7 Real Estate Video Best Practices

Video content is one of the hottest marketing tools for real estate pros today, and for good reason. It's easier than ever to produce, works beautifully with mobile devices, and allows prospects to tour your best listings regardless of location. It's also a great way to show off your real estate expertise, build trust with your audience, and show off your company's personality. Now all that's left is creating some great video content of your own, and we've got seven real estate video best practices to help you get started.

Real Estate On Demand: 7 Real Estate Video Best Practices for Marketing Success

1. Practice Makes Perfect – It's easier than ever to produce quality real estate video content, but that doesn't mean you should expect to get it right the first time. Producing great video content takes practice, so sometimes it's a process of trial and error. Investing some extra time to practice when you first get started will make it easier to develop your skills, and achieve the results you desire. It's a learning process, so don't sweat the results too much at first.

2. Accessorize – Ever watch a real estate video that looked like it was recorded in the middle of an earthquake? Investing in some recording accessories will lead to higher production values and less editing. The most important item is your tripod, which allows you to capture the action smoothly for a professional look.

3. Light the Way – No matter what type of real estate content you're recording, it's crucial to make sure there's enough light to properly capture the scene. This is especially important for video home tours, because you want to bring the property to life as if the viewer was visiting it themselves. On a sunny day, opening up the curtains wide will often let in enough natural light to do the job beautifully.

4. Introduce Yourself – Even if you're not going to be on camera much in a given video, it's a good idea to show your face and introduce yourself at the start. You want viewers to easily connect your face (and your brand) with the content you create.

5. Try Testimonials – Your most loyal clients can also be a major asset for attracting new business. Try creating testimonial videos so that those clients can tell the world exactly why they love doing business with your real estate brand.

6. Go Local – The neighborhood is just as important to many clients as the home itself, so why not show off the communities where you do business? Create video content at local events, partner with other local businesses to create content, and consider offering virtual neighborhood tours in addition to virtual home tours. From the smallest towns to the biggest cities, there is always something interesting to capture—as long as you're there to film it.

7. Use YouTube – Now that you've started creating, wouldn't it be nice to share your video content to a website that has over a billion users, doubles as a social network, and is integrated with the world's most popular search engine? Google has you covered. Creating your own YouTube channel is easy, and it's one of the best ways to maximize your reach. You can also check out the pages of established real estate video marketers, to pick up tips, ideas, and inspiration for your own content.

To view the original article, visit the Delta Media Group blog.