In Her Words - Ginger Wilcox Joins Sindeo, Tackles Home Financing

If you've ever financed a home, you know how complex and frustrating getting a mortgage can be. Even with mountains of disclosures, you may not really understand what you're paying for or feel confident you're getting the right loan. Having spent the last four years at Trulia engaging with thousands of real estate agents and brokerages, I have a great appreciation as to how the current mortgage process impacts both consumers and their agents' ability to help them.

Earlier today, Sindeo, a modern mortgage marketplace, announced that I joined the company along with top executives from SoFi, Prosper Marketplace and the Consumer Financial Protection Bureau to transform the mortgage experience. I am excited to work with former colleagues Chris Conway and Keith Louie from Trulia, along with many other talented members of our 40-person team to bring transparency, efficiency and better service to home financing.

A better way

I joined Sindeo because I believe there is a better way to:

• Help consumers make informed decisions and enable them to get the right loan – when the timing is right for them
• Provide real estate pros with the tools to nurture and reach early stage consumers preparing to finance a home; and to provide more visibility throughout the transaction to reduce surprises that cause deals to fall through
• Enable lenders to work with better-informed borrowers, who get loans based on what they can afford, rather than what they can get approved for
• Promote financial literacy and help local communities and non-profits educate prospective homeowners about safe, affordable homeownership
• Help close more loans quickly, with less hassle, in a shorter amount of time with amazing service

Mortgages don't have to be difficult

Technology has transformed nearly every part of the real estate industry – except home financing. There's a fear that technology will reduce service. But at Sindeo, we're focused on using technology to create better experiences for consumers – and the pros they work with.

Transforming the mortgage experience and repairing consumer trust is an enormous challenge. Big lenders haven't been able to tackle it because they work with legacy systems and processes that are difficult to change. Sindeo has assembled an amazing leadership team from Trulia, SoFi, LearnVest, Prosper Marketplace and the Consumer Financial Protection Bureau who have transformed industries, including how people search for homes, how they manage their personal finances and how they get personal loans.

When Sindeo asked me to join the team, it just made sense. I believe in our mission - to transform the mortgage industry and simplify life's largest financial decision. I believe in my colleagues and our ability to tackle this challenge. And I'm honored to work for a company committed to social responsibility and giving back to our communities. As a matter of fact, Sindeo employees are given 20 hours off a year to volunteer; and one percent of Sindeo profits are donated to local charities.

Want to learn more about partnering with Sindeo? We'll be attending Inman Connect in New York this week. Contact us for a meeting, stop by our booth, or schedule an alternative time to connect.

To view the original article, visit the Sindeo blog.