April 16 2015
Does your business model deliver an exceptional transaction for your real estate consumer?
Everyone has their opinions about Uber—some rave, some rail. But as someone who travels quite a bit, Uber absolutely KILLS IT for consumers. They make my experience exceptional, and I want to recommend them every time I use them.
Once again, I Ubered to the airport at 6:00 AM this morning. (By the way, have you ever noticed how consumer-focused companies even have their own lingo?)
Here is the best part: When I got the receipt, by email, only seconds later, my ride was only $11.88!
Yes, I'm a raving fan because it costs $17 a day to park at the airport. Not only did I have a wonderfully convenient way to get to the airport—and not have to look for parking, but I also saved $40 because my wife promised to pick me up Friday night when I get back.
So what does this have to with creating an exceptional experience for your real estate consumer?
EVERYTHING!
In 2015, your real estate consumer expects / demands this level of exceptional service with everything they buy. Real estate should be no different, especially given the price tag associated with their transaction. After all, it's the biggest purchase of their life!
I always say that if other consumer-focused companies with less expensive products or services can do it, so can the real estate industry.
YES, real estate is inherently more complicated. ABSOLUTELY, independent contractors are tough to manage. SURE, agents don't want to spend money or let you touch "their" clients. I get it!
I also get that those are excuses, and there are real estate companies out there proving it can be done. This is a consumer driven economy. If you internalize that and it drives everything you do, you will move past those excuses and start creating raving fans AND attract top-tier agents that want to work for those types of companies.
To view the original article, visit the PCMS Consulting blog.