How Technology Can Improve Customer Service and Your Bottom Line

Earlier this week, we wrote about a new poll that reveals that 76 percent of home buyers believe technology makes them better buyers. Nearly 70 percent used the Internet or apps to submit documents, and an impressive 92 percent of respondents said technology saved them time. Considering this, it's not surprising that 74 percent of buyers said it was important that their real estate agent be technologically savvy.

With the end of 2014 just weeks away, now is a good time to examine the tools you're offering your agents that help them meet (and exceed!) the expectations of today's consumer. Start by asking whether the tools you use are helping or hurting the client experience. Is it saving your clients time? How about your agents?

You should also consider the impact of those tools on your bottom line. A recent study by consulting firm Intellicap, for example, revealed that using electronic signature and transaction management solution DocuSign saved a brokerage doing 500 transactions a year over $15,000 annually (learn more in our upcoming webinar). Here are a few interesting stats from their breakdown:

• DocuSign saves $21 per transaction in printing and overnight costs
• Brokerages save $10 per transaction in increased agent productivity
• Errors and lost documents are reduced by 81.6%

The intangible costs are important to consider, too. Do these tools help your agent provide superior customer service? How does that impact your company's reputation? Does the technology you offer help you attract and retain top agents? For your agents to be competitive in today's market, they need to be equipped with tools that streamline their job.

We're exploring one of those tools in a free, upcoming webinar. Join us December 3 to learn how to improve your bottom line and your customers' experience--all at once.

Date: Wednesday, December 3
Time: 1PM Eastern / 12PM Central / 11AM Mountain / 10 AM Pacific

Reserve your seat today!