November 02 2017
Once you've created the perfect marketing videos, where will they be distributed? Distributing your videos properly is as important as producing them properly — and it isn't always easy. You'll need a full marketing strategy integrated with your video campaign if you're going to reach potential clients. Here's everything you need to know about video distribution.
You likely have a website which that offers real estate listings and related information. Videos like home tours can be attached to real estate listings — while general real estate information can be attached to general purpose blog posts and other related content. In general, your blog or website is the best place to put listing-related and community-related videos.
YouTube and Facebook are examples of platforms that make it easy for you to post your videos and share them with those who may be interested in your topics. A third-party platform is the best place to put general information, such as information for first-time home buyers, real estate investors, and sellers.
In addition to being able to post it to a video platform, you can also share your videos on social media such as Twitter. These differ from video platforms, blogs, and websites as you cannot upload videos to them, but you can share them with your followers.
Establishing a content pipeline is the first step towards a successful video distribution strategy. A video content pipeline may look like the following:
By utilizing the above content pipeline, you can distribute the same video content easily to the widest possible audience, using all tools at your disposal. As a Realtor or brokerage, the farther your reach extends, the better.
To view the original article, visit the VScreen blog.