Our Top 10 Most-Read Articles of April

Low housing inventory is causing anxiety for many real professionals. But never fear, we've got several articles that can help you find the way through the current market quagmire. In fact, three articles aimed at helping agents find more seller leads made our monthly Top 10 list in April (see articles #2, 4 and 8 below).

Once you've converted a seller lead, it's time to help them put their best foot forward. Check out article #7 for tips on enhancing the value of a listing.

Buyers more your speed? Our #1 article last month took a look at the biggest mistakes agents make with buyers—and how to avoid those mistakes.

Find out what else agents and brokers were reading last month in the list below:

1. The 4 Biggest Mistakes Agents Make When Working with Buyers
You may have heard what you should do with buyers a million times, yet every day real estate agents keep making exceptions instead of making good business judgements. Here are four recent examples from frustrated real estate agents that could have been avoided.

2. Low Inventory Won't Last Forever. Two Reasons to Be Optimistic
Yes, a lack of inventory is anxiety-inducing—without a doubt. And yes, you're right to wonder if things will settle down anytime in the near future. But we believe there are two reasons why agents should be optimistic for the coming months.

3. Facebook Turns the Table on Lead Gen: You don't go after leads -- leads come to you
‍Buying online leads from portals has become more and more expensive and can cost $200 per lead. And the national average conversion rate for internet leads is widely reported at only 2-3 percent. Social media sites, like Facebook, are turning the tables on traditional sources of online lead generation or lead gen.

4. Friday Freebie: Prospect List of Empty Nesters Likely to Downsize
Want to supersize your business? Try targeting prospects who want to downsize their home. That's right, we're talking about empty nesters. Find out how to get a free prospect list of up to 100 empty nesters so you can win more business from this lucrative niche.

5. 2-Minute Read: Changes Coming to NFIP Flood Rates + 2021 Hurricane Season Projections
In case you missed it, two major news items are making waves: Upcoming changes to NFIP flood insurance pricing; and projections for the 2021 hurricane season. Here's what you need to know.

6. 7 Fresh TikTok Video Ideas from TikTok Influencers
TikTok is a new social media platform, and not many real estate agents use it to its fullest potential yet. That's why we're highlighting top TikTok real estate influencers and what content they are offering. Check out their content ideas (and their TikTok profiles) to jumpstart your own TikTok channel.

7. Help Your Seller Enhance the Value of Their Home Before It Hits the MLS
Not every house is magazine-worthy, but every house has hidden potential that a seasoned real estate professional can unlock. How can you improve your seller's chances of getting their property seen once it reaches the MLS system?

8. Spring Is Here: Get Seller Leads and Step Up Your Listing Game
"He who controls the listings, controls the market." Tom Ferry speaks the truth. So as temperatures warm and markets heat up, let's make sure you're setting the right strategy. Here's how to generate seller leads, win more listings, and control more market share.

9. 9 Reasons Why It's So Important to Have Your Own Domain
Just as no two real estate agents are the same, each agent's website highlights the differences between other agents vying for the marketplace. Though content is king, it's important to understand that even your website's domain name has a significant impact on your performance and perception. Here are nine benefits and advantages of having a custom domain name.

10. Protect Your Real Estate Business with These 6 Foundational Principles
As a real estate professional, the most important question you should be asking yourself right now is, "What do I need to be doing to prepare for the inevitable market shift and ensure my business and livelihood will survive?" If that's the question you're asking, you're in the right place.