WOLFmedia: The Program that Pays Brokers

RE Technology's annual Real Estate Technology Guide is a source you can use to find many of the leading products that are generating excellent results in real estate. This week, we want to focus on WOLFmedia, found on page 7.

Real estate brokers and agents have typically been the target of media companies. Third party websites, newspapers, and search engine marketing companies have all heavily targeted the real estate industry in order to grab a share of the money brokers and agents spend on advertising.

Lone Wolf has reversed this flow with a new product called Wolf Media Network. Rather than paying for advertising, Wolf Media Network enables advertising on your products so that the agent and broker can get paid.

The home buying and selling consumer have huge value in real estate. You have seen the constant data that talks about the thousands of dollars in purchases that consumers make as part of a transaction. This money is spent on more than just closing services. Think about decorating, repairs, services like internet, phone, cable, insurance, moving vans, garbage service, and the list that seems to never end. All of those service providers would gladly jump at the opportunity to advertise across your brokerage and agent applications. That's the service that WOLFmedia provides.

It's a Revenue Share

The process of setting up an ad network is no easy task. Fundamentally, the first requirement is that you have a lot of traffic. That is where WOLFmedia comes in.

They work with advertisers to combine the traffic across all of their brokerage partners to negotiate programs with major advertisers. They also handle the sales efforts with local vendors in your area that you would welcome to advertise on your sites. They create the media kits. They handle the pricing. They handle the sales. They handle the ad management solution. They handle the reporting. They handle the billing and collection.

It is an organized revenue generation program where they do the work, you deliver the consumer eyeballs, and they send you a share of all revenue.

No Cost Set Up!

Just contact Lone Wolf and they will set everything up, including adding the ad tags to your pages. You can even block advertisers that you don't like.

Offset Brokerage Expenses

The broker pays for many of the applications that agents use in their business today. By participating in WOLFmedia, some of those costs can be offset or even fully absorbed by the money coming in from the advertising.

Visit the Technology Guide today to learn more about WOLFmedia and to get contact information.