Tech Helpline: 8 Unexpected Ways They Can Help Agents and Brokers
Are you feeling overwhelmed by the relentless wave of new technology designed to enhance both your work and home life? As a real estate agent, where the boundaries between work and home blur, you are often at the forefront of adopting cutting-edge tools, including artificial intelligence. However, navigating today’s digital landscape can be daunting. What may surprise you is that Tech Helpline, the No. 1 real estate tech support service, offers a broad scope of assistance to help you set up, fix, and troubleshoot not only hardware and software technology related to your work but also your home. From ensuring your family's digital safety to streamlining property showings with the latest smart home devices, comprehensive tech support offers you a lifeline to harness the full potential of these innovations. Let's look at eight unexpected ways Tech Helpline can help you maintain a harmonious balance in your digital life. Parental guidance for safety Balancing your career as an agent and your role as a parent can be challenging, especially when monitoring your children's tech use. You can contact Tech Helpline, which can provide valuable guidance on setting age-appropriate boundaries for all electronic devices. You then can make more informed decisions about the apps and games your children use, even when you're busy with work. Family privacy and social monitoring Keeping your children safe on social media is a top priority, but staying on top of privacy settings and monitoring tools can be time-consuming. Tech Helpline can offer expert advice on effectively monitoring your child's social media activity while respecting their privacy, ensuring that you can protect your family's online safety without compromising your real estate responsibilities. CarPlay and Android Auto support When you're constantly on the road, having a seamless connection between your smartphone and your car's smart system is essential. These apps allow you to remain safely connected to email and text. But if you encounter any issues with setting up or using Apple CarPlay or Android Auto, reach out to Tech Helpline, and you’ll be guided through the process, which will help you stay connected and productive while on the go. Smart garage doors Smart garage doors offer security and convenience, but they can sometimes be tricky to install and maintain — especially if they ever need to be reset. Knowing you can get things connected again by calling the Tech Helpline can give you peace of mind and one less thing to worry about in your busy schedule. Help with AI prompts Chatbots like ChatGPT have become go-to tolls for many agents. Chatbots are handy tools for generating content, answering questions, and providing inspiration for your real estate property descriptions and social media posts. However, crafting effective prompts that yield the best results can be challenging. The analysts at Tech Helpline have you covered and can offer guidance on creating prompts that will help you get the most out of these powerful AI tools, streamlining your workflow and boosting your productivity. IoT appliances in the home You likely have encountered sellers with homes featuring smart appliances. However, setting up and troubleshooting these IoT — or Internet of Things — connected items can be complex and time-consuming. By connecting with Tech Helpline, a friendly, patient analyst can assist you with configuring smart home appliances, ensuring everything runs smoothly and efficiently. This frees up your time to focus on your clients and listings. Smartwatches – and now rings Many busy real estate agents rely on wearable technology to stay connected and monitor their health on the go. But if you've never owned a smart watch or ring, getting them synchronized and set up initially can be tricky. If you need help getting started and making the most of these powerful tools, Tech Helpline is available to provide the support you need, ensuring that you're always connected and informed every day. Smart home devices Setting up and troubleshooting smart home devices can be time-consuming and complex. Contacting Tech Helpline can help you navigate the setup process for a wide range of smart home devices, from smart speakers to thermostats and doorbells, ensuring everything works properly. Help is available As a real estate agent, technology is integrated into almost everything you do to promote and manage your business. Tech support is no longer an option — it is essential. Your time is valuable, and your tech needs extend far beyond your professional life. Tech Helpline's team of analysts has you covered for your work and home tech needs. If your MLS, state or local association does not currently offer Tech Helpline as a member service, consider reaching out to them and sharing how this valuable benefit could help you balance your professional and personal life while staying on top of the latest technology trends. Tech support can help you balance your professional and personal life while staying on top of the latest technology trends. With Tech Helpline's assistance, you can focus on what matters most: serving your clients and growing your business. Related reads From the Tech Helpline Blog: 10 Things You Can Call Tech Helpline About 7 More Ways Tech Helpline Can Help You 5 Ways Busy Agents Can Ensure Their Children’s Safety in a Digital World 3 Best AI Prompts for Real Estate Agents Tricia Stamper is Director of Technology at Florida Realtors®, which owns both Tech Helpline and Form Simplicity.

From Inbox to Income: How to Increase Leads and Sustain Business Through Your Email
In today's digital age, where communication is predominantly conducted through electronic means, having a strong online presence (from your website to having an impactful social media presence) is crucial. Mastering the art of email communication can be the difference between thriving and surviving. We've all heard that staying engaged with past clients is one of the best ways for real estate agents to nurture and grow their real estate business. The good news is that there are endless ways to do this — holiday cards, client appreciation events, personalized gifts, and touch-base calls are just a few. But what can move the needle, without using a significant amount of resources? The convenient tool that is accessible right at your fingertips, your inbox! Let's dive into how your inbox can become the powerhouse for nurturing leads and fostering repeat business. Although high-quality graphics and catchy subject lines are important – we're getting real about building genuine connections and making every email count. Your inbox isn't just a tool to nurture the relationships you have, it opens up a world of opportunity to generate new leads as well. Here are a few tips for how to increase leads and sustain business through your email. Tip #1: Reach out and stay in touch, even when things are quiet As a real estate agent, you understand how imperative it is to build connections and keep them alive. Even if your clients are happily settled, a quick email can jog their memory about the incredible service you provided during their house hunt. Who knows? Their Aunt Sally or co-worker might just be the next big lead for your business. By casually reaching out, you stimulate a memory of their interactions with you, reminding them that you helped them during an extremely stressful and pivotal time. Anyone within their immediate sphere of influence then becomes a prospective buyer or seller, capable of perpetuating further lead growth for your business. Tip #2: Utilize real estate email templates Email templates are everywhere. They're like your secret weapon in the battle against time-consuming tasks. With templates for everything from open house invites to community event newsletters, they're a lifesaver. Setting up a drip campaign with these templates can free up hours of your week, leaving you open for those last-minute showings or scouting out new markets. Impactful email templates also give ideas on how to set up an open house invitation, present housing market data, and generate buzz around your brand by using proven design and content strategies with your branding. Tip #3: Don't lose your human touch Authenticity is key. It doesn't matter if you use a template or craft an email from scratch, it's essential to connect with your clients on a human level. Reach out to clients on a personal level – ask about their day, throw in a few emojis, and show them the caring side of your business. Showing empathy, even in an email, is also a great way to build a positive connection. If you decide to use a template, try adding general interest information about home design, the buying process, things to do at home, or anything else that displays you as a thoughtful expert in your area, and ensure the human touch is always present. Tip #4: Engage your audience Don't let your emails become one-way broadcasts. Encourage dialogue and interaction by inviting readers to respond with questions, feedback, or inquiries about properties. You could also incorporate polls, surveys, and quizzes to better understand the needs and priorities of your readers. By fostering two-way communication, you can build stronger relationships and will continue to earn the trust of your audience base. Tip #5: Segment your audience and provide value-driven content Not all contacts are created equal, and treating them as such can lead to missed opportunities. Segment your email list based on factors such as location, buying or selling intent, and stage in the sales cycle. By sending targeted messages to specific segments, you can tailor your content to address the unique needs and interests of each group, increasing engagement and conversion rates. This will also allow you to provide valuable content to each segment. For example, you can utilize your IDX feed to showcase properties to buyers in your segmented lists. Tip #6: Measure and optimize your performance Like any marketing strategy, email marketing requires ongoing monitoring and optimization to maximize its effectiveness. Track key metrics such as open rates, click-through rates, and conversion rates to gauge the performance of your campaigns. Use A/B testing to experiment with different subject lines, calls-to-action, and content formats to identify what resonates best with your audience. By analyzing your results and making data-driven decisions, you can continuously improve your email marketing efforts and achieve better outcomes over time. Your inbox is a simple yet powerful relationship online tool. It's excellent for engaging established clients, prospecting new buyers/sellers, and just staying generally connected with the homeowner community. Have a strong online presence by having an effective IDX website, have an impactful social media presence, and master the art of email communication and your business will be well on its way to thriving. To view the original article, visit the IDX Broker blog. Related reading 8 Ways to Leverage the Magic of AI for Real Estate Marketing 5 Tips for Better Email Open Rates, Plus PROVEN Plug and Play Subject Lines Friday Freebie: 60-day Trial of Constant Contact's AI-powered Marketing Suite

Adwerx Launches Digital Out-of-Home Advertising Solution for Real Estate and Mortgage
First-of-its-kind offering enables advertisers to reach beyond personal screens and engage potential customers in the physical world Durham, NC, April 24, 2024 – Adwerx, a leading provider of automated digital advertising solutions, announces the launch of its innovative Digital Out-of-Home (DOOH) advertising product, designed to help real estate and mortgage professionals capture the attention of audiences on the go. Seamlessly integrated into Adwerx's platform, this cutting-edge solution marks the first time an ad platform focused on the Real Estate and Mortgage industries has offered automated DOOH capabilities, providing professionals in these industries an unprecedented opportunity to captivate local audiences with dynamic, targeted advertising. Digital Out-of-Home advertising is the tech-savvy counterpart to traditional billboard advertising, offering ads displayed to viewers outside their homes. It encompasses a variety of formats, including digital billboards, and screens in malls, gyms, restaurants, pharmacies, offices, and more, strategically placed in high-traffic areas to optimize visibility and engagement. Key Benefits of Digital Out-of-Home Advertising with Adwerx: Hyper-local Targeting: With zip code-level precision, professionals can directly target potential clients in specific areas, making every advertising dollar count. High Visibility: Leveraging locations with high foot traffic ensures that advertisements are seen by a large audience, increasing brand awareness and recall. Measurable Impact: DOOH advertising with Adwerx includes analytics showcasing views of the ad placements, allowing advertisers to understand the scale of their campaigns. Easy Execution: Integrated into Adwerx's platform and with access to targeting data and pre-made ad templates, advertisers can build and launch their DOOH ads through self-service tools or with the help of an Adwerx advisor. "Our mission at Adwerx has always been to democratize digital advertising, making it accessible, simple, and effective for our customers," said Michael Collins, CEO of Adwerx. "By introducing Digital Out-of-Home into our media mix, we're opening new channels for our clients to stand out in their local markets, enhancing their visibility and driving real results." When combined with Adwerx's existing suite of solutions, this innovative offering is poised to transform how real estate and mortgage professionals connect with their communities, providing the ability to build their brands and nurture customers both online and offline. For more information on how to take advantage of Digital Out-of-Home advertising with Adwerx, visit our website. About Adwerx Adwerx is an industry-leading digital advertising automation platform that provides personalized, hyper-targeted, and fully automated digital advertising solutions for real estate and mortgage companies. Scalable for businesses of any size, Adwerx executes advertising with the power needed for large enterprises and the simplicity expected for an individual. As a trusted partner to thousands of real estate and mortgage firms and their top producers, Adwerx enables its customers to stay ahead of the competition by reaching new audiences and nurturing existing relationships. For more information about Adwerx and its suite of digital advertising solutions, visit www.adwerx.com.