How to Manage the Slow Season

It's winter and the traditional slow season for real estate sales is upon us. I have heard many people say how real estate is seasonal and that brokerages find it challenging to sustain business during these months.

We all know we can't control the market, but that doesn't mean that we can't be productive! Here are four things to do during the slow season:

1. Upgrade your brokerage

It's time to upgrade all your marketing material. Don't use the same materials year after year. Upgrade your brokerage and your agents with fresh marketing materials every few months. Take this downtime as the perfect opportunity to review and make updates when needed!

2. Expand your database

You may not be closing as many deals at this time of the year, but you can still work on building your pipeline. Use this time to prepare yourself to take giant strides during the peak time. Start networking and collecting your future clients.

3. Be Social

This is the time to be proactive and be out there on social media. It can be as simple as DIY or home improvement articles or a piece that shares your expertise in the real estate industry; go ahead and write that blog post and share it on your social media sites. This helps in keeping you top of mind.

4. Nurture

You have closed many deals and also have hot leads in your database, and this season can be a great time to nurture them. Stay in touch through emails and phone calls. You could also come up with an offer to generate interest—the possibilities are endless.

Take this opportunity to take a few steps back and then a giant leap forward with proper planning and strategic moves. Here's wishing you a successful 2017!

To view the original article, visit the Lone Wolf blog.