Watch and Learn: This Year's Top 4 Broker Webinars

"Are you recording this?"

There's one question we always hear during the webinars we host, regardless of the topic. And with good reason--brokers are busy people. Business obligations may pull them away during the event, there may be information they want to revisit later, or they may simply want to share the video with their associates.

Whatever the case, brokers attend our webinars to see cutting edge technology in action, and learn best business practices from top brokers and other industry leaders.

We record every webinar we host so that our subscribers can catch up on what they missed, or simply indulge in a fun, visual way to learn about technology. We hosted several webinars this year. Here are four of our best broker-focused webinars (and their recordings!).

1. Unleashing the Marketing Power of RESO for Brokers

Date aired: February 8, 2017

Up until recently, real estate had a communication problem. None of the hundreds of technology tools spoke the same "language," meaning that getting them to "talk" or work with each other was a Herculean task.

Enter the Real Estate Standards Organization. RESO standardizes MLS data fields so that every MLS and real estate app speak the same language. This reduces technology costs, increases the pace of innovation, and benefits brokers in myriad other ways. To learn more, watch the recording below:

2. The Secret Ingredient for a Record Breaking Year

Date aired: September 5, 2017

There was a lot of talk about predictive analytics this year--and with good reason. Predictive analytics can lower your lead generation costs by pinpointing which consumers in your area are most likely to be ready to buy or sell a home. This is accomplished via sophisticated algorithms that sift through thousands of data points, like time in home, household income, the age of a home's residents, and much (much!) more.

Totomic is one predictive analytics tool that is taking the real estate industry by storm. This fall, they and their colleagues at broker platform Moxi Works joined for a webinar on how to leverage this technology to win more business--while getting a higher ROI on your marketing dollar.

Short on time? Jump to these places in the video to learn more about:

• 3:35 - How Moxi Works' open brokerage platform lets you plug in tools like Totomic so that they can "talk" to your other tools.
• 7:55 - How Totomic's predictive analytics technology works.
• 20:53 - How Seven Gables Real Estate uses Moxi Works to integrate Totomic with their CRM, CMA, and websites.
• 34:20 - How Pacific Union International uses Totomic reports to empower their agents during listing presentations.

3. How to Delight 91% of Your Agents and Sellers without Lifting a Finger

Date aired: October 26, 2017

Want to increase your brand's exposure by 400 percent while empowering your agents and pleasing your sellers? Of course you do!

In this webinar, we learned how automatically creating and deploying digital ads for all of your brokerage's listings can boost your image and your bottom line. Not just any ads, either. During this event, we talked about deploying sophisticated retargeted ads--you know, the kind that follow users around the web and reinforce your brand wherever they go.

Here's a timestamped peek at what we learned:

• 2:57 - How even agents who aren't comfortable with technology can benefit from automated listing ads, and how these ads work.
• 8:55 - A live demo of the Adwers interface.
• 16:18 - How automatic ad generation benefits your brokerage, sellers, and your agents. Hear real world statistics, a brokerage case study, and more.

4. How to Keep Your Brokerage Afloat

Date aired: October 31, 2017

Moxi Works returned for this Halloween webinar on how to keep your brokerage alive in a competitive market. With the big franchises making big moves this year--Keller Williams invested $1 billion into their agent technology--your business needs to work smarter, not harder.

In this webinar, we learned what an open platform is (jump to 7:35 in the video below), and heard how a successful brokerage executive (29:14) and top industry consultant (44:07) says you can use this technology to your advantage.