October 22 2015
Many assume that Upstream is only about listings. In fact, there are six database categories that are contemplated for the application that solve a lot of problems for brokers of any size.
Depending on the brokerage, the Agent Record consists of their office address, office phone, bio, headshot, cell number, social media profiles, etc. Agent Records are used in a lot of applications across the brokerage. Here is a partial list, but a common list for a brokerage of one agent in one MLS market.
For an agent to update their profile across all of these systems is cumbersome. For a brokerage to try to manage the identity of their agents in all of these applications is even worse. Consider the added complexity of multiple offices, multiple MLSs and, in many cases, multiple marketing solutions.
Brokers and agents die the death of a thousand cuts when it comes to managing disparate databases. It is equally problematic for technology vendors who want to launch or migrate users. With Upstream, any broker can add/edit their data in one system – and permit any vendor to access their data records from one system. It's simple, elegant, and necessary.
This solution will be available in Q1 for certain alpha markets.
If you are a vendor who is interested in getting access to the Upstream API as it becomes available, please send an email to Victor Lund – victor[at]wavgroup.com. We are beginning the process of developing application requirements.
If you want to get an overview of Upstream, download our Upstream Report here.
To view the original article, visit the WAV Group blog.