July 25 2018
Struggling with real estate video SEO? We've got the information you need to tap into YouTube's masses. The second largest search engine by volume (after Google), a winning marketing strategy for optimizing your content via YouTube search is one of the easiest ways to maximize ROI from your video marketing campaign.
As with Google, optimizing your YouTube search begins with superior on-page content. On-page optimization helps YouTube understand the purpose of your video, identify related keywords, and sort/rank your video in search results, likewise increasing the chance your video will pop up in Google search results as well.
These include your video title, the most important, as well as video description and meta tags.
In addition to helping the hearing impaired take advantage of your content, closed captions can also strengthen your SEO. Adding them is easy.
While views are no longer a top ranking factor, search results still rank videos by popularity, making them essential in setting your video apart as an authoritative piece on its subject matter.
YouTube's search algorithm gives fresh content a boost in visibility, anywhere from 24 hours to three months, to drive traffic and assess performance/relevance.
To view the original article, visit the Properties Online blog.