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Our Top 10 Most-Read Articles of May

May 31 2022

bird bathWhat kind of data is hidden in your listing photos? How do you fire a bad real estate client? What should you know about solar-powered homes?

RE Technology readers learned the answers to these questions and more in May. In fact, each of these questions were explored in our most read articles of last month (see articles #4, #3 and #10, respectively, in the list below).

What other topics did RE Technology readers dive into last month? Check out our full list of our most popular articles of May below to find out!

1. Is a Recession About to Rock the Housing Market?
The signs are clear and causing alarm: The U.S. may be on the verge of entering a recession. Learn why some experts think a recession would upend the housing market, and others believe the factors driving high prices and low inventory will persist – regardless of whether the economy is growing or not.

2. Friday Freebie: 67 Text Message Templates that Get Replies
‍Text messages have one of the highest open rates of any type of communication. But that doesn't mean leads will respond to it. How can you up your chances for starting a conversation with real estate leads over text? In this Friday Freebie, get 67 text message templates that are designed to reach leads and initiate a response.

3. How to Fire a Real Estate Client Gracefully
Doug Rogers brings us a great post about how to fire a real estate client gracefully. No agent likes to let go of business, but sometimes circumstances just don't play out right and you have to cut someone loose. So how do you initiate an amicable split?

4. How Much Data Is Hidden in Your Listing Photos?
When you hire a professional real estate photographer to shoot your listings, you may not realize that the photo files you receive contain a lot more than images of the home's interior and exterior. An image taken with a digital camera captures an incredible amount of data embedded in each photo file. Here's what you need to know.

5. The Online App that Can Take Your Real Estate Marketing to the Next Level
Realtor Loida Velasquez shares the app she uses to turn her guides into eye-catching flipbooks that make her stand out from competing agents. Watch to learn how she uses QR codes and lead capture to take her marketing to the next level.

6. One Simple Rule to Ensure Your Ads Don't Violate Fair Housing Laws
If one thing is hammered into real estate agents' minds, it's this: don't violate Fair Housing rules! This applies not only to in-person interactions with clients, but also to your marketing and advertising. Want an easy way to make sure your ads stay on this law's good side? Read on to learn a simple rule for staying on the right side of the law.

7. Real Estate Hashtags for 2022
Social media is a gold mine for any real estate business. To ace the social media concept, you need to have a solid strategy to navigate the social media waters. A great way to get started is by using hashtags.

8. 5 Ways RPR Can Jumpstart a Realtor's Career
Starting out as a new real estate agent can be overwhelming. It can be difficult to decipher and filter out what you really need.RPR is a perfect way for agents to get productive, efficient and on their way to their first deal. We've come up with five ways you can use the RPR website, app or blog to accelerate your business and get going in the right direction.

9. 25+ Best Real Estate Software, Tools and Apps for Realtors
There are thousands of options for apps, tools, and software for real estate agents in every stage of their career. You'll find solutions for more effective lead generation and nurturing and automated scheduling, transaction management and coordination, offer management, and systems that improve productivity and communication. Where do you start Here are essential tools for real estate agents to make your life easier and free up time for what's important.

10. 6 Things Every Agent Needs to Know About Solar Energy for Homes
Solar energy for homes is surging in popularity. Homeowners remain motivated by increasing electricity bills brought on by more time spent at home, power outage experiences, and low financing costs to add solar features to their homes. Real estate agents will need to become "solar savvy" about the unique features and benefits of solar-powered homes. Here are six things every agent needs to know about solar energy for homes.