It's Time to Mind Your ROI

We're just days away from the end of the second quarter of 2014. The year's halfway point is a good time to examine what's working for your business and what could be improved. Start by asking whether the tools and processes you use are helping or hurting your bottom line.

A recent study by consulting firm Intellicap got us thinking about Return On Investment. They discovered that using electronic signature and transaction management solution DocuSign saved a brokerage doing 500 transactions a year over $15,000 annually (learn more in our upcoming event). Here are a few interesting stats from their breakdown:

• DocuSign saves $21 per transaction in printing and overnight costs
• Brokerages save $10 per transaction in increased agent productivity
• Errors and lost documents are reduced by 81.6%

While the study focused mostly on efficiency, other factors contribute to the high ROI of handling transactions digitally. Storage is a big one. Storing and managing paper documents costs over 50 times as much as electronic records, thanks to necessities like filing cabinets, boxes, folders, and beyond. Not only will you need more space as time goes on, but there are special considerations that paper archives need, like fireproofing and temperature/humidity concerns.

You need to think about the intangible costs, too. How do the tools you use impact your customers' experience--and, ultimately, your company's reputation? Are clients impressed by, say, the slick mobile search app you offer or the way they can sign closing documents on their iPad?

The tools you offer should wow clients, and one way to do that is to make sure your tools offer a good return on your clients' investment in time spent dealing with your brokerage. If you still consider fax machines an integral part of your "transaction management" process...well, there's probably some room for improvement.

We call that "selling the sizzle." The market's how right now, and for your agents to compete, they need to be equipped with tools that streamline their job. We're exploring one of those tools in a free, upcoming webinar. Join us July 9 to learn how to improve your bottom line and your customers' experience--all at once.

Date: Wednesday, July 9
Time: 1PM Eastern / 12PM Central / 11AM Mountain / 10 AM Pacific

Reserve your seat today!