Our Top 10 Most-Read Articles of January

What were agents and brokers reading in January? Our latest monthly list of the RE Technology's most-read articles spells it out.

Check out the full list below to read articles on ever-rising housing prices (article #1), creating viral memes (#4), and scripts to convince homeowners that now's the time to sell (#10).

1. Will Housing Prices Ever Stop Rising?
After nearly two years of soaring prices, buyers, sellers, and agents all may be wondering whether the price of homes will ever drop or even level off. We take a look at some of the factors affecting housing prices. Agents can use this guide to plan for this year and to answer inevitable client questions about how expensive buying a home will be in 2022.

2. 8 Rookie Real Estate Agent Mistakes You Should Avoid
Amanda Thomas, a Broker/Owner from Plano, Texas, shares eight avoidable real estate agent mistakes rookies make early in their careers. Heed Amanda's advice and avoid your own agent mishap!

3. 5 Technologies that Increase REALTOR Productivity
Buyers and sellers expect real estate professionals to use the same sort of mobile and cloud apps that are transforming so much of everyone's daily lives. However, there are so many tech tools on the market today that it can feel overwhelming just searching for the right solution. Here's a short list of five tech tools that should be in the arsenal of every REALTOR® in 2022 and beyond.

4. 6 Valuable Tips for Creating Memes that Could Go Viral
Real estate professionals can use memes to share branded content. But when you create a meme, you need to think first about your target audiences and what would compel them to share your meme with others. Here are six ways to create memes that have the potential to go viral.

5. What Is Email Etiquette and Why Is It Important in Real Estate?
All of the emails we read and write each day might make us more susceptible to embarrassing mistakes, which can have significant professional effects. However, with good email etiquette, you can avoid all these setbacks.

6. An Agent's 2022 Marketing Guide (Free Download)
‍The last few years have been a struggle for many, and have forever changed the landscape of how we do business. A strong online presence has become more valuable than ever before, but it's easy to get lost in the latest "gadgets" and lose focus of why we spend time marketing our business in the first place. The 2022 Marketing Guide can help you focus on what's truly important with your marketing initiatives.

7. How to Become a Neighborhood Expert
Your neighborhood is at the heart of your business and at the heart of each buyer's decision-making process when they're considering where to purchase a home. Becoming a neighborhood expert is ultimately key to your success as a real estate agent. It's a great place to focus your energy and put yourself in a position for success in 2022.

8. 5 Tips to Stand Out as a Real Estate Agent
The real estate industry is a crowded and competitive space. Having said that, unless you're carving out a brand new sector, so is every industry. In real estate, the key to success is not about reinventing the wheel but rather figuring out ways to get noticed and be remembered. Here are five tips to get you started on your standout path to real estate success.

9. 10 Ways to Pump up Your Prospecting Pipeline
After referrals and repeats, prospecting is the most effective way of generating leads and turning those leads into prospects. It's not necessarily easy: it takes patience, persistence and proficiency. These ten tips from RPR will help you get started, stay on track and prospect like a pro in 2022.

10. Talk Is Cheap, but Mortgage Rates Aren't: Scripts for Talking Sellers Off the Fence
If we have anything close to a sure-thing prediction for 2022, it's this: mortgage rates are going to rise. There's a silver lining, though. Savvy real estate agents can use this information to nudge hesitant sellers off the fence. In this video above, Tom Ferry and Jeff Mays discuss how agents can use rising mortgage rates as a talking point to convince hesitant owners to list their home.