Have You Thought About a VOW/IDX Combination Website?

Have you thought about a VOW/IDX combination website. In other words, a website that allows unregistered users to look at property on you website without registering, but once they register, they get access to deeper levels of property data that will help them in their home buying and selling process. With IDX/VOW combo website, the agent may use their website to service every client, in every phase of the relationship.

IDX data is offered for anonymous property searches, VOW data for active buyers and sellers, and off market (sold) listings to keep past clients informed about the recent sales in their neighborhood that impacts their home value.

The extra VOW data varies from market to market, but here are some samples of information that make VOWs different from IDX sites. IDX/VOW combination websites “grey out” VOW information to unregistered users to encourage consumers to log in to view the extra details. These work as great lead generation features to your website.

Days on Market – understanding the number of days a home has been on the market tells a story about that property. Perhaps it is a new listing; perhaps the home has been on the market for years. These are signals that help consumers in their strategic quest to accomplish their buying and selling goals in a financially beneficial way – with their agent’s support. Account required to view.

Price Change History – Is the property going up in price from time to time? Is it going down? Understanding price history of a subject property and the properties in the same neighborhood also factor into the type of advise that an agent can share with their client using the Price History offered through the VOW website. Account required to view

Listing Broker information removed – with a virtual office website, you are under no obligation to reference the name of the listing broker or listing agent on the property pages. Unlike IDX, it's all about you with a VOW website.

Here are a few companies that offer VOW Websites:

• Wolfnet
• Lone Wolf
• CoreLogic (AgentAchieve)
• NetAspects
• Birdview

If you would like to learn more about WAV Group, please click here.

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