3 Resources and Tools for Creating Better Emails

Last week, we published The 20 Subject Lines That Will Get Your Emails Opened. In the second part of this article, we're taking a look at tools that can make your emails the best they can be.

Subject Line Checker from Litmus

I just found this tool after doing some research and I think it's my new favorite for email campaigns. With Litmus's Subject Line Tester, you are able to see what your subject lines look like on 34 different email clients. Wondering what that subject line actually looks like in Gmail — you can test it out with the tester.

Email Spam Test

Different words in subject lines can trigger your emails to be sent to the spam box, where your subscriber won't see your email. Use the Email Spam Test to check your subject line and even the body of your email to ensure that your email will get to your subscribers.

MailChimp's Subject Line Researcher

If you use MailChimp you can access their Subject Line Researcher to help get the creative juices flowing in writing the most effective subject line for your subscribers. MailChimp has a free plan that you can access in order to use the Subject Line Researcher.

Many of these subject lines should be used at different points and some should be used more sparingly than others. Using a variation of techniques can optimize your emails and improve the overall open rates of them.

To view the original article, visit the Contactually blog.