Friday Freebie: 60-day Trial of Constant Contact's AI-powered Marketing Suite
Spring selling season is here — time to fine-tune your marketing plan and execute it! Fortunately, that's easier than ever to do in 2024, especially when artificial intelligence (AI) can give you a hand. Don't know what to say in that marketing email? Let AI write it for you! That's just scratching the surface of how AI can assist your marketing efforts. And now you can find out for yourself: in this week's Friday Freebie, RE Technology readers get 60 days to try Constant Contact's AI-assisted email and social media marketing tools for free. How to claim your free 60-day trial of Constant Contact Constant Contact is a name synonymous with email marketing, but the solution offers so much more. Today, Constant Contact also offers tools to manage your social media all from one place (text message marketing is also available as an optional add-on). Even better, Constant Contact now sports an integrated AI assistant that can write your campaign messages for you based on just a few keywords (learn more in this article). Posting to social media? Constant Contact's AI can write variations of the same post for each social platform that you use. Your 60-day free trial of Constant Contact also includes: Email and social media marketing management in one solution Customizable automation workflows Built-in AI marketing assistant List-building tools and sign-up forms Integrations with real estate tools like WiseAgent, Zillow, dotloop, BoomTown, and more Pre-designed templates and a drag-and-drop email editor Comprehensive analytics to monitor campaign performance and help you fine-tune your marketing strategy And more! Make reaching out to your sphere easier than ever. Claim your FREE 60-day trial of Constant Contact today!

8 Ways to Leverage the Magic of AI for Real Estate Marketing
The world of artificial intelligence (AI) may sound like something out of a science-fiction novel, but you are probably engaging with AI on a daily basis and not even realizing it (hello, Alexa!). And, although AI may seem like a new phenomenon, it was actually developed in 1956 and has evolved ever since to be the learning, planning, problem-solving tool it is today. Imagine This Scenario: You are an agent in Miami, Florida specializing in first-time home-buyers. A prospect creates a property search profile on your website, providing general criteria details and price point. Your website provides a set of search results based on their data, which continues to be refined as they engage with those results. Your website's chatbot pops up and invites the prospect to connect with you directly, and invites them to attend an upcoming open house for one of the properties that fits their search criteria. Your prospect continues to receive relevant, timely emails and SMS based on their registration for your upcoming open house, as well as other helpful information related to the first-time home buying process such as links to budget calculators, finance options and local lenders. All of this communication is delivered to your prospect in either English or Spanish, depending on their preferred language. Your prospect is highly engaged with the fact that YOU are delivering valuable resources every step of the way, while YOU aren't lifting a finger to deliver this value. THIS IS THE MAGIC OF AI, AND IT'S AVAILABLE TODAY. In the world of business, AI has a wide range of uses that help manage and streamline the day-to-day, and busy real estate professionals that understand how to leverage this powerful tool basically have the advantage of a free personal assistant at their disposal. Although marketing is just ONE of the ways to take advantage of AI, it can save busy agents tons of time and energy in delivering time-sensitive outreach, such as our scenario above. At Constant Contact, we've taken AI marketing to the next level with our soon-to-be-released, multi-level marketing Campaign Builder, and following are eight unique ways that busy real estate agents can enlist this tool as their personal marketing assistant. Move over, Alexa! 1. Delivering Personalized Communication As consumers, we've all experienced the frustration of engaging with AI chatbots and marketing communication that lead us down rabbit holes without delivering the results we want. Using Constant Contact's pre-built and/or customizable automation workflows, it's easy to build personalized user journeys that deliver marketing messaging based on user actions and behaviors. In a business that requires immediate attention to inbound leads, the ability to send an email or text message ASAP (regardless of your availability) can be the key to securing the opportunity to continue the conversation. > Want to check out over 15 templated automation workflows or create your own? <[ Create Your Free Constant Contact Account Today for Full Access ] 2. Keeping People Informed With the recent spotlight on commission lawsuits, it's more important than ever to position yourself as the expert educator in your market. The Constant Contact AI marketing assistant will help you write meaningful email newsletters, social media content and text messaging speaking to current topics. An integration with Canva helps search, suggest and select appropriate imagery to accompany your communication. And, behavior-based AI learning will continue to streamline your ongoing marketing by understanding your desired tone of voice, color schemes, desired layout and more. Whether or not you fancy yourself a good copywriter, your AI marketing assistant will provide you with amazing suggestions that only require you to customize and/or edit to your desired outcome, which is a HUGE time-saver in developing marketing messaging! > Create a message using your AI marketing content assistant today…100% FREE <[ Gain 100% access today. No strings. No credit card. ] 3. Promoting an Upcoming Event Whether it's an upcoming open house, continuing education classes at your brokerage, conferences, client events, or webinars, Constant Contact's new Campaign Builder will provide an intelligent campaign workflow for promotion via email, SMS, landers, event registration management, and social media. Here's how simple it is: Select "Run an upcoming event" from your guided options inside of the Campaign Builder. Input a handful of details related to the event, including date, time and description. Allow the Campaign Builder to generate your pre- AND post-event marketing campaign framework. This will typically include four weeks of pre-event marketing, management of the actual event day, and your post-event outreach. Your plan will include email, SMS, website landers / event registration, and social media (with pay-per-click advertising coming in the near future). Customize the marketing workflow as desired, leveraging the AI tools to hone copy, images and more. Sit back and let Constant Contact's AI run your entire campaign. In the past, real estate agents would need to hire a marketer to build out this type of detailed workflow, but not anymore! > Give Campaign Builder a try for your next event. <See the power of Constant Contact's AI TODAY! 4. Showcasing a Partner Product / Service Real estate agents have an entire network of professional products and services that bring value to past, present and future clients. Constant Contact offers a great way to create and deliver communication around this network. You can create individual or multi-level marketing campaigns, inputting a handful of details and allowing your AI marketing assistant to suggest snappy subject lines, witty or serious copy, and call-to-actions that are 100% trackable. Imagine how much value you could provide your lending partners by providing them a list of consumers that clicked through to their websites from your marketing campaign! > Promote a professional partner or product today! <Send emails to up to 100 contacts at NO COST. 5. Promoting a New Listing Ensure you have happy sellers by offering digital marketing services as part of your listing presentation. Have a list of 20 potential buyers looking for a three bedroom, two bath in Los Olivos? Leverage your AI marketing assistant to create a set of marketing drips to that specific audience promoting that hot new listing, and don't forget to send it to your partner network AND past clients who may have referrals for you. Constant Contact's smart analytics will let you know who's engaging, who's forwarding and provide insight into who's registering for that upcoming open house. And your AI marketing workflow will automatically move people into personalized touchpoints once they've actively engaged with your key call-to-actions. > I've got a listing to promote! <Create your free Constant Contact account today and start promoting! 6. Requesting Referrals and/or Reviews We always intend to ask for that referral or kind review, but with such a busy day-to-day, it's easy to forget or allow too much time to pass. What if all you had to do was assign that happy customer to a contact list that would automatically launch an outreach campaign asking for those kind words, prompting your customer to your Google Reviews? All you need to do is build out that initial campaign workflow (leaning on your AI marketing assistant for copywriting and workflow suggestions), and then each time you assign a customer to that contact list, the campaign will automatically launch and run on your behalf. It couldn't be easier to ensure that you are capturing all of the positive reviews you deserve. > I'm ready for five star reviews. <It takes less than five minutes to create your FREE account. 7. Increasing Site Traffic You've invested in that gorgeous website. It's full of lead capture forms (courtesy of Constant Contact) and helpful resources. Searching listings and creating an account has never been easier for your consumers. Now it's time to promote, promote, promote to all of your prospects, partners and past clients. You guessed it! Constant Contact's AI Campaign Builder will assist you in building out a multi-level, long-term marketing campaign designed to drive awareness and traffic to your website. All you need to do is provide some general information, a handful of screenshots of your website, and provide guidance on the "tone" of voice you want to use, or allow your AI marketing assistant to make suggestions to help you each step of the way. The more traffic to your website, the more leads! > I want more traffic to my website…and more leads! <Create your FREE account and start importing your contacts today. 8. Providing Multi-language Translation Over 53 million U.S. citizens speak Spanish as their primary language, with 9.2 million in home ownership roles. More and more real estate agents service multilingual communities and need to deliver marketing and communication in English and Spanish, as an example. Now you can save time by allowing your Constant Contact AI marketing assistant to automatically translate all of your communication for you in ANY language, running simultaneous campaigns based on language specifications within your contact lists. No more busy work for YOU having to create separate campaigns, your AI assistant will happily do that busy work for you! > Empezar hoy! Create multilingual communication. <Put your AI marketing assistant to work and save valuable time. As you've been reading this article, the world of AI continues to evolve at lightning speed! AI bots are continuing to learn, solve problems and deliver more personalized interaction by the second. What's important to remember is that we shouldn't think of AI as a replacement for human intelligence and ingenuity, but rather as a supportive tool that will help analyze and develop courses of action based on best possible outcomes. At Constant Contact, we've developed marketing AI that makes it easier than ever to create, deliver and understand comprehensive marketing outreach with YOU — our customer — in mind. Once you've experienced our AI marketing assistant and Campaign Builder, you'll never spend hours of time struggling over how to promote your business again. A Special Offer for RETechnology.com and WAV Group: Try Constant Contact 100% free. Enjoy all of Constant Contact's fantastic features and AI tools with no risk! Cancel any time. > Create your account today and embrace the magic of AI. <

SharperAgent

SharperAgent by Market Leader is a software offering real estate industry a marketing suite. In addition to having access to over 2,000 marketing templates, a subscription gives the user 24-hour online access to key marketing tools to help them achieve their goals. The software includes pre-built campaigns and a contact manager, designed to help make building a repeat and referral business more attainable. This software is offered in three levels. SharperAgent features include: 2,000+ templates; Contact manager; Online calendar; e-mail campaign and e-mail reporting.   Users are given access to the targeted library database of marketing content.  This includes over 2,000 pieces that can be e-mailed, professionally printed, or printed at their home or office.   With the Contact Manager subscribers can manage their database, organize contacts, and track the effectiveness of their marketing efforts. The online calendar allows them to schedule reminders and remember important dates, like anniversaries and birthdays. The drip marketing e-mail campaigns help users stay in touch with internet leads, clients, & prospects using custom or pre-built campaigns. The three levels of SharperAgent’s marketing software are: ShaperAgent SharperAgent Platinum Marketing in Motion  SharperAgent is explained above.  SharperAgent Platnium in essence combines both SharperAgent and Marketing in Motion.  It includes all the same features as SharperAgent, but it also includes the Marketing in Motion animated home shows. Marketing in Motion provides animated home shows, a contact manager, and e-mail reporting service.

Real Estate Email Flyers

EmailFlyersAds.com provide an online email flyer service specific to the real estate industry.  Agents and brokers can create flyers for their listings and email them to thousands of agents and homebuyers.  EmailFlyerAds.com provide over 80 different templates for user to choose from.  Once a user has selected a template, photos, virtual tours and other marketing materials can be added to the flyer before emailing the flyer. These flyers were designed to be affordable and easy to create.  EmailFlyerAds.com claim user can pick a template and complete a flyer in less than 10 minutes.  Very little data entry is required.  Templates include broker specific branding; EmailFlyerAds.com has an archive of broker specific branding that covers many large and established brokerage houses. Agents and brokers can have a multi-page email flyer with menu links to the following data: Amenities Property map Local schools Neighborhood services Census data City data Calculators Send to a friend link Print brochure Free photo gallery with up to 24 pictures.

Position-Me

  Position-Me is a custom, lead-response email campaign offered by Happy Grasshopper to help effectively follow up with new leads and maintain old clients.  Position-Me works in a 4 step process: 1 - The AssessmentThe assessment stage presents a series of questions where you can respond in as much detail as you wish to help Happy Grasshopper craft a follow-up that is effective and tailored to your style. 2 - CreationNext, the positioning statement and follow-up campaign will be created where you will be updated on the progress and asked for feedback along the way. 3 - ApprovalIn the third step, you'll have the opportunity to weigh in on all the details of the campaign that has been created for you.  4 - DeploymentHappy Grasshopper will begin to work on composing and scheduling your campaign. Once everything is in place all you need to do is load your contacts and clients will begin to receive the communications. 

Pop-a-Note from RISMedia

Pop-a-Note from RISMedia enables real estate professionals to keep in touch with clients and prospects. The automated system sends consistent messages branded uniquely for you. Brief and conversational, Pop-a-Note emails generate replies and referrals. This drip email campaign sends professionally written, fully editable pop culture content and/or valuable real estate business related tips. Notes can be sent automatically or manually at your convenience. Adjust the frequency, subject matter, and audience for the messages. Embedded links lead recipients to a personalized "News Hub" for continued engagement. It's easy to get started: Choose one of several plans, based on your needs and budget. Enter your contact information, logo, and desired links. Adjust your preferences for automation and frequency. Upload contacts, separating them into groups if desired. Get ready to see the reply emails rolling in. Ready to get started? Contact RISMedia today to learn more!

Happy Grasshopper Announces New Integration with Chime
Happy Grasshopper brings on new integration to help agents, brokers and teams who struggle with content solutions Mar. 10, 2023 -- Happy Grasshopper, the No. 1 content platform for agents and brokerages, launches a new integration with Chime – an all-in-one real estate solution that offers CRM, IDX, team management, lead generation and more bundled in a seamless, easy to use package. With this integration, Chime members can effortlessly send Happy Grasshopper's high-quality content to all segments of their database. This feature helps them increase their lead conversion rates, generate more referrals from past clients and sphere, and recruit the right agents for their teams or brokerages. "We have many customers on Chime and have always had great respect for their company. Partnering with them presented a great opportunity to get more content out there for realtors to help grow their business. We provide the content and handle all of the automated messaging for Chime and are happy this collaboration is happening," said Dan Stewart, CEO of Happy Grasshopper. Happy Grasshopper's mission is to connect the world in conversation. The platform executes communication touch points for their clients by creating specialized messaging that works to nurture relationships consistently. With this integration, agents won't have to think about the content they want to create, their system will provide the market-driven and market-specific content Chime needs. "One of the areas where agents and brokers really struggle is finding the right content for all their marketing efforts, whether it is for Social Media, email campaigns or SMS to their database, and we at Chime are not experts so to have Happy Grasshopper as an integration partner is great and makes total sense. They also work very closely with some of our industry partners, and we want to make sure we deliver the best all-round solution for our customers," said Stuart Sim, VP of Industry Development at Chime. Chime is a full platform for real estate agents. They currently have 50,000 customers and are looking at growing their user base substantially in the next two years. The recipe for many agents and brokers to sell their listings has always been limited to posting their new and sold listings. Agents and brokers need content support that Happy Grasshopper provides to generate more leads and sales. HG will provide the expert view needed to build marketing campaigns that are the most effective for those agents. To learn more about the integration, visit happygrasshopper.com/hgrecruits. About Chime Chime is an all-in-one real estate solution that offers CRM, IDX, team management, lead generation and more bundled in a seamless, easy to use package. Our mission is to provide the best AI-powered tools, and facilitate the most valuable, professional collaboration for real estate professionals, helping them prosper in a tech-enhanced, hyper-competitive world. About Happy Grasshopper Happy Grasshopper is a technology-leveraged marketing company that creates and delivers content that fosters conversations with prospects, customers, and others through a variety of media (email, text, ringless voicemail drops, handwritten cards, and social media posts!). For more information, visit happygrasshopper.com.

SendOutCards
Since 1923, the Sarasota Association of Realtors® has provided our members with the resources they need to enhance professionalism and ensure their continued growth and success to better serve those they represent - their clients.

VerticalResponse Inc.
VerticalResponse Inc. is a leading provider of self-service email marketing, event marketing, social media, online surveys and direct mail marketing solutions empowering small businesses to create, manage and analyze their own direct marketing campaigns. The company has over 100,000 customers and is ranked No. 343 Fastest Growing Company in North America on Deloitte’s 2011 Technology Fast 500. VerticalResponse won the 2010 San Francisco Chamber of Commerce Excellence in Business "Ebbies" Awards in the Emerging Growth category and is ranked No. 66 on the 2011 San Francisco Business Times list of "Top 100 Fastest Growing Companies in the Bay Area," a list we’ve been on seven years in a row!

EmailFlyerAds
EmailFlyerAds enables Real Estate Agents, Brokers, and Builders to advertise their listings to other professionals via email. Using one of our many pre-designed templates, real estate professionals can create an email listing flyer in minutes by adding photos and details about the property. Whether sending to a list of your own contacts or choosing one of our regional lists to send to, marketing property listings by email has never been easier.

Market Leader, Inc
Market Leader (NASDAQ: LEDR) provides real estate professionals with innovative marketing and technology solutions that enable them to grow and manage their business. Founded in 1999 by a second-generation real estate agent, Market Leader provides real estate agents, agent teams, and brokerage companies with subscription software and advertising products that enable them to generate a steady stream of prospects, as well as the tools and training they need to convert these prospects into clients. With a long history of innovation, Market Leader pioneered online lead generation for real estate professionals a decade ago and today is the leading marketing partner to the real estate industry. The company also provides consumers with free access to the information and tools they need throughout the home  buying and selling process through its national consumer real estate sites. These websites enable Market Leader to provide its customers with access to millions of future home buyers and sellers while providing these consumers with free access to the information they seek throughout the home buying and selling process.