Growth Hack Your Real Estate Teams

By now, you have probably heard the term "growth hacking" and while you may have thought it was a trendy buzz term used by techy startups, it is in fact a strategy that can be just as readily applied to real estate teams as it is to the tech industry.

Growth hacking is the idea of experimenting across various marketing channels in order to find the best way to speed up lead generation and conversion.

• The Goal: fast, cheap, growth.
• The Tactics: laser-targeted campaigns via less traditional channels like mobile apps, email or social media.

By leveraging the right tools, brokerages can find many more ways to engage with their audiences than ever before.

Here are three tips to expand your digital marketing, growth hack your real estate teams and generate more business:

1. Renovate your real estate website

With 98 percent of people start their home search online, having an effective website is no longer a matter of choice. Your first step in scaling your business bigger is making sure that when people visit your website and other landing pages, there's a good chance they'll convert into leads. Having a website designed specifically for real estate is essential; you need IDX optimization and search portal capability. Ensure your site is optimized for both desktop and mobile and give your team a platform that gets a high percentage of visitors to register and engage.

2. Automate your CRM

Brokerages using CRMs see a 41 percent increase of sales productivity per agent. An industry specific real estate CRM will make your team more efficient at managing contacts, properties, referrals, campaigns, transactions and more. Ensure that certain sources get the exact type of communication that they should with source-specific automation plans and personalized email templates. Leverage fully integrated reporting to understand which sources are performing best.

3. Build a scalable foundation

If you've got a good system in place, can it be replicated and expanded to multiple offices in different markets? When a successful brokerage expands, there are both opportunities and challenges along the way. One of the most pressing challenges is maintaining consistent, efficient operations and keeping everyone on the same page.

How can you effectively manage multiple offices? Investing in real estate franchise software allows you to bring all of your offices onto one central platform. Empowering your growing brokerage with a strong, reliable system to back up his or her everyday needs helps everyone work better. Teams gets the tools and support they need, you get the oversight you need to continue growing strategically.

So if you're set to ramp up your sales metrics this quarter, these real estate growth hacking ideas might be worth implementing.

Check out our resources below for more real estate best practices and insights:

eBooks:

• How-To Guide: 5 Simple Steps to Close 4X the Deals

Blog Posts:

• Things Every Broker Can Learn From Elon Musk
• 7 Habits of Highly Effective Brokerages

To view the original article, visit the Inside Real Estate blog.