and with Google. Reviews will progressively improve your ranking on Google, which will help you become more visible when people search for an agent. Having reviews is a win any way you look at it. Above All Else: Provide Value Now that you made it to the end, it's time to execute. Here are a few closing thoughts: Get the right systems in place to support your business and make sure they integrate with any other key industry technologies you'll need along the way. Think about investing in a coach (a coached agent converts 3 to 4 percent higher than a non-coached agent). If one of the aspects of your business that you're scaling is your team, consider these best practices for recruiting. Focus on lead nurture or outsource an ISA if you're overwhelmed. Hopefully, you feel like you can now more effectively arm your business and yourself to withstand the inevitable market shift that will impact the real estate industry in the not-so-far future. Now go scale the unscalable! For more content like this, click to watch the full interview with Tom Ferry.
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Help Your Seller Enhance the Value of Their Home Before It Hits the MLS
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Low Inventory Won't Last Forever. Two Reasons to Be Optimistic
By now, you've probably seen the report in the Wall Street Journal that there were more active real agents than homes for sale in January. It's certainly a sobering statistic, and it plainly and succinctly illustrates the unprecedented level of competitiveness facing professionals in today's housing market. But it's not all doom and gloom. Yes, a lack of inventory is anxiety-inducing—without a doubt. And yes, you're right to wonder if things will settle down anytime in the near future. But we believe there are two reasons why agents should be optimistic for the coming months. Reason for Optimism Number One First, we expect the number of active real estate agents to decrease. Back in September, we wrote about the surge of newly registered agents. We pointed to a depressed job market and rising home values as the two central factors driving soaring interest in a real estate career. At the time, though, we didn't know whether this was a temporary response to a once-in-a-century pandemic or the first warning sign of an industry teetering on oversaturation. Now, in April, we have some more clarity. As the vaccine rollout continues and the job market bounces back, we believe that the majority of new agents will exit the industry as quickly as they came. Many were likely never as interested in a long-term real estate career so much as they were an alternative income stream, and now, facing one of the roughest-ever markets for rookie agents, the allure of a secure paycheck elsewhere will almost certainly be too strong for many. Furthermore, we believe the pace of licensed real estate agents exiting the market will far exceed those entering it. Last year, record-setting home prices offered the potential of a quick buck. This year, the sentiment has flipped—and the entire world knows depressed inventory means a new agent is more likely to be eking out a living than striking gold. Compounded, these two factors should bring market competitiveness back to pre-pandemic levels (or close to it) in the coming few months. Reason for Optimism Number Two Lost in the sensationalism of the Wall Street Journal article is the fact that the number of agents outpaced listings in January. It's unusual for that to happen, sure. That's why it made headlines. But is it really as much a cause for concern as it seems? According to Homesnap internal data, in a typical year, January marks the first time the volume of listings increases after falling from October to December. This year, the rate of growth was about half of last year—but it still reflected the same predictable pattern; listings did trend in a positive direction. Of course, in 2021, listings flatlined in February compared to January, which is atypical—but not altogether unexplainable. Many would-be sellers have been riding out the winter months, waiting for vaccinations and repealed mandates just around the corner, and the flat trajectory points just as much to the rate at which homes are going under contract as it does to the lack of new properties brought to market. Wouldn't it be reasonable, then, to predict that we've simply extended the normally depressed winter months into the spring? Aren't we seeing something akin to slightly more busy November and December? Only this time, instead of people waiting for after the holidays to go to market, they're waiting until they're vaccinated? It's no guarantee, for sure. Inventory may stay sub-normal for the whole year. But would-be sellers can only hold out against record-setting home prices for too long before they're tempted to capitalize. Simple supply and demand, right? That's reason enough for optimism for us. To view the original article, visit the Homesnap blog.
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Discussing Flood Risk With Your Client Is More Important Than Ever. Here's How to Do It.
Most REALTORS® are rarely at a loss for words. Yet, when it comes to the complexity of flood risk and flood insurance, it's not unusual to get "tongue-tied." We've simplified it, allowing you to be more knowledgeable, confident, and comfortable in framing the discussion—one that is increasingly important in the current market. Here's a suggested WORKING DRAFT OF MESSAGES for your client: When looking at the total cost of ownership, we need to assess flood risk and the need for flood insurance—and include it into our search criteria. And given this market is hot, we are going to want to have a wide net of properties to look at—and with that is more risk overall. With more and more severe storms, every property is at risk now—it's just a matter of low, medium or high risk. "It's not just a coastal issue, it is projected all over," states this article. And given that this is one of the most important investments you will be making, it is important to assess the risk of a potential flood for today—and for tomorrow. There are four key steps we need to take: First: Let's learn the language and the facts. This eBook is a great FREE resource, and it demystifies the entire flood question. English | Spanish For example: Did you know that flood insurance is NOT covered in your homeowners insurance and it is its own, separate policy?! Second: Let's read up on the changes that are happening with the National Flood Insurance Program (NFIP) as of October 1, 2021 regarding how they price flood insurance risk. Third: For the properties you want to tour, let's take a CartoFront quote (available currently for Miami REALTORS®) so that we know accurately what flood zone a property is on, and estimated flood insurance options comparing NFIP and a private insurance carrier. Fourth: When we are ready to put an offer in, let's take the CartoFront quote to a licensed insurance agent knowledgeable in flood insurance and get a bindable insurance quote so we know the total cost of annual insurance premium. We want to plan for the best, yet prepare (and protect) for the worst. Having this discussion allows us to rule in / rule out options based on facts, risks, costs. If you are interested in learning more, access our free eBook: Everything You Always Wanted To Know About Flood Insurance* (*But Were Afraid To Ask) Or, Join our weekly, free REALTOR® training on Tuesdays at noon EDT. Sign Up Here. Note: Tuesday, April 27 training in Spanish. Sign Up Here (Spanish) CartoFront is a technology services company that is simplifying flood insurance for REALTORS®, their clients, and insurance agents.
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5 Tips [and a Freebie] to Up Your Social Media Marketing
We all know that social media is a necessary part of a comprehensive marketing strategy, but with its ever-evolving algorithms and "cancel culture" mentality, if you make a misstep, keeping up can prove challenging and overwhelming to many real estate professionals. When it comes to social media marketing, we believe in QUALITY over QUANTITY. Read on for our easy-to-implement marketing tips that even the busiest real estate professional can put into play! 1. Take the "Mixed Bag" Approach to Creating Content Creating good social content can be time consuming, but it doesn't have to be if you take a "mixed bag" approach. Some of the highest engagement content is nothing more than capturing a moment in your life and sharing it, or taking a shot of the hottest new coffee shop in your neighborhood and giving a shout-out regarding the most delicious latte that's walking distance from that hot new listing you just landed. Other types of content require more thought and effort, like a video interview with your favorite mortgage lender, writing a detailed blog post about a residential community, or editing a video tour of your latest listing. 2. Focus on Quality Over Quantity Posting for the sake of posting isn't necessary. Although we DO recommend that you create some sort of consistent posting schedule in order to train your followers (and yourself) to look for and engage with your content, you want to ask yourself two important questions for creating awesome content: Does my content provide VALUE to my audience (information, interest, local, relatable)? Does my content ENGAGE my audience (shares, clicks, comments, likes, etc.)? Always keep in mind the reason that you create content in the first place is to provide value to your audience, initiate conversations, and ultimately build and nurture your sphere to lead to business (and personal) opportunities in your life. 3. Focus on the Platforms that Support Your Audience (and Opportunities) There are a lot of great social media channels, but some are more popular than others with certain segments of your audience—and some are going to feel more natural and intuitive for you as well! The average American spends three hours per day on social networks and online messaging and the numbers are impressive: 90% of Millennials, 78% of Gen-X and 48% of Baby Boomers all are active social consumers, and the numbers have continued to grow over the past year of "COVID living." Millennial audiences are going to prefer highly visual, short form channels like Instagram, YouTube and TikTok, while Gen Xers and Boomers are more open to platforms such as Facebook, email marketing and long-form blog content. 4. Different Channels = Different Content Be sure that you adjust your content to fit the channel, even if it's the same content being repurposed. For example, you've got a hot new listing to showcase, Instagram and Facebook are where you are going to be very visual with big, gorgeous graphics and expanded description. YouTube is going to promote that listing with a gorgeous walk-through video, and your blog is going to be all of the above, along with an SEO-friendly long-form description of the listing and the surrounding community. 5. Be Yourself One of the things that's made social media so popular is that it's a way for people to easily tap into other's day-to-day without the "invasiveness" of a telephone call or text. In its best sense, social media gives us the opportunity to cheer on each other's successes, explore lives and stories that interest us, and support people and initiatives that we care about. The most important thing to do is be yourself. Being authentically you is what makes following your story online interesting to your audience. All the rest will fall into place! Schedule Your FREE Social Media Review Spend 15-minute with an Elevate Success Coach to take a look at your current social media marketing strategy and receive tips, tricks and insight into what you are doing well and what you can improve. We'll review your current website, blog and social channels—no strings attached! [ SCHEDULE SOCIAL MEDIA REVIEW ]
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Facebook Turns the Table on Lead Gen: You don't go after leads -- leads come to you
Online lead generation has created new business for many real estate agents for more than a decade. The major portals alone have collected hundreds of millions of dollars in annual ad revenue selling online leads to agents. Early on, agents who bought leads from the portals generated big business. But buying online leads from portals has become more and more expensive and can cost $200 per lead. And the national average conversion rate for internet leads is widely reported at only 2-3 percent. Social media sites, like Facebook, are turning the tables on traditional sources of online lead generation or lead gen. The old model of lead gen captures a lead, and then you go to them. With a social media channel like Facebook, your future leads are already checking you out, and when they are ready, they come to you. This shifts the focus from targeting people you don't know – online leads – to people who know and like you. The concept isn't new: historically, most agents generate the majority of their business from referrals, most often from past clients, friends and family, and others in their sphere of influence. Facebook makes this process possible online. Facebook and real estate According to the National Association of Realtors, 76 percent of members are on Facebook for professional use, and 78 percent use Facebook for personal use. However, NAR says only about one-in-five agents use Facebook to market their listings. Yet, the opportunity to generate leads from Facebook is enormous. Facebook continues its reign as the number one social media site. Nearly two billion people use Facebook every day worldwide. And the average time spent on Facebook exceeds any other social site, a whopping 58.5 minutes per user per day. Engagement on Facebook remains off the charts. Every minute, Facebook users create four million likes, and every second, more than six people sign up for Facebook. More importantly, for agents, 35 million people update their statuses on Facebook every day. Agents are attracted to Facebook, as it is the easiest and most efficient way to stay visible with their clients, friends, family, and community. The fact is most, if not all of them, are on Facebook. There is no more cost-effective way to use sphere marketing to reach clients and future ones than on Facebook. Facebook also meets HUD fair housing requirements for advertising as real estate agents must mark boosted posts as a "Special Ad Category" and select "Housing" from the pull-down menu. Facebook won't approve a real estate ad or boosted post without it. This makes certain agents are complying with fair housing rules that prevent specific geographic and demographic targeting. Turning the tables Perhaps the best part of using Facebook as an agent to generate leads is that in the long run, it is easier. Agents who are most successful in generating leads from Facebook do more than drive-by "liking" of other people's posts. The key is to share relevant comments and content. It's also essential for you to be you. Agents attract customers who are like them, as chemistry is vital in any business relationship. Through Facebook, people in your community get to know you, while your sphere gets to know you better. It's also important to be consistent. As a busy agent, it's sometimes hard to find a way to post to Facebook regularly. One of the best ways to be consistent is to use Facebook to market your listings. This includes paying for "boosted" posts. Paying Facebook to expose your listing post to more people helps your exposure in the market. More importantly, you are delivering value to your sellers by increasing exposure to more potential buyers. What changes is the way you generate leads. Using Facebook to promote your listings and expose your sphere to you and your business, you maintain top-of-mind awareness. When someone in your sphere is ready to buy or sell, they are more likely to contact you because of your Facebook activity. That turns the tables because instead of paying someone to send you an online lead and tracking them down to see if they are interested in working with you, Facebook leads are people who already know you. And they contact you, instead of the other way around. Isn't that the kind of lead every agent wants? Final advice: if your MLS or association offers Tech Helpline from Florida Realtors as a member benefit, you can get technical assistance with Facebook. If your MLS or association doesn't provide Tech Helpline, encourage them to contact Tech Helpline at [email protected] Tricia Stamper is Director of Technology at Florida Realtors®, which owns and operates Tech Helpline and Form Simplicity.
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Top Real Estate Negotiation Strategies for Agents
Strong negotiating skills have always been a prerequisite to a successful real estate career, but this year they're truly make or break. Sellers, more discerning than ever, are prioritizing agents that can fight for and close on above-market deals. Buyers, worried about record-low housing inventory, are seeking representation from those who can help them avoid a protracted bidding war, waiving an inspection, or other drastic concessions. As such, any agent without the tenacity to negotiate on behalf of their clients will find themselves at a significant disadvantage in securing new business. However, those who go above and beyond and earn a reputation for upholding their fiduciary duty are likely to see a boost in positive reviews, organic search rankings, referrals, and advertising efficacy. Here's how to make sure you're the hard-nosed go-getter today's clients want. When Representing Buyers Negotiate from market value, not asking price With demand as it is, any sellers' agent worth his or her salt will jack up a property's asking price in an attempt to squeeze every last dollar they can out of a listing. Why wouldn't they? It's a sellers' market; they have a degree of control they haven't had in decades. But while they're certainly entitled to ask for whatever they want, that doesn't mean it should be the default starting point for negotiations. When bringing an offer to the table, start with what you believe to be fair market value. Don't lowball; you'll likely be wasting your time and undermining your client's credibility as a buyer. Instead, frame your negotiation as an earnest attempt to strike a fair deal for both parties. With any luck, you'll push the seller to accept an offer (rather than gamble for a better one on the open market) or make a fair counteroffer so as to not turn your client, a serious buyer, away. Your client might end up paying more than market value, but chances are it will be considerably less than if you began your negotiations at an inflated asking price. Include an escalation clause If a bidding war is inevitable, give your buyer an opportunity to win out by including an escalation clause in your offer. Tell the sellers' agent your client is willing to beat any written offer by X amount up to Y amount. So, for example, the clause could read: Client is willing to pay $10,000 higher than any written offer, not to exceed $700,000. Try to have your buyers meet the sellers Admittedly, the pandemic has made this strategy a bit more difficult than in previous years. However, we advise you to make every attempt to arrange a digital or socially distant meeting between your buyers and the sellers. Why? It's human nature. If a seller doesn't meet any potential buyers, then all they have to go on is the offers themselves, which means inevitably they'll select the highest bid. But when a seller does meet buyers and can put a face to an offer, they're likely to make a decision that is not entirely based on dollars and cents. After all, who wouldn't want to help out the nice young couple looking to buy a home before starting a family? Use Homesnap to know who you're up against Other third-party real estate marketplaces obscure listing agents. Homesnap, on the other hand, allows agents to look at the professional profile of any listing agent. Simply navigate to a listing within Homesnap, click on the agent's photograph, and you'll see a rundown of the agent's contact information (phone number, email address, business address) and listing history. Use this information to your advantage in preparing for negotiations. Has the agent closed on many above-market deals? Well, now you know you might be in for a bit of a fight and should prep your buyers about escalation clauses. Have the agent's listings lingered on market longer than expected? Maybe, then, an aggressive and fair offer can help you scoop up the property faster. Any little piece of information helps. When Representing Sellers Always say no at least once The current market means you're in control. While your client may receive an initial offer that is more than satisfactory to them, advise them to reject it. Buyers in this market expect to enter into prolonged negotiations and to increase their initial offer. It's a consequence of such limited inventory. Any first bid is likely an attempt to get the conversation started. Hold firm and counter aggressively. Start a bidding war Following a few days of advertising your available listing (and hopefully after promoting it as a Coming Soon), schedule an open house and refuse to listen to offers until after the in-person showing takes place. With such drummed-up excitement, buyers will expect to face some competition. You'll likely receive more aggressive offers, which you can then play off one another. Put an expiration date on any counteroffers The market is moving fast and the potential for any number of offers is great. When a counteroffer is outstanding, a sellers' home is effectively off the market, preventing them from receiving additional offers. That can be a big disadvantage in this market. So let a buyer know your seller is looking to close quickly. Place a deadline on any counteroffer. The deadline shouldn't be overly aggressive and risk turning off the buyer, but it should also convey that you have other options available. A ticking clock can go a long way in securing a deal. To view the original article, visit the Homesnap blog.
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How Long Does It Take to Convert Online Real Estate Leads?
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6 Lessons Real Estate Professionals Learned from the Pandemic
The past year seems to have passed by us in the blink of an eye. While business may have come to a standstill for many industries, it has been non-stop for countless real estate agents. Agents have been working tirelessly to help their clients, neighbors, family and friends alleviate fear and help them to buy and sell houses. As we laughed, cried, celebrated and mourned, many lessons were learned over the past year. What remains consistently true is that the way we do business may be forever changed.
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Accurate Property Pricing with RPR
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Improve Your Networking Skills: Follow These Tips and Watch Your Network Grow
Networking is essential in the real estate industry. Having an extensive, strong and continuously expanding network is the key to lead generation and obtaining referrals. Your network keeps you in business. So constantly working to improve your networking skills comes highly recommended.
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2-Minute Read: Changes Coming to NFIP Flood Rates + 2021 Hurricane Season Projections
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7 Fresh TikTok Video Ideas from TikTok Influencers
TikTok is a new social media platform, and not many real estate agents use it to its fullest potential yet. That's why we're highlighting top TikTok real estate influencers and what content they are offering. Check out their content ideas (and their TikTok profiles) to jumpstart your own TikTok channel. How to Buy a House? A young person just entering their first job is probably wondering how to buy a house, or if even there is a way to buy a cheap house. Realestate_monster is a real estate professional that teaches young people how to buy their first house, or even how to buy a cheap house. Real Estate for Newbies Newbie real estate agents often wonder how to get started in real estate or even how to stand up in such a saturated market. Well, tatlondono has an answer for you. As a real estate coach, she posts many useful tips for agents and real estate professionals just starting in the real estate industry. Neighborhood Evaluation We all know how important neighborhood evaluation videos are. People are choosing not only the property they're living in, but the whole neighborhood. Considering this fact, it's not a surprise how popular neighborhood videos are. In his videos, Realtornico highlights interesting information about his market in New Jersey, including beaches, schools and places to live. Market Analysis If you ever wondered what the most or least expensive property in your state or even country is, you should definitely check out kellsfromhell, a.k.a. real estate girl. She has a series of least and most expensive houses in different states of the U.S., and now she even has an international edition. 'Real' Real Estate Experience As a real estate professional, you probably wondered once or twice about other real estate professionals' experience in the real estate industry. Can you relate to their experience or not? Well, realestate_t, a.k.a. Tamika E., shares her own experience as a Realtor, her frustrations and wins. Luxury Real Estate If the previous TikTok creators had diverse content, heider_realestate is solely focused on luxury real estate listings. But what makes this account so great is the high-end presentation of listings. Heider_realestate has high-resolution, bite-size videos that showcase luxury real estate listings in the best way possible. Real Estate Tips If you are interested in the commercial real estate industry, you should definitely check out realestatesource. She provides various real estate tips, starting from real estate secrets to market updates. P.S. Want to know more about TikTok marketing? Check out this article: Is TikTok a Good Social Media Platform for Realtors? To view the original article, visit the Realtyna blog.
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Will the Great Urban Flight Last?
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Onward and Upward! 8 Tips for Growing a Thriving Real Estate Team
If you've hit a point in real estate where you need to scale in order to accomplish your goals, you might consider growing a team. Maybe you have more leads than you can handle by yourself or administrative tasks are swallowing time that could be spent nurturing those leads. In any business, scaling is an exciting step – but mistakes along the way could impede your growth! Here are eight steps for building a rock-solid real estate team:
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Spring Cleaning to Grow Your Success
Spring is here, and now is the perfect opportunity to create flow within your home and in your business. As Eleanor Brownn stated, "Clutter is anything that does not support your better self." With that in mind, it's time to de-clutter. Putting off getting organized and reducing clutter can impact your life in so many ways. It may sound crazy, yet it can impact your success and happiness. Here is a guide to help you take those first steps.
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Building Your Real Estate Brand for the Long Run
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9 Reasons Why It's So Important to Have Your Own Domain
Not all websites are created equal. Just as no two real estate agents are the same, each agent's website highlights the differences between other agents vying for the marketplace. Though content is king, it's important to understand that even your website's domain name has a significant impact on your performance and perception. Here are nine benefits and advantages of having a custom domain name: 1. It's a No-Brainer Why should you have a custom domain name? Why not? It's simple, especially when you're trying to encourage clients to access it. Instead of asking clients to remember a confusing web address, simply adding a ".com" to your business name makes engagement effortless. It also makes it easier for clients to find you passively, for instance, when they search for you online. If they search "John Smith" and find "johnsmith.com," they'll know that they've found the correct address. 2. It Gives You a Leg-Up on the Competition Do you know how many of the other agents in your market have their own custom domain names? Chances are high there are many which simply use web addresses provided by a hosting site. By locking down your custom domain name, you have another leg-up on the competition by demonstrating your legitimacy. 3. It Demonstrates Legitimacy How does having a custom domain address demonstrate legitimacy? First, it shows that you're using the latest technologies. Though websites are nothing new, you'd be surprised how many agents still do not use custom domain names despite the relative ease of obtaining one. It also helps a user feel more comfortable following your link. "johnsmith.com" appears much more legitimate than "johnsmith.domainhosting.com." 4. It Increases Your SEO Ranking SEO. Three letters your small business needs to know regardless of which industry you serve. If you're online, Search Engine Optimization is essential to your success. With so many other agencies selling homes in your area, you need the best search ranking possible on Google. Having a custom domain is one way to increase your SEO ranking in the eyes of Google's algorithm. 5. It Enables Custom Email Addresses Similar to your web address itself, your email addresses are small yet important elements of how your business is perceived. Sure, an @gmail.com or @outlook.com address will work just the same, but having an @johnsmith.com address will once again enhance your legitimacy and reassure customers that you're the real deal. 6. It Elevates Your Brand The brand you've cultivated in the real world can be easily integrated into the digital world with a custom website address. It also helps your brand consistency to have a legitimate domain name that matches your other online profiles, like your social media accounts. 7. It Enhances Your Branding "Branding" is different from "brand." Your brand is the business; your branding is what your business does. For instance, you may be a luxury real estate agent, but the content you supply that highlights your listings is an act of branding. A custom domain name is an investment. When clients click that link, they're taken to your website to interact with you through your branding. If you're trying to wow your luxury home market, for example, your domain name is the doorway to these interactions. 8. It Opens Potential for New Leads You don't need an open house to generate new "walk-in" leads. As you strengthen your website's content with a custom domain, you increase the chances that new customers will organically visit your site when they find it through a search engine. With the right tools, you can convert these visits to potential leads by continuing to engage them after they've left your site. 9. It May Be the Future of Virtual Businesses Thousands of new websites are created each day, which means many domain names become unavailable every instant. It's clear that more and more agents are adopting custom domain names. Keep in mind other agents may also scoop up domain names that you're interested in. Delta Media Group's digital marketing platform will easily integrate your custom domain, ensuring you reap the maximum benefits from your online presence. If you lack a custom domain name, we encourage you to consider these advantages and discover how quickly a new website address can benefit your agency. RE Technology users can try DeltaNet 6 FREE for 30 days. To view the original article, visit the Delta Media Group blog.
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A Home and Its History: RPR's Property Details Page
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Friday Freebie: Prospect List of Empty Nesters Likely to Downsize
Want to supersize your business? Try targeting prospects who want to downsize their home. That's right, we're talking about empty nesters, a largely well-off group of Baby Boomers and older Gen Xers that are looking to change up their living situation. If you claimed last week's Friday Freebie, you downloaded a free flyer for marketing to this demographic. In this week's Friday Freebie, we're following up with a free prospect list of up to 100 empty nesters so you can send off that flyer and win more business from this niche. Free Empty Nesters Prospect List, courtesy of ProspectsPLUS! You already know that targeting affluent empty nesters is a potentially lucrative source of new business. So let's just dive straight into the good stuff: how to create and download your prospect list. Start by going to this page. And then: Scroll down to the "Demographic Mailing Lists" section and click the Build Your List button Select a targeting method: via street address, zip code, or county Select the button next to Empty Nesters Click the Search button Under the Choose Quantity section, type in 100 or a smaller number Name your list Click Add to Cart Click Checkout on the next page Add promo code EMPTYNEST100 (important!) Click Place Your Order Once you've finished building your list, a receipt will be emailed to you instantly, followed within minutes by a link to download your list. Use it how you'd like, or try something different like this 24-week targeted postcard campaign. Get started targeting empty nesters and create your FREE prospect list today!
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Coming October 1 to a Property Near You: FEMA Implementing NFIP Risk Rating 2.0
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Simple Ways to Provide a VIP Client Experience (Even Virtually)
When competition is stiff and technology is automating services left and right, what makes you stand apart from the rest? Providing a VIP, white-glove client experience that will leave a lasting impression. It is important to never forget that you are in the service industry! The experience your clients have will make or break your sphere of influence, and amazing experiences can build the foundation for a lasting, thriving business.
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Tips from 4 Top-Performing Women Real Estate Agents
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Multiply Your Sales by Going After Empty Nesters
Is there a better bang for your buck than using your marketing dollars to go after empty nesters? You get to sell their home, then help them find the ideal new downsized home. It's the perfect two-for-one deal. The highest ROI empty nesters The most prosperous empty nesters to go after are age 55 years and older, according to Esri, a leading mapping and location analytics platform. This places them among the eldest of Gen Xers (age 44 to 55 this year). This age group and younger baby boomers combine to create the primary target in this niche. This group, by the way, is responsible for nearly half of all listings, according to NAR's 2020 Generational Trends report. The Gen Xers among the group earn, on average, about $101,000 per year. They make up 23% of the seller's pool and for 83%, this isn't their first time selling a home. The average net worth of baby boomer households is $1.2 million, according to Hillary Hoffower of BusinessInsider.com. Nearly 40% of them say that they'll sell when the last child leaves the home, while 55% plan on waiting until they retire, according to EscapeHomes.com. How and where to reach them In the current real estate market, the best plan of attack is a targeted prospect list and an Empty Nest scheduled campaign. The average American's attention span is a lot longer right now and the mail is something they're actually paying attention to. To support your campaign, ensure that your real estate website is up to snuff. Gen Xers, especially, seek social proof before they'll work with someone. Aside from a dedicated testimonials page, sprinkle testimonials throughout the site. This generation also values authenticity so avoid a heavy sales spiel. "Generation X has a keen eye for BS and can spot a sham or dishonesty a mile away most of the time," Nate Masterson, marketing manager for Maple Holistics in New Jersey tells the NFIB's, Karen Sams. Younger boomers crave useful information, so ensure your website has lots of it. Online, you'll find your target audience primarily on Facebook. Eighty-eight percent of Gen Xers check their Facebook feed at least once a day and boomers rarely visit any other social media platform. In fact, according to Pew Research, "Facebook is by far the most popular social media site for this age group." Write compelling blog posts of interest to both groups and then repost them on Facebook. Consider running contests to gain more organic results. You can find contest ideas at EasyPromosApp.com. Niching your business is always a sure path to success. Choose a niche and work it consistently. This is the ideal time of year to consider the empty nesters. To view the original article, visit the ProspectsPLUS! blog.
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5 Benefits of YouTube for Real Estate
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3 Apps Guaranteed to Save You Time
Agents are busy. Very busy. The one sunny break in an otherwise gloomy economic forecast during the pandemic has been the real estate industry. Home sale activity has exceeded the most optimistic projections, and many agents have been inundated with business. It's extra tough when most of your free time and work time are now spent under the same roof: at home. Ensuring you continue to remain productive is vital for closing transactions today and building new business tomorrow. You can increase your efficiency while still building future business if you get a little help. The good news is there is technology available today that you can use to help you speed up or simplify some time-consuming tasks. Here are three apps that can help you save time, make you more efficient, and help you build future business:
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Questions About Google's Local Services Ads? We Have Answers
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How Drones Can Help Drive Interest in Today's Real Estate World
As with so many of the unique challenges in the COVID-19 real estate world, technology is helping to bridge the gaps and allow buyers to fall in love with homes from a distance. Aerial drones filled a valuable niche in real estate marketing even before the pandemic, but their use has only grown more prominent during the last year. With creative use of drone footage, you can help buyers fall in love and help sellers show off their properties from a whole new perspective. Why Drones Truly Took Off in Real Estate in 2020 The challenges posed by COVID-19 and precautions in place to prevent its spread have impacted every part of life, including real estate. Many markets have restrictions currently in place that make touring homes and neighborhoods in person impractical. And while there are some more "open" communities around the country, many real estate clients won't be comfortable making tours in person. Virtual tours and online research have taken an even more important role in buying a new home than ever before, with drones providing valuable footage that simply can't be obtained in any other way. How Buyers Are Adapting to Shopping in the COVID-19 Era The good news is that even with all of the unique challenges we have faced recently, buyers are still very interested in purchasing homes and sellers still want to find the right buyer for their properties. Today, buyers rely on virtual tours for learning about the homes and neighborhoods that pique their interest. They are looking for detailed footage that really helps them fall in love with a home and neighborhood. This includes all of the photos/video that you're already used to gathering from ground level, but a view from above can really help tie the whole package together. That's where aerial drones enter the picture. Normal Home Footage Is Great, But It Has Some Key Limitations With a high-quality smartphone equipped with the right apps and accessories, you can capture great footage of a home from ground level. Drones don't replace that footage, but perspective and scale are also limited when capturing footage from the ground. You can show off individual rooms or provide an impression of how the home looks from the curb, but there's no way to get a holistic view of the property from the ground. So by all means keep creating those great, detailed virtual tours with your phone, but don't forget to include a view from above. Drones Provide a Unique Perspective That Can't Be Captured Any Other Way When you're trying to capture everything that a property has to offer, there's simply no substitute for the unique perspective that drone footage provides. It shows how the whole property fits together, and how it has been maintained. If the home is situated in an area with beautiful, natural views, aerial footage can perfectly show off that natural landscape around the home. If it's in a more densely populated, urban community, then a view from above shows how the home fits into the neighborhood. Helping Buyers Fall in Love with Neighborhoods Is More Important than Ever Savvy buyers know that they're shopping for a neighborhood just as much as they're shopping for a home, and that hasn't changed in the COVID-19 era. Of course, how buyers connect with those neighborhoods has changed a great deal. Traveling to visit a potential new neighborhood is challenging, and in many markets the buyer won't be able to see much even if they did make a trip. But they still want to get a feel for the neighborhood, find how close key services will be located, see what they'll do for fun, and discover how their potential new home is situated within the larger community. Drones and aerial views can help put that all in perspective. How Drones Can Help Capture the Essence of Each Neighborhood While virtual tours work great for homes, they are much more difficult to pull off when you're trying to showcase an entire neighborhood. Even if you get great footage of a few local businesses and attractions, it's hard to show how everything is connected within the neighborhood. An aerial view of the community provides a completely different perspective, allowing buyers to see how they'll move through the neighborhood, imagine what their daily routine would be like, and discover what they'll do for fun. For a home located in a rural area or deep in nature, an aerial view will highlight the privacy of the space and the natural beauty of the surrounding area. Drone Footage Is as Valuable for Sellers as It Is for Buyers We have talked plenty about how drone footage can help buyers fall in love with homes and communities, but the other side of that coin is just as important. When you're selling a property for a client, you want them to know that you're doing everything possible to market their home and overcome the challenges posed by the COVID-19 era. Providing drone footage – in addition to new standbys like virtual tours – shows sellers that you will leave no stone unturned when it comes to marketing their home. A commitment to using the best marketing tools available is great for helping sellers find buyers, and for earning referrals from satisfied sellers once the deal is closed. Getting Started with Drones Is Easier than You Might Think Becoming an expert with drone photography/video takes practice and time, but it's not too difficult to get started. Just remember that before you film with a drone, especially in public, you'll want to check out local regulations for drone use. The first thing you will need is a drone, and there are entry level models with basic cameras, often available for less than $100, that are great for practicing. More advanced models – which you'll eventually want for capturing pro-quality footage – start at around $500 and rise from there. If you wish to use your own camera, you can also purchase a drone capable of carrying cameras of any size. Once you have the equipment, it's just a matter of practicing, reviewing your footage, and getting comfortable with the process. When challenges arise, the most adaptable industries discover new ways to get things done. The real estate world has adapted in so many ways to COVID-19, and many of those adaptations will continue to provide value even when things return to normal. Drone footage is an excellent way to show off your listings/ markets now, and should remain a valuable tool well into the future. To view the original article, visit the Delta Media Group blog.
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RPR's Mapping: Get the Big Picture
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Friday Freebie: Empty Nester Flyer
Their kids are grown and their house seems just a little too big and empty. That's right, we're talking about empty nesters. These older adults can be a lucrative target--not only can you sell their existing home, but you can help them buy a new, downsized home, too. That's two commissions from helping one client. Not bad, right? To help you reach this demographic, in this week's Friday Freebie we're highlighting a free flyer you can use to market to empty nesters. Read on to find out how to claim your free copy! Free 'Empty Nest Syndrome' flyer, courtesy of ProspectsPLUS! For empty nesters, letting go of a cherished family home can be bittersweet. This flyer aims to soften the blow while gently warming up empty nesters to the idea of selling. It also suggests ways to avoid common pitfalls, like overpricing a home based on emotion and sentimentality. You can share this report in person, via direct mail, email, and add it to your website as a download in return for an email address. And thanks to ProspectsPLUS!, RE Technology readers can download the Empty Nest Syndrome flyer PDF now for FREE and keep it on hand to pursue this demographic year-round. Here's how to claim your free flyer: Create your free ProspectsPLUS! account or log in to your existing account Visit the Templates page Scroll down to the Empty Nest Syndrome report and select it (Tip: use CTRL+F on Windows or Command+F on Mac to search for it faster) Click Click here to edit your template Edit the template as needed (don't forget to add your headshot and contact info!) and click Next when finished Choose the Download Only shipping option from the dropdown menu on the right when you order your report Click Add to Cart and then select Checkout on the next page Add promo code EMPTYNESTFREE to download for free Select Place Your Order to finish, and a link will be emailed for you to download your report! That's it! Now you can target empty nesters and win the opportunity to help them both sell AND buy a home.
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Virtual Networking Ideas for Real Estate Agents
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What's This I Hear About the Government Raising the Rates of Flood Insurance?
You may have seen two news stories in the last month regarding flood insurance: The first turned many heads -- it was a study of Floridians in flood zones underpaying for flood insurance by as much as 379%. The second centered on objections to FEMA's modernization program, Risk Rating 2.0, by Senator Chuck Schumer -- prompting speculation about possible delays to the program's implementation. Let's take a few minutes to explain what is happening … in plain English. From our previous articles, flood insurance is very $#@!&^% confusing, sold separately from homeowners insurance, and has two pricing systems: Public (The National Flood Insurance Program, or NFIP) and an emerging Private Market (offered by for-profit insurance carriers). Since the beginning, NFIP has based their entire flood insurance program on flood zones. Pricing has been by what "ZONE" a property is designated in, and there is a standard price for that zone. It is a blanket approach, and is considered very "black and white" in its price and administration. And for the highest risk zones, the government has knowingly subsidized the pricing to make the insurance affordable to all Americans. As of December 2019, NFIP owes $20.25 billion to the US. For private insurance carriers, they price each property based on proprietary data, weather mapping, historical claims data, and their own price-risk ratio. Private insurers have shown that there is wide discrepancy between stated "flood zones" and their proprietary pricing -- which is what they are willing to underwrite for actual property risk. Risk Rating 2.0, which has been in development for several years, is FEMA's effort to modernize the National Flood Insurance Program, so that they apply data and technology to appropriately price every property in America -- essentially matching the private insurance carrier approach to price-risk pricing. So, when an independent research study comes out comparing the historical zone-based pricing versus current pricing with technology and data, you get headlines of possible 379% increases. Some of this is very accurate, and some of this is sensationalized for newspaper consumption. Objections to Risk Rating 2.0 by Chuck Schumer, New York senator and Democratic Majority Leader, have prompted speculation about further delays to the rollout of FEMA's modernization program -- the implementation of which has already been pushed back a year to October 1, 2021 from its original date of October 1, 2020. It is not yet clear if there will be further delays beyond this date. In any case, the next step will be a full review of FEMA's plans through the checks and balances that is our U.S. Government, where committees will review the accuracy, fairness and rollout of the FEMA/NFIP plan. And it is an urgently needed step. "Risk Rating 2.0 is long overdue," Carolyn Kousky, Director of the Wharton Risk Center at the University of Pennsylvania, has said. Kousky is correct, yet NFIP, FEMA and the US Congress learned a difficult lesson the last time they tried to enact significant pricing change. In 2012, Congress enacted the Biggert-Waters Flood Insurance Reform act to change NFIP insurance rates to match actual pricing for actual risk -- only to then pass the Homeowner Flood Insurance Affordability Act two years later in 2014 to grandfather in much of the increased insurance rates. (source) So that history does not repeat itself, FEMA and Congress must re-imagine the National Flood Insurance Program so that it is sustainable for the future. In the last decade, climate change has advanced and is impacting livability across the U.S., as well as causing economic distress on our public and private sectors. Now is the time to make a long range plan that integrates climate and socioeconomic factors to account for our future flood needs. If you are interested in learning more, access our free eBook: Everything You Always Wanted To Know About Flood Insurance* (*But Were Afraid To Ask) CartoFront is a technology services company that is simplifying flood insurance for REALTORS®, their clients, and insurance agents.     **Image credit: Insurance Journal, March 15
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Ride the 'Silver Tsunami' of Baby Boomers
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The Golden Rule for Your Real Estate Social Media Strategy
In 2021, your digital presence is more important than ever. Consumers begin (and often end) their search process online and if they're going to choose to work with you as their real estate agent, your social media, website, and business pages need to be executed flawlessly. You have to build trust, respect, brand recognition, and rapport with your leads. So, as you're building your brand following on your website, social media, and business pages, remember the following – content is king, but consistency is key. When you're building and executing your social strategy, remember to be consistent in these three specific ways:
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5 Ways to Improve Cold Calling Real Estate Prospects
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Top 5 Real Estate Lead Magnets
Many real estate agents are unsure of the best way to capture leads. The secret actually isn't much of a secret. Across industries, marketing professionals use what's called a lead magnet to entice consumers to willingly provide their contact information. We'll explain what this tactic is and share the best real estate lead magnets that will help you grow your business.
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Top Five Features Agents Want in a Transaction Management Solution: How does Form Simplicity stack up?
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4 Ways to Make the Most of Your Real Estate Facebook Page
Experts estimate an astonishing 87.1% of marketers in the U.S. used Facebook marketing features in 2020. Facebook has 2.4 billion monthly active users, including some 255 million in the United States and Canada. As Facebook loses its cachet among the college students it was originally created for, it's still growing among the under-36 cohort most likely to be active homebuyers. No matter who your target demographic is, Facebook has them. And the most vital resource for reaching those potential leads is your Facebook business page. Even if you already have one, there are exciting ways to make it more effective. Real Estate Agents, It's Time to Renovate Your Facebook Business Page If you've been in the real estate industry more than a month, odds are you have a Facebook business page for your practice. But Facebook is constantly providing new tools to apply to your lead generation efforts. Just like an old home, your page may need a fresh coat of paint. Luckily, your business page is under your control. It's up to you to make the most of it. By keeping your Facebook page modern, you're adding extra authority and interest to your posts. That helps you stand out from the crowd and get recognized as an authentic local real estate expert. Here are four ways to do it: 1. Update Your Facebook Cover Image With a Call-to-Action You already know your cover image is the most important visual element on your Facebook page, right? It serves as the masthead, taking up more space than anything else. A good cover is 820x360 pixels, so it shows up brilliantly on both smartphones and desktops. Text is kept to the middle, where it can't be cut off. The image shows a compelling real estate photo, your face, or both. And, of course, it includes your brand name or logo! But did you know you can add interactivity to your cover? One of the more recent quirks of business pages is the "call-to-action" button. Just like a CTA on your blog posts, this tells visitors what to do next — a step they often won't take unless it's made explicit. The CTA appears in a prominent position on your cover, and it can be styled in many different ways. Some relevant options for real estate include: Contact Us Learn More Watch Video Request Time Here's how to set one up. 2. Add Property Search to Your Facebook Page Although you can't display MLS listings directly on your Facebook page without using third-party software, there's another way to give your properties more reach. Submit your listings to Facebook Marketplace in the Real Estate category, and you'll have many more options for promoting them, such as using Facebook Ads or sharing them with your active Groups. You can also communicate with prospective buyers right on Facebook. 3. Encourage Former Clients to Visit Your Review Section When your business page is filled out with your website URL and address, Facebook reviews can boost your local SEO — getting you more traffic from searches relevant to your business within 20 miles of you. That means even if you already showcase reviews on your website, Facebook still has something to offer. To get more reviews, follow up with satisfied clients within a week of closing day. Also, reach out to clients who've already submitted positive reviews on Google My Business or Yelp. Eighty-one percent of 12,000 respondents said their friends' recommendations influenced their buying behavior, so this can create a snowball effect. 4. Set Up Facebook Messenger to Communicate with Contacts Facebook has big plans to expand Facebook Messenger and make it the customer service solution of choice for as many businesses as possible. In this case, however, they're simply responding to how people are using the software already. This ubiquitous app makes it easier than ever to start a conversation at any time. Real estate is all about relationships, so it's a natural fit. To get all the benefits of Facebook Messenger, you need to be set up. On your page's General Settings, be sure "People can contact my page privately" is enabled. Verify your Messenger username, also under General Settings. The username is automatically generated based on your page name and can be changed. Next, consider updating your page's call to action to the "Send Message" button. As you get more comfortable with Messenger, you can use its automation features to provide seamless service for common customer needs. Write a greeting for Facebook Messenger to introduce yourself and use Instant Reply to send an automatic response to each user's first message to you. DeltaNET customers can take Facebook to the next level with automatic social media updates, including new listings, closings, and open house announcements. See it for yourself—RE Technology readers can try DeltaNET 6 FREE for 30 days. To view the original article, visit the Delta Media Group blog.
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RPR Search: Your Launching Point for Property Facts and Info
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Friday Freebie: Prospect List of High-income Renters
If you tuned in to last week's Friday Freebie, you downloaded a free Rent vs. Own report to send to or share with qualified renters who may be hesitant to become homeowners. Notice we said "send to" -- unless you already have a list on hand, where are you going to find a targeted list to mail your report to? That's where this week's Friday Freebie comes in. We're following up with a free prospect list of up to 100 high-income renters that you can target to build your first-time homebuyer business. Read on to find out how to claim your list today! Free High-income Renter Prospect List, courtesy of ProspectsPLUS! You already know that targeting renters that have a high income is a potentially lucrative source of new business. So let's just dive straight into the good stuff: how to create and download your prospect list. Start by going to this page. And then: Click the Build Your List button under Step 1 Select a targeting method: via street address, zip code, or county Select the button next to High Income Renters (Alternatively, select Custom to create a list of renters with an income level of your choice) Click the Search button Under the Choose Quantity section, type in 100 or a smaller number Name your list Click Add to Cart Click Checkout on the next page Add promo code FREERENTERLIST (important!) Click Place Your Order Once you've finished building your list, a receipt will be emailed to you instantly, followed within minutes by a link to download your list. The list is in .CSV format, making it easy to import wherever you'd like! Get started targeting high-income renters and create your FREE prospect list today!
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Asking: the Secret to Getting More Reviews
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The Big Lie: 'The House Is Not in a Flood Zone'
We've ALL been here, right?!? You find your clients their "Dream Home" and pull a flood zone report. You find that they are NOT in a flood zone, and you go ... "PHEW." Done. One less hassle to contend with, one less issue to have to deal with in negotiations, securing a mortgage, and getting from contract to close. Check the box, and move on. When flood insurance is so $#@!&^% confusing, why would you spend more time on it than you have to? Yet, when your clients are committing much of their life savings to a 30-year investment, they want to feel confident they're doing everything they can to protect that investment. Following these three steps to simplify flood insurance places you in a position to confidently lead the conversation: 1. Reframe the Flood Question As they say, "If it can rain, you have the potential of flood risk." So, instead of asking a simple "Yes / No" question, reframe the question to "How much risk is your client willing to take on" to live in a specific property. This opens up the dialogue. And in this super tight market, a world of possibilities. Fact: Many flood policies are less than $600. For under $50 a month, your customer could secure peace of mind in case of a flooding event. Yet many REALTORS® avoid the topic, understandably. It's just one more unnecessary complication… right? 2. Understand the Basics of Flood Zones As a REALTOR® it is increasingly important that you can "speak the language" of flood. This chart simplifies many of the NFIP Flood Zones: NFIP bases all of their pricing on these flood zone maps. Moreover, they take a blanketed view of flood risk, across entire communities. What this means: two properties may be in X Flood Zones -- where there is low to medium risk -- yet one may have greater risk than the other, even if they are next to each other. A key fact: a home may have a Zone X designation, but that does not guarantee it will never encounter a flood event. 25-30% of all flood insurance claims are paid in these "less hazardous" areas and that only reflects the homes that purchased flood insurance deemed "optional" by their lenders. Many more uninsured homes located in X zones experience damage from floods every year. Knowing the flood zone for a property is an important piece of information, yet this is just a starting point for the discussion with your homebuying client. We're here to simplify the rest. 3. Create an Apples-to-Apples Total Cost of Ownership Comparison There are currently two sources for flood insurance in the US, and BOTH need to be fully investigated for every property. Unfortunately, these two sources are the no. 1 reason for most of the confusion for REALTORS® and their homebuying clients. They are: The National Flood Insurance Program, or NFIP, run by FEMA The emerging Private Flood Insurance market, offered by over 150 private insurance carriers It is good practice to get both a NFIP and private insurance quote for each property your home buyer is seriously interested in, and include these quotes in an apples-to-apples comparison of total cost of ownership -- both at closing and over the lifetime of owning the property. Since you have reframed the flood insurance conversation upfront, you now can confidently guide your buyer to an educated, well informed choice. CartoFront provides free estimated flood insurance quotes as well as access to licensed insurance agents who can help with getting flood insurance in place. We're simplifying flood insurance -- equipping you with the tools you need, to help your customer make informed choices to properly protect their dream home. If CartoFront is included in your MLS, simply click the raindrop in the listing icon bar to access this valuable service. If CartoFront is not yet included in your MLS and you are interested in learning how CartoFront can be added to your MLS for free, please contact [email protected] Summary: Flood is confusing, time-consuming, yet important to research. Three Steps: Reframe the Flood Question: What is a Property's Risk? Know the basics of FEMA's Flood Zones Include Flood Insurance Quotes in Total Cost of Ownership If you are interested in learning more, access our free eBook: Everything You Always Wanted To Know About Flood Insurance* (*But Were Afraid To Ask)         CartoFront is a technology services company that is simplifying flood insurance for REALTORS®, their clients, and insurance agents.
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Supercharge Your Real Estate Lead Generation with Landing Pages
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3 Ways to Beat iBuyers and Win More Business
With the market hot and the pandemic still restricting showing capacity, more and more sellers are considering using iBuyers to sell their homes. The benefits of doing so, proponents claim, are obvious: a guaranteed offer, little to no interaction with strangers, a fast and easy process. So, what can an agent do? Are they doomed to permanently lose ground to these tech behemoths muscling their way into the real estate space? Must they hope for them to go away once the pandemic and social distancing ends? Or can they differentiate themselves in such a way as to win more business?
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Building Your Brand in 2021
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Top 8 Things to Make You the Realtor of Choice for Sellers and Buyers
What makes a consumer choose you as their real estate agent when there are literally thousands of options? Is it because you work for a large international firm or have your name plastered on every bus stop? The real reason is that you are the one who can provide the most benefit to both the seller and the buyer on their real estate journey. With over 5 million homes selling annually, what is it that makes you the Realtor of choice? Here are the top eight things that make you stand out. Do you have all these qualities?
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Hosting a Virtual Open House? Here's a Checklist
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New Learning Resources to Help You Learn the New RPR
You may have noticed that things look, well, a little different in RPR. Along with launching a completely revamped RPR website, we've also published a new RPR blog, Learning Center and Knowledge Base. And much like the RPR website, these new learning resources are cleaner, simpler, and easier to navigate. These new learning resources can help you train, learn and get up to speed in no time.
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Friday Freebie: Get the 'Rent vs. Own Report' to Move Renters Off the Fence
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Real Estate Agents Eligible for PPP Loans Until May 31
The second wave of federal loan funding includes $250 billion earmarked to small businesses. As of right now, about $128 billion of that money is still available. Last week, the federal government extended the benefit to independent contractors, including real estate agents. Capital Plus Bank is an SBA lender who partnered with Blue Acorn to develop an online tool for real estate agents to apply for these loans. The marketing for the program is being handled by MooveGuru. Paycheck Protection Program, or PPP loans, cover independent contractors in real estate. About 90% of 1099 agents will qualify for the forgivable government PPP loan. The loan amount is likely to be around $5,000 on the low end and up to $25,000 on the high end, according to information provided by Capital Plus, Blue Acorn, and MooveGuru. Approval rates are currently at 90%. The website to to apply for the loan is mooveguru.blueppp.com. The deadline for applying is May 31. To view the original article, visit the WAV Group blog. Editor's Note: Since this article was originally published, the application deadline was extended to May 31 (previously, it was March 31). The article has been updated to reflect the new date.
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Why is flood insurance so $#@!&^% confusing?! We break down the facts.
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How Has COVID-19 Impacted Use of Smart Home Products?
A year into COVID-19, and it's safe to say we've changed how we live, work, play, learn and, well, just about everything. But we've also changed how we operate -- literally! A recent Homes.com survey found that almost 65% of homeowners and renters bought smart home products for their homes in response to the pandemic, with almost half of them (49%) buying smart home technology for the first time ever.
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Renters Earning in Excess of $70k: The Ideal Target Market
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How to Generate More Leads with Google's Local Services Ads
By now, you're probably familiar with Google's Local Services Ads. But, if you're not, here's a quick summary: A brand-new advertising product from Google, Local Services Ads seamlessly facilitate contact from homebuyers and sellers to real estate agents in their market. They're prioritized at the top of the Google search page, above traditional paid search advertisements, and, most notably, enable prospective buyers and sellers to call an agent (via their desktop or mobile device) directly from the ad unit. As you can imagine, the premium on-page location and lack of form fills make Google Local Services Ads a game-changing addition to any agent's digital marketing repertoire. Yet, it's important to note that these ads, like all advertisements, are not a guaranteed set-it-and-forget-it lead generation product. An agent's actions can—and will—have a significant impact on performance. We'll explore what you can do to boost the efficacy of your Google's Local Services Ads below.
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Tech Fatigue Is Real: What You Can Do to Combat Zoom Gloom
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5 Strategies To Grow Your Real Estate Business
If you have the goal of increasing your revenue every year, investing the time and energy to grow your real estate business is crucial. Growth is in your hands. There are several strategies you can implement to help you reach more clients and close more deals--you just must commit to them.
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Craft Great Email Subject Lines
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The RPR Homepage: Where to Land for Real Estate Results
When you log in and land on the RPR homepage, you're at home on the industry's largest property database. It's your digital hub to data, tools and reports that will help you "wow" your clients and close more deals. The site is spaced out with large font types and large images. The "roomy" and effective use of white space in the overall design and feel provides a clean user experience and a more inviting interface. When you view RPR on different devices such as laptop and tablet, you'll see RPR naturally responds and adjusts to the screen sizes—all in the name of making you more productive and more efficient!
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Friday Freebie: Guide to Targeted Mailing Lists and Campaigns
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Where to Post Social Video for Real Estate Agents
So you've discovered that the camera on your phone isn't just for still photos. It takes decent quality video, too! Some agents might not be taking advantage of this as they should. Video is a great way to show off your personality and build likability before meeting your future clients. But where on social media should you post your videos? Here are the social networks that real estate agents should post video to:
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Prepare Your Business for a Post-Covid Market with These Tips
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Integrating 'The Flood Discussion' into Your Real Estate Practice
Recent studies indicate that 41 million homes across the US are at risk of flooding -- a number significantly higher than is indicated by FEMA flood maps. This new data highlights a nationwide cause for concern for homeowners, including many in areas previously thought to be at low risk. In South Florida, as many as 1 in 3 residential properties are in danger of sustaining flood damage. Leading Realtors are getting ahead of the curve by integrating "The Flood Discussion" into their real estate practice. Here are five takeaways to integrate flood into your work with your customers, to make you the most knowledgeable, confident, and profitable Realtor in your market. 1. On the Buyer Side, include flood as a housing criteria We are used to setting criteria based on location, pricing, number of bedrooms, etc. Flooding, for example, has historically been an afterthought. With a 30-year investment — typically the biggest investment of our customer's life — it's critical to put flooding on the list of criteria, especially with the frequency of storms all across the country. Note: while flood has historically been a 'coastal' issue, flooding is occurring more frequently across the interior of the US. 2. On the Seller Side, do your research on the listing property More and more, the question of flooding and impact of weather is going to come up regarding the listing. So get out in front and ask your owners the 'tough questions' about the history of flooding and other climate-related issues. It will be better to know the facts, so you can present them professionally, accurately, and appropriately in the marketing of the property. 3. Understand the 'total cost of flood ownership' As we evaluate properties with the customer — listing price, taxes, utilities, homeowners insurance — it's important to integrate new terms like Flood Zone, Flood Risk and Flood Insurance. Note: It's important to remember that flood insurance is NOT included in homeowners insurance, and it is a separate insurance policy. Yes, no one likes to add costs. Yet, given that one storm can cause $$$$$ of damage in the blink of an eye, it's critical to evaluate a property's risk profile with your customer's risk tolerance. Across much of South Florida and the United States, home buyers can secure 'peace of mind' flood insurance for reasonable rates. 4. Investigate the two flood insurance options: NFIP and Private Insurance Most Americans are aware of NFIP — which stands for National Flood Insurance Program, managed by FEMA. Based on a flood mapping system, NFIP has standard coverage limits of $250,000 for buildings and $100,000 for personal property based on the flood zone where the property is located. In the South Florida market, for example, more than 30 private insurance companies have begun to offer flood insurance over the last several years. Private insurance companies generally price flood insurance based on a property's latitude and longitude coordinates, as well as over 200 data points to calculate the exact price-risk profile per property. To better understand these differences and the options available for a property, consider getting one NFIP and one Private Flood Insurance Quote. 5. From Contract-to-Close, engage a licensed flood insurance expert Let's be honest, Flood Insurance is confusing and is best left to the experts who practice it each and every day. Most importantly, engaging a licensed flood insurance professional separates any potential issue of Errors and Omissions from the REALTOR® and their customer's real estate transaction. Acadian Insurance offers a free consultation for all Miami REALTORS® and their customers. In 15 minutes, the Acadian Team can provide you with all the knowledge you and your customers need to make smart, informed, confident decisions. If you are interested in learning more, access our free eBook: Everything You Always Wanted To Know About Flood Insurance* (*But Were Afraid To Ask) CartoFront is a technology services company that is simplifying flood insurance for REALTORS(R), their clients, and insurance agents. If you are interested in learning how you can bring CartoFront to your MLS for free, please contact [email protected]
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4 Ways You Can Digitally 'Hand-hold' Clients and Why You Should
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PropTech: What Does It Mean for the Real Estate Agent?
Technology is advancing the way real estate agents communicate value to prospective clients. It plays a huge role in assisting in transactions and is changing the way you do business. From artificial intelligence (AI) and the internet of things (IoT) to virtual reality (VR) and new 3D tour technology, proptech trends are slowly but surely making their way into your daily routine. But the question remains for a lot of agents: is proptech spawning a new era or is it disrupting a legacy system? The Resistance Real estate has not always embraced property technology advancements quickly. The industry as a whole is resistant to change. It operates on a legacy method. As an agent, you do what you have always done. Why? Because it works. But what if you could work better? What if you could give more value to your client and continue to fill the shoes of your predecessors? Proptech can open virtual doors, build your brand, and provide valuable information to home buyers and sellers. 3D Tours: Use Them or Lose Them The past year has certainly seen a jump in terms of how virtual tours have played a huge role in your real estate marketing plan. This proptech has changed home buyers' behaviours dramatically. When you want to market a property and get it sold quickly, surveys indicate you need to incorporate a virtual tour for your buyer to view from the comfort and safety of their current residence. You could risk losing a deal before you even make a connection if your buyer can't connect with you online. Proptech and Communication Consumers are seeking information before they contact a real estate agent. Advancements in technology give the consumer multiple ways to contact you – email, social media, direct message, Zoom meetings and more. How can you get more leads and referrals? Offer potential clients as much useful information as possible. Use property technology to showcase floor plans, 3D tours, and interactive ways to cater to the clients' changes in behaviour. Buyers are searching online and according to NAR, several buyers are placing offers before visiting the property in person. Keeping Up with Drones in Real Estate A popular proptech addition to 360° tours is drone footage. What better way to have a great view of a listing than to get a bird's eye view? Using drones adds another level to your listing presentation. For your seller, you are offering added value to your marketing plans, and for your buyer, these additional virtual tours help build an emotional connection to a property. Though drones are readily available, they come with a few regulations, so it's best to have your professional real estate photography provider get your aerial photos. Stick to what you do best so you don't end up flying your newly purchased drone into the neighbour's open window. According to NAR, one of the biggest challenges real estate agents face is keeping up with technology. Big players in the real estate industry, like Zillow and Redfin, are using data to offer their services and give insight into current market trends. Don't miss out on some great opportunities by skipping out on information that can help you and your clients. Property Data and Analytics Use proptech to analyze data. Information offered by your MLS' property data/tax tool is a window into the future as well as a way to analyze past trends. Accuracy is key. Presenting the whole picture with data from the markets helps you provide the best service to the consumer. How do you know what is happening in the current market? By monitoring economic, geographic, and demographic data, real estate agents can use this information to predict sales and provide a more accurate valuation of a property. What if you could use data to target specifics by narrowing down precisely what a buyer wants? Advanced analytics will soon be able to get you up close and personal with all your buyer's desires. By inputting things from desired floor plans and room dimensions to distance to schools and Walk Scores, you will be able to narrow down the ideal property. Not only does this provide value to the consumer, it saves time. The Future is VR Virtual reality gives the consumer the ability to see before they buy and, in fact, can now let them see before the brick and mortar has time to set. Proptech advancements in VR can let the consumer walk through a property before it is even built. At the pre-construction stage, you can visualize various upgrade options, get a realistic view from every floor of a multi-level property and experience how an adjustment to the proposed floor plans would flow. The world is changing and every industry is adapting to technology. With the Internet of Things (IoT) giving you ways to access your home security camera while on vacation or to get a ride in a self-driving car, the future definitely looks tech-friendly. As one of the largest industries in the world, real estate and proptech go hand in hand. You don't have to give way to AI chatbots as the only form of communication with the consumer. Instead, embrace technology as a new partner in business. Keep your human connection, your coffee meetings, and your personal approach to your clients because as humans we all crave that bond. Use technology as a complement to your real estate marketing approach. The bottom line is, if the experience leaves you with a feeling of satisfaction, proptech is good.
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Get More Listings: Pursue Absentee Owners
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How to Build Your Real Estate CRM Database and Why You Want to
As a real estate agent, there are a lot of things you "should" do that you hear over and over again. You should keep in touch with past clients. You should have a responsive website. You should up your database. But that isn't very helpful if no one is telling you how or why. So we're going to help you with that last one.
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7 Ways to Get More Seller Leads in a Tight Market
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Friday Freebie: Absentee Owner Prospect List
Ready to shift your real estate marketing strategy to a potentially lucrative niche? Thanks to the pandemic and record low inventory, one group of homeowners is particularly ripe as a source of listing leads -- the absentee owner. In this week's Friday Freebie, we'll show you how to get a FREE mailing list of absentee owner prospects and let you know just why they're a perfect target for your current marketing efforts. Get a Free Absentee Owner Prospect List, courtesy of ProspectsPLUS! Thanks to the COVID-19 pandemic—and its resulting record unemployment levels—evictions of tenants who cannot pay rent have been temporarily halted. This leaves many landlords in a precarious financial situation due to the inability to collect rent from many of their tenants. However, housing inventory is at record lows while home prices are at record highs, which means that many landlords stand to make a significant return on their property investment should they sell right now. Your mission? Be the agent that they reach out to when that time comes. When it comes to being top-of-mind with potential sellers, nothing beats being proactive. Start putting your name in front of these property owners now, and you can be the agent that moves them off the fence and helps them sell their property. To get started, first you need a list of absentee owners to target. ProspectsPLUS! to the rescue! They're offering RE Technology readers a FREE absentee owner prospect list (with promo code FREELIST at checkout) that you use to start marketing to this lucrative group of leads. Ready to get started? Get your FREE Absentee Owner Prospect List with promo code FREELIST.
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RPR Launches New Refreshed Look and Functionality
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Why Agents Love Form Simplicity: Transaction Management Any Time, Any Place, Any Device
Over the last year, few digital real estate tech tools have gained as much new attention from agents and brokers as transaction management software. Transaction management programs have become an essential "must-have" to work from home successfully. As an agent or broker, you can't go fully digital without a transaction management solution. Form Simplicity stands out from among the best solutions available for a couple of reasons. First, many transaction management companies have been gobbled up by tech giants. But not Form Simplicity. Owned and operated by Florida Realtors, it remains wholly owned by Realtors. Second, Form Simplicity offers the best tech support available industry-wide through its sister company Tech Helpline. The No. 1-rated tech support firm for real estate professionals, Form Simplicity users have access to a friendly staff of tech analysts who understand the needs of agents and brokers because they work with them every day. Now more than ever, agents and brokers working remotely depend on a transaction management solution that offers exceptional customer support. Here are what Form Simplicity agents and brokers shared when surveyed about seeking help: Shanmugam Parthiban is a fan of Form Simplicity because it provides "Five-star tech help." Kenneth Smith Jr. notes, "This benefit of FAR is awesome! It has saved me a lot of money." S. Bret Testerman says, "Every time I've called, the service has been excellent!" Santiago Wood gives props to a tech analyst, saying, "Alex was very patient, courteous, professional, and helpful." Eileen Spears also shares kudos, pointing out, "Eric was great, assisted me with my problem, and his knowledge was important to me and saved me so much time." Eleanor Sorino praises another tech analyst, sharing, "Kevin is absolutely fantastic. He had patience and made my experience great. Thank God for he was there to help! Many thanks to Kevin and to you for having a wonderful staff." Carole Gordon also complimented Form Simplicity on its tech support, adding, "Great service. Much appreciated!" Jerrell Williams is especially appreciative of the hands-on help, noting, "I have recently reached out twice for assistance, both times the agents were incredible in the manner that they handled my request. Yvette was eager to walk me through, step-by-step, the process of setting up and initiating an eSign contract, making it a very pleasant experience. The second call was very brief, but the young man that assisted me was very knowledgeable and willing to assist in any way he could." Sandy Brown is appreciative of the quick response, saying, "I can't believe I got through to HELP call on the first attempt, with little or no waiting. Thank you." Laurie Somers notes, "My issues always seem to get resolved when I call…and that's a great thing! Thank you." Sue Robb also is a fan, saying, "You are great, very much appreciated!!!" Sue Ford likes how she was treated when she asked for help, noting, "Appreciate their patience with those of us who aren't very tech-savvy. Thanks." Tami Phillips also is a fan of the support she received, adding, "It was nice to speak to a person and receive immediate attention to my issue. Thank you for your customer service team." Jen Babacan praises a tech analyst who helped her with Form Simplicity, noting, "Robert was so patient, understanding and helped me tremendously getting a difficult task done. He did not rush me off of the phone and answered my questions to sheer delight. He is the best, and I will never forget how valuable his major help was when I needed it most." Kevin Cloutier puts it succinctly, saying, "It's the benchmark of customer service standards." For many real estate agents, the transition of going from a paper-based transaction to a digital one can be daunting, especially when you consider some agents have honed their paper-based transaction management skills over a couple of decades – or more. That's why customer support is so essential when it comes to selecting a digital transaction management solution. It's also why Form Simplicity is emerging today as the transaction management program of choice for agents and brokers nationwide. If your MLS or association doesn't offer Form Simplicity as a member benefit or forms partner, ask them to check out formsimplicity.com or call (888) 784-5404. Tricia Stamper is Director of Technology at Florida Realtors®, which owns and operates Tech Helpline and Form Simplicity.
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