Real Estate CMA: How to Make Phone Ring

We've got Harper two days in a row for you this week! Here's his latest from the Core Logic Broker Buzz blog.

Most Real Estate Agents put a great deal of effort into their Listing Presentations—or CMAs—to be able to put their best foot forward when meeting with a potential home seller for the first time. Listing presentations are meant to set an Agent up for success during and after the listing appointment by detailing their experience, expertise, super-secret marketing tactics, references and more. It’s everything a seller could ever want to know to feel comfortable with choosing a Real Estate Agent to list their home.

But what about being more proactive with this beautifully constructed and well-thought out piece of marketing?

Chances are you have real estate leads in your pipeline that have yet to pull the trigger on listing their home. Maybe they had hesitations due to the market, a change of circumstance, or just plain lost interest. This is where a great Listing Presentation or CMA comes in handy. Update or customize it with current real estate market trends and neighborhood conditions, recent sales and listing activity and even recent Agent accomplishments—and send, or re-send, it to those now “lukewarm” prospects. This is an easy way to show that an Agent is proactive, professional and keeping up on a neighborhood real estate activity.

The CMA tool in AgentAchieve makes this kind of proactive real estate marketing quick and easy. Once a CMA is created for an AgentAchieve contact, it can be stored indefinitely, and easily modified as often as necessary. The CMA tool will even input all of the most recent listings and sales activity with a couple of clicks—no having to pull comps out of the MLS or other sources and manually add them to the presentation. And of course, once completed, it can be emailed directly to the prospect from within AgentAchieve.

To view the original post, visit the Broker Buzz blog from CoreLogic.