March 14 2016
As a consumer, I've had multiple experiences lately with a bank, a doctor, and a government agency that make me wonder what century I'm living in. Every transaction was paper based with tons of duplicate information and just a whole lot of inefficiency all over the place. Completely unsatisfying experiences meeting my consumer expectations.
Consumer focused brands, systems, and efficiencies are everywhere these days. If you're not taking advantage of them and making consumer expectations part of your value proposition, you're operating your business at a disadvantage. So what should you be thinking about?
Consumers dictate everything these days. They're educated, have easy access to information, and, most importantly, have very high expectations of everyone they do business with. You're not only competing with your local Realtor or other developers, you're competing with every other company that delivers a better experience that a consumer is going to compare to you. If you satisfy consumer expectations, you'll have a happy customer, if you don't, you might still have a customer, but they'll be looking for every reason to find the real estate person that can make them happier.
Connect with me, if you'd like to learn how you can satisfy consumer expectations in 2016.
To view the original article, visit the PCMS Consulting blog.