Want to Get More Quality Leads? Use Client Feedback to Refine Your Website

Thank you to Real Estate Webmasters for sponsoring this article on RE Technology:

In the real estate industry, user feedback is paramount to a Realtor's success. It's not just a mundane business process, but an invaluable wealth of information that can elevate your website, PPC, and SEO strategies. Realtor websites consider a lot of factors, but taking a user-centric approach will never lead you astray.

User Feedback Benefits

Listening to your clients' voices can reveal areas for improvement, hidden insights, and effective solutions. Additionally, showing your genuine attentiveness to client feedback can foster loyalty, resulting in better reputation, increased referrals, and repeat business. Remember to regularly schedule feedback sessions to be up to date with your clients' reviews and concerns.

An example testimonial for Smith & Associates

Another benefit of listening to user feedback is being able to refine your Pay-Per-Click (PPC) and Search Engine Optimization (SEO) campaigns. By understanding the needs of your clients, you can fine-tune your strategies to accurately and effectively target your prospective audience. For example, if your feedback reveals that most of your clients are searching for eco-friendly homes, you can adjust the keywords, landing page and ad copies you use for PPC and SEO.

Being attuned to your clients' feelings and preferences bring a lot of benefits, including the ability to create a user-friendly and effective website. Typically, your website serves as the initial point of contact with prospects, showing how critical having a user-centric website is to your success. By heeding your clients' feedback, you'll know which customizations to implement, such as virtual tours, localized property listings, or a mortgage calculator. This will allow you to differentiate yourself from your competitors and increase user engagement.

An active PPC campaign's four-step process.

Tools for Feedback

Thankfully, there are tools available like REW CRM that can help with facilitating feedback. Gathering qualitative data by emailing surveys and questionnaires is made easier with REW CRM, while other tracking and analytics tools can be used for collecting quantitative data. This information will uncover client preferences and even patterns that will guide your decisions. For example, a high bounce rate may mean that your page is not offering anything valuable to visitors.

It is essential to gather qualitative and quantitative data to get a 360-degree view of your client's sentiments. Don't forget to update your surveys to get relevant and timely information.

Conclusion

Ignoring user feedback is one of the worst mistakes a Realtor can make. By considering every review and critique, you prove your commitment to excellence to your clients, earning their trust and loyalty. Use feedback as a compass towards success and witness your business grow.

This is a summarized version of a blog originally published on Real Estate Webmasters' website.