March 25 2018
Even if you're active on social media for marketing, you might still wonder if real estate agents can use Instagram to help promote their business. On one hand, Instagram seems like a perfect fit considering that it's image-based--and what better way to show off your latest listing than photos?
But Instagram isn't quite like the other social media marketing platforms, such as Twitter and Facebook, and it can take real estate agents a little getting used to before they get the hang of putting it to work for their marketing.
In addition to having more active monthly users than Twitter, Instagram offers several features and advantages that make it uniquely suited to real estate marketing.
Like we said, Instagram is a little different. In addition to the need for creating interest in your images, there are a couple other platform idiosyncrasies that you'll have to get accustomed to.
This is the easy part. There are only a few basic steps to setting up your Instagram account and posting images.
Of course, you can post anything you like, but remember to stay on message; you're using your account to market your business and what you do. The quality of your Instagram content is as important as any other social media content. If you would like to get accustomed to using Instagram, and you want to see what others in real estate post to their accounts, start searching for some of the big real estate companies or for any agents you know who use Instagram.
Here, directly from the Instagram site, are instructions for posting content. Be sure to check the optional links at the bottom of the instructions to see other content options you have for posting to Instagram.
There's another other big difference with Instagram. Hashtags are used far more often on Instagram versus other platforms to help quickly identify and label content. If nothing else, try to add a few pertinent hashtags to every post.
You should add copy describing your post, and while you can use as much detail as you like (up to 2200 characters), only the first four lines of your copy are visible on the post without users having to hit the 'More' link. To maximize the visibility of your copy, add it first and your hashtags below.
It might take a little getting used to, but Instagram can become one of the most fun and interactive parts of your real estate digital marketing program.
Once you are using Instagram to generate new leads, a great way to keep in touch with them is with a dedicated real estate marketing CRM.
To view the original article, visit the IXACT Contact blog.