Real Estate Technology: Taking Care of Our Peyton Mannings

Okay, so that’s a funny title to give a real estate blog post, huh? I’ve been watching the Peyton Manning drama unfold with great awe. As a San Diego Charger fan (yes, my heart stays forever broken) – it causes me great pause to see him find his way to the Denver Broncos. But what really fascinates me is the media feeding frenzy surrounding his every move. I guess that happens when you’re a four-time MVP, eleven-time Pro Bowler, and vie for nearly every passing record in the books. What’s quite interesting is how teams competed for him – the most talented free agent arguably ever. They rolled out red carpets, dispatched team planes, served up finest brandies, and lit up their fattest Cuban cigars. That’s what you do for the best talent out there. Those owners know Peyton Manning is worth tens of millions of dollars in new gate receipts, merchandise sales, and team value appreciation. It’s a tiny investment for the payoff he’ll certainly bring.

The observation translates to attracting (or keeping) the best agents out there. In my neighborhood of Scripps Ranch, I see the same guy’s name up on almost every sign. He sells the entire area. Over the past decade or so, he has become the Peyton Manning of my little suburban town. I can only imagine what his brokerage does to keep him. His glass is probably never empty. He probably gets the very best support and technology investment the brokerage offers. And, if he doesn’t, then someone else is going to lure him with it.

The truth is, most brokerages have a Peyton Manning. Okay, well maybe a lesser light – but you know what I mean. A driven, networked, talented agent who makes it rain. And that star power is vital to keep around. It’s the engine driving that brokerage profitability. There are a variety of benefits for these rocks stars – but never underestimate the value of simply making that rock star’s life easier. Mere mortals can make do with the garden variety technology investments we make. But not our rock stars, or our Peyton Mannings. They are vital to get, but even more vital to keep. Along with the best brandy and fattest cigars, these stars want efficiency tools and investments that allow them to focus ONLY on the one thing they do best. Making money for their brokerage. This is obvious (and we all know we have to invest in our top performers). But we forget this sometimes. We either don’t know how to offer premier tools and support services to our Peyton Mannings or we forget to. If we don’t, somebody else will.

Investing in state-of-the-art tools and technology can be exciting when placed in the hands of a top performer. Just like the NFL team owners, you know intuitively that your investment in real estate CRM systems, lead management systems, and real estate technology will pay big dividends.

To view the original article, visit the CoreLogic Broker Buzz blog.