Get Moving and Go Mobile!

It wasn't long ago that the thought of having access to the Internet 24 hours a day, 7 days a week via a device you could fit in your pocket seemed like the stuff of science fiction. Today it is not only reality, it is common place! In fact, the number of Internet-connected mobile devices (i.e. - smartphones and tablets) will exceed the number of desktops and laptop computers in the next year, according to recent report from Morgan Stanley.

The growth and usage of mobile devices in the real estate industry has skyrocketed in the last few years. Companies in nearly every industry are considering how to leverage mobile to maximize their ROI. With ListHub, it's easy! Many of our top publishers have either a mobile friendly website or application for download, and some have both making it easy for you to reach consumers on the go.

Here are some recent stats from a few of our publisher partners about mobile usage in 2013:

• More than 241 million homes were viewed on Zillow via a mobile device in April 2013. That's 93 homes per second!
• In Q1, Trulia had 11.4 million mobile monthly unique visitors, up 122% year-over-year
• Mobile traffic now makes up 40% of HomeFinder.com's traffic across the site's apps and mobile website

These stats make it clear that mobile is an important component of today's marketing mix. ListHub has more than a dozen publishers who offer a mobile app. We make it easy for you to determine which publishers have mobile apps with our Publisher Filter tools, available for free to brokers in the ListHub dashboard.

To find out which publishers have a mobile application:

1. Log in to your ListHub account
2. Click on the "Marketing Choices" tab, then select "Publisher Choices"
3. On the Publisher Choices page you will find ten different Publisher Filters, including "Mobile App Available." By selecting the mobile filter you will see a list of all the ListHub publishers that have mobile apps available for you to display your listings, then you can pick and choose which publishers you want to send your listings to.

Additionally, we are gathering valuable metrics from our publishers, including those with mobile applications, to help you measure your online marketing. ListHub Reports include mobile metrics from top publisher websites like Zillow, realtor.com®, Trulia, and HomeFinder.com.

Here is a quick overview of the mobile metrics currently available on the ListHub Reports today. As more publishers add mobile apps or websites, we will continue to add additional mobile metrics!

Today's online consumers are on the go and mobile is another way they are searching for their next home. By sending your listings to publisher websites that offer a mobile application (and others!) you will give your listings the maximum exposure available and increase the likelihood of finding a buyer.