The RIGHT Way to Build Your SEO

Is your website packed full of great meta tags, keywords, and directory links? Are you getting the results you expected?

Stuffing your website with SEO infused verbiage used to be the best way to rank on search engines. However, SEO best practices are constantly evolving and the techniques that worked in the past need to be continually updated to get the best results.

The latest technology no longer requires search engines to rely on reading your keywords, links, and meta tags to know if your site is relevant to their search query. Google looks for consistency when determining rankings by searching for websites that are delivering the best results for its users not once, but consistently over time. The websites that consistently build good content will create more signals of trust with Google, and the more signals of trust you gain, the more likely you are to see top rankings.

So what can you do to make sure your website is seen more often by consumers? The first thing is to understand that building a good SEO strategy isn't an overnight process. It generally takes between six and nine months of concentrated effort to produce visible results from an SEO campaign. For the best results, it's important to include both onsite and offsite optimization throughout your SEO campaign.

Onsite optimization should be the focus for the first part of your campaign. This involves reviewing and building up your content to make sure it is relevant and crawlable. Crawlable websites are those that search engines can view and index each page as being important to a search term. This is where meta tags come into play, but it's important to use them sparingly so they aren't read as spam tags.

Just having a fantastic website isn't enough to make sure your site ranks well. Offsite optimization is crucial to good rankings in search results. Offsite optimization focuses on promoting your content through directory submissions, social bookmarking, and guest articles or blog posts on other websites.

To view the original article, visit the Homes.com blog.