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Your Guide to Hosting Virtual Open Houses
Real estate agents have successfully been throwing open houses for decades, but virtual open houses are a different ball game. The freedom of the internet allows you to be more flexible and creative with your showing, which can lead to amazing results without inconveniencing your clients. It can be hard to know where exactly to start, though. So we have prepared some easy guidelines for you to follow. Who knows? With some practice, virtual open houses could become your new favorite marketing tactic.
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How to Electronically Sign a Word Document
Your or your clients can add an electronic signature to a contract or offer letter from a Word document in less than five minutes. It's easy to create an electronic signature on a Microsoft Word document without ever leaving the application. Electronic signatures create a binding and enforceable legal contract that is widely accepted throughout the industrialized world, and more secure than traditional paper-based signatures because they're less susceptible to forgery. Read on to discover how to do an electronic signature in Word in just a few steps with this easy guide.
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How to Make a Flyer in Google Slides
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Your Real Estate Blog: How to Turn It into a Lead Magnet
No matter where you live in the United States, most people will find your real estate business online. One of the best ways to take control of your real estate brand is by blogging. A blog is a gold standard for generating traffic, leads, and building relationships. Blogging keeps you top-of-mind with your readers while it positions you as an expert through helpful, informative content. Also, when you blog regularly, you benefit from an SEO standpoint. Google favors websites with relevant, unique, and engaging content.
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How to Run Instagram Ads for Your Real Estate Business
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The Power of a High Functioning Website
This is a digital age, where the minute a prospective buyer learns of your name, they rush to Google to plug your name in--and what comes up will ultimately determine their next steps. Eighty-four percent of homebuyers use the internet as part of their home search, and you only get one chance at a digital first impression. So if your website is representing you around the clock, are you making it count? Here are essential items to consider for an agent website that converts on its clicks.
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Use RPR to Create CMAs that Amaze
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iBuyers Are Back: What You Need to Know
Wednesday, July 15, 2020 at 10:00 AM PDT iBuyers are coming back after freezing operations during the shelter-in-place period. What are their intentions in your marketplace now? Join our three experts--Kenny Klaus, Victor Lund, and Anthony Lamacchia--as they break down the current iBuyer phenomenon, argue its positive and negative aspects, and prepare you to adapt to the invasion that is already in your market, or on its way there! Register now!
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Grow Your First-time Homebuyer Business
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5 Fun and Easy Video Content Ideas to Try Today
With stay-at-home orders back in place in many places and a rocky road to re-opening ahead, real estate agents are adapting to the conditions and working with tech to keep business and cash-flow consistent. The video sharing platform YouTube was launched only 15 years ago, but with over 2 billion users, it's already one of the most popular social media sites and can be a powerful weapon for a real estate agent to add to their arsenal. In a highly visual world, watching a short video can communicate much about your brand. However, we're not all digital natives. Before you pull out the camera, get started by creating a content calendar filled with content that your potential clients will actually want to watch. Here are some video content ideas that real estate agents can use right now to build your credibility and get leads. Before you start, don't forget these super important ground rules! Practice, Practice, Practice - Try to temper your nerves by doing a couple of practice runs. Rehearse in front of a mirror first for a few times before getting in front of a lens. It's all right if your first tries don't go exactly the way you want. Don't stress—consider them as just more practice runs! The more video content you film, the more comfortable you become. We promise. Have Fun! - Of course you're a friendly, amiable person—you're a real estate agent! But it might be a struggle to convey all of this in front of the camera. Here's a quick secret: try to have fun. Your viewers will respond to your energy. If you can keep up a good level of enthusiasm, your potential clients will respond in kind. We don't have to tell you that the real estate business is the business of relationship, so show what entering into a professional relationship with you would look like. Get to Know Your Equipment - Cameras and video editing suites like iMovie can be easy to operate, but if you have no knowledge of them, it's easy to feel out of your depth. YouTube has a lot of easy-to-follow tutorials that will get you up to speed on the latest best practices. iMovie is not difficult to pick up and watching 20 minutes of tutorials is time well spent. Keep it Quick - Think short and sweet. Just like you, your clients are busy and won't have time to sit through hours of content. Incorporate a few longer pieces—a conversation between you and a another real estate agent where you break down market conditions, for example—but don't push yourself to extend content. A few minutes to show off your neighborhood or do a listing walkthrough is enough. YouTube Content Idea for Real Estate Agents 1: Neighborhood explorations The goal of neighborhood explorations is to show yourself as a neighborhood and area expert ready to guide a newcomer to an area that they'll love. You can still make this content if your neighborhood is under lockdown orders—you'll just have to take increased safety precautions. Sell your area as well as your listing. Let the viewer follow you around as you soak up the local atmosphere, get a cup of coffee, or do some shopping so they can envision themselves doing the same. It'll be like Google Street View, only better. Quick Set-Up Ideas: Begin in your car or at your home, speak about the benefits of the neighborhood. Show the viewer your journey to the neighborhood spot. If you're able to safely enter and purchase something from the store, go ahead and buy something you love. If you can't, spend a little bit of time letting your client know the store's offerings. YouTube Content Idea for Real Estate Agents 2: Listings walkthroughs Listing walkthroughs are a great way to show your listings and generate more interest. In typical market conditions, videos can help a viewer envision themselves in the space and can provide a refreshing variation from the usual slew of social media photos. With COVID, virtual walkthroughs are often the only way a potential client can see a listing. So take this content seriously. Quick Set-Up Ideas: Walk through your listings Show the home's or building's amenities End by encouraging your viewers to contact you if they think this listing is right for them. YouTube Content Idea for Real Estate Agents 3: Q&A Solicit questions from your clients and answer them in detail. Is no one asking you questions? Don't wait for adoring fans to flood your mailbox. Ask yourself questions. What would you want to know the answer to? What questions do you get asked on showings? Challenge yourself to come up with a brief, helpful answer on film. YouTube Content Idea for Real Estate Agents 4: Connect with other pros Two heads (or more!) are better than one. Join forces with another real estate agent for a collaborative video where the two of you can discuss real estate trends, the life of a real estate agent, tips for renting or buying, or major red flags to watch out for. The goal of this is to simultaneously create partnerships with other real estate agents and generate leads with your deep insight and knowledge of the real estate market. Quick Set-Up Ideas: Introduce your guest on the channel. Choose two talking points that the two of you can discuss. Have a natural discussion. YouTube Content Idea for Real Estate Agents 5: Real estate forecast and report Right now, uncertainty is pervasive and scary. Real estate agents have the power to become a powerful source of calm. What do you see in cards for the market? What amenities are becoming increasingly popular? Share your expertise on the real estate market to position yourself as a knowledgeable thought leader and a reliable source of information. Also, think about the type of information you present. How are you collecting your news? Who is your target audience and what do they want to know from you? If your client base seems to consist of young renters, perhaps a report of rental prices in your neighborhood might be beneficial. To view the original article, visit the RentalBeast blog.
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Do You Know How to Communicate with Gen Y?
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All About Cloud Attract
Tuesday, July 14, 2020 at 11:30 AM PDT Join us as we teach you how to use Cloud Attract to setup buyer and seller landing pages that instantly deliver listing alerts, CMA reports, and home value ranges. We'll show you: How to customize your landing pages How to forward your custom domains How to download and export your leads ... and more. Register now!
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Real Estate App Makes Open House Profitable
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As Listings Increase, So Too Has Agent Confidence
According to the latest Homesnap Confidence Index Report, agent confidence in their local real estate market has reached its highest level since the COVID-19 pandemic began. Homesnap surveyed approximately 40,000 agents on whether they were more optimistic, less optimistic or had no change in feeling about the health of their market in May compared to April. The results, broken down by region, are as follows:
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Warm Up Cold Real Estate Leads with SMS Texting
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Relocate and Reinvent Your Business in Five Steps
If you're looking to reinvent the business of your dreams, take what you already know and expand it into a new market. This was the important message delivered by Shannon Williams King in the recent Secrets of Top Selling Agents webinar, "Reinventing Your Business from Scratch." Known as the "Real Estate Road Warrior," King has relocated six times as a result of her husband's military career. At each new location, King revamped and reinvented her business to cater to a new market. Based in Kailua, Hawai'i, King is celebrating 20 years working in real estate and has helped more than 1,000 families in multiple states with their real estate needs. In 2005, she was recognized in REALTOR® Magazine's "30 Under 30" and released a book in 2010 titled Real Estate Road Warrior: 101 Technology Tools for Business on the Go.
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Is TikTok a Good Social Media Platform for Realtors?
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The Importance of Google Reviews and Ratings and How to Get Them
Real estate agents appreciate word-of-mouth advertising as much as anyone. Most agents have at one time received a call from someone who heard about them through a friend. So real estate agents have seen firsthand the power of the positive word-of-mouth to produce leads. On the web, that word-of-mouth advertising is often in the form of online reviews and ratings. And, just like literal word-of-mouth, those online reviews and ratings can happen without your knowledge or input. They can also be a major generator of new business.
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Waze Is the Hottest Trend in Real Estate Marketing. Here's Why
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Are You Ready to Deal with Gen Y First-time Home Buyers?
I was recently involved in a real estate class and I noticed the ages of the attendees, from 18 years old to 70 years old, and thought about how the different generations communicate and absorb information. For a refresher, here is a quick breakdown of the generations: Baby Boomers: 56-76 years old Gen X: 41-55 years old Gen Y (Millennial): 26-40 years old Gen Z: 5-25 years old Today, I want to focus on Gen Y, the generation also known as Millennials, that are 26 to 40 years old.
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Home Buyers: What do they want? What do they really, really want
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How to Use RPR and Canva to Make Shareable Market Charts for Social Media
There's much more to RPR than working with buyers, nailing listing presentations, and creating an investment analysis. In fact, REALTORS who want to up their game when it comes to social media marketing can quickly adapt RPR data and charts into a campaign that will draw attention from your network. There's a lot of eyeballs in social media, and it's easier than ever to grab them! It all starts with using RPR to share market trends about your marketplace on Facebook or Instagram. Here, we offer a few examples showing how RPR reports can be leveraged to create a social media campaign that will attract prospects. Below are examples of using RPR reports and Canva to create attention-getting, data-packed graphic posts. At the end of this article, you'll know how to do this yourself!
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Tech Challenge: Try Tech Helpline just once in the next 30 days
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Converting FSBOs to Clients: 4 Tips
Homeowners who attempt to sell their homes on their own (FSBOs) may seem like lost causes. They often have many objections to listing with an agent, with the forerunner being the cost of commission is too high. Truthfully though, they are an underestimated potential client base, and converting FSBOs to clients could just push you over your sales goals this year. It is difficult to build a relationship with someone who wants nothing to do with your services, but that needs to be your focus. FSBOs will not be easy to recruit, so building a meaningful, trusting relationship with them over time is your best bet to successfully convert them to a client. Follow the tips below in order to learn how to foster these necessary relationships, and eventually make them profitable.
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3 Tips to Show Your Clients Gratitude During this Time
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Let Listing Pictures and Video Do the Talking on Instagram
Are you searching for a new and exciting way to connect with potential buyers in your market? Instagram is a perfect resource for real estate agents and brokerages. If a picture is worth a thousand words, then Instagram is a treasure chest. Imagine showing your target market every delightful property in your portfolio without seeming intrusive or overly "sales-y." Sharing great listing images on Instagram isn't difficult. In fact, developing this type of content and seamlessly integrating it into your current marketing strategy is easier than you'd believe.
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It's Not About Luck: 6 Ways to Maximize Leads and Entice Buyers
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COVID-19 Listing Cancellations: Don't Panic, Just Do This
Barbara Betts sold real estate through the great recession, but this is truly an unprecedented time. We have to remember that everything was different in 2008; housing led that recession – it was on very unstable ground. Homeowners were being irresponsible; we were overbuilding. Therefore the 2008 recession was a housing recession. We already had a housing shortage going into 2020, and we will have another little shortage through this, but Betts is confident that in Q3 things will start to look up again. In the meantime, during this uncertainty, agents may be asking themselves, "How am I going to get through this? Am I ever going to sell real estate again?" The answer to that is Yes, you will! If you are in real estate, you have to be active; now is not the time to give up. You control your attitude and your activities.
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Top Real Estate Website Issues and How to Fix Them
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Back 2 Biz: Conducting Virtual Listing Presentations
The final piece of our "Back 2 Biz" series (see parts one, two and three) looks at how you can use RPR and virtual meeting tools in tandem to deliver stellar listing presentations to your sellers. While many businesses are ramping up or completely opened up, there's no doubt that things will take a bit of adjustment moving forward. Everyone's comfort level will be different, and as a REALTOR, you need to pivot and change speeds accordingly. Luckily, with RPR and a myriad of tech communication tools, you can prepare and present traditional things like your listing presentations with ease. Here's how.
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Shifting Population Due to Working Remotely
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How to Build an Income-Producing Referral Business
Imagine having a business where most of your income comes from people you know. That is the dream of many new and seasoned real estate agents. And it is not only possible, it is achievable. Real estate is an essential business built on relationships, and your database is your goldmine. By following the suggestions below, you can begin learning the skills to effectively communicate, network and grow your business. The incredible results will be a business that is built on referrals. This means increased revenue and a solid business that is continually expanding. Get ready to start mining. Your road map to success begins here. It all begins with who you know.
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Use Live Video to Communicate with Real Estate Clients
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Are Your Real Estate Photos Enticing Buyers?
You're well aware high-quality listing photographs are a key component to your success as a real estate agent. But here's a few stats, courtesy of RISMedia, that help quantify just how vital they are: Homes with high-quality photography sell 32 percent faster. Homes with more photos sell faster. A home with one photo spends an average of 70 days on the market, but a home with 20 photos spends 32 days on the market. For homes in the $200,000 to $1 million range, those that include high-quality photography in their listings sell for $3,000-$11,000 more. High-quality photographs have a great sway in determining whether or not a property transacts. So, if you're looking to move a current property, or if you want to take advantage of all-time cheap social media advertisements to generate interest in your coming soon listings, now's the time to seriously consider the quality of your images.
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How to Electronically Sign Documents in Google Docs
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Build Your Real Estate CRM Database with 4 Easy Steps
An agent's real estate CRM database is one of their most prized processions. It's the backbone of a sales professional's business, being the source of repeat and referral business. The more quality contacts in your real estate CRM database, the more repeat client transactions and referrals will likely come your way. No wonder most real estate agents are always interested in building their list as quickly as possible.
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I Can't Quite Picture It: Why virtual staging has taken the real estate world by storm
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8 Great Facebook and Instagram Hacks
Social media sites like Facebook and Instagram are experiencing record volumes of visitors. A major benefit for real estate agents: the cost of advertising has fallen as these social media channels register record traffic. Nearly 70 percent of Americans use Facebook and 74 percent of them visit Facebook every day. To take advantage of the massive traffic on Facebook and Instagram (which is owned by Facebook) to raise your local visibility now and when real estate begins to rebound, here are eight great hacks.
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[Free Download] What NOT to Do Before Closing
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Back 2 Biz: Working with Buyers Virtually
The third entry in our "Back 2 Biz" series (see parts one and two) looks at how you can use RPR to keep virtual buyers (or any buyers, for that matter) informed and in the loop on recently listed properties. We're also going to offer up some tips and strategies on how you can optimize the virtual showing experience for your clients.
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Smart Homes Need Smart REALTORS
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Ad Science: Ads with Faces Eleven Times More Likely to Get Noticed
Turn on your computer or grab your phone to read your email, browse the internet, or connect on social media, and what do you notice? Everywhere you look, someone is competing for your attention online. Buy this, download that, read these. In fact, the average person sees about 360 commercial messages daily. You might not think that's very many, but it's way more information than your brain can process, particularly because much of it is irrelevant. This has led us to minimally process online content that looks like an ad, a phenomenon called banner blindness, which is a widely recognized challenge in advertising. The average online ad receives only one-third of a second of someone's time. However, you likely see a lot of faces in advertising, and this is not a coincidence. There is science behind the phenomenon.
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Top 8 Eco-Friendly Home Features in Demand
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12 Tips for Marketing to Buyer's Agents
When an agent receives a listing, they use different marketing strategies to let the public know there is a property for sale. But before informing the public about a new listing, talk to your colleagues first! There are lots of buyer's agents who will be happy to hear there is a potential home for their clients available. Here are some tips to help you better market your listing to buyer's agents:
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More First-time Homebuyers Are Entering the Market
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Agent Advice: How to Ask Clients for Online Reviews
Today's real estate agents have a lot of new tools at their disposal to help their businesses grow. Blog content, social media, and other online marketing tools have become indispensable. Still, one thing has not changed: prospective clients will always want to know what your previous clients think about your services. Reviews and testimonials are essential for growing your business. But why are they so important, and how do you get them? We're here to offer up some answers.
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The 5 Best Real Estate Cold Calling Tips
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The Newest Tool for Your Virtual Real Estate Business: Facebook Messenger Rooms
Facebook, the leading social media platform in the world, has come out with a new video tool available to members of the Facebook community: Facebook Messenger Rooms. These "Rooms" were made to increase the usage of the Facebook platform and engage community video discussions. Available through Facebook Messenger, these "Rooms" can hold a maximum of 50 guests per chat. The best part is that this is a free tool that can be used directly on Facebook. Now, you are probably wondering how you can use it for your real estate business.
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Don't Be a "Me Too" Agent
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Back 2 Biz: Social Media and Online Communication Tools
Article #2 in our "Back 2 Biz" series (see #1 here) is all about how you can stay connected and do business in the current climate. Obviously, things have changed and the rules of the game will continue to evolve. Fortunately, as a REALTOR, you have access to RPR as part of your membership dues. This article will focus on how you can use RPR to improve your social media presence and how you can pull it off with just a few taps in the RPR Mobile app. It's the ultimate communication tool to help you better serve your clients during this challenging time.
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Friday Freebie: Handle Objections Better with These Brochures
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When Should You Use Instagram for Your Real Estate Marketing?
Note: The COVID-19 pandemic has made marketing on Instagram cheaper than ever. If you're considering advertising on the social media platform, now is an opportune time. More than one billion people use Instagram every month. However, the appeal of the network isn't so much its outsized user base, as impressive as it is, but rather how well the platform lends itself to marketing, and in particular, real estate marketing. Consider:
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3 Ways to Make Open Houses One of Your Most Valuable Marketing Tools
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4 Strategies for Smarter Virtual Selling with Your Property Tax Data Tools
We're in a moment of transition right now--some areas in the U.S. are coming out of quarantine, and some are still sheltering in place. While we're all dealing with uncertainty, one thing's for sure: how we buy and sell real estate has changed. The past two months have seen the real estate industry respond creatively to the pandemic's impacts, much of it driven by technology that enables Realtors to conduct business from a distance, from virtual open houses to virtual closings and beyond. Today, we're going to show you how to use your MLS's public records/property tax data tool to prospect and stay in touch with your sphere—both during quarantine and after. These ideas are courtesy of the property data experts at CRS Data, who are working to help agents stay proactive as they navigate this new market. For a more in-depth look at executing these ideas, check out the video webinar below and explore new webinars from CRS Data here. 1. Show that your market is still active One of the biggest quarantine myths that real estate agents are up against is that home sales have ground to a halt. While home sales have slowed (by 17.8% in April, according to NAR), the housing market is still active. The catch? Potential buyers and sellers may not know this. It's up to you to let your prospects and clients know that both you and the housing market are still open for business. You can do this by sending out a mailing that shows homes that have sold in the last month, current area listings, or pending listings. Use your property data tool to select the area you serve and pull a list of homes that meet your criteria. You can not only mail this information out via postcard or flyer, but you can also share it on social media, via email, or on your website. 2. Stay top-of-mind with personalized property reports It's always been important to brand any reports you give to clients with your headshot and contact information. But it's especially important now when you can't physically be in front of your buyers and sellers. "It shows who you are and it reminds your client that you're there with them through these tough times as you continue to look for the home of their dreams or sell a property that they intended on selling this year," says Nikki Morgan, Sales Executive for the MLS Tax Suite, in the webinar above. "We want to make sure that your client knows that you're still doing business and you're still providing them all of this great information." If your MLS provides CRS Data's MLS Tax Suite, you can also add a personalized note to any of your property reports. Nikki suggests adding a "positive, reinforcing statement" to let clients know you're with them through thick and thin. 3. Tap into mapping to show neighborhood features Different buyers have different needs. Some may want to live in a bustling neighborhood, while others may long for a quieter locale. With lockdown still in place in many areas, your clients may not feel comfortable touring a neighborhood. Fortunately, you can still convey important neighborhood information to your clients. Advanced property data tools like MLS Tax Suite have maps with multiple layers that show exactly what you need to help a buyer understand how well a particular home suits them. For example, is a listing close to a major road with restaurants or a shopping center? That may be perfect for your buyer who wants to live in an active area, but less so for the buyer who wants a quiet neighborhood. You can use map layers to zoom in and discover exactly what surrounds a listing. Even after quarantine is lifted, this strategy can still be an asset to your business. You can cut down on unnecessary showings by narrowing down which listings best fit your clients' needs before embarking on a tour. This new tutorial from CRS Data delves into all the functions you can leverage in their large map search. 4. Optimize your prospecting with simplified mailing and labeling tools Time is money, even in the middle of a pandemic, and you can save both by using the prospecting tools available in your property data platform. In CRS Data’s MLS Tax Suite, for example, you can select an area you want to prospect in by radius, zip code, subdivision, county, and more—or even by drawing a target area on a map. But it's rare that you'll want to send a mailing to every address in an area, so tap into filters to remove properties that don't fit your criteria. You can refine your list by removing absentee owners, commercial properties, recently sold or currently listed homes, or narrow your list down. Once you have a list of desired prospects, CRS Data will let you export and print those addresses on mailing labels from the comfort of your home office. Then you can reach out to let clients and leads alike know that now is still a great time to buy or sell a home. To learn more about CRS Data’s MLS Tax Suite, visit CRSData.com. Want a demonstration of how to execute the strategies above? Watch CRS Data's recent webinars: Optimizing Your Realty Business in the Age of Coronavirus Property Report: Tips and Tricks for our Virtual World Results the Way You Want
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Simple, Proven Tips for Breaking through with Virtual Open Houses
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Selling a Property Online? Everything You Need to Know About Virtual Tours
3D tour, virtual tour, 3D virtual tour, virtual walkthrough. We constantly see photographers and real estate agents juggling these terms and applying them to different solutions and technologies. The real estate industry is embracing technology and now is the best time to try and clearly define these terms to avoid confusion. "The difference between virtual tour, virtual walkthrough, 3D tour, 24/7 open house virtual tour, digital twin, true 3D, 360 tour is clear as mud!" says Dan Smigrod, the founder of We Get Around Network, a popular portal connecting the 3D/360º community worldwide. "One of the challenges in our 'space' – yet another name for a 3D tour – is that even those in the industry cannot agree on what to call the various iterations. Ask 10 people to describe 'it' and you are likely to get 15 different descriptions," says Dan. However, technology companies like iGUIDE, Matterport, or Asteroom and their users typically draw a clear line between a slideshow or a video call and a real 3D tour. So, what is the difference between all these terms? Let's try to "clear the mud." What Is a Virtual Tour? Over the years, the term "virtual tour" has been gradually evolving and changing its meaning. Before the emergence of the aforementioned innovative solutions, a slideshow or a series of panoramic images was legitimately called a "virtual tour." However, nowadays, the meaning of this term is rapidly shifting towards something much more sophisticated and advanced. Interestingly enough, the same thing happened to the term "virtual reality," which used to be widely applied to the same 360° photographs. "Even before there was virtual reality, the International Virtual Reality Photography Association (IVRPA) used the term 'virtual reality' to describe 360º photos," says Dan Smigrod. Simply put, you cannot use panoramic images and call them "virtual reality" anymore if you want to be properly understood because the meaning has changed drastically. We are witnessing the same process for the words "virtual tour" and "virtual walkthrough." So let's take a look at the most up-to-date meaning of these terms. Virtual tour is a general term used for a variety of tools and solutions ranging from slideshows, photos, and websites to 3D tours and virtual reality experiences. We can see that this is rather an umbrella term that might have multiple meanings due to the meaning of the words "virtual" and "tour," which basically may encompass any representation of the property done with some sort of computer device. At the same time, 3D tour (or 3D virtual tour) is a series of 360° images, also called photospheres, panoramas, or panos, where a user can navigate from one 360° image to another. This is a more specific term used for platforms like iGUIDE, Matterport, or Asteroom. More can be read about this definition in the white paper, prepared by Alexander Likholyot, CEO of Planitar Inc., the maker of iGUIDE. Slideshows and Live Video Tours We all know somebody who takes still pictures, delivers them in the form of a slideshow and calls it a "virtual tour." We see a growing number of people, lately, using FaceTime or other video call apps to show a house to homebuyers live and call this process a "virtual walkthrough." So after discussing the most up-to-date sense of what "virtual tour" actually is, let's define some other solutions which might be labeled in this way. A slideshow is "a presentation of photographic slides projected on a surface or displayed on a screen one after another." This definition is taken from Merriam-Webster Dictionary and seems to be quite accurate. It can be added that, sometimes, these slides are shown one after another automatically. An example of a slideshow platform is Smilebox. Another solution that is widely used today is a live video stream (or live video tours) which means "to stream digital data (such as audio or video material) that is delivered continuously and is usually intended for immediate processing or playback," another W-M definition. Thus, whenever agents are using their smartphone apps like FaceTime, Skype, Whatsapp, etc. and are walking through the property showing the homebuyers the house and answering questions, they are doing a live video streaming or live video tour. The words and their meanings are in constant flux, especially if they are technology-related. 3D tours, slideshows, live video tours, and regular video are different solutions all of which can be rightfully called a "virtual tour." Even if the industry itself cannot agree on what each term means, using specific and consistent terminology when marketing to your own clients is a better approach for avoiding confusion, boosting efficiency and promoting your personal brand. To view the original article, visit the iGuide blog.
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Selling Secrets from Top Sales Associates
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Get More Listings: Pursue Absentee Owners
As various states ease lockdown mandates and life starts to at least minimally resemble what it used to look like, the real estate market is on track to be far better than many had assumed. No, we probably won't see the fiery spring real estate markets of yesteryear, but the housing market may just prove to be the bright spot in the economy. Things have changed, however, from buyer preferences to how homes are shown. Have you vegged out enough on Netflix over the past few months or are you ready for the new world of real estate? We've found a couple of niches that we think will be especially worth your time and effort to pursue in a post-lockdown real estate market. One of these is landlords, aka "absentee owners." Who are they? "There are about 8 million individual landlords in the U.S., those who typically own between one and 10 properties," according to Diana Olick at CNBC.com. She goes on to state that these landlords "manage half the rental properties" in the U.S., with 48 million tenants. Many of these landlords bought their properties between 2012 and 2014. Sure, the big guns (institutional investors) bought then as well, but almost half of investment properties were purchased by the individual landlord – the "Mom and Pop" investor. Then, in 2018, the share of small investor activity in the housing market soared to 60%, according to Core Logic's "Home Investor Report." Most of the homes these smaller investors buy are starter homes, by the way – in huge demand in the current market, as you well know. These investors are prime targets, right now, for listing opportunities. Your audience, then, will be landlords who bought investment properties between 2012 and 2018. Their pain points The COVID-19 pandemic created a perfect storm of unemployment, closed businesses offering zero jobs to replace those lost and a government financial rescue program that isn't seeing cash flowing to landlords. Your audience of absentee owners doesn't include the REITs with numerous rental properties and quite deep pockets. Again, they're the small investors, many living paycheck-to-paycheck, just like the rest of us. Their biggest pain point right now is how, without rental income, they'll make their mortgage payments without begging for forbearance and facing a huge payment when it's all over. That is, if they qualify for forbearance. In California alone, it's estimated that 85% of tenants couldn't pay their rent in May, according to SpectrumNews1.com. The news site also claims that "… banks don't have an obligation to help landlords." Even if they are granted forbearance, there are other expenses involved in owning rental property, such as maintenance. Frighteningly, nearly 60% of small landlords "…said they did not have access to any lines of credit that might help them in an emergency," according to a March survey conducted by Avail, a rental platform software company. Ouch. Thankfully, you can help these people. What's in it for you? I think it's safe to say that those landlords who bought their property at the bottom of the market (after the Great Recession), and haven't borrowed against it, are sitting on a ton of equity right now. And the facts bear that out. Alcynna Lloyd at HousingWire.com claims that the average real estate investors who bought their properties in 2012 "… have seen their home equity climb by 261%." That pencils out to an average $141,000 in equity. Imagine being the one who delivers news like this to landlords who are going deeper and deeper into debt the longer the pandemic goes on. The best approach Other investors find the absentee owner niche quite lucrative. Because of this, there's a very good chance that your prospects will have received at least one "yellow letter" from an investor/flipper. The yellow letter is a direct mail piece that is either written by hand (or created to appear to be handwritten) on a sheet of that yellow, lined paper from what is often called a "legal pad." This technique supposedly brings results for these investors, which is why so many of them use it. Direct mail is the best approach to potential clients in this niche and a letter is a perfectly acceptable marketing piece – at least for the first touch. Do yourself a favor, however, and don't use yellow paper. Make your letter professional and valuable. The first step to take when approaching this niche, however, is to determine which area of town you'll farm. Then, order an absentee owner list. If you decide you don't want to use a letter to introduce yourself, there are several other approaches to consider: An Absentee Owner Series postcard (the easiest way). A CMA (include a photo of the home's exterior in the letterhead to make it super impressive). Our Absentee Owner Direct Response Report, Advice For Cash Strapped Landlords. After you've decided on the medium for your introduction, all of the above are well-suited as follow-up material. Which brings us to the next step: Schedule a direct mail stay-in-touch campaign. It doesn't matter if your "touches" are monthly or quarterly, as long as they are consistent. Don't give up if you don't hear back from these prospects after the first few mailings. Right now, many absentee owners are second-guessing their role as a landlord. Many are quite motivated to get out from under the financial burden. Their pain points are very real, very urgent and you offer the ideal analgesic: sell now. To view the original article, visit the ProspectsPLUS! blog.
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June 5G Update
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Rebuilding Your Real Estate Business After COVID-19
No doubt you've heard the phrase "new normal" being tossed around when talking about the end of COVID-19. It's still too early to tell what the new normal will look like, but it's unlikely that our society will go back to what it was before the pandemic. People will likely maintain a greater awareness of cleanliness and claim more personal space when out in public. We may see more people cutting back on shopping, entertainment, and eating out as they work to build a nest egg when the economy stabilizes. Convenient services like grocery pickup and delivery will likely maintain new levels of popularity and contactless payment options will be more widely adopted.
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Friday Freebie: Guide to Creating Targeted Mailing Lists and Campaigns
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Be the Agent Consumers Are Looking For
As consumers ramp up home buying activities, a variety of publications are pushing forth how-to articles and guides about choosing the right agent. Many of them advise would-be buyers and sellers to be more discerning than ever, as worries about COVID-19 make the type of vetting that usually comes from in-person interaction and rapport building difficult. More specifically, these articles are advising consumers to find agents who are well-versed in technology and online marketing, as these types of forward-thinking agents are more likely to adapt to a mercurial real estate market and provide better services to their clients.
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Best Practices for Video Tours
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Back 2 Biz: Maintaining and Building Your Sphere of Influence
This is article #1 in a series that's designed to keep REALTORS proactive and productive. You're either getting deals done, ramping up or waiting it out. Whatever situation you find yourself in these days, these tips from RPR can help you build your business and earn potential new clients. To maintain and build your "sphere of influence," you must first know what that means. It's fairly self explanatory, but specific to real estate marketing, SOI is: a group of people (friends, family, neighbors, clients and leads) that you communicate with and have some type of influence on, in terms of your local real estate expertise. Historically, this type of group was built strictly through referrals, networking and advertising. However, social media changed all that. Now you can post a message on Facebook or Instagram and reach not only your sphere of influence, but capture all kinds of other eyeballs as well. But... what will you post?
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Everything You Know About Open Houses Is About to Change
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Real Estate Returning to Normal with New Tech
As we roll into June, much of the country is opening back up from the COVID-19 pandemic and the real estate industry is trying to figure out the future. I believe the best plan might be a short-term plan consisting of a few months and a long-term plan that will start when we return to some kind of normal. But either way, the real estate industry will change forever. Most of us have lived through events that have changed our lives, like post-9/11 and flying, to just name one major change. I do believe COVID-19 will change the real estate industry for a long time or even forever. One silver lining might be that all of us, whether real estate professionals or the public, will discover new ways not only to work, but to live—and please know that many of the ways we've changed, I don't like...but no choice! Many of you have seen on social media about The Jetsons, remember them? More than likely right now you are humming the theme song. The program aired in 1962 and 1963, and was created to reflect life in 2062, a century into the future. If you are too young to remember the show, it's worthwhile to watch a few episodes to understand where I am going with this, as it's still being streamed. So back to the post on social media. The cartoon with the Jetsons has four blocks showing different ways life could be in the future. Telemedicine was one, Elroy saying ahhh, Jane his wife sitting using a wireless vacuum cleaner, and daughter Judy doing exercises by teleconference, and, of course, Mr. Spacely firing George over video call. Didn't take until 2062 (back to the point of my article)! Consumer habits have been changing for years, but thanks to the pandemic, we suddenly have changed to a new era in life. Over 300 million people used Zoom during the pandemic, and virtual tour companies have been coming on board almost daily and discussing a 300% increase in engagement. Not long ago, we used 2D pictures; now 3D and virtual tours dominate the market as more and more people are buying homes without setting foot into the home—it's here to stay! Many of the social networking sites, telecom companies and industry tech giants are introducing more ways to use the technology that real estate consumers are embracing. I have heard many agents say how they have managed to gain inventory and move inventory of property in the past few months without meeting the buyers or sellers or stepping into the home. It is not going back to just smartphones and email—and before that, flip phones and PDAs or legal pads. When I started my career in 2000, I found a survey of consumers involved in real estate transactions and one of the questions was, "Do you feel you have more technology or less technology than a real estate agent?" The answer: 70% believed they were more advanced with technology than real estate agents. Now is the time to brush up on the latest technology, embrace and prepare yourself for the changes we face today! Let RE Technology be your resource for keeping you ahead of the technology curve! Dick Betts is a REALTOR® in The Villages, Fla. and a national speaker, trainer and consultant. Learn more at www.DickBetts.com
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Detecting Thieves Posing as Buyers, Part 3
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The Time Is Now to Supercharge Your Database
The perfect stay-at-home marketing activity Imagine what the future would look like if you could stop cold calling, door knocking or chasing after FSBOs indefinitely--or at least cut way down on those activities? Ditching the more distasteful aspects of your real estate lead generation routine may be possible if you vow, right now, to get serious about your CRM database. Warm calls are so much more pleasant and knocking on doors where people are happy to see you beats the alternative. Make building better relationships with people you already know the center of your current stay-at-home activities. How's your sphere of influence? Agents who have been in the business for more than a minute tell horror stories about friends and even family members who "forgot" that they were in real estate and listed their homes with another agent. In fact, NAR statistics say, "The typical real estate agent earned 13 percent of their business from repeat clients and 17 percent from referrals from past clients and customers." Look at those numbers – they're pathetic, aren't they? Especially when NAR surveys say that nearly 90 percent of real estate consumers say they would use their agent again in the future. Past clients know you and, hopefully, they like and trust you. Shouldn't agents be getting more than 17 percent of their business from referrals from them? We get it. Agents have a ton of irons in the fire during the typical work week and keeping in contact with their SOI typically ends up as a low priority. What would happen, though, if you moved it up on the list? Made those warm contacts (instead of contacting strangers) a priority? You'll end up top-of-mind with your sphere when someone mentions buying or selling a home. Step 1 to get your real estate business on the referral track Organize your database. Yeah, it doesn't sound like a whole lot of fun, but it's necessary to keep you on track. And there is no better time to do this than right now, while you're at home. If you already have an organizational method, you're one step ahead. If not, let's create a simple one. Start by grouping your contacts. There are many ways to group them, so choose labels that make sense to you. Some suggestions include: Hot leads (people you don't know yet) Cold leads (again, people you don't know) Sphere (or "family," "friends" "ladies I play tennis with" "past clients") Vendors Feel free to create subgroups, if it will help you to stay organized. Some of these may include: Immediate family members Extended family Closest friends Acquaintances Neighbors People you met through your kids Thanks to the folks at TopProTraining.com for some of those ideas. Check out their list for more. Kim Hughes at KimHughes.com suggests that the next step in setting up your database to help you succeed should be to go through all of the leads, checking the information you have on them and adding anything that comes to mind. At a minimum, Hughes says you should have the contact's full name and the name of immediate family members. Naturally, you won't have family member info for some contacts, such as leads. Then, take some time to pick up the phone and start calling people. Start with folks you know, like past clients, relatives, and friends. Let them know they're in your thoughts and you're checking in to see if you can help them with anything. While on the phone, tell them you're updating your database and want to ensure you have their correct contact information: Verify that their addresses, both snail and email, are current. Best phone number to contact them. Birthdate is an important one (folks LOVE getting birthday greetings). The birthdate might be a tough one to ask, but tell them you like to reach out to people on their birthdays. You don't need a year, so that may make the question "Hey, when is your birthday?" a bit easier to ask. Get ideas for these conversations at TheRealEstateTrainer.com. Listen carefully to their end of the conversation for any tidbits you can add to their spot in your database. Then schedule a follow-up call, or a reminder to send a card, depending on what they've told you. This is a project that, although it needs to get done sooner rather than later, can be done in chunks. Hughes brilliantly recommends starting the organization process with your past clients. But do schedule those time chunks and vow to stick by the schedule. Before you know it, you'll have an organized, clean database, making your real estate lead generation a much more enjoyable and rewarding process. Do you have current listings to promote? Create "virtual" open house postcards for your current listings using the Just Listed Series and promote them through social media, on your website, and through mailings. To view the original article, visit the ProspectsPLUS! blog.
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5 Reasons Agents Don't Make It Past Their First Year in Real Estate
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Best Practices: How to Hold a Virtual Meeting
With COVID-19 affecting the way real estate professionals can do business, virtual meetings have taken off. Google, Microsoft, and Apple all offer ways to hold a quick virtual meeting, and services from GotoMeeting to Zoom offer other free solutions as well, as we have written about earlier. But for many agents, all of this is very new, and many have questions. How do you hold a virtual meeting? Let's start with what you need, go over the steps to set up a virtual meeting, including the best way to invite people to your meeting, and some best practices to hold a great virtual meeting.
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3x Your Lead Generation ROI with These 5 Tips
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How to Use Virtual Selling on Social Media to Get Clients to Chase You (Instead of You Chasing Them)
We had a great chat with Ryan Hartman, VP of Marketplace at Engagement at Inside Real Estate during a recent Coffee Chat. He showed us all the best ways to create "surround sound" marketing so that your prospects and clients see your ads everywhere they go via a concept called retargeting. Take 30 minutes and hear from one of the most experienced social media marketing experts about the right way to succeed with virtual selling. Here are three key takeaways from Ryan's Coffee Chat: 1. Most agents only follow up with their hottest, "most ready to move" opportunities, and forget about the other 90% or so. When these people are ready to buy or sell, they end up working with another agent (usually a top producer who is taking a longer term view of things). If you're going to succeed with virtual selling, you need to nurture relationships with your local sphere regularly—and long before and after they want to buy or sell a home. 2. It's 2020, not 2012. If you're registering people on your website and then signing them for a generic email marketing campaign with recipes and non-specific articles, you are not going to be able to breakt hrough. Instead, you have to think about more effective and unique ways to differentiate yourself. Using a "multi-channel" approach to build top-of-mind status is where it's at today. They have to see you everywhere so they believe you are THE most well-connected local agent they can work with. 3. Animated, property-specific ads on Facebook and Instagram, complete with a way for the reader to ask for more information about the property, is the way to go right now. Click on the image below to see a highly effective animated social media ad. 4. An effective "multi-channel" online marketing effort includes many of the following components: Facebook / Instagram "Lead" Ads Google PPC Ads YouTube, Facebook and Instagram Video Retargeting Branded Google Display Retargeting Voicemail Drops Personalized Video Follow-Up (BombBomb) Automated Search Alerts Watch the Coffee Chat recording below: If you would like to learn more about being a smart broker and enabling success for your agents' team, check out the following FREE resources: Virtual Training Summit (lots of FREE training) Inside Real Estate Success Strategies Facebook Group If you want to be a great virtual seller, but would like to outsource the effort to a company proven to nurture success for its customers, click here to schedule a demo. Don't Miss These Upcoming Coffee Chats! Friday, May 22 Learn How to Capitalize on the Pent-Up Demand with Jack Markham of Zurple Tuesday, May 26 Things You Should Be Doing in Your CRM During Quarantine with Brandon Wise of Wise Agent Wednesday, May 27 Get More Done by Leveraging Virtual Assistants with Bryan Bowles of Transactly If you would like us to sign you up for all upcoming coffee chats, email [email protected] and he will get you signed up. If you would like to get notifications every time a Coffee Chat recording is published, subscribe to our YouTube channel, RETechnologyInc. Then hit the bell next to the Subscribe button and receive notifications every time we publish new educational videos. Get Recordings of All Coffee Chats If you would like to binge watch all of the Coffee Chat recordings, click here. If you would like a FREE 3-month trial of RE Technology, go to retechnology.com, click Create Account and then use one of these coupon codes: COVID-19A COVID-19B COVID-19M
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Now Is the Time to Solidify Your Online Presence and Reputation
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How to Conquer Instagram for Virtual Selling for Real Estate
While many of us are aware that Instagram is a rapidly growing social media platform, many real estate professionals have not figured out the best ways to make an investment in Instagram be a profitable venture. Michael Tomasetti and Michael Glazer from Back At You Media delivered a fascinating Coffee Chat, breaking down the mysteries of Instagram into plain English. They showed us how Instagram can help build your brand AND become a way to capture leads, especially among younger homebuyers. Here are their three suggestions for winning on Instagram: 1. Set up an Instagram BUSINESS account If you have a personal Instagram account and would like to get more serious about using Instagram as a lead gen source, convert your account to a business account. Here's a guide from Instagram on how to set up a business account. With a business account, you will receive analytics and better ways to target your local audience. 2. Use video Videos receive 38% more engagement than image posts and 2.1x the amount of comments on Instagram. There are ways for you to post a one-minute video, and using IGTV, you can post a FULL 3D virtual tour as well. 3. Use hashtags Instagram posts with at least one hashtag got 70% more likes and 392% more comments than those without hashtags (source: Augorapulse). Although you can post up to 30 hashtags per Instagram post, data shows that seven hashtags generate the most engagement, while more than nine are perceived as spam. The best types of hashtags are localized, but not TOO specific. Here's a good example: #RealEstateMilwaukee. 4. What content should I post on Instagram? Teasers to new listings and posts Behind-the-scenes! Q&A Prompts Invitations to virtual tours Design and home maintenance tips Watch the entire recording below to get a 101 course on the best ways to use Instagram: More Resources If you would like to learn more about how Back At You can help you win on Instagram and other social media channels, click here. Don't Miss These Upcoming Coffee Chats! Thursday, May 21 Earn a Client for Life by Taking Credit for the Listing Exposure and Leads You Are Generating with Trent Gardner of ListTrac Friday, May 22 Learn How to Capitalize on the Pent-Up Demand with Jack Markham of Zurple If you would like us to sign you up for all upcoming coffee chats, email [email protected] and he will get you signed up. If you would like to get notifications every time a Coffee Chat recording is published, subscribe to our YouTube channel, RETechnologyInc. Then hit the bell next to the Subscribe button and receive notifications every time we publish new educational videos. Get Recordings of All Coffee Chats If you would like to binge watch all of the Coffee Chat recordings, click here. If you would like a FREE 3-month trial of RE Technology, go to retechnology.com, click Create Account and then use one of these coupon codes: COVID-19A COVID-19B COVID-19M
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5 Reasons to Safeguard Your Seller With Virtual Tours
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Detecting Thieves Posing as Buyers, Part 2
Have a buyer who's flirting with you during a home tour? How about a buyer who complains about their spouse? If your buyers are a couple, and one wanders off into the house while the other distracts you, they may actually be a couple of thieves. In part one of this series, we showed you how to look for signs that buyers are actually criminals casing the listing they're touring. This week, we look at a common scam—The Couple's Play—that thieves use to outright steal during a showing, or to plan a future burglary. Watch the video above to learn: Why couples who separate during a tour may actually be thieves The common behaviors thieves display to distract you What you can do when you suspect your buyers are actually burglars Stay tuned next week for the final part of this series!
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Look No Further than Your Local MLS to Generate a Ton of Business FREE!
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Moderne Ventures' Virtual Demo Day
Thursday, May 21, 2020 at 11:00 AM PDT Join us to gain first access to Moderne Ventures' 2020 Passport Companies through a virtual Demo Day from our founders. These companies are recognized for leveraging technology and innovation to provide solutions to leaders in the multi-trillion-dollar industries of real estate, finance, insurance, hospitality and home services. Companies include: Aclaimant Addressable Bend hOM NumberAI Suburban Jungle A Q&A session will follow presentations. Register now!
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How to Leverage Video to Reboot Your Business
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Learn How to Win New Listings During COVID-19 by Delivering a List of Qualified Buyers
According to a 2018 Zillow survey and NAR's Homebuyers and Sellers survey, owners want two things from a listing agent: Skills at pricing the home right and the ability to find qualified buyers. Charles Williams, CEO of Buyside, showed us a simple path to significantly increase your chances of winning a new listing by following these simple steps and best ways to "list to last." Here are three key takeaways about how to win more listings by sharing a list of qualified buyers: 1. Capture seller leads Attract sellers to your website by inviting them to ask you for a valuation of their home. You can use third party Automated Valuation Models as a way to attract them and then follow up with a customized analysis to show off your keep knowledge of your local market. 2. Nurture your past clients/homeowners The best way to ensure long-term success in real estate is to create clients for life. If you stay in touch with them, sharing homeownership information, and especially provide them with monthly updates on the current value of your home, you will stay top of mind with information that is relevant and meaningful. 3. Dominate listing presentations by delivering pre-qualified buyers One of the best ways to walk away with every listing presentation is to demonstrate that you have a specific list of pre-qualified buyers interested in buying a home that matches your prospects' property characteristics. You can use reverse prospecting in the MLS system to do this, or you can use systems like Buyside. More Resources: Success Stories from Buyside Don't Miss These Upcoming Coffee Chats! Tuesday, May 19 The Importance of Cash Flow and the 7 Myths of Commission Advance with Sean Whaling from eCommission Wednesday, May 20 Virtual is the New Reality for Real Estate with Patty McNease of Homes.com If you would like us to sign you up for all upcoming coffee chats, email [email protected] and he will get you signed up. If you would like to get notifications every time a Coffee Chat recording is published, subscribe to our YouTube channel, RETechnologyInc. Then hit the bell next to the Subscribe button and receive notifications every time we publish new educational videos. Get Recordings of All Coffee Chats If you would like to binge watch all of the Coffee Chat recordings, click here. If you would like a FREE 3-month trial of RE Technology, go to retechnology.com, click Create Account and then use one of these coupon codes: COVID-19A COVID-19B COVID-19M
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3 Easy Ways to Scan Documents, Create PDFs with Your Phone
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10 Things to Do When you Receive a Referral
There are 10 things you ABSOLUTELY must do each and every time you receive a referral to ensure you get more and more referrals each and every year, month, week, and even day. Here's what you do each time someone sends you a referral: 1. Call the referring person immediately to say THANK YOU for the new referral. Ask if there is anything special you need to know about the referral. 2. Call the NEWLY referred person THE MOMENT (or at least within five minutes) you hang up the phone with the person who sent the referral. Set an appointment immediately. DO SOMETHING to make sure you are connecting with your new contact. Whether it be face-to-face or not, show initiative. 3. Add your new referral to your CRM system AND your Client Appreciation program (If you don't already have a client event Client Appreciation Event Marketing program, check out our blog post, Client Appreciation Event Marketing). Makes sure to tag/note who referred them. 4. Set up a follow-up call with your new referral. It never hurts to check in with them to see how things are going. Use the following script: "I just want to make sure I'm not dropping the ball on my end!" 5. Send a video text message! Limit it to 10-15 seconds in length. You should make two videos: "Thank You" to the referrer "Thank you" to the referree 6. Send a personal, handwritten note to the referrer. Include a client appreciation gift, such as a $5-10 Starbucks gift card or a gift card of your choosing. You want to make sure you reward the act of sending the referral. Whether the referred person ever does business with you or not is irrelevant at this point because it is not their job to make sure that the person does business with you. You want them to simply send you the referral, and you should be able to take care of the rest. 7. Send a personal, handwritten note to the person being referred. You will want to thank them, introduce yourself again, and make sure they know how to contact you. 8. Create a Facebook video and tag the person who sent the referral. Thank them for referring their friends and family. DO NOT tag the person referred unless you have permission to do so. 9. Send professionally made gourmet cookies (or something similar) to the office of the referrer. You want to make a big deal about it. Make it a day they'll never forget! Go big with balloons! Coach Michael Hellickson suggests CookiesByDesign.com. 10. In your "Friends Referring Friends" section of your newsletter, include both names, giving credit, and thanks to the person who sent you the referral. (If you don't already have a newsletter, you MUST read our blog on the "Perfect Real Estate Client Newsletter.") After much time, effort, energy, and money is invested in generating referrals, many agents drop the ball with a referral and the person who sent it. Don't be that agent! Follow this list closely to ensure the best possible chance of doing business with the referral, and to cultivate additional referrals from the referring party. Bonus: Contact the person who sent you the referral upon closing to thank them once again. A phone call works best here! As our way of saying thank you for taking the time to read this blog, we invite you to a FREE 55-minute NO PITCH one-on-one coaching call with a Club Wealth® coach! Request a strategy session here. To view the original article, visit the Club Wealth blog.
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Jump into Digital Marketing Right Now to Fill that Buyer Funnel
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Detecting Thieves Posing as Buyers, Part 1
Let's talk about thieves. When real estate agents encounter thieves, the thief is not usually wearing a ski mask and wielding a crowbar. Where are they in reality? By your side, posing as a buyer to gain intel on the property you're showing them. Over the next few weeks, we're going to dive into ways that real estate pros can identify thieves and spot the behaviors that reveal their true intentions. In this week's video, learn how subtle behaviors can indicate that a prospect is really a criminal who's scoping out a home's alarm system in order to defeat it and burglarize the home in the future. Watch the clip above to learn what to look for, then tune in next week for more tips on detecting thieves.
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Are Buyers Readying to Re-enter the Market En Masse?
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Build a Social Media Calendar for Your Real Estate Business
Social media is an essential part of any real estate pro's lead generation efforts. Like other forms of content marketing, social media builds trust with your followers. That's especially vital for the many people you meet who aren't ready to buy or sell a home but will be soon. Without a clear strategy, though, social media often disappoints.
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A TikTok Guide for Real Estate Agents
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Tapping into the Ultimate Marketing Tool: Your MLS System
Every agent and broker knows that to maximize profitability, you have to use every tool and technology you pay for to its fullest. The MLS system, while available to every active agent in America today, is a just example of one of those tools. The MLS system is chock-full of ways to engage more deeply with your sphere and to generate interest on your listings with agents in your own brokerage, local market and even interested consumers! That's exactly what we talked about in a recent Coffee Chat with special guest Brian Tepfer of Rapattoni. If you haven't done any training on your local MLS system lately, it's time you logged into your MLS and registered for some online training. Some MLSs even provide CE credit for technology training courses these days! Here are three key takeaways from our Coffee Chat: 1. Don't forget to talk about the MLS in your listing presentations! Your local MLS is THE best place to expose new listings to ALL of the most experienced and well-educated agents in your local market that are connected to THE most active buyers! Every MLS system has ways to promote your listings to trusted real estate professionals. They will help you attract qualified buyers. Go to your local MLS and look for training on the best ways to expose your listings to fellow real estate pros. 2. The MLS is a great place to ENGAGE with your prospects and past clients. All MLS systems have a way for you to share listings that match your clients' interests and criteria. You can engage them regularly with two-way conversations without ever leaving the MLS. Again, contact your local MLS for training on these important features. 3. The MLS is a TREASURE of insights you can share! Some agents struggle with coming up with topics to use for conversation starters for phone calls, emails and texts. Every MLS has ways for you to pull out market performance for a neighborhood, zip code and even a custom-drawn region where you do business. Reports can be pulled to share pricing trends, new listing trends, transaction trends and a whole bunch more. Training can help you unleash the marketing power of all of the property insights inside the MLS system. Watch the recording here: Don't Miss These Upcoming Coffee Chats! Tuesday, May 12 Look No Further than Your Local MLS to Generate a Ton of Business FREE! with Amy Gorce, Principal Business Development of CoreLogic Wednesday, May 13 Learn How to Become a Social Media Expert Without Doing All the Work! with Michael Glazer and Michael Tomasetti of BackatYou Media Thursday, May 14 A Multi-Channel Marketing Approach That Gets Prospects Chasing You (Instead of You Chasing Them) with Ryan Hartman, VP Advertising at Inside Real Estate If you would like us to sign you up for all upcoming coffee chats, email mic[email protected] and he will get you signed up. If you would like to get notifications every time a Coffee Chat recording is published, subscribe to our YouTube channel, RETechnologyInc. Then hit the bell next to the Subscribe button and receive notifications every time we publish new educational videos. Get Recordings of All Coffee Chats If you would like to binge watch all of the Coffee Chat recordings, click here. If you would like a FREE 3-month trial of RE Technology, go to retechnology.com, click Create Account and then use one of these coupon codes: COVID-19A COVID-19B COVID-19M
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Redesigned Form Simplicity Makes Working Remotely Easier than Ever
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3 Ways to Become the GO TO Agent in Your Neighborhood without Leaving Your House!
We're all trying to figure out what our next normal looks like. The truth is that there are solid business disciplines that have always worked and may even work BETTER as the real estate sales process becomes more virtual. Albert Clark of HomeActions joined me on a Coffee Chat last week to teach us how to support your clients with insightful and unique homeownership information and market data to become THE go-to agent in your neighborhood. Here are three key takeaways for you: 1. A clean database is the basis for effective marketing Without a consolidated, up-to-date and, ideally, even segmented database, it is really difficult to succeed at online marketing. Now is the time to look at all of the places you have customer and prospect information and consolidate it into one list on an Excel spreadsheet as a start. Then it can be uploaded into your client relationship management system and into direct marketing and social media solutions. 2. The days of ME, ME, ME advertising are OVER If your advertising campaigns focus on all the ways that you are amazing and nothing about how you can help your clients, you're wasting your money. Instead, share your insights about how the market is doing, political issues regarding homeownership, mortgage news, and the best ways to maximize the value of your home. You are not relevant. Period. 3. Consistency is key You can be the best agent in the world and deliver amazing service during a transaction—but if you don't stay top of mind, you are not likely to get the referral or the next listing. You need to find disciplined and, ideally, automated ways to contact your sphere at least every two weeks with information that MATTERS to them. Watch the recording below to learn more: If you would like to learn more about HomeActions, you can contact Albert Clark at [email protected] Don't Miss These Upcoming Coffee Chats! Monday, May 11 Learn How to Win New Listings During Covid-19 by Delivering a List of Qualified Buyers with Charles Williams, CEO/Founder of Buyside Tuesday, May 12 Look No Further than Your Local MLS to Generate a Ton of Business FREE! with Amy Gorce, Principal Business Development of CoreLogic Wednesday, May 13 Learn How to Become a Social Media Expert Without Doing All the Work! with Michael Glazer and Michael Tomasetti of BackatYou Media Thursday, May 14 A Multi-Channel Marketing Approach That Gets Prospects Chasing You (Instead of You Chasing Them) with Ryan Hartman, VP Advertising at Inside Real Estate If you would like us to sign you up for all upcoming coffee chats, email [email protected] and he will get you signed up. If you would like to get notifications every time a Coffee Chat recording is published, subscribe to our YouTube channel, RETechnologyInc. Then hit the bell next to the Subscribe button and receive notifications every time we publish new educational videos. Get Recordings of All Coffee Chats If you would like to binge watch all of the Coffee Chat recordings, click here. If you would like a FREE 3-month trial of RE Technology, go to retechnology.com, click Create Account and then use one of these coupon codes: COVID-19A COVID-19B COVID-19M
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Friday Freebie: Download a COVID-19 Postcard and Reach Out to Your Sphere
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There's No Spam Filter in the Mailbox!
Here's a quotable quote for you: "There's no spam filter in the mailbox." Statistics say that 97% of homeowners go to their mailbox EVERY DAY! While online marketing is a very effective tool, direct mail is a somewhat lost art these days that can be used to help you dominate your market! We spoke with Jim Studebaker and Todd Robertson from ProspectsPLUS! during a Coffee Chat on Wednesday, and they shared some great insights about the best ways to put direct mail to use. Here are three key takeaways: 1. Consistency is key With direct mail and any ongoing marketing effort, consistency is key. It's better to use your budget to target a smaller number of homeowners and potential buyers more often than trying to spray your message out too far to too many neighborhoods. 2. Relevance is critical: Sensitivity is really important, especially right now Gone are the days where you can send out a football schedule or a generic message and make it meaningful. For the COVID-19 era, messages have to be sensitive and timely. ProspectsPlus.com has built a series of virus-appropriate postcards with gentle humor, comfort food, market updates and other timely messages. 3. Direct mail CAN be used to target your messages to specific audiences Today, it's possible to target direct mail messaging based on ownership stage, net worth, type of property interests (e.g. golf communities) and a whole lot more. Gone are the days where every household you're targeting needs to get the same generic message. If you would like to learn about ways to send a simple campaign just for your current database, or if you would like to learn how to become a market dominator with exclusive campaigns in a zip code, direct mail can help you achieve these goals. Watch the video to learn about the power of direct mail here: FREE Book Offer Become a Listing Legend is free for DOWNLOAD here. If you would like to learn more about ProspectsPlus.com, click here. Don't Miss These Upcoming Coffee Chats! Thursday, May 7 Become the GO TO Agent in Your Neighborhood: Learn about a simple, effective, affordable and automated way to be the most consistent and effective virtual marketer you can be! with Albert Clark of Homeactions Friday, May 8 Your MLS System: The Ultimate Prospecting and Lead Generation Machine with Brian Tepfer, Executive VP and CTO, Rapattoni Monday, May 11 Learn How to Win New Listings During Covid-19 by Delivering a List of Qualified Buyers with Charles Williams, CEO/Founder of Buyside Tuesday, May 12 Look No Further than Your Local MLS to Generate a Ton of Business FREE! with Amy Gorce, Principal Business Development of CoreLogic Wednesday, May 13 Learn How to Become a Social Media Expert Without Doing All the Work! with Michael Glazer and Michael Tomasetti of BackatYou Media If you would like us to sign you up for all upcoming coffee chats, email [email protected] and he will get you signed up. If you would like to get notifications every time a Coffee Chat recording is published, subscribe to our YouTube channel, RETechnologyInc. Then hit the bell next to the Subscribe button and receive notifications every time we publish new educational videos. Get Recordings of All Coffee Chats If you would like to binge watch all of the Coffee Chat recordings, click here. If you would like a FREE 3-month trial of RE Technology, go to retechnology.com, click Create Account and then use one of these coupon codes: COVID-19A COVID-19B COVID-19M
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6 Apps to Help You Take Better Listing Photos
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Create Intentional Marketing that Shows Your Love and Support of Your Clients
We have all been touched by a story or event during COVID-19 that has warmed our hearts. We have heard about the agent that left an Easter egg hunt on the lawns of several of her clients. Or the REALTOR that sent a handwritten note and a beautiful candle to each of her clients to let them know she was thinking of them. Molly McKinley, CEO of Intentionaliteas and VP of Brand Strategy for RateMyAgent, took us through some phenomenal "conscious capitalism" ideas about how to become more human and share the great works you have done for your clients in warm and effective ways through the mail and online. She taught us about an interesting concept dubbed "digital word-of-mouth marketing." Here are three key takeaways: 1. Let your clients know that you really care about them. No human being wants to be thought as a "lead." Pay it forward. Do kind things for them in unexpected ways and at unexpected times, and you will reap great rewards—and probably like your job as a REALTOR® much better, too. 2. Just because you have a strong, local, referral-based business doesn't mean you can't create a strong digital marketing presence. You can use the words of satisfied clients to tell your story online so you don't have to bow down to the "me, me, me" advertising that so many agents do. 3. There is now a simple and inexpensive way to collect all of your reviews from online portals, referral systems, websites and even emails or handwritten notes and put them all in one place so you can share them online, in listing presentations, and via reports. Check out RateMyAgent.com to learn more. Watch the recording here: Don't Miss These Upcoming Coffee Chats! Friday, May 8 Your MLS System: The Ultimate Prospecting and Lead Generation Machine with Brian Tepfer, Executive VP and CTO, Rapattoni Monday, May 11 Learn How to Win New Listings During Covid-19 by Delivering a List of Qualified Buyers with Charles Williams, CEO/Founder of Buyside Tuesday, May 12 Look No Further than Your Local MLS to Generate a Ton of Business FREE! with Amy Gorce, Principal Business Development of CoreLogic Wednesday, May 13 Learn How to Become a Social Media Expert Without Doing All the Work! with Michael Glazer and Michael Tomasetti of BackatYou Media If you would like us to sign you up for all upcoming coffee chats, email [email protected] and he will get you signed up. If you would like to get notifications every time a Coffee Chat recording is published, subscribe to our YouTube channel, RETechnologyInc. Then hit the bell next to the Subscribe button and receive notifications every time we publish new educational videos. Get Recordings of All Coffee Chats If you would like to binge watch all of the Coffee Chat recordings, click here. If you would like a FREE 3-month trial of RE Technology, go to retechnology.com, click Create Account and then use one of these coupon codes: COVID-19A COVID-19B COVID-19M
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4 Ways to Pass Time and Be Productive as a Self-Starter Real Estate Agent
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Cloud CMA Releases Impressive Upgrade for Live Presentations
The category of CMA companies is highly competitive, making it difficult for agents and teams to land on the right product. To begin with, the MLS system has a free CMA. When agents look to differentiate themselves from other agents, the CMA plays an important role. All CMA programs are powered by the same data, so the presentation of that information is the difference-maker. For the longest time, listing presentations and buyer presentations of comps have been delivered on paper, or a PDF slide show sort of experience. Last week, we had the opportunity to meet virtually with Cloud CMA co-founder Greg Robertson, who shared a preview of the new features being launched – called Cloud CMA Live. The best part is that these additional new features are included for no additional charge. If you are a current Cloud CMA user, there is nothing that you need to do. The upgrade is automatically added to all existing and future accounts.
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The Work-at-Home Real Estate Agent: How to Survive and Thrive
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Video Tours: How to Have Confidence in Front of the Camera
Video marketing has become a more vital tool for real estate sales associates than ever before, as the coronavirus disrupts how the real estate industry normally does business. But speaking on camera can also be intimidating, especially if you haven't done it before. Nobody handles video marketing flawlessly the first time they try, and that's okay! With the right tips and a bit of practice, your intelligence, integrity, and honesty will shine through for your audience to see.
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What Real Estate Agents Should Know About HUD Assistance Program
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The Time Is Now to Build Up Your Prospecting Muscles!
We had a great Coffee Chat on Friday with Jamie Quenzer and Eddie Rodriguez of CINC. They had some very practical advice for every agent trying to take full advantage of the downtime they are experiencing during COVID-19. They had three main takeaways: 1. Use more video − Video viewing us up 71% over last year, according to Hubspot. Time to get over your fears and insecurities and use the camera on your phone to tell your own personal brand story, shoot live open house tours, film personal notes to your prospects and clients, and provide video marketing updates. If you want to know more about how to use video to build strong customer relationships, check out the Coffee Chat we did with Bomb Bomb a few weeks ago HERE. 2. Time to build up your prospecting "muscles" – Every great salesperson has one thing in common. They prospect, secure new clients, manage sales and close EVERY day. This is a great time to learn how to give yourself specific time slots during the day for each of those activities. Right now, those slots have to be considerate of the rest of the family too, but once you have built this discipline your income will definitely grow. 3. Practice, Practice, Practice – CINC offers FREE scripts and other educational materials in their blog you can use to practice scripts to reach out to clients now and in the future. Adopting a client servant mentality will help you win now and forever. Check out the full 30-minute conversation here: Don't Miss These Upcoming Coffee Chats! Monday, May 4 No Need for Earnest Money Collection to Slow You Down from a Complete Virtual Closing! Learn How! with Lynn Leegard, CEO, TrustFunds Tuesday, May 5 Why Intentional Marketing Matters More Than Ever with Molly McKinley, CEO of Intentionalities and VP of Brand Strategy for Rate My Agent Wednesday, May 6 What's STILL Making Marketing Work for Agents with Jim Studebaker and Todd Robertson from ProspectsPLUS! Thursday, May 7 Become the GO TO Agent in Your Neighborhood: Learn about a simple, effective, affordable and automated way to be the most consistent and effective virtual marketer you can be! with Albert Clark of Homeactions Friday, May 8 Your MLS System: The Ultimate Prospecting and Lead Generation Machine with Brian Tepfer, Executive VP and CTO, Rapattoni If you would like us to sign you up for all upcoming coffee chats, email [email protected] and he will get you signed up. If you would like to get notifications every time a Coffee Chat recording is published, subscribe to our YouTube channel, RETechnologyInc. Then hit the bell next to the Subscribe button and receive notifications every time we publish new educational videos. Get Recordings of All Coffee Chats If you would like to binge watch all of the Coffee Chat recordings, click here. If you would like a FREE 3-month trial of RE Technology, go to retechnology.com, click Create Account and then use one of these coupon codes: COVID-19A COVID-19B COVID-19M
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