Don't Just Do Listing Videos! What Else to Put in Your Business Video Library

Feel like video usage in real estate marketing is falling short of your expectations? You may not be leveraging it to its fullest potential. A successful video marketing approach should encompass much more than simple listing videos. What are you missing?

Other Essential Real Estate Videos Include:

Just Sold Videos

The flipside of listings videos are easy to create and use the same files. These videos show off your sales success, offering potential new listing clientele the capability to see first-hand the genre of homes you typically represent and recent sales in their area.

Welcome Home Videos

Once you receive notice that an offer has been accepted, create and send a "Welcome Home" video using your listing files, inserting a slide thanking the clients for their business. Excited new homeowners often share these with family and friends – so don’t forget to include a call-to-action button and link to your site.

Neighborhood Profiles

If you specialize in particular communities, neighborhood videos are a must, offering shoppers information on area amenities such as parks, recreation, schools, shopping, dining, and nearby attractions.

About Me Videos

These videos help potential clients put a face and personality with your name, and are a terrific opportunity to show how you stand out from other real estate pros. What types of things should you include? A headshot, awards you've received, client testimonials, things you're involved with in the community (charitable organizations, volunteerism) and, most importantly, your contact information.

How-To Videos

Listing and buying particulars can be overwhelming. Simplify things with simple, instructional videos to help them through the process. These show you understand your clients' needs intimately, add value to your services, and draw prospective clients to your web/social domains.

Still relying solely on listing videos? Step things up a notch with video usage in real estate marketing and reap sales success.

To view the original article, visit the Properties Online blog.