Chicago Brokerage's Digital Ad Pilot Increases Brand Exposure 1000%

RE/MAX does it. Windermere Real Estate does it. Alain Pinel Realtors, HUNT Real Estate ERA, and William Raveis Real Estate all do it—and more brokerages are signing up every day.

We're talking about automated digital listing ads. Companies who leverage these ads are seeing up to a 400 percent increase in their digital exposure, more satisfied seller clients, and increased agent loyalty.

But before automated listing ads became the marketing tool du jour, it all started with one brokerage—tech-forward, Chicago-based @properties. Their pilot program with Adwerx—an award-winning digital advertising platform—netted impressive results, and influenced the creation of Adwerx's broker-focused product, Adwerx Enterprise.

The Beginning

In February of 2017, Adwerx and @properties launched a pilot program that automatically generated digital ads from @properties' MLS listing data. Each listing received a single week of advertising, with the option for agents to purchase an extension of the campaign. Ads were created automatically, with no input needed from agents, though agents were able to edit their ads if they wished.

In addition to automated ad creation, sellers were also automatically notified when an ad was generated for their home and sent regular reports on the ad's performance. This increased seller satisfaction and highlighted the marketing savvy of the firm and listing agent.

The ads were targeted only to likely buyers and sellers, increasing their efficacy and cost-effectiveness.

The Results

Within eight months, Adwerx's pilot program with @properties had delivered 47 million impressions and 144,000 ad clicks. What's more, a survey of @properties associates found that:

• 94 percent of seller clients were satisfied
• 81 percent of agents felt greater brokerage loyalty
• 94 percent of agents believed they would win more listings
• 81 percent of agents expected increases in referrals

The Adwerx Enterprise pilot program resulted in huge brand exposure for @properties. The firm's agents loved the program so much that many of them were extending their listings campaigns, resulting in a "halo effect" that more than doubled the brokerage's brand impressions—all the result of a sophisticated automated process.

For a better idea of the impact that the halo effect can have on your brand's exposure, check out the illustration below. As you can see, automated listing ads can increase your online reach by 400 percent. When agents purchase additional advertising, your brokerage's impressions increase by a whopping 1000 percent.

For further details on the success of @properties' pilot program with Adwerx, download this case study. To learn how automated digital ads can benefit your brokerage, visit enterprise.adwerx.com.