How to Use Live Video Q&A for Real Estate

Live video is being increasingly used throughout all industries, and there are few industries that make it as worthwhile as real estate. In real estate, your audience often has detailed questions that they simply can't answer on their own. Whether it's about the market or your specific listings, they need answers. Live video can help.

The Benefits of Live Streaming

Live streaming lets you interact with a large audience of prospective clients at once. Even those who don't need to ask questions will be able to see clearly that you're an authority and that you're knowledgeable within your industry.

Setting Up a Live Stream

So how do you get started with a live stream? Facebook is one of the easiest platforms. All you need is a smartphone and the Facebook app, and you can be live streaming to your followers within seconds. But don't forget that the stream is only going to be sent to your followers: you need to use your video marketing campaign to build followers over time.

Live Streaming Tips

• Always try a practice video first to make sure that your lighting and sound settings are correct — you don't want technical difficulties while on the air.
• Have a rough outline of the live stream in place, including an intro and an outro.
• Make sure to announce your live stream before it is scheduled, so people know when to tune in.
• Hold your Q&A sessions regularly, as you'll build an audience over time.
• Consider having someone moderate your chat to make sure that there aren't any issues.

Live video gives you the opportunity to engage directly with your clients as though they were in your office. It's a fantastic way to continue building your brand and your authority — and it doesn't have to take much time.

To view the original article, visit the VScreen blog.