Want Your Video to Go Viral? Here's How.

One of the best ways to make an emotional connection with clients, despite the fact there's no actual one-on-one contact, real estate video marketing is a great way to romance buyers and sellers. Since poor video marketing can backfire like a bad blind date, it's important to keep in mind the key to attracting customers is in presentation. How can you up your popularity factor by 'going viral'?

Forget Dancing Cats

We're not talking wobbly, amateur videos. Some of today's most popular viral videos have been professionally produced by major corporations seeking to reach out to their audience in a different, yet memorable, way. In the case of real estate video marketing, this entails creating content to promote your services or the sale of a property in such an attention-getting way that viewers can't help but share it with others.

You Can Create a Viral Real Estate Video

Viral videos center on your uniqueness and creativity. Brainstorm possibilities with trusted colleagues, aiming for video content that is:

Short

Under five minutes is the sweet spot that keeps videos digestible and easily replayed.

Funny

Carefully consider your target audience and what they might find funny. Reveal your fun side, but keep it on point to prevent offending clients (and damaging your reputation). Share it on social media, getting the ball rolling.

Original

Make competitors say, "Wish I'd thought of that!" Creativity is respected. Optimize search results with such a distinctive, memorable title that it's easy to find, driving traffic.

Provocative

Though the industry maintains a conservative persona, sex sells—albeit in moderation.

Memorable

Videos that help clients emotionally connect yet showcase your success keep your brand at the forefront.

Catchy

The best viral videos are the ones you can't get out of your head.

To view the original article, visit the Properties Online blog.