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How Every Agent Can Help Solve Our Inventory Shortage
Every agent today needs more listings. If you had another listing, you would have another sale; it's that simple. What's not simple is solving our inventory shortage. According to the National Association of REALTORS (NAR), inventory in July 2020 was 21 percent lower than 2019's already anemic levels. Making things worse, homeowners move once every 13 years today, up from every eight years in 2010, according to Census data. Unlocking Inventory I recently wrote about a new "bridge" solution to help agents unlock inventory, allowing homeowners to buy their next home before selling their current one, solving the chicken-and-egg problem. zavvie is giving leading brokerages coast to coast the tools their agents need, including this bridge solution, to help homeowners get moving again. Unlike the previous solution, a bridge loan, homeowners can buy their next home with a cash offer and then move in immediately. It's a noncontingent transaction. Homeowners Are Overwhelmed Many homeowners are not only stuck, they're overwhelmed. They want to sell, but they don't know where to move, so they see selling as too much of a hassle. They are fearful and have safety concerns, especially with the impacts of COVID. They are in lockdown mode and sitting on the sidelines. How can an agent change that mindset? The easiest way to get homeowners off the sidelines is to show them an offer. The zavvie platform provides brokerages with an Offer Optimizer to do just that. Agents can show sellers the different options available: an all-cash offer, an instant offer from iBuyers, a bridge solution, concierge services (to take care of the prep and repair before a home goes on the market) or selling a home on the open market. We know that 90 percent of homeowners want to see an iBuyer offer, but only a few will select it. Most folks are going to list on the open market or wait to sell. An agent should be the one to walk them through all of these options. Becoming a Modern Agent A modern agent doesn't just talk to clients when they're ready to sell. A modern agent talks to clients about options and solutions that are available today. That's how an agent can move from being transactional to advisory. Any modern agent can show homeowners all the options available to them—you don't need zavvie to do this. However, two things happen when you use this strategy: The agent stays at the center of every transaction—iBuyer, bridge, concierge or open market. zavvie helps give sellers what they want: a professional agent they trust. Sellers are willing to pay an agent to bring those options to them and represent them no matter which path they choose, including selling to an iBuyer. We have to create more inventory. Our inventory problem won't be solved anytime soon, so the modern agent needs to take action. Contact five homeowners you know are stuck. Walk them through the new solutions available today. That's the best first step we can take to solve our inventory shortage. Lane Hornung is CEO and co-founder of zavvie, a complete platform offering all selling options for real estate brokerages, and is CEO/founder of Colorado-based 8z Real Estate, one of the nation's most successful brokerages. To view the original article, visit RISMedia.
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Home Office Necessities for the Busy Real Estate Agent
You may have had to stop working in a physical office and begun the process of working from home. If you didn't already have a home office, and are looking for ways to improve your workspace, we've got you covered.
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Brian Buffini's Bold Predictions: 2021 Real Estate Market Outlook
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How to Boost Your Business When You Partner with a Builder
You Can Grow Your Revenue Stream by Creating a Relationship with New Home Builders Many would-be buyers begin their house hunt from existing housing inventory while others turn their homeownership dreams into reality with a custom-built home in their local communities. When you partner with custom home builders, you open the door to a whole new revenue stream for your real estate business. Creating a working relationship with custom home builders is a win-win-win for you, the builder, and the home buyer. At the same time, you add more value for buyers who've purchased land—streamlining their journey to the new home they want. It also works in reverse: Your builder partner can refer their clients to you to help them acquire the land they need. Either way, you can earn a commission as clients go forward. On top of a boost in revenue, you'll raise visibility for your land listings among buyers who urgently need them. Selling sales associates can also acquire more leads since builders often work with clients who need to sell an existing home to finance new construction. What Can Sales Associates Offer That Builders Need? You might wonder – what motivates a builder to partner with one sales associate over another? Many builders minimize uncertainty by working with the same title company and lender for every transaction. That helps ensure closing takes place on schedule and prevents them from absorbing carrying costs for completed stock. The builder-sales associate relationship can be just as vital for sales associates willing to commit to one or more specific builders. In any partnership, there needs to be a mutual commitment to promoting and benefiting the other party. Luckily, there are lots of ways sales associates can be indispensable to a chosen builder. Sales associates are experts at "translating," so builders and buyers don't end up talking past each other. They ensure that buyers understand the terms of sale, then work with the builder to ensure everything is delivered as agreed. Buyers love the chance to participate in the design and select finishes, but the fun stops if they feel misled. A sales associate orchestrates the process so all expectations are met. The sales associate's role is even more visible in new home communities. Actively promoting a builder's community fosters rapport. That feeling of reciprocity can make it easier for your future clients to get special requests incorporated into their new builds. First Steps for Creating a Builder Partnership Buyers of custom construction homes are often on their second or third property. You can maximize the value you offer by providing sales support for their existing home. This streamlines the transaction and benefits everyone involved by getting buyers to closing faster. To make the biggest splash with a builder, get to know their offerings inside and out––literally. Ask to visit recently-constructed homes, and those homes still in progress to get a sense of the process. Find out what the builder considers their key selling points so you can communicate them in ways that are truly meaningful for buyers. Familiarize yourself with all the available floor plans and add-ons so you can match options to each buyer's needs. Last but not least, interview builder representatives and find out the kinds of questions buyers have asked them in the past. Builders often look for partnerships with sales associates when they have been burned by unqualified buyers. By putting in face-time and doing your research, you will demonstrate to a prospective partner you're in this for the long haul. New construction is a lucrative area where you can expect cycles of strong growth. Not only that, but it's also exciting and fun for sales associates and buyers alike. Get Started Promoting Your Partnerships Delta Media Group® has made it easy to feature home builders, their communities on your website. Spotlight the builders, their communities, and model homes you represent on your website using DeltaNET™️ 6 and its Builder Showcase feature. Add a detail page for each builder highlighting their company details, inventory listings, and open houses. Call special attention to model homes. Adding Google maps to these pages, your website visitors can find these communities and listings easily. You'll be able to add floorplans, plat maps, brochures, and videos for potential buyers to view. Promote upcoming open houses on your website too. Find the right builder in your area, and your partnership could be the platform that brings you both to the next level. Not getting your copy of Delta Media Group's magazine, Real Estate Marketing & Technology? Sign up today. Your subscription is free. To view the original article, visit the Delta Media Group blog.
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What Do the Best Real Estate Websites for Agents Have in Common?
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Working the Referral Game: How to Get Your Clients Producing Your Next Best Lead
Research from the National Association of Realtors shows that clients don't shop around and 75% of buyers and sellers contact or interview only one agent. A referral, therefore, is the surest way to be that first and only agent that a client contacts. In fact, Outbound Engine has found that successful agents get up to 75% of their business from referrals. Agents know that people trust direct referrals from their family and friends. But, many fail to capitalize on this because they either don't know how to ask, or when and how to ask someone without seeming self-centered or desperate. Here's how you can change that, and successfully ask your best clients for referrals.
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3 Must-have Hacks to Save Time Using Form Simplicity
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Marketing Secrets to Sell MORE Houses... Faster
Thursday, December 3, 2020 at 11:00 AM PST Are you ready to learn the secrets that TOP REAL ESTATE AGENTS use to sell more houses faster? Then register for this one-hour webinar where two of Elevate's TOP MARKETING COACHES--Stephanie Alfonso and Dylan Handy--guide you through what it takes to make MORE money, spend LESS time marketing, and CONQUER your 2021 business goals. What to expect: Marketing strategies of top real estate agents How to market during "COVID" times The TOP marketing platforms all agents MUST leverage Automation to save marketing time and dollars Register now!
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It's Time Your Real Estate Blog Posts Got GRAPHIC!
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The BoomTown Give Back Awards: Nominate Your Peers (or Yourself!)
In the spirit of thanks and giving, BoomTown would like to thank those in the real estate community who have gone above and beyond to serve others in 2020. These awards celebrate the agents who are stewards within their community, put service over self, and make an impact by paying it forward. The BoomTown Give Back Awards How It Works! Nominate yourself or a peer for one of the three Give Back awards (listed below) BoomTown donates $5 for every nomination to BoomTownLOVE Once nominations are closed, a panel of judges from BoomTownLOVE will select the three winners. Nominees and winners will be featured on social media and on BoomTown's social media channels to highlight these amazing accomplishments! Winners from each category will each receive a $1,000 prize! If you choose, BoomTown will donate the prize on your behalf to an organization of your choosing. Nominations must be submitted by December 11th at 11:59pm EST. The Helping Hand Award This nominee jumped into action to help a family, employee, community member, organization (etc.) in a time of need. Putting service over self and rallying behind someone less fortunate. The Walk-the-Talk Award The walk-the-talk nominee has actively made charitable giving a part of their business. Service and community are woven into their core values and they are committed to paying it forward. The Creative Changemaker Award This nominee brought an innovative spin to giving back, going beyond a financial contribution. A bright, creative idea that made a real impact. Nominate a real estate agent today!
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23 Productivity Hacks to Help Real Estate Agents Boost Their Business
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Creating Social Content to Get Engagement
A successful social media presence has to have content that will bolster engagement. To create content that is engaging, you first need to understand what exactly engagement is. What is Engagement? If someone has engaged with your social content, this means that your followers have done something like: Retweeting or mentioning your content if using Twitter. Commenting or liking your content on your social media channels. Clicking your links if you're running ads. Using your branded hashtags.
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11 Holiday Marketing Ideas for Real Estate Agents
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Learn How Top Producers Spend More Time Selling
People are drawn to the real estate business for many reasons, including the opportunity to make an attractive income, be their own boss, have a flexible schedule, and help families find their dream homes. But being a real estate professional isn't for the faint of heart. It's a career that's subject to circumstances often beyond the agent's control. Because the economy drives the market, everything filters down from there: market conditions and availability, pricing, seller confidence, buyer demand. Beyond these outside factors, agents have to juggle a wide variety of roles that require expertise and finesse such as prospector, marketer, administrator, salesperson, counselor, negotiator, and more. They're often expected to perform these roles with the patience of a saint and the endurance of an Olympic athlete. And, to top it all off, they're working without the certainty of a paycheck. Success can sometimes feel like a Herculean feat. And yet, there are top producers who have learned how to spend more of their time selling and creating great customer experiences that result in highly satisfied clients, referral upon referral, and top-dollar commissions. How do they do it? What do they know and do that other agents don't? A Day in the Life of a Real Estate Professional Let's take a look at a typical agent and their day. A real estate professional with three to five years of experience typically works 36 hours per week and is constantly on the go. They personally manage the majority of responsibilities on the buying/selling continuum, from lead generation to closing follow-up. Depending on the number of clients they're representing, the sales cycle status for each client, market conditions, and other variables, an agent's day can begin in the morning and extend into the early evening. At times, when markets are competitive and offers are being managed, the job can be all-consuming and seven days a week. And where is this business being managed? From the comfort of an office with everything readily available for reference? No. More often than not, an agent is conducting business directly from their smartphone, tablet, or laptop. Switching back and forth between apps that don't connect to one another. While sitting in the driver's seat of their car. Dealing with complexities and changes while on the road is the norm and can be stressful. A Time-Consuming and Dynamic Ecosystem So much of the real estate process is manual, time-consuming, mobile, with change being the only constant. Even the most organized real estate professional can become overwhelmed and have difficulty keeping track of everything. At any given time, an agent is relying on more than six different technologies and systems for showing service management, client communication, and access management solutions – critical areas of focus for a successful real estate business. Top producers understand that having the proper focus and the right tools enable them to concentrate on the most important part of the real estate cycle, which can make all the difference between a moderate and high level of success and income. What do top producers do that other agents don't? Learn the Secret to Their Success... Get your copy of "How Top Producers Spend More Time Selling" now for the answer. To view the original article, visit the SentriLock blog.
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How Realtors Can Thrive in These Challenging Times
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Discover the Dos and Don'ts of Text Marketing for Real Estate
Over the last few years, Millennials have turned up in the housing market by the thousands leaving, many wondering what they want when it comes to real estate. The future is now, and Millennials are here: Pew Research found they've been the largest generation in the U.S. labor force since 2018. That same year, NAR said they were the largest cohort of homebuyers, which has continued to hold true so far. What does this have to do with SMS marketing?
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The 6 Emails Every Agent Should Be Sending (FREE DOWNLOAD)
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4 Factors Influencing the Real Estate Rebound
The data continues to show a promising rebound for the housing market. After a massive halt in March and April due to COVID-19, pending home sales, listings, and solds have continued to increase month-over-month, showing that buyers are back in the real estate market. All-time low interest rates, remote workforce, pent-up demand, and life events (continuing to happen) are just a few of those factors. Find out the four biggest factors contributing to the rebound of the real estate market by watching the video above!
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The Top 10 Ways to Drive New Traffic to Your Real Estate Website
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zavvie Launches zavvie Pro to Help Agents Create Inventory, Turning Homeowners into Sellers
A decade ago, homeowners thinking about selling their home had limited options. Today, those same homeowners have the opposite problem--between iBuyers, buy-before-you-sell bridge solutions, and listing on the open market, they have more choices to sell a home than ever before. Yet homeowners often lack the information necessary to determine what choice will be the best one for them right now. The modern real estate agent now brings all selling options to the table, helping their clients choose their best option. zavvie, the first end-to-end real estate brokerage platform encompassing all selling solutions, is launching zavvie Pro to help modern real estate agents turn homeowners into sellers. A new nationwide service, zavvie Pro empowers the modern agent to show homeowners apples-to-apples comparisons of all the different selling options available in their market. zavvie currently powers a custom, centralized selling solutions platform for leading real estate brands coast-to-coast that connects agents, home sellers, and solution providers. Participating brokerages give local homeowners the ability to see instant offers from iBuyers, buy-before-you-sell options from bridge solution providers, and compare them to how much their home could sell for with an open market listing. The new zavvie Pro program is an advanced system for the modern agent and teams. zavvie Pro agents gain access to enhanced seller lead generation tools, personalized branding within the selling solutions platform, and a groundbreaking new service called OfferFax. OfferFax is a proprietary selling options report that provides agents an objective, apples-to-apples comparison of all available selling options to help agents guide their clients, including data-backed graphics that rate each offer based on current, relevant criteria. "zavvie Pro keeps the modern agent at the center of every sales transaction, no matter what the homeowner decides," said Lane Hornung, zavvie co-founder, and CEO. "We built zavvie Pro to help the modern agent generate more seller leads, win more listings, and always earn a commission," he added. Agents upgrading to zavvie Pro receive personal branding that puts them "front and center" as their name, photo, and contact information are all prominently displayed on all web pages and printouts. Enhanced seller lead generation tools to include a customizable main landing page, and the iOffer Estimator widget that an agent can add to any website page they have access to, as well as an exclusive customizable iOffer Estimator Landing page. With the customizable iOffer Estimator Landing page, once a homeowner enters a property address, zavvie's proprietary data platform returns an offer estimate instantly. Agents can then immediately follow up with this new seller to share additional information about all their sales options. "Consumers want to see all of their choices," said Hornung. "We know it's hard to find, submit, analyze and advise a homeowner about the multiple seller options in today's marketplace. Many agents don't work with different solution providers, so they lose out on converting homeowners into sellers. "Zavvie provides today's modern agent with the tools and dedicated support so homeowners can see all their selling options, giving them confidence when they decide to sell their home," Hornung explained. Hornung noted that zavvie's new OfferFax would give many homeowners the kind of insight and information at a glance that they currently lack. "OfferFax will encourage more homeowners to become home sellers," he said. In a single report enhanced by easy-to-understand graphics, OfferFax shows all solution provider property valuations and offer prices; all solution provider fees in dollars and cents; the average repair concessions typically requested by solution providers; estimated net proceeds for each seller option, including listing on the open market. OfferFax also numerically rates every seller option's strength relative to current, local market data and conditions. And it provides each option's actual time to sell according to current, local market data and conditions. A video overview of zavvie Pro is available below. More details on zavvie Pro are available on its website at zavvie.com/zavviepro.
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Zillow Ends Free Rental Listings. What Now?
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The 4 Cs of Real Estate Marketing
How do you cut through the noise, skip the gimmicks, and create an agent marketing strategy that actually works? Doing business without advertising is like winking at a girl in the dark.You know what you are doing but nobody else does. – Steuart Henderson Britt One of the things they don't tell you when you get your real estate license is that your job is as much about doing the thing as it is about telling other people about it. Marketing is one of the most important facets of your business. Without marketing, you can be the absolute best there is, but it will be difficult for people to find you. The trouble is that we are often taught that marketing is simply promoting ourselves. However, really good marketing – the stuff that works, gains followers and raving fans, and creates conversations – is almost always about the customer, rather than about us. Some of the biggest brands in the world are creating cult-like followings because they are marketing in an authentic, engaging, humorous, and often controversial voice. But most importantly, they are talking with their customers about their customers. These days, the places we can market ourselves are endless. There are social channels, paid ads, video messaging, and influencers. Our customers are seeing more ads and consuming more information than ever before. Having a strategy to cut through the noise and deliver real value is critical. If the idea of an 'agent marketing strategy' is scary, don't worry. It's pretty simple if you consider the four Cs. Customer The most important element of any great marketing strategy is the audience. Who are they? What do they struggle with? What don't they know? What do they need most? How do they define value? If you can answer these questions, you are off to a good start. The audience needs to feel that you are helping them, educating them and, most importantly, having a conversation with them. A simple way to audit your marketing to ensure that the customer is the focus is to look at how often you use the word "I." If the majority of your statements begin with I, look at ways you can rephrase them to begin with You. This small change can make a big difference in the tone and focus of your marketing. Content A pretty significant component of agent marketing is determining what to say and where to say it. Once you have clarified who your audience is and the problems they need help solving, the next step is to create a content plan. The most common marketing frustration is the moment when you know you need to communicate, but you are left thinking, 'But what do I say?' Having a content plan will help remove some of that frustration. First – start with some painstorming. Brainstorm a list of all the pain points your customers experience during the process of buying or selling a home. Each of these pain points becomes an opportunity to educate, solve a problem, or offer value. Next – create a list of all the ways you communicate with your database and customers. Include email newsletters, social media, print marketing, etc. Then, identify ways you can use those tools and touchpoints to help solve their pain points. Which advice works best as a video, a blog post, a social post, or a letter? Now you have a content plan. You have started to determine what you need to say, and where to say it. The next time you feel stuck for ideas, refer back to your painstorming lists. Curate Curation is a great way to turn noise into meaning. Curating (or gathering) a reserve of content simply means to collect articles, links, videos, graphs, and stats and save them for when you need them. Using a tool like Google Docs, Evernote, or even a desktop folder helps you have content ready to share or reference easily. The best thing about an agent marketing strategy is that you don't have to create all the content yourself! Whenever you see a great article or piece of content, tuck that in your reserve for when you need some fresh material. Consistency Perhaps the most underrated of the four Cs, consistency is the secret sauce that makes the entire strategy work. It's not enough to simply post, email, or mail something on a consistent basis – you should also make sure you are being consistent with your values, voice, and messaging. Your marketing should reflect not only what your customer wants and needs, but also what you believe and what you want to be known for. It's not enough to define your values; you must also deliver service, education, and information in line with your values. Even if you have the best content in the world, if it's not authentically consistent, it will simply add more noise. The truth is, you work hard. Real estate requires you to wear many hats and put out a lot of fires. Make sure that the marketing you are producing tells the story of your audience, and the value you bring to the table. Follow the four Cs and you will rise above the noise and provide lasting value. To view the original article, visit the iGuide blog.
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4 Online Shopping Hacks You Can Master Before the Holidays
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What You Should Know About VA Loans
There are close to 18 million veterans living in the United States today. These brave men and women, having served their country honorably, have earned VA (Veterans Affairs) benefits for education, life and medical insurance, and VA-backed home loans. As a real estate agent, you can help educate veterans about their home buying options to start, or continue, building their real estate portfolios. If you haven't worked with veterans and VA loans in the past, here are some things you should know.
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Friday Freebie: Guide to Homebuyer Personality Types (and How to Get Them to the Closing Table)
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Use Storytelling to Build Your Real Estate Brand Online
When you tell a story, every detail matters. The more vibrant the portrait you paint, the more likely the story's receiver becomes invested in its outcome. This fact is true when you're telling a traditional story, and it's equally important in real estate storytelling. The story you tell through your blog, your real estate website, or social media channels is your best opportunity to help shoppers fall in love with your local markets and your business.
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The 4 Pillars That Will Drive Real Estate Forward
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How Real Estate Agents Can Use Facebook's CTA Button
Did you know that there is a handy CTA button located under your Facebook cover image on your Facebook Business page? This CTA button has plenty of uses, but as a real estate agent, which options will bring you more business? The 3 Buttons Recommended for Real Estate Agents Book with You This button can help set up appointments via Facebook Appointments OR send the real estate lead to a landing page of your choice. The button text will read "Book Now." Contact You This will give you five possible options. You can send real estate leads to your website for contact info, open up Facebook Messenger, phone call, email, or sign up for a mailing list. The text on the button will read "Contact Us," "Send Message," "Call Now," "Sign Up," or "Send Email." Learn More About Your Business This can send the real estate lead to a Facebook video or to a page on your website. The button text will read "Watch Video" or "Learn More." Once finished, the button will look like this: Which CTA Button Should YOU Choose? Real estate prospects on Facebook are likely going to be in the research stage of their home buying or selling journey. This is why we would recommend using the "Send Email" or "Learn More" CTA buttons. You will be able to capture the leads early in the funnel, and nurture them using Facebook and a good email campaign. For the highest quality real estate leads, you have the option to use "Call Now" -- but that will result in a significantly lower quantity of leads. By the time a lead that is ready to transact finds you on Facebook, they are likely already signed up with another agent. Instructions on How to Set Up the CTA Button Under your Facebook Cover Image, click on the button that says "+ Add Button." You'll be given five different choices: Book with you Contact you Learn more about your business Shop with you Download your app or play your game Select a choice Set the destination Click Save To view the original article, visit the Zurple blog.
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These Are the 5 Best Real Estate Apps for 2021
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What to Post During COVID? Do's and Don'ts for Social Media Right Now
It's no secret that a killer social media game should be an important part of every real estate agent's marketing strategy. However, as COVID-19 continues to sweep through the United States and in-person lead generation is cancelled, a robust social media presence is a must-have for real estate agents. There are a lot of social media platforms, and each is a little bit different. However, some similar rules should govern your interaction with all. Get started on a social media strategy that's appropriate for current conditions with confidence using these do's and don'ts.
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5 Ways to Help Clients Adopt and Adapt to Your Technology
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Holiday Marketing Ideas to End Your Year Strong
Coming up with engaging holiday content doesn't have to be hard. Check out these topics and format ideas to come up with a holiday marketing campaign to keep your social media and email contacts engaged and drum up some end-of-year buyers and sellers!
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A New Strategy to Unlock Local Inventory and Win the Listing
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How to Turn Past Clients Into Repeat Business with Email
Every home a person buys is a snapshot of their needs at a particular time in life. After college or early during their careers, rising professionals buy their first homes. Growing families search for larger houses. Elders downsize to enjoy the spoils of retirement. All in all, a house is doing well if it meets everyone's needs for five to seven years. With that in mind, all sales associates should ask themselves: How will I know when my latest client needs another home?
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How to Find a Lead With Only Their Name and Email Address
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Real Estate Video Marketing Made Easy
You may have heard you should be using videos in your online content because videos help convert leads. That sounds great, but how does the average agent get started without spending a bunch of money? The good news is you don't need to be a professional videographer or have fancy equipment to reap the benefits of video content that will help your business.
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5 Clever Ways to Boost Your Real Estate Ads
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Are Electronic Signatures Admissible in Court?
It's a common question: how will an electronic signature hold up if challenged in court? After all, electronic signatures are becoming a vital business tool in today's remote environment--and people want to know if they end up in litigation that the authenticity of an e-signature can be proved like a traditional wet signature. The short answer: Yes, it can. Authenticity is easier to prove, in fact, thanks to built-in digital audit trails.
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5 Tips to Creating Calls-to-Action that Work!
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Tips for Selling Real Estate to Gen Z
Millennials are no longer the youngest people in the workforce. There's a whole new generation to think about--Gen Z. About half of them are old enough to legally drive and many are looking into buying their first home. Generation Z refers to people who were born between the mid-1990s and the mid-2010s. The stats show that this demographic numbers around 74 million people in the US alone, and makes up about 25% of the population. That's a lot of potential homeowners entering the marketplace.
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Master the Habits, Mindsets, and Tactics of Real Estate's Super Producers
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The Ultimate Guide to Geographic Farming
We know that everyone is going through a tough time right now. Your personal lives and livelihoods are a mix of upside down and on hold. The coronavirus crisis is changing how everything in the world works. However, at RPR, we're hoping we can help. We want to provide you with content that you can dive into and tackle now (while you have all this sudden time on your hands), so you'll be that much more prepared when the bell rings and things get back on track. This geo prospecting article is a perfect example. You may have considered applying a technique like this to market yourself, but perhaps you held off because you thought it was too complicated or time-consuming. Well, now you can properly sink your teeth into this topic and this article will explain each step and every detail.
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Nearly 8 in 10 Home Buyers are Taking More 3D Home Tours During the Pandemic, Citing Safety Concerns
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What's in a Home Buyer's Packet? (Plus, a Complimentary Template)
One best practice every real estate agent should implement is to provide a home buyer packet to their new buyer leads. By properly educating buyers, you can prepare them for a smooth home buying experience and decrease the potential for miscommunications or misunderstandings. A home buyer packet will also help you set the correct expectations about how you will guide them through their purchasing journey. If knowledge leads to confidence, you can boost your buyer's confidence with a comprehensive and informative packet. The documents that you include should provide value or resolve an issue for the person receiving it. The information should fill in the gaps for your home buyer, so they know what to expect, when to expect it, and the process to complete it. You can share your home buyer packet via print, email, or add it to your website for 24/7 access – make sure you add a lead capture form if you choose the latter option. Below are important documents to include in your home buyer packet:
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9 Ways to Use Social Media to Make Your Website a Better Lead Engine
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Homesnap's New 'Sell Speed' Tool Predicts How Quickly a Home Will Sell at Different Price Points
Homesnap on Monday announced the debut of Sell Speed, a proprietary artificial intelligence algorithm composed of hundreds of up-to-the-minute real estate market data points that predicts how quickly a home will sell at various prices. This new feature gives agents confidence in recommending price levels in a rapidly-changing real estate environment. Currently available in beta to Homesnap Pro and Homesnap Pro+ users, Sell Speed helps agents better understand their market and develop pricing strategies. Agents can view the Sell Speed of their current listings or any off-market property. With Sell Speed, agents can: Advise sellers on pricing strategy and likelihood to sell: Agents can use Sell Speed to help their clients set realistic goals and expectations about the price their home can command. Agents can illustrate how price variations affect the timeliness of an offer and guide their clients toward striking the ideal balance between asking price and days on market. Enhance listing presentations with pricing insights: Agents can use Sell Speed to identify the ideal property list price for an off-market property. By arming themselves with accurate, data-driven pricing models based upon proven market predictors, agents can win more listings. Use Sell Speed to assist buyers in negotiations (Pro+ agents only): Homesnap Pro+ agents can access the Sell Speed on any listing – even if they are not the listing agent. Pro+ agents can leverage Sell Speed as supporting evidence to prepare offers and facilitate negotiations. "In this intense housing market, pricing homes accurately is more important than ever. Sell Speed was designed to help Homesnap agents amplify their market knowledge both to keep their current clients informed and at ease and to secure potential clients," said John Mazur, Homesnap CEO. Agents can adjust a home's price up to 30% in either direction of the list price or estimated home value. As the price is adjusted, the selling probability timeframe dynamically updates to produce the estimated time in which the property will sell. Unlike other price-predictor tools that can cause confusion with clients and home searchers, Sell Speed is not consumer-facing and is available only to Homesnap Pro agents. "We consider Hundreds of data points to produce the Sell Speed of a home," said Guy Wolcott, Homesnap Founder. "Homesnap's proprietary machine learning algorithm takes current market conditions, similar listings, recent sales, buyer activity and listing agent behavior among others into account to produce the Sell Speed." The Sell Speed agent tool is currently in beta and available on web, iOS and Android devices to registered Homesnap Pro agents. For more information, visit www.homesnap.com.
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Cleaning Checklist for Open Houses During Covid
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How to Use Outsourcing to Reduce Your Workload
The rebound in real estate markets nationwide has been challenging for many agents. Tight inventory and multiple offers in many places is the norm. Working with buyers and sellers during a pandemic adds a new, extra layer of effort. Having to work remotely adds even more challenges. It seems agents find themselves today working harder than ever. How do you keep the quality of your work high and, at the same time, reduce your workload? Outsourcing is one option worth your consideration. Here's how to figure out what you can – and should – be outsourcing. Self-assessment test The saying goes, "Do what you do best and outsource the rest." After all, everyone knows the tasks they love as well as the things they loathe. The problem is, using this as a particular measurement to decide what you should be doing and what you should be outsourcing is not always in synch. For example, some agents love to develop their marketing materials. The problem is the creation of marketing materials can consume a significant amount of time. It's also easy to outsource these activities. By making an assessment, you can make the right decision. If you don't enjoy creating marketing material or are not particularly good at it, then you know outsourcing can be a great answer to reduce your workload. If you enjoy these tasks, then you need to measure it. When you track your time, you can see what it takes to create marketing materials for each listing. How much total time is it taking to develop a property flyer, update your website with a single property listing page, and create a virtual tour? Like most agents, you would be shocked as projects like these include tasks that can consume much more time than you expect. That's why you need to measure it before you decide. Low-hanging fruit In addition to marketing tasks, how does your client database look? Are you using a CRM or Customer Relationship Management software? Hiring someone to pull together all of your contacts in one place can reduce your future workload. You will avoid scrambling to look for past client background information when they contact you as you will have it all in one place – just a click away. How much time do you spend scheduling appointments with vendors to help your sellers? From arranging for professional photographers to stagers to inspectors, this is another area that can end up eating into your most productive time. Is there someone in your office that you can contract to help with these tasks? Another alternative is using a virtual assistant as this is the kind of ideal routine job that someone else can handle, even if they don't live where you do. Looking at photography, are you still shooting your listing photos? Research says you shouldn't be. Listings with professional photography sell faster and can help increase your ability to win more listings in the future. Home listings with high-quality photography sell 32% more quickly than listings with poorly shot images, according to the Center for REALTOR® Development. Even though your smartphone takes great photos, there's no substitute for a professional photographer's skill when it comes to showcasing the most important part of your business. A great way to outsource If technology isn't your thing, and you have FREE access to Tech Helpline—as more than 60 percent of all Realtors in North America do!—this can be one of your best and most cost-effective ways to outsource! Tech Helpline can help you with every tech tool and nearly every software program you use every day. If you get a new smartphone or laptop, it's the first place you should contact. As a covered real agent or broker, you can ask Tech Helpline multiple questions about your tech challenges all on one call. Most importantly, Tech Helpline can help you with other business tech needs beyond just helping you reset your Wi-Fi for a faster connection or help get your printer to print. You can get assistance from adding a background image or video for your next Zoom meeting to the ins and outs of connecting your social media accounts. There are so many things that Tech Helpline can help you with when it comes to all things technology related. Here's an article that shares more ways Tech Helpline can help you reduce your workload. And if your Realtor association, MLS, or brokerage doesn't have Tech Helpline yet, encourage them to go online at TechHelpline.com and reach out to add this valuable member service. Tricia Stamper is Director of Technology at Florida Realtors®, which owns and operates Tech Helpline and Form Simplicity.
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20 Features of the SentriKey App You'll Want to Use ASAP
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As Pandemic Brings Greater Interest in Real Estate Careers, Agents Face More Competition
Real estate may soon be getting more competitive. According to a recent report in Housing Wire, the COVID-19 pandemic has led to a record-breaking number of Americans looking to start a real estate career. While the individual reasons vary--some are enticed by a summer marked by an eye-popping volume of higher-priced home sales in the suburbs; others, laid off or furloughed, are looking to control their own income streams rather than be subjected to the whims of an at-will employer—the numbers are appreciable: Membership in the National Association of Realtors (NAR) is up 1.9% year-over-year, and brokerages like Keller Williams are reporting 3,000-3,500 newly licensed agents joining the firm per month, an unprecedented increase according to the company's Director of Growth, Matt Green.
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4 Ways New Real Estate Agents Can Break Through the Noise
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The Benefits of Working on a Real Estate Team
The freedom to work independently and on your own schedule may have been what drew you to a career in real estate. While this a very attractive element of being a real estate agent, you might want to consider giving a little bit of that freedom up to join a real estate team. There are numerous benefits to working on a real estate team that many consider well worth the cost. Making the decision to work on a team can give you the experience necessary to become more successful, and make it a little easier to meet the goals you have for your career.
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Dos and Don'ts of Seasonal and Personal Decorating When Selling a Home
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Navigating Today's Political Climate on Social Media as a Real Estate Agent
Woooo... to say the world has changed would be an understatement. Things that should not be a polarizing issue have had a clear line drawn between them. You want to join in on the conversation because you have strong feelings, but how do you go about doing it without getting "cancelled"? Here are some good practices to follow when it comes to posting on social media as a real estate agent.
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6 Types of Emails Agents Should Leverage
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20 Real Estate Lead Generation Ideas that Work
Real estate professionals have access to more lead-generation tools today than ever before, with online marketing leading the way. There's no shortage of tools to help your business shine, from your real estate website to blogging, social media, and search engines. Get started with our guide to 20 real estate lead generation ideas that work for firms and sales associates in any market.
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3 Key Stats that Show Just How Busy 'Busy Season' Was
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How to Share an RPR Report on Facebook
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Standout Marketing for October: HalloGreen
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Friday Freebie: Dress Up Your Listings with this Virtual Staging Offer
As we round the corner towards Halloween, that means one thing--the season of overly decorated listings is upon us. But never fear, there's a way to make sure your listing photos remain high quality (and not frightening to buyers) throughout the holiday season. That very timely strategy? Virtual staging and photo editing. Read on to learn how you can try it out at no cost in this week's Friday Freebie. Free Virtual Staging Edit and 4 Bonus Listing Photo Edits, courtesy of BoxBrownie.com Scary home decor isn't the only thing that can mess up your listing photos. As a real estate agent, we're sure you've seen it all—clutter, mess, poor lighting, ugly furnishings and beyond. Sometimes a seller just won't work with you to prepare their home for a photoshoot. Or maybe the home is empty and it needs a little "dressing up" to pique buyers' interest. Whatever the case may be, virtual staging and photo editing can help you present the best possible version of your listing to the world. And BoxBrownie.com wants to help you do just that. That's why they're offering RE Technology readers a FREE virtual staging edit, plus four listing photo edits. Here are just a few things these edits can help with: Affordably stage both vacant and occupied listings Help buyers envision different uses for a room—e.g., digitally transform a bedroom into a home office Reduce clutter caused by the current occupant's belongings Remove seasonal items like Christmas or Halloween decorations Optimize your listing photos for color, composition, and more Transform daylight shots into warm, attractive twilight shots And more! Want to try it for yourself? Claim your FREE virtual staging edit and bonus photo edits now!
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7 Mistakes Agents Make on Twitter: Social Media for Real Estate Agents
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8 Real Estate Closing Gifts That Return Your Investment
Closing real estate deals is fun, right? Of course it is! You should extend your excitement of a job well done with a token of appreciation for your clients. Here are some thoughtful gift ideas you can give to your clients:
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Stand Out from Competitor Real Estate Agents: A Few Key Tips (Part 2)
Welcome to part two of our series on how to stand out from your competitors in real estate! In today's post, we dive deeper and show you how to become dominant in a competitive real estate market. Part one of this series mentioned three key points: being active on social media, creating your own agent website, and staying connected to your clients and leads through e-newsletters. Part two will focus on how to elevate your real estate brand, enabling you to stand out from your competitors.
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How to Sell Property 'Off the Plan' in 72 Hours... even if you've never done it before.
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Which Marketing Channel Is Right for Your Goals?
There are a lot of options when it comes to digital marketing. And which channel you should use depends upon your goals. Are you looking for immediate lead generation or to fill your pipeline for future months? To promote your business or drive more attendance to your open house? Here's a quick rundown of the four most popular advertising channels available to agents, as well as best practices for using each.
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How to Get Search Engines to Come Crawling Back
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Do You Have a Transaction Management Solution? 1 in 3 Agents Don't!
What's the number one way to successfully manage your business during a pandemic? Making sure you are as digital as possible. Going digital allows you to stay connected to clients while managing all the activities associated with a sale or purchase. To accomplish this, you must have a transaction management program. Yet, according to research by the National Association of Realtors, one in three agents don't have one. Let's look at all the benefits of a leading transaction management solution, Form Simplicity, to see why you need one now more than ever. 1. Works remotely, like you do Access everything related to your transactions 24/7, as everything is in the cloud. That means wherever you can connect to the internet, you can access and control your transaction. 2. Collaborate with others You can manage all your forms online and share them with your clients. You can give them access to review the forms they need to fill out and make comments on them, which you can see in real time. This allows you to stay on schedule and meet deadlines. You can also collaborate with other agents involved in the transaction and closing agents, title companies, lenders, and others. Everyone can add comments in real-time, eliminating back and forth emails. Everything is tracked—and retrievable at any time—online. 3. On any device Form Simplicity is mobile-enabled, allowing you to fill out forms, add to files, share documents with others, check your status and more—just about everything you can do on your laptop or desktop, you can do on your smartphone or other mobile devices. 4. One place for everything No more hunting for a missing document or paper client folder, as each document, email, comment, and notes are linked to the transaction, and it's all stored in a digital folder. You know exactly where everything is. 5. Work faster Smart form technology means you only have to enter data in a field once, and then it automatically populates into all other common fields throughout the transaction. You can easily import data from the MLS, reducing time spent typing and filling out repetitive data. You can get more work done in a lot less time. 6. Work smarter with digital signatures A transaction management solution would not be entirely digital without esigning. Digitally signing is a benefit your clients are going to love, and you will cherish. Intelligent forms mean no more missed signatures or initials—it automatically makes sure you won't miss a box or a line to sign. If a new form is required, that means no more chasing around trying to track down a client for a wet signature—they can do it remotely wherever they are. You don't have to leave your desk. And with bank-grade security encryption and tracking, it's the most secure way to sign. 7. Safer for you, your clients, and your broker With Form Simplicity, your library of forms always has the most current version available from your MLS, brokerage, or association. Using the most up-to-date forms protects you, your clients, and your broker from unnecessary risks. Brokers love Form Simplicity because it provides long-term storage and legal compliance. Brokers can track every stage of the transaction and sign off whenever required, instantly. And since everything is time-stamped, digitized, and well organized, it removes the fear of the work it takes to go through an audit, if one should ever occur. Going digital by adopting a transaction management solution like Form Simplicity makes your work life more manageable at a time when we all want predictability. With features like simple, intuitive navigation, built-in contacts and email, and reminders to keep everything—and everyone—on track, now is the time for everyone to use a transaction management program like Form Simplicity. If you or your broker wants to learn more about Form Simplicity, go to formsimplicity.com. Tricia Stamper is Director of Technology at Florida Realtors®, which owns and operates Tech Helpline and Form Simplicity.
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5 Real Estate Shortfalls and How to Avoid Them
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Five Fall Photo Faux Pas
Most people won't hop in a car and drive out to see a listing until they've already examined it online and determined they like it. That's why it's important to take plenty of great photos of your listing. The quality and quantity of your images can have a big impact on how desirable buyers find your listing. Equally important is the content of your photos. Make sure you make a great first impression to attract more showings by taking care of these fall staging essentials before you send out your photographer.
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7 Ways to Simplify Your Real Estate Website to Increase Lead Generation
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Are Electronic Signatures Legal?
Electronic signatures (e-signatures), which demonstrate an individual's intent to agree to something, aren't new. Their acceptance and use in many countries around the world have been widespread for years. Hundreds of millions of users worldwide are comfortable signing documents electronically. But are electronic signatures legal?
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11 Ways to Increase Facebook Likes as a Real Estate Agent
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Are You Marketing New Construction Homes Correctly?
Introduce Buyers to Builders and Their Communities on Your Website Many buyers opt for new construction homes over existing homes, especially in markets where a lack of housing inventory exists. No matter why a buyer is opting to build a house, marketing new construction homes is often a challenge for real estate businesses. The new construction market is strong, but you may still have to adopt new tactics to market newly built homes to your audience. Get started with these steps to market new construction homes to your clients.
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Stand Out from Competitor Real Estate Agents: A Few Key Tips (Part 1)
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9 Traits of Wildly Successful Agents
Do you want to learn from and follow in the footsteps of the greatest minds that have succeeded in the real estate business? Perhaps you have already heard some of the formulas and traits discussed and heralded by top producers and their coaches. Let us go over them one-by-one to see what resonates with you and see how you can transform yourself one step at a time into an even greater version of yourself.
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How to Easily Share Matterport Videos on TikTok
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7 Advanced Strategies to Grow Your Real Estate Business
When it comes to advice on how to grow your real estate business, there's no shortage of suggested strategies and how-tos out there. The problem? A lot of it can be pretty basic. If you've been in real estate for a while, do you really need someone to tell you to "know your target market" or "work on perfecting your sales script"? Of course not. If you're successful, you've had that down for years now. That kind of advice cluttering the internet is more suitable for an agent just starting out. Instead, we'll focus on more advanced strategies for growing your real estate business that might not be so obvious—and can give you an extra edge in winning clients and dominating your sphere.
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REALTOR Uses RPR Commercial to Conduct Business and Break Down Barriers
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Our Top 10 Most Read Articles of September
Last month was a whirlwind for real estate agents, with homes selling faster in September than in August for the first time in four years. Meanwhile, home price growth is setting record highs, while inventory levels are dropping to new lows. That means fewer homes are on the market, but the commissions are more lucrative. In September, RE Technology readers dove into content that helped them get in on the action. Articles about how to convincingly communicate with seller leads (#1), understand what consumers are looking for (#5), upping your game with coaching (#7) all made the list of our most-read posts of the month. Realtors found time for fun, too, with articles about memes (#3) and real estate "porn" (#2) dominating the top of our list. And let's not forget the all-important safety tips for Realtor Safety Month. Check out article #9 for potentially live-saving safety advice you can rely on all year-round. For everything else, check out the full top 10 articles of September 2020 below: 1. Are You Unknowingly Encouraging Sellers to List as FSBOs?‍A recent Facebook post by a top-producing agent read: "I recommend that all sellers try for sale by owner." I couldn't believe it when I read it, so I read it twice. Yep, that's what it said alright. It just didn't use those words. 2. Real Estate Porn and Floor PlansThese days, it's all about real estate porn. Like almost every other adult I know, I am more than a little addicted to looking at other people's houses. Given the opportunity, I could easily burn a couple of hours dreaming about that NYC loft, that stone cottage, or that mid-mod houseboat, à la Sleepless in Seattle. 3. 16 of the Best Real Estate Memes of All Time‍Real estate agents and bloggers are no strangers to memes. There are so many facts (and often pet peeves) about the working life of an agent or a Realtor. To express them, only a meme can do justice. Let's review some of the best real estate memes of all time. 4. How to Take Professional Photos on Your iPhone or Android PhoneWant to market your property like a professional but can't find (or get access to) a good photographer? Or maybe you're simply looking for an innovative way to take real estate photos yourself and save a few dollars. Well, get excited because today, we're going to teach you how to shoot real estate like a professional using only your smartphone! *5. 3 Things Today's Consumers Expect from Real Estate Agents‍The type of qualities good agents bring to the table are just as valuable to clients today as they were 10 or 20 years ago. The only difference is how they prove these things to prospects. Here's a look at what consumers expect from real estate agents today—and how to ensure you're the one they chose to work with. 6. Friday Freebie: The 'Secret Sauce' to Online Lead GenerationAre your lead generation efforts leaving you hungry for better results? Maybe you're putting in too much work for too little reward, or maybe your campaigns just aren't coming together the way you envisioned. Whatever the case, we've got the recipe to spice up your sales funnel. 7. 5 of the Best Real Estate Coaches in the Business‍If you value continued education and training in the real estate field, coaching is one of your best avenues to attain that. Begin your journey of growing your business, and furthering your real estate knowledge today by considering one of these top coaches to guide you. 8. Video for Real Estate Agents: What to Do If You're Camera Shy‍Videos are great ways to connect with your audience, build trust, and establish a professional online presence. But, if you're camera shy, it can make it tough to create content. While you work on feeling more comfortable around the camera, don't lose out on business! Check out these video tips for real estate agents. 9. 5 Resources for Realtor Safety MonthReal estate agents face unique safety issues while performing their jobs. Meeting potential buyers, some of them unfamiliar, presents an inherent potential for danger. The real estate industry has taken steps to help emphasize safety and educate agents on ways they can create a work environment that's less threatening. Here are resources that can help. 10. 3 Easy Ways to Help Your Clients Get Comfortable with eSigningAs a real estate agent, how can you help clients who distrust technology during a time when technology is powering the real estate industry in all new ways? One of the easiest ways to help clients get more comfortable with technology is to explain the benefits of the technology to them or the WIFM: "What's in it for me?"
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The Ultimate Zoom Playbook for Lead Generation
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Wealth Building Strategies for Real Estate Agents
Financial success is a key part of any career. In a Secrets of Top Selling Agents webinar, "Got Wealth? Use Real Estate For More Than a Paycheck," Dirk Zeller tells listeners how to create this success and build their wealth through real estate. Dirk Zeller is an internationally-acclaimed speaker, best-selling author and CEO of a premier coaching company, Real Estate Champions. During his webinar, Zeller encourages agents to learn how to control their income in an effort to build their own wealth.
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5 Important Tips for Posting on Your Real Estate Social Media Accounts
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How to Take Professional Photos on Your iPhone or Android Phone
Want to market your property like a professional but can't find (or get access to) a good photographer? Or maybe you're simply looking for an innovative way to take real estate photos yourself and save a few dollars. Well, get excited because today, we're going to teach you how to shoot real estate like a professional using only your smartphone! In this article, you're going to learn: Why you need to be shooting bracketed photos for real estate How to easily set up bracketing on your iPhone and Android How to have your photos edited professionally (for only $1.60 per photo!) Why You Need to Be Shooting Bracketed Photos for Real Estate Bracketing is essentially where you take multiple photos from the same angle at various exposures. The photos are then blended to create a final shot that looks true to the eye. This is essential when marketing real estate as it's the only way to represent your property correctly. To illustrate this point, let's say you're marketing a property that has a beautiful view outside. If you don't use bracketing, the window detail will be blown out in your photo, which will retract from a major selling point of the property. By using bracketing, you'll essentially capture all of the detail required and, once blended, the result will be a stunning photo true to the eye which showcases the stunning view outside. How to Easily Set Up Bracketing on Your iPhone To set up bracketing on your iPhone, you'll need to download an app called CameraPixels PRO (which costs $10) on the App Store. There is a free version called CameraPixels Lite, but we don't recommend it as it has limited functionality. After downloading CameraPixels PRO, you'll need to enter the settings below: 1) Open up CameraPixels PRO Click on ISO and set to 20 (this is very important) Click on Mode Click on Bracketing Click on Set 2) Under "Image" Resolution: 12.2MP x 4032 x 3024 Crop: 4:3 Quality: 100% Stabilisation: On 3) Under "Bracket" Type: Exposure Image Count: 7 Images EV Step: 1.0 F-Stop Flash: Off 4) Under "Intervalometer" Timer: 1 Sec Image Count: Single Lapse: 1 Sec Click Save As Preset Give the Preset a name Now when you take a photo, it'll shoot seven shots automatically! Just make sure you always use a tripod when bracketing, as all the exposures need to align up perfectly. iPhones Models We Recommend iPhone 11 iPhone X (with Moment wide-angle lens) How to Easily Set Up Bracketing on Your Android You'll need to download an app called "Manual Cam" on Google Play. The free version is fine to use. Below are instructions on how to setup Manual Cam on your Android phone. 1) Open Manual Cam2) At the top left, click On "RAW" or "JPG" symbol. Set it for JPG.3) At the top right, click on the "Clock" symbol. Set for 3 seconds.4) At the bottom left, click on the "AW" symbol. Set White Balance to Auto.5) At the bottom middle, click on the "AF" symbol. Ensure it is set for Auto Focus.6) At the bottom right, click on the "- +" symbol. Set ISO for 40.7) At the bottom right, click on the "mountain" icon. Set to BRK. Set exposure bracketing to 5F and 3.0 8) At bottom right, click on the "Cog" symbol. Image quality is 100% Timer – 1 second Image Count – Single Lapse – OFF Now when you take a photo, the phone will automatically shoot five brackets at various exposures! Just keep in mind when shooting, you must always use a tripod to ensure all the brackets align up perfectly. Android Phones We Recommend Samsung Galaxy S20 Samsung Galaxy S10 Samsung Galaxy S9 (with wide-angle Moment lens) Note: At the time of writing this article, there are no apps available on Android (including Manual Cam) that will allow you to shoot bracketed whilst utilizing the phone's wide-angle lens. How to Have Your Photos Edited Professionally Once you've taken your shots, you'll need to get them edited and blended professionally. To do this, you'll need to use our Image Enhancement (HDR Bracketed Images) edit, which only costs $1.60 per photo edited. After transferring the photos from your phone to your computer, you'll need to: 1) Sign in to BoxBrownie.com2) On the Dashboard, click on Image Enhancement3) Under Image Enhancement: HDR Bracketed Images, click on Add New Job4) Enter in your Job Title, Number Of Outputs and Additional Information5) Select which of the 16 steps you would like applied to your images6) Upload your images then click Next7) Submit your job Within 24 hours, you'll receive an email containing a link to your completed photos. Conclusion Marketing a property professionally is now extremely affordable and accessible. All you need is a late model smartphone and a bracketing app to unlock this insane functionality. Bracketing combined with our Image Enhancement (HDR Bracketed Images) edit is essential to produce a final shot that looks true to the eye. Every real estate professional needs to be using this technique to ensure their listing is represented correctly. BoxBrownie.com is currently offering a free virtual staging edit (valued at $32) to every RE Technology member (new accounts only). This offer expires on October 30. Click here to claim your free virtual staging edit. To view the original article, visit the BoxBrownie blog.
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Top Producer Reveals Secret to Direct Response Farm Marketing with RPR
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How Much Time Can You Save with a Transaction Management Solution?
Ben Franklin said it best: "Time is money." Ben's sage advice in his essay to young tradesmen rings true 272 years later. Nearly all real estate software tools available tout that if you use it, it will save you time. But perhaps no other software program can deliver more quantifiable savings of time during your daily workflow than a transaction management program. Do you use a transaction management program every day? If so, you are maximizing the time savings that this tech tool can deliver. And you are not alone. According to the National Association of Realtors, one in four Realtors use a transaction management program, like Form Simplicity, every day or nearly every day. Another 21 percent of Realtors use a transaction management program a few times a week. However, this means that fewer than half of all Realtors are benefiting from the enormous time savings that a transaction management solution offers—especially since current circumstances limit face-to-face interactions today. Exactly how much time can a transaction management save you? You could easily save 400 to 1,000 hours a year or more. How? If you are like most agents, your daily workflow includes a lot of tasks that if you could streamline or create a digital alternative for routine or mundane tasks, you would reap more minutes every day. The time you would save would allow you to concentrate on the things that make your business more profitable. One of the biggest workflow tasks that can consume time one could label as "wasted" is the time you spend managing a transaction from beginning to close. To measure how much time you can save if you used a digital process to manage your transactions, think about all the tasks you do today related to each sale. Tasks typically include: Completing a Purchase and Sales Agreement: how many times are you entering the same address or inputting standard language? Coordination for inspections and appraisals Assisting with repair, pest control issues and other corrections Scheduling and meeting with clients to sign documents Tracking down clients to sign documents with a missed signature or initial Picking up or delivering documents from the title firm or closing agent Obtaining mortgage lender information and documenting it Confirming and documenting a buyer is approved by the mortgage lender Following up with lenders regularly to make sure everything is on track Preparing and mailing information related to a transaction Providing documentation to lenders or to your clients to provide to their lender Creating and monitoring a list of tasks in your calendar or scheduler Making sure every document has been updated Keeping everybody is up-to-date on the status of the transaction Traveling and waiting to pick up or deliver documentation Finding a particular printed document Finding language inside a printed document Tracking down homeowners association documents Making hard copies of everything for your transaction file Using a transaction management program like Form Simplicity can save you time with each of these tasks. The total time savings per transaction will depend on the actual transaction. Some deals take more time than others. On average, you should be able to realize at least 40 hours of time savings when you use a transaction management program versus when you don't. If you average 10 transactions a year, that's a savings of some 400 hours annually. Going paperless pays Everything that you did in person changed with the pandemic. And everyone adjusted. Agents already using transaction management software shined. They no longer had to physical meet with clients to obtain a "wet" signature. eSign tools, built into programs like Form Simplicity, solve the in-person contact issues. eSigning also saved agents with a transaction management program a considerable amount of time. It takes time to schedule a client meeting, travel to the destination, time to meet for the signatures and time to travel back, copy and file everything. If you accidentally missed an initial or a signature, you may as well double the time you have wasted. And when doing things the old-fashioned way without a digital process, a lot of time you lose may not always be under your control. Without a digital process, you are dependent on the responsiveness of your broker, other agents, title and closing representatives, attorneys, inspectors, lenders, appraisers and more. However, when you have a transaction management program, you can streamline all of your interactions with everyone in your brokerage as well as third parties, from first contact to follow-up and monitoring. Everything is stored in one place and you have more control to reduce the time you spend on these tasks. It's safer too Finally, one more time savings that a transaction management program provides is when something goes wrong. Having an audit on a transaction can be a time consuming and painful process, but it doesn't have to be. Using a transaction management program can be a lifesaver when you have to show detailed documentation. All correspondence—every email and text—and every document related to the transaction is stored in one place, digitally. Best of all, everything is time stamped, easy to find and provide. If you still are not using a transaction management program, isn't it time you did? To learn more about Form Simplicity, one of the leading time management programs available nationwide, go to formsimplicity.com. Tricia Stamper is Director of Technology at Florida Realtors®, which owns and operates Tech Helpline and Form Simplicity.
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How to Stay Safe: Agents Share Their Top Safety Tips
In honor of Realtor Safety Month, we asked experienced real estate agents their advice on keeping safe on the job. Here's what they had to say: Convince a client to let you take a photo of their ID—even if you have to bend the truth "[If they don't want to show an ID], call their bluff before you leave the office: 'My company policy requires I take a picture of your photo ID before I show you the home.'" Sam Debord, CEO of RESO
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Real Estate Agents Gain Access to Enterprise-Level Advertising Technology with BOOST
It's been a little over nine months since we first previewed BOOST from Property Panorama at NAR in San Francisco, where agents gained access to automated listing ads for the first time. Previously, automated ads were only available to brokerages and large teams. In February, the debut of BOOST Digital Advertising changed all that. BOOST puts the power of automated listing ads in the hands of individual agents, thanks to 230 MLS integrations nationwide. Today, we're checking in to see how BOOST has matured in its first half-year and the results agents have been seeing. How BOOST Stacks Up BOOST's track record of success in its first six months has been beyond stellar. Here's a brief rundown of the numbers provided by Property Panorama: BOOST provides 3-5 times better clickthrough rates (CTR) than the industry average BOOST's Click Through Rates (CTR) outperform Adwerx ads by 2-3 times BOOST is integrated with 60% of MLSs nationwide. NOTE: If your MLS is not integrated, BOOST is still available to you, but there will be just a bit more data entry. BOOST is also the most affordable digital ad product for agents on the market, backed by a price match guarantee. That means if you see cheaper advertising costs from another product, BOOST will match that price. BOOST's pricing is also simpler and more upfront than its competitors. For example, BOOST's pricing includes web ads, mobile, and Facebook, whereas Adwerx makes you purchase all three separately with added charges for each. With better pricing and results, BOOST's value can be a real boon to your marketing efforts. We reached out to a few customers and this is what we found out: "High praise to Property Panorama digital advertising, especially the immediate responses I received to every question I had throughout the ad campaign," says Kim Vastine of JP and Associates Southlake. "They went above and beyond to make it successful. Very good experience." "I had a property that was listed for six months with little interest. After starting the BOOST advertising campaign, interest picked up with increased showings and two contracts," says Ella Ginest, Century 21 Property Advisors. To this point, BOOST has been met with an overwhelmingly positive reception, which can be expected to continue as more and more agents see the benefits first-hand. How It Works Now that you know how BOOST performs, let's take a look at how it works. BOOST is able to offer a broker-level product to real estate agents because of MLS integrations. Property Panorama is already integrated with 230 MLSs. BOOST uses those integrations and the infrastructure to automate the creation of digital ad campaigns. When you enter a new property into the MLS, Property Panorama will automatically create a BOOST ad for that listing. While BOOST will create and populate the ad templates, you will have full control to tweak the look, targeting, and content of their ads as you choose. Every listing campaign includes an InstaView virtual tour as well, which acts as a landing page for the ad by default, though agents can point their ads to any page they choose. Once the system creates the ad, they'll be displayed on major websites like ESPN, CNN and Facebook in both mobile and desktop formats. Sample BOOST listing ad on Facebook Marketplace Sample BOOST listing ads on the mobile versions of major websites. Using advanced analytics, BOOST specifically targets consumers whose online activities suggest they're interested in buying or selling a home. "We also restrict our ad placement to 'above the fold' high-visibility locations within the pages that the ads are displayed on," says Colton Slater, President of Property Panorama. "This gives campaigns the best chance of clicks and overall success." To learn more about BOOST Digital Advertising, visit PropertyPanorama.com/BOOST.
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Do You Need an Assistant or a Transaction Coordinator?
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Video for Real Estate Agents: What to Do If You're Camera Shy
Videos are great ways to connect with your audience, build trust, and establish a professional online presence. And, posting videos to YouTube is a totally free way to bring attention to your business, generate leads, and build reliability. But, if you're camera shy, it can make it tough to create content. While you work on feeling more comfortable around the camera, don't lose out on business! Check out these video tips for real estate agents.
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How to Create a Virtual House Tour
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Real Estate Porn and Floor Plans
What are buyers really looking for online these days, and where are they searching for it? These stats may surprise you. There are a whole lot of things to look at on the internet these days. Recently, GrowthBadger put the number of active blogs at somewhere around 600 million, with another 1.7 trillion websites indexed by Google. Of those, I'd wager that a hefty percentage are devoted to food. When Twitter and Instagram first became a thing, everyone used to joke that "No one wants to see what you had for breakfast." At last count, I follow 37 Instagrammers who only post pictures of food. So I'd argue that there are a lot of people who do, actually, want to see what's for breakfast. In fact, Brandwatch named food as one of the biggest online search trends of the last decade. But we are heading into 2021, and there is an even bigger trend than food. These days, it's all about real estate porn. Like almost every other adult I know, I am more than a little addicted to looking at other people's houses. Given the opportunity, I could easily burn a couple of hours dreaming about that NYC loft, that stone cottage, or that mid-mod houseboat, à la Sleepless in Seattle. I know I am not alone in this obsession, because look: Or A quick search will find you hundreds of similar messages. And those websites mentioned are just a few of the sites that offer a visual buffet of gorgeous kitchens, bedrooms, and gift wrapping rooms. Gift-wrapping rooms, y'all. Can you imagine? While I do love me a good real estate website, I also spend a considerable amount of time on that other amazing invention: Pinterest. Boasting over 322 million monthly users, Pinterest is as popular with Millennials as Instagram, according to Sprout Social. Not to mention, over 5% of all referral traffic to all websites comes from Pinterest. That's an insane stat. Not just for wedding planning or recipes, Pinterest also has a plethora of real estate related content. Best of all, there are floor plans. Floor plans are the holy grail of real estate porn. Not only can you drool over the photos, you can actually go so far as to mentally move in your furniture. Or, in my case, mentally ditch all your old furniture and buy new. I am not alone in my love of floor plans. Rightmove released a study that suggests that real estate buyers consider floor plans not just a nice extra, but essential. One in five said they would ignore a property without a floor plan. They also rated floor plans as more important than photos and the description of the property. On the flip side, when sellers consider hiring a real estate agent, Rightmove found that 42% wouldn't hire an agent who didn't offer a floor plan. And before you say, "Yeah, but that is the UK and maybe they are funny over there. After all, they like cricket!" check this out. In the NAR 2019 Home Buyers & Sellers Generational Trends Report, floor plans were ranked third in terms of buyer requests, ranking higher than virtual tours, sold properties, and even agent contact info. In fact, adding a floor plan to a real estate listing can increase click-throughs from buyers by 52%. That's twice as many eyeballs, folks. The problem is that most real estate agents aren't placing the value on floor plans that they should be. Common excuses for not offering floor plans include cost, hassle, and liability issues. The reality is that floor plans are not difficult to get and they aren't as expensive as you might think. Sources like iGUIDE make it super easy and economical to give buyers that mental move-in experience. In this day and age, it's not just about getting your customer's attention. It's about keeping it. Each and every second of attention spent on your marketing matters, whether you are using social media or a search portal. Want to drive more traffic to your listings? Go the extra mile and give us real estate porn stalkers what we want: floor plans. (And more gift-wrapping rooms.) To view the original article, visit the iGuide blog.
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8 Ways for REALTORS to Get Home Safely
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Why Do Good Agents Get Bad Reviews?
You're a dedicated, professional agent. You're friendly, polite, and jovial--a good conversationalist. You're prepared and knowledgeable, always ready to answer any question a prospect may have. You work tirelessly to ensure your clients find their dream home or get a fair price when selling; it's something you pride yourself on. In short, you're good at your job. And yet, over time, you still get bad reviews. What gives?
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Are You Unknowingly Encouraging Sellers to List as FSBOs?
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5 Branding Secrets Every Real Estate Pro Should Know
Big companies have massive budgets to fuel their brands. Why would major corporations be spending money on branding--doesn't everyone already know who they are? They advertise because they know that effective branding is the key to their success. In a 2019 study from Interbrand, Apple, Google and Amazon were named the three best global brands. These three companies alone spend more than $8 BILLION each year to make sure each of us will consider their products when we're on the hunt for an answer, a new laptop, or literally anything you could ever want to buy, from a Nintendo Switch to tonight's dinner. The truth is, you probably encounter these brands every single day. Sometimes it happens without even recognizing it. Amazon knows they need to be the first thing you think about when you're ready to make a purchase. Google has dominated online search so completely that "googling" something has a permanent spot in the lexicon. And Apple? They've turned their brand into a status symbol, something consumers crave. Sure, with a massive budget at their fingertips, big brands have access to data and sophisticated advertising techniques that may seem out of reach to the average real estate agent. However, as we'll discover in this post, anyone can achieve similar results on a localized scale in a very affordable way. Want to run with the big dogs when it comes to your branding? Well you're in luck! Here we reveal the five key secrets to successful brand advertising.
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